mission - urban-linx media kit v2 051716.pdf · hnhh is poised to continue as a leader in hip hop...
TRANSCRIPT
MISSION
Urbanlinx Media has a dynamic cultural presence, both online and offline.
With its engaging original content, comprehensive aggregation and vast social media reach, Urbanlinx has built a platform for its young, urban male audience to consume content and express themselves.
Our aim is to continue providing the content our audience loves, while simultaneously innovating and identifying untapped markets.
47% under 18
84% under 25
Among the top sites for young African American readership
74% Male
21 median age
AUDIENCE
10M+ Unique visitors per month
30%desktop
67% Mobile
12%+ Increase in pageviewsyear over year
The Urbanlinx audience is highly targeted, reaching the elusive young, urban male.
The web is noisy. At any point in time internet users will have 5 to 10 tabs open, music playing, and cell phones at the ready.
How do you know your impressions are working?
We’ve built our platform to encourage conversation, and our community of passionate readers participate on every article and social media post.
Urbanlinx Media has the power to get your brand in front of a large number of highly engaged eyes, driving high viewability and strong ad retention.
COMMUNITY
97M+
HotNewHipHop built its success by becoming a resource & trend leader for casual fans and industry professionals alike.
Our comprehensive coverage has made HNHH a breeding ground for talent and a preferred destination for major label releases.
HNHH is poised to continue as a leader in hip hop music & culture content.
Alexa Rank
Page views per month
764 Global
221 USA
280,000registered users
11:00 average session time
2x session length compared to top competitor
4pages per visit
2xpages per visit compared to top competitor
90,000comments per month
The homepage is dying. At least, it is for our competitors.
35% of our daily traffic comes to the homepage.
Compare that to other sites, which rely on social media to drive an average of 40% of traffic*.
You can trust our premium placements will be seen by our engaged users, maximizing return on your advertising dollars.
*NYTimes.com, 2016
The HotNewHipHop community is highly engaged
+
+
768,000+likes
658,000+followers
265,000+followers
133,000+followers
SOCIAL MEDIA
20M+impressionsper month
180M+impressionsper month
100,000+hours watched
per month
486,000+engagements
per month
SOCIAL MEDIA
2M+
58%
77%
*60% higher than YouTube average
VIDEO
views per month
audience retention*
P18-34
HotNewHipHop produces the hottest new
rappers in the game as far as sites go. If
you want a tastemaker of who’s gonna
be hot, it’s HotNewHipHop. If you’re a real
A&R you’re on HotNewHipHop every day,
that’s just the facts... Any up-and-coming
artists in the know will say, ‘I need
HotNewHipHop.’ The kids are paying
attention to HotNewHipHop.
–
Nominated 2 years in a row“
”2013: Ranked #9
2014:Ranked #3
2015:Ranked #3
PRAISE
ADVERTISING
From brand awareness to conversion-specific campaigns & product launches, our standard placements and custom insertions have the capability to deliver on your goals.
We’ve worked alongside a wide range of clients, from consumer goods to music labels to government agencies.
AD PLACEMENTS
DesktopHomepage Takeover 01
➔ 970x250➔ 300x250➔ Takeover Skin
DesktopHomepage Takeover 02
➔ 728x90➔ 300x250➔ Takeover Skin
AD PLACEMENTS
Desktop
300x600
AD PLACEMENTS
Desktop
Interstitial Video
AD PLACEMENTS
Mobile
A → Interstitial VideoB → 300x250
AD PLACEMENTS
A B
Mobile
A → 320x50B → Homepage 320x100*
*Video or standard banner
AD PLACEMENTS
A
B
CREATIVE SPECIFICATIONS
The HotNewHipHop platform accepts banner sizes :
TOP BANNER➔ 970x250➔ 728x90
SIDE BANNER➔ 300x600➔ 300x250
MOBILE➔ 300x250➔ 320x50➔ 320x100
Looking for more?Urbanlinx Media has a full suite of creative, engineering and strategic capabilities at the disposal of our advertisers:
➔ Editorial Content➔ Photography➔ Videography➔ Music Studio➔ Graphic Design & Art Direction➔ In-House Development Team➔ Event Space/Artist Lounge
Get in contact with us to discuss your specific goals, and we’ll be happy to consult on a recommended approach.
BESPOKE PARTNERSHIPS
