missed opportunities to monetize your site
TRANSCRIPT
Traditional Placements
Newsletters
Traditional channels◦ Affiliate programs
◦ Adsense
◦ Ad Networks
◦ Paid Placements
Sponsored posts – Long term or short term?
Javascripts to monetize – SEO risk?◦ If Google crawls and sees ads above the fold.
http://googlewebmastercentral.blogspot.com/2012/01/page-layout-algorithm-improvement.html
“As we’ve mentioned previously, we’ve heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don’t have much content “above-the-fold” can be affected by this change. If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience. Such sites may not rank as highly going forward.” - Matt Cutts on Webmaster Central
@Rollerblader
Common Places In your header On the side In your footer Under your title tags In your author bio box
Common Tools Heatmaps◦ Crazyegg & MouseFlow
Afftrack parameters Link shorteners & folders Network & Google
Analytics Increasing page views
with analytics Trying new merchants Using rotations ◦ ad rotate
@Rollerblader
@Rollerblader
On the email itself◦ Header, footer, in between posts and text links
within content
On the confirmation email when someone double opts in
On the confirmation email that they have successfully subscribed
On the redirect after they click submit
On the page they land on after they submit if no redirect
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After you click submit where does the person go?
What happens when they double opt in?
What about their welcome email?
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On your accounts◦ Try wording and reactions
Swearing or attention grabbing words – if it is appropriate
Emotional words – Love this, OMG, etc…
Ask questions to get click throughs
This can help to generate more exposure on sites like Facebook.
On your sharing buttons◦ Selling space to other similar or complimentary sites for
follows◦ Use shortened urls & descriptions
With an FTC disclosure
Be careful which shortener you use
@Rollerblader
Don’t forget to include products and storefronts
Label and add links to all of your images, not just the post.◦ Very important with multiple images on Facebook
Make sure to add in unique and descriptive images for Pinterest.
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Selling space to complimentary sites or users.
Don’t forget your tabs and about us sections.
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Tag the actual post
Tag each of the images as well
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Images from www.Beau-coup.com and Swoozies.com
Gender
Household
Income
City/State
Job Title/Company they work for
Interests
Education Level
More!
@Rollerblader
Image from SearchEngineJournal.com
Pinterest◦ Images that capture attention
◦ Use colors and presentation
◦ Share from your site and from other things like the app
◦ Build a board around a category and/or a post
◦ Pin to other’s boards
◦ Make sure to edit the sharing button settings
If you want bad Karma: ◦ I don’t recommend this, but you can replace links
to click to a website on some pins.
@Rollerblader
Using ad placements in between posts
Feeding native ads in through it
Using adsense in between, above or below
Placing static ads in the header
On the confirmation and subscribe
Cross promoting another feed for a similar or complimentary site after they subscribe
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