got press?

@miss_thrift

y#finco

n 2013

Image credit: Special Collections Research Center GW#fincon 2013

@miss_thrifty

www.miss-thrifty.co.uk

@miss_thrifty

2008…

@miss_thrifty

2009-2012

@miss_thrifty

…2013

@miss_thrifty

“A very particular set of skills; skills I have acquired over a very long career.”

@miss_thrifty

@miss_thrifty

@miss_thrifty

the prequel

@miss_thrifty

@miss_thrifty

press & publicity: why?

Image credit: Leo Reynolds.

@miss_thrifty

1. traffic & subscribers

@miss_thrifty

2. paid opportunities

@miss_thrifty

3. SEO benefits

@miss_thrifty

great media coverage in 10 steps

@miss_thrifty

1. it’s all about YOU

@miss_thrifty

@miss_thrifty

dooce.com

@miss_thrifty

2. Be accessible

@miss_thrifty

3. look the part

@miss_thrifty

4. stamp your site with authority

@miss_thrifty

5. be found

Google Keyword PlannerWordtracker

title tag

snippet

@miss_thrifty

6. know your limitsIm

age

cred

it: P

roct

or A

rchi

ves

@miss_thrifty

7. databases r us

1. www.helpareporter.com2. www.prnewswire.com/

profnet3. www.experts.com4. www.expertclick.com5. www.expertengine.com6. www.muckrack.com7. www.themediagraph.com8. www.gorkana.us9. DIY!

Image credit: IM

LS DCC

@miss_thrifty

8. be pitch perfect

@miss_thrifty

@miss_thrifty

9. deliver Im

age Credit: Marine Corps Archives

@miss_thrifty

10. aftersales

@miss_thrifty

thank you…

…any questions?

Image credit: N

orth Carolina Digital…