Prepared by:Nur Shafarini bt Mohd Nawi 2009221266Nur Rashidah binti Ab.Manan 2008531837Nor Azmawati Binti Abd Aziz 2009841554

as Asia’s leading airline was established with the dream of making flying possible for everyone.

Since 2001, AirAsia has swiftly broken travel norms around the globe and has risen to become the world’s best.

With a route network that spans through more than 20 countries, AirAsia continues to pave the way for low-cost aviation through their innovative solutions, efficient processes and a passionate approach to business.

Together with their associate companies, AirAsia X, Thai AirAsia and Indonesia AirAsia, AirAsia is set to take low-cost flying to an all new high with their believe, ‘’Now Everyone Can Fly’’.

Dato' Sri Anthony Francis Fernandes – founder CEO of AirAsia

Airlines Industry – Low cost carrier (LCC)

SIMPLE PRODUCT (No Frills)

LOW OPERATING COSTS

POSITIONING

Low Cost Carriers (LCC)

Low Cost Carrier Business Model

Positioning Low-cost short haul, no frills

Aircraft Airbus A320 with 180 seats

Seat Type Single Seat ( Economy class only)

Seat Option Free seating with Xpress boarding option

In-FlightServices

Wide range of light meals and snacks available for purchase on board

MARKETING STRATEGY

LEVEL TWO :At this level, Air Asia became Asia’s first airline to go ticketless.

LEVEL ONE :Customer contact such as telephone contact, mailing and fax was

handled by travel agencies

LEVEL THREE :Systems such as Electronic Data Interchange (EDI) information

were developed to increase the efficiency. EDI was developed to support B2C activities.

LEVEL FOUR :Air Asia introduced online booking through its website at

ww.airasia.com on 10th May 2002

LEVEL FIVE :Air Asia was the first airline in the world to practice booking air

tickets through short messaging service (SMS).

Yield Management System (YMS)

Yield Management System (YMS)

Computer Reservation

System (CRS)

Computer Reservation

System (CRS)

Enterprise Resource Planning System (ERP)

Enterprise Resource Planning System (ERP)

CURRENT STRATEGIC IT

IMPLEMENTATION

Awards and RecognitionYear 2010

Masterclass Global CEO of the Yearawarded to YBhg. Dato' Tony Fernandes

World's Best Low Cost Airlineby Skytrax

AirAsia voted the Air Cargo Industry Newcomer Award at the ACW World Air Cargo Awards 2010by Air Cargo Week

Year 2009

Airline Of The YearBy Centre for Asia Pacific Aviation (CAPA)

Tony received the 2009 Frost & Sullivan Excellence in Leadership Awardby Frost & Sullivan

Best Asian Low-Cost CarrierBy TTG Travel Awards 2009

World's Best Low Cost Airlineby Skytrax

Analyze Process and

Infrastructure

Evaluate People & Partners

Assess Organization and Culture

Evaluate Leadership

and Governance

THANK YOUHave a Pleasant Flight with