mission field 2.0 ebook
DESCRIPTION
Christina Sheer shares how the Internet is the Mission Field 2.0 in her debut eBook! Learn how to share the good news of the Gospel of Jesus Christ on the Internet with the keys to success on Facebook, Twitter, Instagram, YouTube and Blogs / Websites. Content is king so be sure to take advantage of the exclusive offer to use Canva here >>> http://bit.ly/HisPeopleCanvaTRANSCRIPT
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Social Media Evangelist & Digital Brand Coach
Christina SheerCEO of Sheer Goodness & Social Media Evangelism
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Join the conversation online by using the hashtag #BrandJesus
@ChristinaSheer
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The Internet is the Mission Field 2.0:A mission worth logging on for!
@ChristinaSheer
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Today’s Landscape
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2015 Social Media Statistics - Video by: Erik Qualman
http://bit.ly/SocialnomicsYouTube
Click video to play
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The brand we all have in common is #BrandJesus
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What is our Brand Message?
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The good news of the Gospel
#BrandJesus
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The Gospel - Dr. Rice Broocks
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Remember we are not talking about a LOGO
but LOGOS - the living word of God.
@ChristinaSheer
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Why should we share#BrandJesus?
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2015 South Africa Statistics
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50% of the World’s Population will be online in 2016
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3 out of 10 unchurched individuals consume Christian content outside of the church walls
Lifeway Research 2015
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How can we share #BrandJesus?
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ENGAGEESTABLISH
EQUIPEMPOWER
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Sunday Morning service is no longer the primary entry way to a life of faith!
#BrandJesus
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Where can we share #BrandJesus?
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Facebook / Twitter / Instagram / YouTube
Websites & Blogs
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What to post?
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CONTENT IS KING- micro-content - native network language- let visuals tell your story- authenticity & transparency- link ability & call to action
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A blessing for YOU to help with your content creation!
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Keys to Success
- Entertaining & Shareable content- High quality visuals - Photos & Videos- Real-time fan engagement 24-7- Include your branding / logo / website - Eliminate sales driven call to actions: Go here, Buy now, Click below, etc.
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Facebook Examples
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Facebook Examples
← Think outside the boxx
Tell a story →
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Keys to Success
- Concise and memorable content- Use unique & trending hashtag- High quality visuals (Vine & Instagram)- Authentic Voice & Native language- Optimize bio with hashtag & website
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Twitter Examples
← Use a custom hashtagt
Quotables with your name →
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Twitter Examples
Make it personal →
← Make a statementt
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YouTube
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Keys to Success
- Utilize keywords - Customize thumbnail photo- Hyperlinks in description box- Subscribe button at end of video- Engage: watch videos & leave comments- Monetize Platform (Optional)
YouTube
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YouTube Examples
← Join the conversationo
Seasonal Content →
Millions of viewers!o
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YouTube Stats - April 2015
South Africa’s Top 5
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Keys to Success
- Artsy, high quality photos & videos- Native tone: Next generation appeal- Utilize a web address in the description- Hashtags are the gateway to discovery- Gamify your account by offering prizes
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Instagram Examples
← Provide message cardso
Educational & linked content →
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Instagram Examples
-Reward Followers-s
-Call to Action-s
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Blogs & Websites
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Keys to Success
- Mobile responsive design- URL aligns with social media - Branding is key - custom theme- Set up Google Analytics- Integrate social media feeds- Database & Lead Generation
Blogs & Websites
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When to post?
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Facebook - 6:00-8:00 & 14:00-17:00Twitter - 13:00-16:00Instagram - 2:00 and 13:00YouTube - 14:00-16:00, 9:00-11:00 LinkedIn - 7:00-8:30 Google+ - 9:00-11:00Blog - 11:00 on Mon, Wed, Fri
Note: results may vary for your target market
Based on the average user
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How often are you posting per month?
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How do we use the Internet?
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Consume / Edit / Create
Before Social Media: 90-9-1
The Internet Now: 75-20-5
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- Let’s be the five percent -
Let’s be CREATORS of content on the Internet … who are creatively, relevantly and effectively reaching Every Nation in our generation!
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My Challenge To You
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Just Think: If you spend 3 hours on social media per day, how many hours would that be per year?
1095 Hours
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How many of those hourswill you use on social media to share the Gospel?
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Tweet or Instagram me at @ChristinaSheer using #BrandJesus sharing how you plan to transform oursociety through the Internet
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“Go therefore and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit.”
Matthew 28:19
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