Blue Care Network Team Building

Marketing and PR ToolsiZonta iCommunicate iConnect 2www.District15.org/Member Resources D15 Public Relations Guide 2011-2012D15 Public Relations 2010-2012 PlanD15 Membership Recruitment, Retention and Revitalization Manual (revised 2010-2012, 23 pagesone stop shopping Membership, Recruitment PowerPoint; 32 slides

We also have all the tools we need to connect. PR Committee: Joanne Lose, Julie Dyer, Cynthia Chilcote when Denise Quarles was GovernorDocuments are still useful.

So why is growing our membership at the rate we want still a problem for so many clubs? Many are looking for new ideas. This afternoon well take a stab at a different approach to see if we can come up with some new strategies.

Transition to age categories for a quick reminder. 2

Tips for a Marketing Plan

Show Matures how to take action in their own communitiesBaby Boomers love options and changeGen Xers need to feed appetite for information and learningMillennials want it all3

iZonta iCommunicate iConnect Matures 68 and older Duty

Boomers 49-67 Identity

Gen X 33- 48 Entrepreneurial

Gen Y 22 -32 Community

3 4Circle of InfluenceYouAssociates throughworkBusiness Owners You Know

Professionals You Know

People you doBusiness With

Most SuccessfulPeople You Know

Your Neighbors

Your Relatives

Closest Friends

Members of Organizations

You are being asked to use the Circle of Influence as a tool to target increasing the membership in your club. The concept is to select one circle to commit to and to write SMART goals and then development a marketing plan to recruit from that circle.

Ask participants to write a couple of names in a few categories at this time on their handout and then compare notes in their discussion team table.

Then teach how to write SMART goals and the steps of an Action Plan.

Each club member is asked to commit to an individual planeven if they elect to partner with someone else in the club an to set an individual goal for the upcoming year.

This form in on ZI website under Member Resources/Tools/Club Tools/Club Fundraising Tools4Write S.M.A.R.T. Goals5iZonta iCommunicate iConnect

Specific: Goals should be specific and detailed

Measurable: Criteria for measuring if met

Achievable: Can you make the goal come true?

Realistic: Are you willing and able to work on it?

Time Bound: The day, month, year

Specific: Do not set loose or broad goals. What you need to achieve; the number of members you will bring into the club in the next year.

Measurable: Must be clear and concrete. By completing steps in an Action Plan, what will happen step by step.

Achievable: Do you have the skills. Will this stretch you; not break you? Success and failures depend on practical goals. Goals should not be out of reach. They should be reasonable and achievable.

Realistic: Goals must be possible under current conditions. Will the goal lead to the desired results? What issues or roadblocks exist?

Timely: Goals should have a time frame for completing. Having a time frame will give structure and allow you to monitor progress.

Get participants to write a SMART goal for increasing membership and write on the white board so they can check their work. 5Turn Goals Into Strategic Planning 6Develop a Strategic Planning WorksheetWrite a S.M.A.R.T. Goal StatementDescribe Action Steps you will take to implement your goalSelect dates to implement or review stepsAnswer: By completing these steps what will happen?iZonta iCommunicate iConnect

6 Strategic Planning ContinuedWhat resources do you need to achieve goal?List issues and roadblocks that may stand in your wayDevelop matrix-type worksheets with multi-levels of activity and deadlinesUse ZI Marketing and PR ResourcesiZonta iCommunicate iConnect 7

Small Group Activity Partner with one or two others with your same interest from your Circle of Influence

Together write a S.M.A.R.T goal for each person

Begin the design of a Strategic Planning Worksheet

Review the Zonta District 15 PR Guide and the Zonta District 15 PR Plan for ideas

8

iZonta iCommunicate iConnect Put on table one copy of PR Guide and one copy of PR Plan

Ask them to leave them for the workshop on Sunday.8