Soraya Jean-francois 07-

0677Nicole Perez

10-0428Milton

Hernandez 10-0890

Elvis Peña 10-0929

Dilemma

Huascar Ventura 10-0162

Facebook is the one, if not the largest and most

common and diverse Social Networking site in the world. It has a business, but at the

same time family like approach which creates

something different offered.

Facebook’s Dilemma

• 70% of the people that uses facebook is ut of the U.S and its unlikely to do any purchase

• Facebook can decide on turning information from its customers into profits but this would mean violating customer privacy

• How can facebook turn customer intimacy around in such a way that people decide on shariing their information with facebook providers ?

Case Review

• Facebook is a multimillioner company operating since 2004

• Has a problem turning its services into profits

• Still it is the largest social networking site in the world followed by facebook

What concept in this chapter are illustrated in this

case?

E-commerce, which includes messaging, photo-sharing, tagging, comenting on pics,

status, or other coments, and finally user-created

applications.

What is the role of e commerse and web 2.0

technologies in facebook’s widespread popularity?

Web 2.0 a web applications that uses interactive information sharing,

networking, and collaboration among users,offers many

web-based applications, which provides profile users to get

hands-on with the site.

Describe the weakness of Facebook privacy policies and features.

What people, organization, and

technology factors hace contributed to those

weaknesses?

-The Beacon Program, that tracks down facebook

members that have purchased on their corporate

sites and send this information to facebooks friends involuntarily. This advertising service tracks down customers’ business

behavior and updates it automatically on FaceBook without any user consent

-The change or retention of information, deactivation ext. News Feed features on the website which makes user actions public by posting

actions on their wall, such as profile updates, adding new

friends, and adding new applications.

Does Facebook have a viable

business model? Explain your answer.

Facebook counts with a great ability on profiling its users

and targeting markets using every detail of hobbies,

regions, interest, favorites, likes ext. Also through here people can catch up get in contact with old friends or

meet new people, communicate with them

trough various applications available for users such as

messaging commenting adding and tagging pictures ext. Through this, people are

able to see the updates of their profiles and use the

applications on their pages. They have been able to introduce businesses

approaches with pages were business upload pictures of their merchandises with the

price being able to sell trough internet or buy credits to send

gifts to your friends or for games. They sure have

improved the whole concept of a private social page to a

business.

If you were responsible for coordinating Facebook’s

advertising, How would you balance the desire to become increasingly

profitable with the need to protect the privacy of your

users?

We would create a campaign focused on security and

privacy for our users, and implement a series of options

where you can hide things you don’t want anyone to see

increase limited profile security and send emails informing users how to

maximize their security, also create a call to attention

where you can report a weird and dangerous user, as well as controlling the number of views a certain user sees another and send email to those to see if there is an

explanation for this behavior and if not block him.