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The Miranda Project. A tool for the visitors' observation within the museum


  • 1.The observation survey The Observation Survey is useful to observe, to code and to measure the times of permanence and to interprete the visitors behaviors during their visit in the museum. The direct observation of the visitorsbehavior is particularly useful for:Surveys the visit pathsAnalyses the times of Evaluating the potential ofpermanence and the stops communication of the museumPointing out what (objects, Evaluating the accessibility andshowcases, tags,) attracts thethe services of the museum andmost the visitors attention orthe ways the visitors use themwhat is ignored (attractivenessand rejection) Evaluating the effectiveness of permanent and temporary exhibits

2. The observation survey 3. The observation survey 4. The observation survey 5. Miranda ProjectIt aims at:Evaluating the display / pathVerifing the communication A. Tools and devicessystem of the museum B. TrainingOptimizing and simplifying thedata collection andinterpretation C. Research and support on site Reinforcing the skills of the museum staff Creating a repository of organised information concerning all the museums involved 6. A - Tools and devices The technological infrastructure of Miranda1- Creation of a model 2- Observation on site 3- Data displayWeb based interface Touch screenfor creating a graphinterface on mobilemodel devicesWeb application fordata searching andreports writing 7. Reserved working area Web Interface for the museums staff 8. Creating a museum graphThe whole museum display is represented as a graph made of significant points: in these points the times of permance of the visitors are registered. 9. Observation on siteAn interface loaded on a mobile touch screen device allows the researcher to register in real time the visit paths, dividing them into a series of oriented arches, which connects the points in the graph. 10. Registering the visitors behaviors In these points you can also register the data regarding the visitorsbehaviors during their visit using an iconic system which classifiesthe points in different typologies. 11. B - Training The museum staff is trained and supportedstep by step. Methodology and observation survey Learning how to use specific tools Analysis of the museum space and creation of a model of the displayObservation on siteData entryElaboration and representationAnalysis and use of the data 12. C - Research and support on site Sharing the aims with the museumCreating a model of the museum spaceBehaviors identifyingTraining the museum staffField phase 13. The display of the data 14. Data display 15. Data display 16. Data display 17. Data display: the thermography 18. Museums experimenting Miranda Musei Capitolini Rome Museo Nazionale del Cinema Turin Castello di Rivoli Museo dArte ContemporaneaPinacoteca Giovanni e Marella Agnelli TurinRegional Museum of Natural Science and many others