MISAMIS ORIENTAL

DELGOSEA BEST PRACTICE REPLICATION

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PHUKET CITY Best Practice (BP)

Title: PRESERVING OLD TOWN ARCHITECTURE AND REVIVING TRADITIONS AS TOURIST ATTRACTION AND ECONOMIC DRIVER

04/19/23 2

ARCHITECTURAL HERITAGE CULTURAL TOURISM Peranakan Culture

Sino-Portuguese Architecture

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PHUKET CITY BEST PRACTICE CORE PRODUCTS

Preservation of Nonya Dress and Festivals

i. Boost economy in the Old Phuket townii. Conserve architectural environmentiii. Conserve the old way of life, tradition,

culture and livelihood of the genuine Phuket

iv. Build awareness on cultural conservation issue

Phuket BP Project Objectives

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Database development of architecture, physical environment, and infrastructure of Old Phuket town;

Establishment of administrative bodies: Multi-party Operational Committee, Old Phuket Foundation, Old Town Community;

Awareness campaign, knowledge and appreciation dissemination towards the Old Town through income-generating tourism activities like “Phuket in the Past” trips, vocational training on indigenous arts and customs - e.g. traditional clothing, recipes

ACTIVITIES UNDERTAKEN

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Public relations through local media activities in TV programs, leaflets, and physical renovations, like conversion of an old school into a museum;

Improvement of the urban environment, such as solid waste management, green energy, underground power lines, and clean water;

Investment in communication technology and public relations;

Long-term investments in a tourist information center and museums for education and tourism.

ACTIVITIES UNDERTAKEN

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• Proactive community members in conservation of the old town and tradition

• Collaboration between the government, private sector, and people in conservation and development of the old town

• Return of young generation to Phuket• Rising prices of real estate• Improvement of physical environment• Increased income from tourism

THE RESULTS

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Department of Public Administration Ministry of Interior GTZ Phuket Municipality Tourism Authority of Thailand Ministry of Tourism and Culture Private Sector – Old Phuket Foundation, Peranakan

Foundation, Old Town Community and Tenants Academe and Local leaders

THE DRIVING FORCES AND KEY ACTORS

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THE PILOT AREA

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Basic Considerations Clean rural and coastal environment Friendly, fun-loving, literate, and relatively young

population who enjoy celebrating faith-based festivities and merry-making on the occasion of Town Fiestas, Christmastime, LGU Founding Anniversaries, and similar activities

Presence of private sector investment in resort development and facilities

Presence of academic institution providing tourism- related and environmental management courses essential in eco-tourism industry development

Regular LGU annual allocation for tourism and cultural promotion activities and interlocal cooperation

THE PROJECT: ECO–CULTURAL TOURISM

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Presence of local and interlocal cooperation structures that can facilitate and promote cluster tourism development

• Presence of TOURISM COUNCILS in respective member- municipalities

• Presence of Memorandum of Agreement (MOA) creating the INTERLOCAL COOPERATION structure:

Conference of Mayors (COM) and Inter-Municipal Team (IMT) in implementing programs/projects/activities mutually beneficial to the clustered municipalities.

Yearly allocation of LGUs on capacity development for LGU personnel and officials

Presence of Partners at the Local and Regional/International levels highly supportive of development at the local level to include tourism development.

Presence of best practices on tourism development

THE PROJECT: ECO–CULTURAL TOURISM

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Assessment of BP and Pilot Area

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PHUKET CITY MANLUNA and BINKISU

Project Title Preserving Old Town Architecture and Reviving Traditions as Tourist

Attraction and Economic Driver

Promotion of ecological tourism and traditions

Political Subdivision

ONE (1) political subdivision SIX (6) political subdivisions clustered into two

Tourism Core Product

Architectural and cultural tourism Eco–cultural tourism

Environment Urban Rural and coastal

Captive Market Mostly foreigners Mostly locals

Driving Forces Department of Public Administration, Ministry of Interior, GTZ, Phuket Municipality, Tourism Authority of Thailand, Ministry of Tourism and Culture, Private Sector: Old Phuket Foundation, Peranakan Foundation, Old Town Community and Tenants, Academe and Local leaders

Interlocal cooperation (IMT, COM), Municipal Tourism Council (academe, NGAs, business sector, religious sector, community-based associations) DILG, LOGODEF, DELGOSEA

PHUKET CITY MANLUNA and BINKISU

LGU Income High income Generally low income and internal revenue allotment (IRA)-dependent LGUs

Support Infrastructure and Services

Relatively developed Inadequate

Goals and Objectives Boost economy in the old Phuket town, conserve architectural environment, conserve the old way of life, tradition, culture and livelihood of the genuine Phuket, build awareness on cultural conservation issue.

Boost economy Improve economic status of

community members.Promote and preserve

culture and traditionsPreserve ecological integrity

amid eco-tourism development initiatives

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ISSUES AND CONCERNS

CLUSTER TOURISM DEVELOPMENT CONCEPT AND MARKETING PLANS need to be integrated/mainstreamed in the municipal, provincial and regional tourism plans

Limited LGU capacity (resources and personnel) in project implementation

Inadequate LGU annual allocation for tourism and cultural promotion activities and interlocal cooperation

Need to formulate cluster policies

(Formulation of objectives, results and indicators, timetable, budget, strategy, monitoring system and communication plan)

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ISSUES AND CONCERNS

The need for the two (2) clusters to undertake joint capacity development trainings on results-based monitoring and evaluation (RBME), marketing and promotion, installation of feedback mechanisms and resource mobilization

Need to strengthen the roles of respective Municipal Tourism Councils in tourism development and for the cluster to establish an Office

Community Mobilization–e.g. health and sanitation concerns, observance of standards, marketing and promotion strategies

The need for the cluster to formulate a COMMUNICATIONS AND FEEDBACK MECHANISM PLAN

( Formulation of objectives, results and indicators, timetable, budget, strategy, monitoring system and communication plan)

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At the end of the project, the Pilot Clustered municipalities of Misamis Oriental shall have attained the following :1. Established functional cluster- and municipal–

based tourism structures2. Formulated Tourism Development Plans, including

funding commitment from respective LGUs, approved, prioritized, and integrated in the Annual Investment Program and development plans

3. Integrated the Cluster Tourism Plans in the respective Provincial Tourism Office and Department of Tourism Regional Office Plans

ISSUES ON SUSTAINABILITY

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4. Developed marketing and promotion materials as brochures, video, and website materials uploaded in the website (LOGODEF Portal)

5. Launched the Cluster Tourism Project6. Conducted necessary trainings and

implemented the Cluster Plan on Communication and Feedback Mechanisms.

ISSUES ON SUSTAINABILITY

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THANK YOU

15th-19th March 2010 Inception and Management Workshop, Manila

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