mint credentials july 2012
DESCRIPTION
Mint Cred 2012TRANSCRIPT
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PresentingMint Marketing ServicesMint Marketing Services
Credentials Portfolio
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About Mint• Mint Marketing Services is a professionally
managed, sharp focused BTL agency.
• Part of Arms Communications, a 28 yr. old &
well respected advertising agency
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Our ‘Minty’ Offerings• Product Launches/ Press Launches
• Product Promotion Shows
• Road Shows
• Exhibition & Conferences
• Retail Promotions
• Dealer Meets
• OOH
• Creative Services
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Our ‘Minty’ Edge• Being part of an established agency,
- experienced brand managers
- senior creative personnel
- knowledge & resources from our global
alliances
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Our Mint Cocktail• Combination of some of the most
experienced creative personnel in the business……………….
• …………..and the most enthusiastic new talent in the business
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A taste of our ‘minty’ success:
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Minty Fresh Launches
The Launch of any product or service should reflect the
brand’s image, aspirations and target audience
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PIONEER INDIA PRODUCT LAUNCHPIONEER INDIA PRODUCT LAUNCHPRESS CONFERENCE - 2012PRESS CONFERENCE - 2012
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PIONEER INDIA PRODUCT LAUNCHPIONEER INDIA PRODUCT LAUNCHDEALER CONFERENCE - 2012DEALER CONFERENCE - 2012
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PIONEER INDIA PRODUCT LAUNCHPIONEER INDIA PRODUCT LAUNCHPRESS CONFERENCE - 2011PRESS CONFERENCE - 2011
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PIONEER INDIA PRODUCT LAUNCHPIONEER INDIA PRODUCT LAUNCHDEALER CONFERENCE - 2011DEALER CONFERENCE - 2011
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DORMEUIL INDIADORMEUIL INDIAPRESS LAUNCH OF WORLD’S MOST EXPENSIVE SUIT
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PIONEER INDIA LAUNCH EVENTPIONEER INDIA LAUNCH EVENTPRESS CONFERENCEPRESS CONFERENCE
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PIONEER INDIA LAUNCH EVENTPIONEER INDIA LAUNCH EVENTDEALER MEETDEALER MEET
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LAUNCH OF WORLD’S MOST EXPENSIVE FIBRE @ RS. 30 LACS PER SUIT LENGTH FROM
HOLLAND & SHERRYHOLLAND & SHERRY
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A B GRAIN SPIRITSA B GRAIN SPIRITSPRESS LAUNCH OF MASTER MOMENT WHISKY
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SADHRTA SAMINASADHRTA SAMINA LAUNCH OF PREMIUM SLEEPING SYSTEM
AT HOTEL INTERCONTINENTAL, MUMBAI
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V G BUILDTECHV G BUILDTECHBHUMI PUJAN & LAUNCH OF SHREE GOPAL GAYATRI LOK II
RUDRAPUR
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KUVERA PROPERTIES IRELAND KUVERA PROPERTIES IRELAND PRESS TRIP DELHI-RUDRAPUR-NAINITAL-DELHI
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ECCO SHOESECCO SHOESLAUNCH OF PREMIUM DANISH SHOE BRAND
FIRST CONCEPT STORE IN INDIA
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TATVAM VILLASTATVAM VILLASLAUNCH OF PREMIUM PROPERTY
FROM VIPUL GROUP
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AERENS EUROPARK Shopping Mall AERENS EUROPARK Shopping Mall LAUNCH EVENT – PRESS CONFERENCE
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VANQUISH VANQUISH LAUNCH OF INDIA’S MOST EXOTIC SUIT LENGTH
FROM DORMEUIL BIRLA VXL
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Roadshows
A road show is an opportunity to demonstrate to the TA
‘face to face’ the benefits of your product. It is critical
to ensure this is engaging, entertaining, informative
and leaves the customer with a positive brand
experience.
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LINKSYS BY CISCOLINKSYS BY CISCOGURGAON ROAD SHOW60 Days – 20 Locations
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AB GRAIN SPIRITSAB GRAIN SPIRITSPUNJAB ROAD SHOW
30 Days – 30 Cities – 90 Locations
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FUJITSUFUJITSUPAN INDIA - MALL SHOWS
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PIXION PRODUCTION PIXION PRODUCTION PRE-RELEASE PROMOTION OF HINDI FEATURE FILM
VICTORIA NO. 203VICTORIA NO. 203
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TOSHIBATOSHIBAMALL SHOWS
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HCL – INTELHCL – INTELALL INDIA PC ROAD SHOWS
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Trade Shows
Trade shows/ conferences are very important in the marketing calendar. You are striving for attention in a crowded environment full of
competitors. The challenge is to stand apart to attract and be engaging to retain.
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SURYA ROSHNISURYA ROSHNILED ExhibitionLED Exhibition
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AB SUGARSAB SUGARSIND SPIRIT 2009
AT RENAISSANCE, MUMBAI
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IGLIGLIND SPIRIT 2008
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GSKGSKPEDICON
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GSKGSKPEDICON
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RELAXO FOOTWEARRELAXO FOOTWEAR IITF
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RELAXO FOOTWEARRELAXO FOOTWEAR IITF
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TOSHIBATOSHIBAIT FAIR 2007
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TOSHIBATOSHIBAIT FAIR 2006
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Audience Contact Programs
Events designed to enhance the customers’ experience with the brand, employee motivation programs or dealer meets. Each audience is critical to the success of a brand
and has to be courted accordingly.
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PIONEERPIONEERPAN INDIA DEALER
MEETS
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NIKONNIKONPAN INDIA DEALER MEETS
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AUDI A4AUDI A4KANPUR CLUB
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ONGCONGC Petroleum Journalist MeetPetroleum Journalist Meet
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MASTER MOMENTSMASTER MOMENTSBAR PROMOTION AT SCORE, CHANDIGARH
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TATA-AIGTATA-AIGCRAFT & MAGIC WORKSHOP
FOR HNI CLIENT’S KIDS
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TATA-AIGTATA-AIGMOVIE SCREENING FOR BUSINESS PARTNERS
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HSBCHSBC FAMILY DAY
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ESCORTESCORTDDEALERS MEET AT HOTEL RAJ HANS
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ESCORTESCORTVVENDORS MEET AT TIVOLI GARDEN
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AERENS EUROPARKAERENS EUROPARKINVESTOR MEET AT CONSTRUCTION SITE
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RETAIL MANAGEMENT
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LINKSYS POP & MERCHANDISING ACTIVITYLINKSYS POP & MERCHANDISING ACTIVITYPAN INDIAPAN INDIA
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TOSHIBATOSHIBAPAN INDIA ACTIVITY
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TOSHIBATOSHIBATRIO OFFER
CONSUMER PROMOTION PROGRAM
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TOSHIBA SHOP SIGNAGESTOSHIBA SHOP SIGNAGESNorth IndiaNorth India
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PIONEER SHOPPIONEER SHOP Shop BrandingShop Branding
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FUJITSUFUJITSUDELHI NCR SHOP BRANDINGDELHI NCR SHOP BRANDING
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LINKSYS PRODUCT DISPENSERLINKSYS PRODUCT DISPENSER Fabrication and Distribution PAN IndiaFabrication and Distribution PAN India
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JAGATJIT INDUSTRY LIMITEDJAGATJIT INDUSTRY LIMITED CHANDIGARHCHANDIGARH
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FITRITE RETAILS SHOP BRANDING FITRITE RETAILS SHOP BRANDING CONNAUGHT PLACE SHOP CONNAUGHT PLACE SHOP
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TOSHIBATOSHIBA STORE INAUGURATION
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Outdoor Branding
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NIKONNIKONPAN INDIA OUTDOOR BRANDINGPAN INDIA OUTDOOR BRANDING
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36ft x 20ft 20ft x 20ft
10ft x 20ft15ft x 20ft
West Bengal
Kerala
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15ft x 20ft 10ft x 20ft
10ft x 20ft30ft x 30ft
Kerala
West Bengal
Hyderabad
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20ft x 20ft 10ft x 10ft
Maharashtra Uttar Pradesh
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10ft x 40ft
West Bengal
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Uttarakhand
10ft x 20ft
10ft x 20ft
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Karnataka
20ft x 15ft
Punjab20ft x 10ft
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PIONEERPIONEERPAN INDIA OUTDOOR BRANDINGPAN INDIA OUTDOOR BRANDING
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10ft x 20ftMumbai
40ft x 20ftPune
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25ft x 12ftBangalore 15.5ft x 4.7ft Bus
shelterDelhi
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AB GRAINS (MASTER MOMENTS)AB GRAINS (MASTER MOMENTS)OUTDOOR BRANDING NORTH INDIAOUTDOOR BRANDING NORTH INDIA
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CREATIVE INDIA CREATIVE INDIA PAN INDIA SHOP BRANDINGPAN INDIA SHOP BRANDING
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• Branding of ‘Creative Technology’ on Mumbai Branding of ‘Creative Technology’ on Mumbai Buses and Buses and Delhi Metro Delhi Metro
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EROS GROUPEROS GROUPDELHI NCR OUTDOOR BRANDINGDELHI NCR OUTDOOR BRANDING
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10ft x 20ft
10ft x 20ft
Faridabad
Dwarka
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10ft x 30ft
Manesar
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BOURN HALLBOURN HALLKERALA OUTDOOR BRANDINGKERALA OUTDOOR BRANDING
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15ft x 20ft
Kerala
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CREATIVE SERVICES
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ICICI BANKICICI BANKDesigning and making of POP items
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Flyers
Standee
Tent Cards
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Posters Banners
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EDM
E-Banner
Landing page
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LINKSYS BY CISCOLINKSYS BY CISCODesigning and making of POP items
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Poster
Flier
Brochure Front and Back
Standee 4x2ft
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Bunting
Header Board
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Shelf Strip
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Well we really can’t stop blowin’ our horn…
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RANBAXYRANBAXYAT CSI MEET, ASHOK HOTEL
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CANONCANONBANKTECH EXHIBITION
AT TAJ LANDS ENDS, MUMBAI
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