miss jenny’s pickles youtube channel january 15, 2014

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Miss Jenny’s Pickles YouTube Channel January 15, 2014

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Page 1: Miss Jenny’s Pickles YouTube Channel January 15, 2014

Miss Jenny’s PicklesYouTube Channel

January 15, 2014

Page 2: Miss Jenny’s Pickles YouTube Channel January 15, 2014

Red Bull

3,223,030 subscribers 732,450,027 views 1-3 new videos a day Channels they like relate to extreme sports or Red Bull Well branded

Profile picture Cover photo Icons that link to their other social media pages & website

Page 3: Miss Jenny’s Pickles YouTube Channel January 15, 2014

Red Bull Cont’

HIGHLY organized 2013 Series – broken down into subcategories

The Bakery, Streets & Avenues, Sheckler Sessions, Who is JOB 3.0

Bike Water Sports Motorsports Winter Sports Skate In The Red Bull Studio

Page 4: Miss Jenny’s Pickles YouTube Channel January 15, 2014

Red Bull Cont’

Page 5: Miss Jenny’s Pickles YouTube Channel January 15, 2014

Red Bull Cont’

Page 6: Miss Jenny’s Pickles YouTube Channel January 15, 2014

Olympics

791,709 subscribers 207,447,290 video views New videos every day (different segment for day of the week) YouTube channel looks clean/sleek Branding

Profile Picture Cover photo Icons that link to website and Facebook Each video is half covered by a ring color with white rings on it

Page 7: Miss Jenny’s Pickles YouTube Channel January 15, 2014

HIGHLY organized – Segment for current day of the week is at the top of the page

Olympics Cont’

Wednesday | Faster Higher StrongerTuesday | Olympic QuizzesMonday | Athlete ProfilesSunday | Olympic RewindSaturday | Olympic RecordsFriday | 90 Seconds Of The OlympicsThursday | Olympic History

The Olympic PartnersInside the IOCCountdown To Sochi 2014

Page 8: Miss Jenny’s Pickles YouTube Channel January 15, 2014

Olympics Cont’

Page 9: Miss Jenny’s Pickles YouTube Channel January 15, 2014

Olympics Cont’

Page 10: Miss Jenny’s Pickles YouTube Channel January 15, 2014

Olympics Cont’

Page 11: Miss Jenny’s Pickles YouTube Channel January 15, 2014

Walmart

14,679 subscribers 21,226,800 video views Well branded

Logo as the profile picture Customers & slogan as the cover photo Features Walmart related channels

Page 12: Miss Jenny’s Pickles YouTube Channel January 15, 2014

Walmart Cont’

Organized TV Spots Investing in American Jobs Walmart Moms

Low Price GuaranteeVeteransSteak-oversOur StoriesWalmart en Español

Page 13: Miss Jenny’s Pickles YouTube Channel January 15, 2014

Walmart Cont’

Page 14: Miss Jenny’s Pickles YouTube Channel January 15, 2014

Walmart Cont’

Page 15: Miss Jenny’s Pickles YouTube Channel January 15, 2014

Tyson Food, Inc

139 subscribers 43,693 video views Branding is done well

Profile picture is the logo Cover photo is the appropriate

color scheme and includes their slogan

Icon links to the website and social media sites

Links videos from other channels that use Tyson Chicken (do so by “liking” the video)

Page 16: Miss Jenny’s Pickles YouTube Channel January 15, 2014

Organized Hunger Relief Thought Leadership Tyson Food Services Liked Videos More from Tyson Foods

DeliAnytime TysonDeli

Tyson Food, Inc Cont’

Food Safety Fun Food Facts Grilling & BBQ Careers Recipe Ideas Heritage Featured

Page 17: Miss Jenny’s Pickles YouTube Channel January 15, 2014

Tyson Food, Inc Cont’

Page 18: Miss Jenny’s Pickles YouTube Channel January 15, 2014

Pillsbury

3,963 subscribers 11,627,602 video views Cover photo is fun

Needs profile picture Links with Social Media

Facebook Pinterest Twitter Website

Page 19: Miss Jenny’s Pickles YouTube Channel January 15, 2014

EXTREMELY Organized

46th Bake-Off Contest in Las Vegas, NV Toaster Strudel Toaster Strudel Commercials Pillsbury Halloween – Live Video Responses Artisan Pizza Crust Recipe How-tos Cooking with Leftovers More Easy Recipes Pillsbury Cinnamon Rolls Pillsbury Biscuits Pillsbury Pizza Crusts Pillsbury Cookies Pillsbury Pie Crusts Pillsbury Commercials Bake-Off Contest Pillsbury Crescents

Pillsbury Cont’

Page 20: Miss Jenny’s Pickles YouTube Channel January 15, 2014

Pillsbury Cont’

Page 21: Miss Jenny’s Pickles YouTube Channel January 15, 2014

Channel Recommendations - Categories

Main Categories:

• In Pickle World (HQ)– Weekly Updates

• On the road or alternate location– Fitz on Main– Kernersville Folly (2)– Coming home from Baltimore (car)– Warehouse (Update # 5)

• Have guests/friends on the show– CFO, Kids, Clarence, Barry, Amy

• News– 60 minutes– Paula Deen– MSNBC– Fox 8– Mad Mike Interview

• Thank you– Harris Teeter, Williams Sonoma, Lowes Foods, MJP (2)

• Holiday– Christmas, Thanksgiving, 2013

• About US– Grand Opening– MAH00054

Miss Jenny’s Pickles

Page 22: Miss Jenny’s Pickles YouTube Channel January 15, 2014

Channel Recommendations - Brainstorm

• Thank you– Thank you– Appreciation– For YOU– A message from Miss Jenny and

Ashlee• Holiday

– Happy Holidays (Holiday)• About Us

– Jennysm (Jennyism)• PickleStrong

– Jarring experience– Meet the Pickle Ladies– Pickle Ladies

• In the News– We’re a big dill– Never a dill moment– They picked us– Highlights– From backyard to big screen

• Pickle World (HQ)/Weekly Updates

– Pickle World– Picks of the Week– Never a dill moment– PickleUp– Jennysm (Jennyism)

• PickleStrong

• On the road or alternate location– Outside the Jar– Never a dill moment– PickleOut– PickleUp

• Guests/friends– Pickle me pink– The whole pickle– Relish our friends

• Other– In a Pickle?– Dill or Sweet, Hot or Not– Getting Dilly