Experience the real Tuscany on a Nature & Historical Competition

BRIEF

RESEARCH INSIGHTS

Qualitative: •  Competitive divided region

•  Historically rich / Real Tuscany Feel •  Overshadowed by neighboorly regions

•  Festivals

RESEARCH INSIGHTS

Quantitative: •  Older generation

•  Lack of transportation to the region •  Seasonal Tourism

•  Landmarks

OPPORTUNITY

The lack of entertainment & activities in a very natural, historically & traditional rich region provides the perfect setting for a service that combines Tradition with Nature and Adventure

4 CONCEPT IDEAS

Bootcamp

Pistoian Buddy

4 CONCEPT IDEAS

Time Travelling Bus

4 CONCEPT IDEAS

Trattoria Diffusa

4 CONCEPT IDEAS

Challenge yourself to expand your horizons trough out the Real Pistoia Challenge your mind & body on an Outdoors Weekend, Experience the

History & Traditions of Pistoia & dare your friends

LOGO

CUSTOMER JOURNEY MAP

ACTIVITIES

-  Log Race -  Blindfolded into the Unknown -  Popcorn Challenge -  Catty and Word Conundrum

CULTURAL CHALLENGE

 1. What animals are in the Pistoian city shield? Bears, or wolf (both answer are accept as correct)

  2. What is Pinocchio’s original town?

Pescia   3. How many kms are from Firenze to Pistoia?

Around 40 kms.   4. Name 2 festivals that Pistoia has?

Pistoia Blues, Pistoia Festival, Festival della Bugia

SERVICE BLUEPRINT

TOUCHPOINTS

•  Website •  Community

•  Totem •  Checkpoints

•  Welcome Letter •  Challenge Kit

•  Prize •  Souvenir •  Poster

KEY POINTS

•  Path from Pistoia to Montecatini Therms •  Learning by playing •  Different difficulty level routes. •  Teams from 3 to 5 people. •  Awards / Souvenirs •  Building a Community •  Transportation back to Pistoia provided.

BUSINESS MODEL PROPOSITION

COMMUNICATION PLAN

2014 – National Communication •  Local Pistoians; Italians; Companies for Team Building •  Digital Media – Website, Banners, Facebook •  Posters; •  Building the Community 2015 – International Communication •  Worldwide Range •  Digital Media – Website, Banners •  Community

WEBSITE – LANDING PAGE

COMMUNITY

WEBSITE - MISSION

IMPLEMENTATION PLAN Estimated time to implementation – 6 to 8 months Estimated Revenue 2014: 3 persons group at 75€/person = 225€/Group Challenges per year – 1350 Annual Revenue – 303.750€ Investment (Website + Infrastructure) – 32.500€ Costs (staff + training + maintenance) – 270.237€ Total – 302.737€ Profit 2014: 22.680€ ( 11.340€) Profit 2015: 152.851€ Profit 2016: 435.094€

THANK YOU