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    Introduction OF PROJECT

    Name of the Project: SUSTAINABLE AGRO PRODUCTS LTD.

    Background of the Project: Mushroom is the fleshy, spore-

    bearing fruiting body of a fungus, typically produced above ground on soil

    or on its food source. The standard for the name "mushroom" is the

    cultivated white button mushroom, Agaricus bisporus, hence the word

    mushroom is most often applied to those fungi (Basidiomycota,

    Agaricomycetes) that have a stem (stipe), a cap (pileus), and gills (lamellae,

    sing. lamella) on the underside of the cap, just as do store-bought white

    mushrooms.

    True mushrooms typically look like umbrellas. They consist of a stalk

    topped by a flat or cup-shaped cap. Their spores are produced on special

    cells called basidia, located on the underside of the cap. The classes of fungi

    whose spores are produced by basidia are called Basidiomycetes.

    Location of the project:

    Village- Rahini,

    Upzilla- Valuka,

    Dist.Mymensingh, Bangladesh.

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    Technical Aspects:

    Location -

    i. Area of land: 3.66 Acre

    ii. Condition of land: (The Land is High or Low): The Area is a

    flood frees Area. The land and water is suitable for Mushroom

    culture. Prior to acquire for the mushroom farming the land was

    agriculture and cultivatable. The Land is comparatively high land

    & it is flood free zone. The project is 10km away from Mymensingh

    District Head Quarter & 2 km away form Valuka Upazila.

    Mymensingh-Dhaka highway is besides by the project site. Local

    market is 1 kilometer away from the project site.

    iii. Land Value: (Not exceeding 30% of total project cost):

    Per Decimal Tk.45000.00 & Total value Tk.1.56 crore .

    iv. Location and distance from nearby project : In this area

    there is a great opportunity of Mushroom culture but there is no

    such type of mother spawn-cum scientific mushroom culture

    project in this area. Moreover there is no such type of mushroom

    culture project in Mymensingh District. But large numbers of

    farmers may cultivate mushroom in their own house & farms. So

    the demand for Mushroom exists in this area.

    Infrastructure -

    i. Communication (in detail): The project is well connected with

    Local Bazar, Valuka Upazila, Mymensingh District/Divisional Town

    and Dhaka City by road and by water-ways. The project is 10 km away

    from Mymensingh District Head Quarter. Dhaka-Mymensingh

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    highway is 3 besides by the project site and 2 km away from Valuka

    Upazila. Local market is 2 kilometer away from the project site.

    ii. Electricity(With Connecting and Required Load and source):

    Electricity line exists in the project, Requirement will be 50

    KW,REB.

    iii. Water (with source and cost details): Own Source.

    iv. Gas(With Source and Cost details): Not applicable (No Gas

    Line)

    v. Renewable energy: Adoptable in Future.

    Technology -( Description includingavailabilityand risk of the technology):

    1. Significance of the Project: Mushrooms are

    non-green fungal plants occurring seasonally all

    over the world in various habitats varying from

    plains to thick forests or green meadows to

    roadside pathways and comprise a large

    heterogeneous group having various shapes, sizes, appearance and

    edibility. They are recognized as the alternate source of good quality

    protein and are capable of producing the highest quantity of protein per

    unit area and time from the worthless agro-wastes (Chadha and Sharma,

    1995). Mushrooms are the source of extra ordinary power and virility and

    are used in the preparation of many continental dishes. They are good

    source of protein, vitamins and minerals (Khan et al., 1981) and contain

    about 85-95% water, 3% protein, 4% carbohydrates, 0.1% fats and 1%

    minerals and vitamins (Tewari, 1986). Mushrooms contain appreciable

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    amount of potassium, phosphorus, copper and iron and low level of

    calcium (Anderson and Feller, 1942). Mushroom protein is intermediate

    between that of animal and vegetable (Kurtzman, 1976) and the amount of

    niacin, pantothenic acid and biotin are of appreciable level (Subramanian,

    1986). The detrimental cholesterol is absent in mushroom but necessary

    ergosterol is present (Chadha and Sharma, 1995). The present nutritional

    status of Bangladesh is a matter of great concern. Most of our people have

    been suffering from malnutrition. Mushrooms can substantiate the

    sufferings from malnutrition to some extent. Because they produce large

    quantities in a short time and provide more protein per unit area than any

    other crop (Gupta, 1986).

    Mushrooms have medicinal properties like anti-cancerous, anti-cholesteral

    and anti-tumorous activities and are useful against diabetes, ulcer and

    lungs diseases (Quimio, 1976). Maitake (Grifola frondosa) and Shitake

    ( Lentinus edodes) mushrooms have been reported to inhibitory to AIDS

    virus in USA and Japan (Namba, 1993). Pharmaceuticals are produced in

    Japan fromLentinus, Coriolus, Schizophyllum and Ganoderma. Cosmetic

    products and tonic beverage have also been produced in China from

    Ganoderma (Chadha and Sharma, 1995).

    The economy of Bangladesh is mainly agro-based. The country enjoys a

    salubrious climate without the extremes of either summer or winter. Nearly

    all the arable areas of the country have been brought under the plough and

    further agricultural expansion is almost impossible. On the other hand the

    unemployed population in our country is 2.2 million out of which 0.8

    million is female (Anon., 2002). Mushroom cultivation is labor intensive

    but land saving short duration crop, can be welcomed by the poor farmers

    of Bangladesh, as it is a profitable agribusiness. The technology of artificial

    cultivation of mushroom is somewhat recent innovation and incorporation

    of this non-conventional crop in existing agricultural system can help in

    improving the social as well as economic status of the small farmers.

    Moreover, crop diversification and changes food habit is an urgent need to

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    build up our national health. Mushroom cultivation does not compete with

    other crops, can be grown in homestead with the active participation of

    family members. The agricultural and other wastes can be used as

    substrates. Thus it can be produced in large quantity within a short time,

    provides more protein per unit area and can serves as income generating

    source in unemployed sector.

    Low cost materials like agricultural and other wastes, weeds and grasses

    are available in Bangladesh, which have no proper utilization. The

    production of rice straw is minimum 273 lak metric ton. The production of

    straws of wheat and other crops is not negligible.

    Cultivation of mushroom can be more profitable if value is added through

    processing after harvest. Adding value to fresh mushrooms means either

    developing processed products, such as a sauce, pickles, etc. or drying

    mushrooms for sale in the off-season, when price is higher. A value-added

    product can be sold to the consumer at higher

    price. Drying shiitakes and other mushrooms

    is another way to add value and avoid post

    harvest loss and the low prices of the peakseason. The mushroom after harvest can be

    marketed as flesh, canned, dried or made into powder or as a soup. Drying

    and canning of mushroom is essential for market from one city to another

    or for export purpose.

    Considering its nutritional, medicinal and economic importance it is

    important to establish a production and processing farm of mushroom.

    2. Choosing Mushroom Species and varieties: There are thousands ofspecies of mushrooms throughout the world, out of them 2,500 species are

    identified as edible and only 20 of them are popular. Different species and

    varieties of mushrooms are cultivated commercially all over the world.

    Mostly cultivated mushroom species is Button (Agaricus bisporus) which

    is creamy white to light brown in color, smooth and round in appearance,

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    various sizes from button to jumbo. Other commonly growing species are

    Agaricus campestris (Meadowmushroom) andAgaricus rodmani.

    SWOT

    ANALYSIS

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    http://en.wikipedia.org/wiki/Agaricus_campestrishttp://en.wikipedia.org/wiki/Agaricus_campestris
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    Strengths (Internal)

    Medicinal properties of mushrooms cause pharmaceutical companies to

    buy mushrooms from suppliers.

    Mushroom cultivation is labor intensive but land saving. Our climate is

    very suited for mushroom cultivation

    Mushroom cultivation does not compete with other crops, can be grown in

    homestead with the active participation of family members.

    Natural Fertilizer, especially low cost materials like agricultural and other

    wastes, weeds and grasses are readily available in Bangladesh mushroom

    cultivation.

    Mushrooms are produced in large quantity within a short time. It provides

    more protein per unit area and serves as income generating source in

    unemployed sector.

    It is an innocent project. There will no risk to implement it. There will be

    no objections from any corner of the society and project areas.

    Ability to withstand natural calamities because most of the works will be

    done in confined areas. Mushroom cultivated in protected room, so natural

    calamities may not cause harm to implement the project.

    Weaknesses (Internal)

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    Lack of skilled employees. Mycologists, horticulturists, biochemists, food

    technologists and pharmacologists are required, and there is a shortage of

    such professions for commercial projects such as ours.

    We plan to procure all equipment, instruments, glassware, chemicals form

    the local market. Non availability of any material can significantly hamper

    our project.

    Lack of uninterrupted power supply and diversion of fertilizer and

    pesticide to rice farmers limits their supply to us.

    Mushrooms susceptible to disease and are attacked by many insects,

    nematodes, fungal pathogens, bacteria and other organisms.

    In Bangladesh, comprehensive reports on pests and diseases of mushroom

    are not available. However, similar pests and diseases mentioned above are

    likely to be occurred in the country. So, comprehensive researches are

    necessary on pest and diseases of mushrooms.

    The product of this project is very much sensitive to pests, diseases, etc. So the

    project needs a close supervision to avoid the risks which increases costs.

    Opportunities (External)

    The present nutritional status of Bangladesh is a matter of great concern.

    Most of our people have been suffering from malnutrition. Mushrooms can

    substantiate the sufferings from malnutrition to some extent.

    In Bangladesh the unemployed population in our country is 2.2 million out

    of which 0.8 million is female, which provides a huge pool of people as

    labour force for mushroom cultivation.

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    The technology of artificial cultivation of mushroom is somewhat recent

    innovation and incorporation of this non-conventional crop in existing

    agricultural system can help in improving the social as well as economic

    status of the small farmers.

    Cultivation of mushroom can be more profitable if value is added through

    processing after harvest. Adding value to fresh mushrooms means either

    developing processed products, such as a sauce, pickles, etc. or drying

    mushrooms for sale in the off-season, when price is higher.

    A value-added product can be sold to the consumer at higher price.

    Drying mushrooms is another way to add value and avoid post harvest loss

    and the low prices of the peak season.

    The mushroom after harvest can be marketed as flesh, canned, dried or

    made into powder or as a soup. Drying and canning of mushroom is

    essential for market from one city to another or for export purpose.

    To implement the project, mycologists, horticulturists, biochemists, food

    technologists and pharmacologists are required. The proposed projects can

    be supported National Mushroom Development and Extension Centre

    (NMDEC), where horticulturists, biochemists, food technologists and

    pharmacologists are available.

    There have been recently a lot of well-educated and experienced personnel in

    this field in our country. In our country we currently have many institutes and

    universities who are related with Mushroom culture research and education.

    Threats (External)

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    Potential for competing organizations to enter the mushroom cultivation

    and processing industry.

    Potential for economic, political, social, natural, and environmental risks.

    However, these risks may not appear during the implementation period of

    the project.

    Successful implementation of the projects is dependent on availability of

    fund. If fund is available in time it will be easier to implement the project in

    time.

    Political risks such as hartal, transport strike, etc are major threats to the

    quick transport of fresh mushrooms

    Climate change and drought is harmful for mushrooms as they require wet

    damp weather for growth

    Attack of different insect pest and diseases is a major threat to the project.

    Insect pests:

    A variety of small fly and midge species are pests of mushrooms. The larvae

    feed on the fungal mycelium in the compost, but may also tunnel into the

    fruiting bodies. A range of mite species may affect the mushroom crop.

    Some directly damage the fruiting bodies, some may attack the mycelium

    and some mites are predatory on other mites, fly eggs, nematodes or

    bacteria. Mite damage on the fruiting bodies often shows up as small

    cavities in the stem and cap similar in appearance to bacterial pit disease.

    Mycelium-eating mites can cause high yield losses.

    Mites are very small and easily transported on clothing and tools.

    Springtails are commonly associated with compost, and can damage the

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    crop if present in high enough numbers. Slaters and millipedes may also

    cause damage to the fruiting bodies.

    Nematodes: Nematodes will cause a loss in yield and brown, watery

    mushrooms, and in extreme cases soggy, smelly compost. Peat is acommon source for nematodes and should be treated before use.

    Fungal diseases: Even though the mushroom itself is a fungus, it can in

    turn be affected by a range of fungal pathogens. Some of the fugal

    pathogens of mushrooms with the symptoms developed by them are listed

    below:

    1.Dactylium: White to pink cobweb-like fluffy mould.

    2.Diehlomyces:A competing fungus which produces brain-shaped fruiting

    bodies.

    3.Fusarium: Mushrooms wither.

    4. Mycogone: Dense white growth on gills.

    5.Papulaspora: Brown plaster-like patches on casing.

    6.Scopulariopsis: White plaster-like patches on casing.

    7. Trichoderma: Dark green mould patches on casing spreading to lesions

    on stems.

    8. Verticillium: Brown irregular pitted areas on stems and caps.

    Bacterial diseases: Pseudomonas (bacterial spot, bacterial or pit or

    brown blotch), causes yellow to brown blotches on the cap which may

    exude sticky residues. Early symptoms are similar to Verticillium.

    Other diseases: A range of viral diseases attack mushrooms. Fruiting

    bodies that are either noticeably elongated or flattened, or gradually

    decreasing crops or flushes should be examined. If viral diseases are

    suspected, professional advice on eradication should be sought.

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    Production Flow Chart:

    THE PROCESS OF PRODUCTION IS SHOWN IN FLOW-CHART:

    MUSHROOMS HATCHERY (Mushroom)

    THE PROCESS OF PRODUCTION IS SHOWN IN FLOW-CHART:

    HATCHERY (MUSHROOMS)

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    Watertreatment

    20 days

    24-48 hrs. Preserve inHatching

    Nursery Post Larvae

    10 days

    Larvae rearing

    tank

    30 daysLarvae Collection

    Hatching tankCollection ofBarred

    mushrooms

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    PROCESS OF NURSERY

    MARKETING AND SALES

    Products:

    Production Capacity Unit RateAnnual Capacity Total

    RevenueExpansion

    Mushrooms Kg. 300.0 144000 43200

    Total 144000 43200

    SALES ESTIMATE

    Year -1 Year -2 Year -3 Year -4 Year -5

    Capacity Utilization 75% 80% 80% 85% 90%Revenue at rated 43200 43200 43200 43200 43200

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    Acclimatization in Pond

    Stocking Pond Juvenile PL Nursery

    60 days

    Feeding, Fertilization,

    Aeration and water

    quality controlPond Preparation Stocking of PL

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    CapacityRevenue at Utilized

    Capacity 32400 34560 34560 36720 38880

    Add: Opening WIP 0 2160 2448 2467 2612Total Estimated

    Production 32400 36720 37008 39187 41492Less: Closing WIP 2160 2448 2467 2612 2766

    Actual Production 30240 34272 34541 36575 38726

    Add: Opening FG 0 504 580 585 619

    Goods Available for Sales 30240 34776 35120 37160 39346

    Less: Closing FG 504 580 585 619 656

    Revenue on Sales 29736 34196 34535 36541 38690

    Total Revenue 29736 34196 34535 36541 38690

    Marketing Plan

    Products / Services:

    Mushroom plays a major role in nutrition, employment, foreign exchange

    earning areas of the economy of Bangladesh. Mushroom alone supplies

    balanced protein and low-income people may directly employed by this sub

    sector, another a large number of people indirectly earn their livelihood out

    of activities related to mushroom.

    SUSTAINABLE AGRO PRODUCTS LTD. is a proposed scientific

    Mushroom spawn cum culture farm. The product mix of the proposed

    project at 100% capacity is given below:

    Production Capacity Unit Rate

    Annual Capacity Total

    RevenueExpansion

    Mushrooms Kg. 300.0 144000 43200

    Total 144000 43200

    Usages of the Products/ Services:

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    The Mushrooms have a huge local & International market demand. It is a

    special type of project which aims at production and marketing of

    Mushrooms and mushroom is the source of vital protein food products,

    which contributes significantly towards the national health.

    It is well-known that White Button Mushroom is a highly nutritious and

    delicious food item. It has high demand in G-8 countries as well as

    developed countries. The people of the developed countries were not

    welling to grow more mushroom due to the fact that the cultivation system

    is dirty and unhealthy. Thats why opportunity would be better in the

    developing countries like Bangladesh.

    Bangladesh has enough raw materials, cheap labor and other facilities

    which could be used for the production of mushroom at low cost other thanany country of the world.

    Moreover, Bangladesh has enough demand of white button mushroom. In

    Dhaka only, every Chinese restaurant, fast food shop, international hotel

    and different super markets have daily requirement of mushroom which is

    about 2000 kg/day. It could be increased if we ensure the supply of right

    quality of mushroom and aware the public about the use supply of right

    quality of mushroom and aware the public about the use of mushroom

    through mass media.

    Present project is 100% export oriented project. This item has no quota for

    Bangladesh in its entry into international market like USA, so there is no

    problem of marketing abroad or in the local market.

    User of the Products:

    Spawn is essentially a mushroom "starter" culture used to inoculate the

    final mushroom-producing cultures. Every farmer, whoever produces

    mushroom requires collecting spawn for spawn laboratory. Like end

    mushroom production, Spawn can not be produced in very small scale.

    Moreover, spawn production lab is very inadequate comparing with

    current mushroom culture demand in this country. Most of the lab cannot

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    deliver within one month after order due to huge pressure and limited

    capacity. There is no Laboratory in Khulna and Rajshahi Division at this

    moment. Hence, the market requires more entrepreneurs to set up spawn

    production lab to meet the market demand and help spawn extension in

    the country.

    This project will produce 50,000 mushroom mother spawn every month to

    meet the requirement of its own cultivation demand and surrounded

    farmers demand.

    Dry Mushroom: Raw mushroom is perishable in nature. Most of the bulk

    volume customers do not prefer to buy raw mushroom for preserving issue.

    Hence, the project will be equipped to dry and pack mushroom after every

    day raw mushroom sale. Dry and packed mushroom will be easier to sale,transport & export.

    Used Mushroom Spawn: After every production, there will be a bulk

    volume of used mushroom spawn which will be sold to natural fertilizer

    factories and general farmers.

    (1) Dry Mushroom: Government officially declared demand statistics is

    1000 Ton per month. Which is being supplied by china mostly at these

    years? Some specific breakdown is given below.

    (a) Retail Market Consumption : 6,000 KG Per Month

    (b) Pharmaceuticals: 12,000 KG Per Month

    (c) Chinese Restaurants & Star Hotels:

    (d) Food Industries : Packet Soup

    (e) Beauty Industry: Uptan

    (2) Used Mushroom Spawn:

    (a) End farmer

    Natural fertilizer factories

    Target Market:

    The export market is the focus area for the promotion of mushroom

    marketing. In the local markets also, it has great demand in Bangladesh.

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    This project will provide first initiative for white button mushroom

    production. So after analysis of local and export demand, it is found

    appropriate to start this mushroom project.

    The products of the company are Mushrooms Spawn and Raw

    Mushrooms. A portion of the product would be sold at project site to the

    wholesalers. The rest of the products will be supplied by companys own

    transport to the exporters. Bangladesh may earn a huge amount of foreign

    exchange every year by exporting mushrooms. The market for this product

    initially confined to local market & then to few west European countries.

    However, with the passage of time, Japan and USA may have emerged as

    the two major importers of the products. This has been made possible

    because of constant efforts in the area of market diversification andproduct development. Attempts are under way to introduce our products in

    few markets like Canada, Australia etc.

    Demand Situation and Demand Forecasting:

    The demand for Mushrooms is becoming gradually intensified because of

    awareness of peoples intake of protein food products, population

    explosion, increase of level of education and destruction of rural mushroom

    production. In our country there exists an acute protein deficiency mainly

    due to insufficient supply of protein food products.

    White button mushroom is the leader of the mushroom product. It has

    high demand as food item throughout the world. The project is situated at

    Bishia Kuri Bari of Gazipur district. It is very near to Dhaka city and Zia

    International Airport. The entrepreneurs are confident of at least 100% of

    the product could be sold in USA market. It is already mentioned that Mr.

    Neo G Mendes, Chairman of the company is a renowned businessman

    having their office at USA to operate with possible importers.

    There is huge demand of white button mushroom in USA market and there

    is no chance of dumping of his product. Moreover, it has high demand in

    local market. Thats why; the sponsor desired to set-up this type of industry

    in Bangladesh. According to their estimation, the capacity of this project is

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    insignificant compared to the actual demand in local market as well as

    international market.

    Moreover, the production cost of the project will be cheaper due to the

    advantages given by the Govt. of Bangladesh to export oriented industries

    as well as for cheap labor, utilities and other services than other countries

    in the world.

    Therefore, other countries will not able to supply fresh or can mushroom at

    a competitive price at such good quality like Bangladesh.

    The demand for mushroom rapidly increasing day by day in the global

    market. There are three major, markets in the world, the EC, Japan and

    USA. Consumption of mushroom products in the EC market has been

    growing faster than the USA and Japan.

    Supply Situation and Supply Forecasting:

    Due to non- availability of reliable and organized data on the mushroom

    sector, it is very difficult to assess the total installed capacity and rear

    present production of mushroom in Bangladesh. However, on the basis of

    various alternative information an attempt has been made to make anestimate. Various public sector Commercial Banks and financing

    institution provide loan for the setting up of mushroom farms under SME

    scheme. Moreover, sanctioned capacity does not correspond with the actual

    production capacity. Besides, quite a good number of mushroom farms

    have been set up without any bank loan. Therefore, information furnished

    does not reflect a complete situation.

    The proposed project will be supplied mushroom spawn and raw

    mushrooms in the market.

    (3) Mushroom Spawn:

    (a) General Mushroom Farmers: 360,000 Government aided end

    farmers in surrounded district. In every district government is

    extending helps to develop more farmers every year.

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    (b) Commercial Mushroom Farmers:

    (i) Mymensingh District: More than 85 Existing Commercial

    Mushroom Farms.

    (ii) Pubna District: More than 50 Existing Commercial

    Mushroom Farms.

    (iii) Rajbari District:: More than 96 Existing Commercial

    Mushroom Farms.

    (iv) Jhenaidah District: More than 75 Existing Commercial

    Mushroom Farms.

    (v) Jessor District: More than 550 Existing Commercial

    Mushroom Farms.

    Demand Supply gap:

    The supply of mushrooms spawn and mushrooms are so poor as to cope

    with the demand thereof mainly because of in sufficient production as well

    as huge international market demand and the rapid growth of population

    of the country. As a result, there prevails a huge demand supply gap

    (Supply deficiency) of the item in the country as a whole. So it is expected

    that the project, if implemented, will be able to encroach a considerable

    market share.

    Competition and Competitors:

    Quality, price and delivery period are three important factors, which will

    influence the local and foreign buyers to purchase the products of the

    industry. The quality of the mushroom is dependent on the spawn (seed)

    quality and technical management of the crop. The sponsor has highly

    experienced local technical hand capable of meeting the demand of the

    importing country. There are foreign experts for mushroom industry to

    ensure the quality of the products.

    The other factors very important and timely shipment and competitive

    pricing. Our production program will ensure timely shipment and the

    pricing will be as much as low than any other supplier.

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    Since Enem-Pmni Companies have sister concern like Orient Overseas

    Container Line and Dragon Airlines the transportation and shipment

    abroad will be more convenient and schedule could be maintained.

    For maintaining international standard and quality, the project have

    quality control unit. This unit has experienced qualified quality control

    personnel. The analyzed HACCP and other demand of the exporting

    countries.

    Business Strategy

    Pricing:

    Export price of mushrooms mainly depends on its size, quality and also on

    international market situation. The average price of mushrooms exports

    were collected for three major markets- Japan, USA and EUC. The prices

    are approximations to national export prices per Kg. The mushrooms

    prices in the Japanese markets are substantially higher with larger volume

    of import of mushrooms than the USA and EU. Average export price of

    mushrooms/mushrooms from Bangladesh in Japan was 5 US $ per Kg and

    in USA was 4.5 US $ per Kg. In our country prices of mushrooms /

    mushrooms vary from place to place. There is also high variation in price at

    different periods of the year depending on the supply position in the

    market price of mushrooms of the organized farm also differs to some

    extent from those available in the market of rural house holds. The prices

    of the proposed project will be fixed in such a way that it should be lower

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    than those of the other in the market. The price must be competitive for

    local market.

    Conservatively the sales price of the produce has been estimated below:

    Fresh Mushroom

    a. XL size per kg 350.00 or US Dollar 5.00

    b. L size per kg 320.00 or US Dollar 4.8

    c. M size per kg 300.00 or US Dollar 4.75

    d. S size per kg 280.00 or US Dollar 4.00

    Can Mushroom

    a. Medium size can mushroom 250gm can Tk 75.00

    b. Small size can mushroom 250gm can Tk. 65.00

    Distribution Channel

    The sponsors will appoint/ engage distributor / agents to sell the projects

    mushrooms spawn and mushrooms to the farmers and mushrooms

    projects and matured mushrooms to the wholesalers/ exporters. Theproject will also have its own sales centers to distribute the products to the

    mushrooms farmers, mushrooms projects, consumers and wholesalers.

    Provision will also be kept to sell the products directly from the project site;

    especially the mushrooms larvae and mushrooms fry to the mushrooms/

    mushrooms farmers and mushrooms culture projects.

    PROMOTIONAL PLAN

    The project will sell the product at project site for the local marketing. One survey

    was made by Bangladesh Agriculture Research Council (BRAC) on 1998-99.

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    Dhaka city dwellers are eagerly searching quality & reliable Button mushroom

    within their near market place & super market. Thats why advertisement is

    necessary for the promotion of sale in the local market. For the export market, the

    Chairman and MD of Enem-Omni Companies has huge experience in export of

    different product to foreign market. They have personal contract with mushroom

    buyers in Europe and USA. They will convince the foreign buyers for issuing

    purchase order for export. Moreover, in Singapore, Dubai, Abudhabi, Saudi

    Arabia and other Middle East country. There is huge demand of white button

    mushroom. If we look for those markets there is enough opportunity of export.

    In the local market (Dhaka city), there is opportunity of marketing for

    mushroom,

    1. 250 Chinese restaurant @ 20 kg/day = 5,000

    kg

    2. 50 Fast food shop and Piza House@ 20kg/day = 1,000 kg

    3. 20 Super market @ 50 kg/day = 1,000 kg

    4. 2 International hotels @ 50 kg/day = 100

    kg

    5. 10 Prominent kacha bazar @ 50 kg/day = 500 kg

    6. Bangladesh Biman Catering Service @ 50 kg/day = 50 kg

    7. Chittagong port city @ 500 kg/day = 500

    kg

    8. Miscellaneous other suppliers @ 100 kg/day = 100 kg

    .................................................

    TOTAL= 8,250 kg

    Every day 8,250 kg fresh mushroom can be sold in Dhaka and Chittagong

    city.

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    For the sales promotion 3% cost would kept for advertisement.

    Financial Budget

    Assumption for financial analysis:

    Work in Process 20 DaysFinished Goods 5 Days

    Local Raw & Packaging Materials 60 DaysImported Raw & Packaging Materials 60 DaysStores & Spares 10 DaysReceivable at Cost 30 DaysSalary, Wage & other exp 30 DaysAdvanced Lease Rental 0 Month

    Construction Period 6 MonthForecasting 5 YearProject Life 15 YearIncome Tax Holiday 7 YearAmortization of Preliminary Expenses 5 Year

    Workers Profit Participation Fund 5.00%Income Tax 35.00%Tax Holiday Reserve (Govt Bond/Industry) 10.00%Income Rate of Short Term Investment 8.00%

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    Cost of the project and means of finance

    Cost of the Project:

    ITEM

    Project Cost Estimation

    Incurred up to30/09/

    03

    To beincurred

    TotalCost

    Land & LandDevelopment Cost

    0 20717 20717

    Building & Civil WorksCost

    0 25348 25348

    Local Plant andMachineries

    0 14800 14800

    Erection,Installation 0 592 592Furniture & Fixture 0 474 474Office Equipment's 0 432 432Vehicles 0 3000 3000Eng, Pat, Draw,Excavation etc.

    0 200 200

    Preliminary& IPOExpenses

    0 850 850

    Bond purchase 0 65 65Contingencies 0 507 507

    Year Plan Year -1 Year -2 Year -3 Year -4 Year-5

    Capacity Utilized 75% 80% 80% 85% 90%Repairing and Maintenanceof Building

    0.50% 0.75% 1.00% 1.50% 2.00%

    Repairing and Maintenanceof Machineries

    0.50% 0.75% 1.00% 1.50% 2.00%

    Storage and Spares ofMachineries

    0.50% 0.75% 1.00% 1.50% 2.00%

    Rent, Tax & Insurance (% of

    Fixed Cost)

    1.00% 1.00% 1.00% 1.00% 1.00%

    Dividend on Paid-up Capital 10.00% 10.00% 12.00% 12.00% 12.00%

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    Total Fixed Cost 0 669846698

    4

    Net Working Capital0 2603 2603

    Total Project Cost 0 69587

    6958

    7

    Means of Finance:

    Equity :-

    Incurred up

    to30/06/

    08

    To beincurr

    ed

    TotalCost

    Sponsor(Paid-upCapital) 0 35490 35490

    EEF Bangladesh 0 34098 34098

    Total Equity 0 695876958

    7Total Means ofFinance 0 69587

    69587

    Projected income statement:

    Year-1

    Year-2

    Year-3

    Year-4

    Year-5

    Capacity Utilization 75% 80% 80% 85% 90%

    Sales 29736 34196 34535 365413869

    0

    Cost of Goods sold 14296 15975 16734 177371878

    0

    Gross Profit1544

    01822

    11780

    11880

    31991

    0Operating Expense 3350 3590 3802 4048 4316Other Income 503 536 536 570 603

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    Operating Profit1259

    21516

    81453

    51532

    51619

    8Financial Expenses 700 420 0 0 0Preliminery and Pre-operation ExpensesWrite-off 170 170 170 170

    170

    Financial and Other Expenses 870 590 170 170 170

    Profit before Other Income1172

    21457

    81436

    51515

    51602

    8Income From Short TermInvestment 0 0 240 880 1520

    Income Before WPP1172

    21457

    81460

    51603

    51754

    8Workers Perticipation Fund 586 729 730 802 877Profit after Workers ProfitPerticipation Fund

    11136

    13849

    13874

    15233

    16670

    Income Tax 0 0 0 0 0

    Tax Holiday Reserve 1114 1385 1387 1523 1667Profit after IncomeTax/Reserve

    10023

    12464

    12487

    13710

    15003

    Dividend 6959 6959 8350 8350 8350Retained Earnings 3064 5505 4137 5359 6653

    Last Year Balance 0 3064 8569 127061806

    5

    Cumulative Rtained Earnings 3064 85691270

    61806

    52471

    8Ratios (%):-

    Gross Profit to Sales

    51.92

    %

    53.28

    %

    51.54

    %

    51.46

    %

    51.46

    %

    Operating Profit to Sales42.35

    %44.35

    %42.09

    %41.94

    %41.87

    %

    Income after tax to Sales33.71

    %36.45

    %36.16

    %37.52

    %38.78

    %Net Profit to Paid-up

    Capital:Before Income Tax/Tax Holiday

    Reserve16.00

    %19.90

    %19.94

    %21.89

    %23.96

    %After Income Tax/Tax Holiday

    Reserve14.40

    %17.91

    %17.94

    %19.70

    %21.56

    %

    Dividend10.00

    %10.00

    %12.00

    %12.00

    %12.00

    %

    Dividend pay out69.43

    %55.83

    %66.87

    %60.91

    %55.66

    %

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    Cost of service/goods sold:

    Year -1 Year -2 Year -3 Year -4 Year -5

    Capacity Utilization 75% 80% 80% 85% 90%Raw Materials at Rated

    Capacity 9136 9136 9136 9136 9136Raw Materials at UtilizedCapacity 6852 7308 7308 7765 8222Labour 3240 3240 3564 3726 3888Overhead 1946 1946 2386 2792 3217Depreciation 3540 3540 3540 3540 3540

    Total1557

    71603

    41679

    81782

    31886

    7Add: Opening WIP 0 1038 1069 1120 1188

    Total WIP1557

    71707

    21786

    71894

    32005

    5

    Less: Clossing WIP 1038 1069 1120 1188 1258

    Total Work Cost1453

    91600

    31674

    71775

    41879

    7Add: Opening FG 0 242 271 284 301Goods Available forsales

    14539

    16246

    17018

    18038

    19098

    Less: Closing FG 242 271 284 301 318

    Cost of the Goods Sold1429

    61597

    51673

    41773

    71878

    0

    Raw and Packing Material Cost:

    Compostpreparation

    Unit Quantity Rate

    Amount(000)

    Rice/ Wheat Straw Kg 400000 5.00 2000Poultry Straw Kg 225000 3.00 675Calcium Ammonia Kg 2500 10.00 25Super Phosphate Kg 1250 14.00 18

    Wheat bran Kg 2000 10.00 20Gypsum Kg 21000 5.00 105Cypermathi Kg 2400 120.00 288Casing SoilPreparation Kg 450000 0.50 225Raw materials forSpawn Kg 0 0.00 0Wheat Kg 120000 10.00 1200Seed Kg 12000 100.00 1200Post harvestmaterials Kg 0 0.00 0

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    Can with lid(250gm/can) nos 576000 4.00 2304Cartoon nos 28800 20.00 576OthersVeg. Seeds, Catleetc. L/S 1

    500000.00 500

    Total :- 9136

    Labor Cost:

    Name of the Post Proposed

    Post

    TotalPost

    Rateper

    Month

    TotalSalary

    perAnnum

    Factory Manager 1 1 25000 300Mushrooms Expart 1 1 15000 180Deputy Manager 1 1 15000 180Manager ( Technical) 1 1 10000 120Sub-Assistance

    Engineer 1 1 6000 72Supervisor 2 2 5000 120Lab assistant 2 2 5000 120Can Asstt. 2 2 5000 120Post harvest Asstt. 2 2 4500 108Work Asstt. 4 4 4500 216Driver 2 2 4500 108Guard 3 3 3000 108Skilled Labour 4 4 3000 144Un-Skilled 8 8 2500 240Total 34 34 2136

    Assumption :-Annual WagesIncrement 5%Fringe Benefit 35%Bonus 2

    Item Year-1

    Year-2

    Year-3

    Year-4

    Year-5

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    Basic 2136 2136 2136 2136 2136Increment 0 107 214 320 427Fringe Benefit 748 785 822 860 897Bonus 356 374 392 409 427Total: 3240 3240 3564 3726 3888

    Over head Cost (Power, Fuel, Water,Maintenance, Depreciation etc.)

    Overhead Expanse

    Year -1 Year -2 Year -3 Year

    -4

    Year

    -5Repair &Maintenanceof Building

    127 190 253 380 507

    Repair &Maintenanceof Machineries

    74 111 148 222 296

    Storage &Spares

    74 111 148 222 296

    Rent, Tax &Insurance

    670 670 670 670 670

    Utilities 801 854 854 907 960

    OtherManufacturingOverhead

    200 250 313 391 488

    Total: 1946 1946 2386 2792 3217

    Utilities

    Item Year-1

    Year-2

    Year-3

    Year-4

    Year-5

    70% 75% 80% 85% 90%Electricity 345 368 368 390 413Fuel &Lubricant 456 486 486 517 547

    Total : 801 854 854 907 960

    Fuel & Lubricant

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    Item Unit Rate AfterBMREQuanti

    ty

    TotalCost

    Diesel Liter 42.00 2500 55

    Grease kg 300.00 500 100Lubricant Oil Liter 80.00 1000 60Kerosene Oil Liter 38.00 2250 45Petrol Liter 60.00 8000 280TransformerOil Liter 35.00 500 10Waste Cotton Kg 28.00 1000 18Soap/Detergent Kg 40.00 1000 40

    Total: 608

    Depreciation

    Assets AfterBMREValue

    Rate Year-1

    Year-2

    Year-3

    Year-4

    Year-5

    Building 25348 5.00% 1267 1267 1267 1267 1267

    Machineries 1539210.00

    % 1539 1539 1539 1539 1539OfficeEquipment 432

    20.00% 86 86 86 86 86

    Furniture &Fixture 474

    10.00% 47 47 47 47 47

    Vehicles 300020.00

    % 600 600 600 600 600

    Total:354

    0 3540 3540354

    0 3540

    General, administrative and selling expenses :

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    Item Year -1Year

    -2Year

    -3Year

    -4Year

    -5AdministrativeExpenses 2503 2628 2753 2878 3003

    General Expenses 550 620 704 805 926

    Selling Expenses 297 342 345 365 387

    Total: 3350 3590 3802 4048 4316

    Break-even analysis:

    Takain'000'

    1) Revenue excluding otherincome at 5 th Year 38690

    Capacity Utilization 90%

    Item TotaLCost

    Variable Cost

    FixedCost

    Raw and packaing Materials 8222 8222 0Wages & Labour 3888 2916 972Stores & Spares 296 207 89Repair & Maintenance 803 241 562Water, Power, Fuel & Lubricant 960 672 288Rent, Tax & Insurance 670 0 670Administrative & GeneralExpenses 3929 1179

    2750

    Selling Expenses 387 387 0Loan Interest 0 0 0Lease Rental 0 0 0Depreciation 3540 0 3540Write-Off 170 0 170Workers Profit Participation Fund 877 877 0Other Overhead Expenses 488 244 244Total 24230 14945 9285

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    P/V Ratio = {(Sales-VariableCost)/Sales} = 0.6137Break Even Sales =(FixedCost)/PV Ratio) = 151.29 Lakhs

    Break Even Capacity ofOperation:Utilize

    d Capacity 39.10 %Rated

    Capacity 35.02 %

    Cash-flow statement:

    For the Period Ended ConstructionPeriod

    Year -1 Year -2 Year -3 Year -4 Year -5

    SOURCE OF FUND

    Fund Generated for Operation:

    Operating Profit 0 12592 15168 14535 15325 16198

    Add: Back Depreciation 0 3540 3540 3540 3540 3540

    Total Fund From Operation 0 16133 18708 18075 18865 19738

    Income From Short TermInvestment 0 0 0 240 880 1520

    Paid-up Capital: Sponsors 35490 0 0 0 0 0

    Public Issue/Bridging Loan 34097.7782 0 0 0 0 0

    Short Term Bank Loan 5000 0 0 0 0 0

    Total Source of Fund 74587 16133 18708 18315 19745 21258

    APPLICATION OF FUND:

    Investment in Fixed Assets 66069 0 0 0 0 0

    Preliminary & Share Issue Expenses 850 0 0 0 0 0

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    Security Deposit 65 0 0 0 0 0

    Repayment of Loan:

    Short Term Bank Loan 0 2000 3000 0 0 0

    Account Payable 0 10000 2645 0 0 0

    Repayment of Interest on:

    Short Term Bank Loan 0 700 420 0 0 0

    Increase in Current Assets 3037 1000 224 173 204 210Payment of Dividend 0 0 6959 6959 8350 8350

    Short Term Investments 0 0 3000 8000 8000 8000

    Total Application of Fund 70021 13700 16248 15132 16555 16560

    Cash Surplus/(Deficit) for the Year 4566 2433 2460 3183 3191 4698

    Cash Balance Beginning of the Year 0 4566 6999 9459 12643 15833

    Cash Balance End of the Year 4566 6999 9459 12643 15833 20531

    Projected balance sheet:

    As the Clossing day of ConstructionPeriodYear-0

    Year-1

    Year-2

    Year -3 Year -4

    Year -5

    ASSETS:

    Current Assets

    Cash & Bank Balance 4566 6999 9459 12643 15833 20531

    Short Term Investment 0 0 3000 11000 19000 27000

    Work in Process (WIP) 1038 1038 1069 1120 1188 1258

    Finished Goods (FG) 242 242 267 279 296 313Storage & Spares and Others 2 2 4 5 7 10

    Receivable 1430 1430 1598 1673 1774 1878

    Slarary, Wage & other exp 324 324 324 356 373 389

    Others 0 1000 1000 1000 1000 1000

    Total Current Assets 7603 11036 16720 28076 39471 52378

    Fixed Assets at Cost 66069 66069 66069 66069 66069 66069

    Less: Accumulated Depreciation 0 3540 7081 10621 14161 17702

    Net Fixed Assets 66069 62529 58989 55448 51908 48368

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    Other Assets

    Preliminery Share Issue Expense 850 680 510 340 170 0

    Security Deposit 65 65 65 65 65 65

    Total Other Assets 915 745 575 405 235 65

    TOTAL ASSETS 74587 74310 76284 83930 91614 100811

    LIABILITIES & EQUITY:

    Current LiabilitiesShort Term Bank Loan 5000 3000 0 0 0 0

    Workers Profit Participation Fund 0 586 1315 2045 2847 3724

    Account Payable 0 -10000 -12645 -12645 -12645 -12645

    Tax Holiday Reserve 0 1114 2499 3886 5409 7076

    Dividends Payable 0 6959 6959 8350 8350 8350

    Total Current Liabilities 5000 1658 -1873 1637 3962 6506

    Equity:

    Paid-up Capital 35490 69587 69587 69587 69587 69587

    EEF Bangladesh 34098 0 0 0 0 0

    Retained Profit 0 3064 8569 12706 18065 24718

    Total Equity & Reserve 69587 72651 78156 82293 87652 94305

    TOTAL LIABILITIES & EQUITY 74587 74310 76284 83930 91614 100811

    Ratios:-

    Current ratio 1.52 6.65 -8.93 17.15 9.96 8.05

    Value per Share 196.08 104.40 112.31 118.26 125.96 135.52

    Debts / Equity 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

    Ratio analysis:

    Ratios (%):- Year -1 Year -2 Year -3 Year -4 Year -5

    Gross Profit to Sales 51.92% 53.28% 51.54% 51.46% 51.46%

    Operating Profit to Sales 42.35% 44.35% 42.09% 41.94% 41.87%

    Income after tax to Sales 33.71% 36.45% 36.16% 37.52% 38.78%

    Net Profit to Paid-up Capital:

    Before Income Tax/Tax Holiday Reserve 16.00% 19.90% 19.94% 21.89% 23.96%

    After Income Tax/Tax Holiday Reserve 14.40% 17.91% 17.94% 19.70% 21.56%

    Dividend 10.00% 10.00% 12.00% 12.00% 12.00%

    Dividend pay out 69.43% 55.83% 66.87% 60.91% 55.66%

    Ratios:- Const. Year -1 Year -2 Year -3 Year -4 Year -5

    Current ratio 1.52 6.65 -8.93 17.15 9.96 8.05

    Value per Share 196.08 104.40 112.31 118.26 125.96 135.52

    Debts / Equity 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

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