mississippi authority for educational television · comprehensive mission statement for mississippi...

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Mississippi Authority for Educational Television d/b/a Mississippi Public Broadcasting (MPB)

1. Comprehensive Mission Statement for Mississippi Public

Broadcasting

Mississippi Public Broadcasting’s mission is to celebrate the great things happening in Mississippi,

while utilizing the power of programming to challenge Mississippians to improve their lives

through our robust broadcast and digital capabilities. As the only statewide radio and television

broadcast service, MPB is a trusted source, providing factual, reliable information that challenges,

educates and enlightens Mississippians. It is MPB’s mission to connect Mississippi’s diverse

communities through programming that is responsible, informative, and educational.

2. Philosophy of Mississippi Public Broadcasting

Mississippi Public Broadcasting is dedicated to the unwavering principle of providing compelling

content that educates and informs Mississippians about the activities and actions of their fellow

residents and to give residents a window to the world outside of Mississippi. MPB is a multimedia

organization that reaches every corner of Mississippi through radio, television and digital media,

with education as a central component. Our pledge to Mississippi and to our employees is to

engage our various constituencies through media standards that are as high as the trust given to us

as a public broadcasting agency. Our philosophy is to shine a light on the positive, adhere to

standards that mandate fairness and respect, and bring into context complex issues specific to

Mississippi.

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3. Relevant Statewide Goals and Benchmarks

Statewide Goal #1 –Education: Public Schools

To make available a quality K-12 education for all Mississippians that prepares them, upon high

school graduation, to either enter the labor force with an employable skill or to successfully

complete a higher education program.

Statewide Goal #2–Public Safety and Order

To protect the public’s safety, including providing timely and appropriate responses to

emergencies and disasters and to operate a fair and effective system of justice.

Statewide goal #3–Health

To protect Mississippians from risks to public health and to provide them with the health-related

information and access to quality healthcare necessary to increase the length and quality of their

lives.

Statewide Goal #4–Government and Citizens

To create an efficient government and an informed and engaged citizenry that helps to address

social problems through the payment of taxes, the election of capable leaders at all levels of

government, and participation in charitable organizations through contributions and

volunteerism.

4. Overview of Mississippi Authority for Education Television’s Five

Year Strategic Plan

As MPB develops its 5-year strategic plan, it is important to take a quick glance at the past.

Mississippi decision-makers some 46 years ago built a solid infrastructure for what is regarded as

one of the most respected public broadcasting agencies in the country. That foresight has allowed

MPB to craft a strategy for the future that will increase its standing as one of the nation’s best

public broadcasting entities. During the next five years, MPB will use the power of its broadcasting

voice to increase programming highlighting the great things occurring in Mississippi while also

providing contention the state’s opportunities.

MPB is uniquely positioned to connect Mississippians from all corners through an information

network that reaches into every household. MPB realizes the responsibility that comes with such

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power. And it will be our goal in the next five years to utilize it for the public good. To that end,

our strategic goals call for:

Strengthening our position in the education community through the power of collaboration.

MPB is in 25 early-childhood centers teaching children to read and hopes to expand that number

of pre-school students impacted by the respected and results-driven Between the Lions curriculum.

During that time frame, MPB also plans to aggressively increase our efforts in the area of dropout

prevention by expanding our presence in high schools across the state and working with partners

on GED education. We know that MPB’s Mississippi Video Interactive Network reaches 2,000

students each year. The interactive technology, which enables us to connect schools through

distance learning, has the potential and the capacity to reach even more students and encourage

them to stay in school.

Programming. In the next three to five years, MPB also has ambitious programming goals that

will enhance the lives of Mississippians and challenge and engage them. Our goal is to join the

successful PBS children’s programming by launching a 24-hour PBS kids’ network, supplemented

by interstitials featuring the MPB-created character Ed Said. MPB also plans to expand its news

and information programming offered on radio and television. Currently, MPB’s Think Radio

offers an impressive lineup of local shows, occupying more than 20 hours of week. The greatest

potential here is on the television side, where we currently have in development shows that will

inform, entertain and enlighten Mississippians. We have a series of documentaries planned that

will explore significant topics in Mississippi, including a yearlong series on Mississippi’s

bicentennial. We also will spotlight the arts through music and public affairs through year-round

broadcasts of @ISSUE. MPB also plans to produce programs on Mississippi’s entrepreneurs and

newsmakers.

Emergency Response. MPB and MEMA have enjoyed a close working relationship during the

years, and our strategic plan calls for an even closer partnership. MPB will work with MEMA and

MPB’s broadcast engineers on technology that allows MPB to stay on the air during times of

severe disaster, particularly hurricanes on the Gulf Coast and ice storms in northern counties.

While MPB radio is set up to broadcast during hurricanes because of our central location, MPB’s

strategic plan calls for adding equipment that increases our capacity to broadcast during storms

that alter our broadcast ability in other regions. One of the primary reasons for equipment upgrades

is to allow MPB to use its statewide signal to broadcast television messages from the governor

during storm-related emergencies.

Digital Improvement. As a statewide media outlet, with eight (8) towers broadcasting both radio

and television signals, along with eleven (11) digital microwave sites, MPB must remain relevant

across all platforms in today’s crowded broadcast space. MPB must be prepared to develop content

for a public accustomed to a 24/7 information cycle. Today, information consumption has turned

into an on-demand endeavor. No longer are people waiting around for their favorite show to hit

the airwaves. They want their information now and in real time. Their desired content is as much

entertainment and social media-based as it is investigative journalism.

Given the growth we’ve seen in user interactivity, and the decline in print readership, MPB is

perfectly situated to tell Mississippi’s story. We have significantly grown and will continue to

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grow our social media followers, subscribers to our mobile app and audiences to our podcasts for

locally produced programs, which already are being downloaded tens of thousands of times a

month.

During the next five years, as MPB continues to innovate, we will never stray from our core

mission. Our mission provides the values and the principles by which a business must operate.

MPB’s core mission is to produce top-notch radio and television programming. It is to have an

education department that will not rest until it reaches as many children as possible through our

broadcast tools and outreach in early-children education and dropout prevention. It is to produce a

newscast that goes deeper than time-strapped commercial stations. It is to reach every corner of

the state with the latest in technology to ensure that we are, as we say in public broadcasting circles,

“America’s largest classroom.”

5. Mississippi Public Broadcasting External/Internal Assessment

MAET has several external factors, which play a role in our ability to meet deliverables and our

overall productivity.

1. Reliance on Federal Funding from the Corporation for Public Broadcasting. The

Corporation for Public Broadcasting, by way of Congress, grants to each public broadcasting

station a set amount of money each year. This figure fluctuates and is dependent upon the United

States Congress, size and geographic reach of a station, number of other stations within a

geographic market, the population a station serves and what other non-federal support is given to

the station, for example -- state appropriation and private donations. Said another way, the more

money a broadcast station receives from a state appropriation or from private donations, then the

more money it will be able to receive from the Corporation for Public Broadcasting. Currently, the

funding from CPB makes up sixteen percent (16%) of MPB’s overall budget. Because Mississippi

is a less populated state, the funding MPB receives is less than station counterparts. Should the

number decrease it would affect our entire operation.

2. Licensing of PBS and NPR Programming. As a noncommercial broadcast station we

are required to run programming from PBS (television) and NPR (radio). In order to provide this

programming to the citizens of Mississippi, we must pay licensing fees for the rights to do so.

Collectively, those fees run nearly $2 million. Depending upon the cost of each program, which

varies by program, our overall budget can be impacted should the licensing fees to air a program

or programs greatly increase. This is a cost we are required to pay, but have no control over or

negotiating power to lower.

3. Corporate and Individual Support from Private Sources. MBA is fortunate to have a

separate 501(c)(3) organization. This entity exists to serve and raise additional funds for MPB.

Should private support drastically diminish it, too, will affect MPB’s ability to provide original

content.

4. Natural Disasters. MPB has a highly sophisticated infrastructure that is made up of eight

(8) transmitter sites and eleven (11) microwave sites throughout the entire state of Mississippi,

which broadcasts both radio and television signals simultaneously. Should a natural disaster occur

that significantly damages a portion of our infrastructure, funds previously allocated to creative

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and educational projects would then be funneled to engineering in order to repair any damage

caused.

5. Changes in Technology. MPB takes great pride and care in maintaining its infrastructure

in order to bring a reliable television and radio signal to the citizens of Mississippi. Technology

is ever changing and evolving. In order to maintain the most up-to-date broadcast equipment in

line with federal regulations, it will become necessary for us to allocate additional funds to that

area. While PBS may provide some funding to local stations for projects like this, the programming

delivery system to stations will change in the next few years.

6. Changes in Energy Costs. MPB infrastructure that is made up of eight (8) transmitter

sites and eleven (11) microwave sites throughout the entire state of Mississippi to broadcast both

radio and television signals simultaneously. The average cost for electricity to all sites the past

three (3) years is $1 million annually. Should energy costs increase it would impact our ability to

produce original content because funds would need to be shifted in order to pay for the cost

increase.

6. Mississippi Public Broadcasting’s Goals, Objectives, Strategies

and Measures by Program for FY 2018 thru FY2022

Program 1: Content Operations

GOAL A: Use our broadcast and production capabilities to bolster emergency

preparedness and response services. See Miss. Code Ann. 37-63-1

OBJECTIVE A.1: Provide statewide radio and TV coverage during times of emergency

Outcome: Inform citizens across the state of hazardous weather and other

emergencies in a timely fashion so that they may prepare safety measures.

A.1.1. STRATEGY: Use live announcers to pinpoint location of emergencies

Output: Increase radio and TV coverage during times of emergency

A.1.2. STRATEGY: Give advance warning to individuals in the path of danger

Output: Number of warnings

A.1.3. STRATEGY: Identify sound and visual elements to capture the attention of users

to better inform during emergencies

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Output: Number of sound and visual elements used

A.1.4. STRATEGY: Disseminate information about shelters, resources and services

available to affected areas.

Output: Frequency of emergency programs

Output: Number of emergency programs

Efficiency: Percent increase in the number of radio and TV programs during times

of emergency.

GOAL B: Use or multiplatform capabilities to challenge Mississippians to improve their

health. See Miss. Code Ann. 37-63-1

OBJECTIVE B.1. Create content portals/landing pages at mpbonline.org to make finding

content and accessing information on specific topics easier to find.

Outcome: Website visitors will come to the website and the specific content

landing pages regularly to find new content relevant to their interests.

B.1.1. STRATEGY: Post “healthy living” content to the website and have it appear

under mpbonline.org/health

Output: Number of new “healthy living” pieces of content weekly

B.1.2. STRATEGY: Share “healthy living” content and mpbonline.org/health to social

media channels

Output: Number of “healthy living” pieces of content shared across channels

weekly

B.1.3. STRATEGY: Promote mpbonline.org/health across MPB’s broadcast channels

(radio, television) through promos and on-air mentions.

Output: Number of radio and TV promos created

Efficiency: Percent increase of visitors viewing the healthy living related

items FY17 to FY18

GOAL C: Provide timely Mississippi-centric news that is both balanced and in-depth. See

Miss. Code Ann. 37-63-1

OBJECTIVE C.1. Produce Mississippi Edition radio program as a way to consistently provide

reliable and valuable news and information to the citizens of Mississippi.

Outcome: The number of locally produced radio programs and the number of

locally produced TV programs will increase.

C.1.1. STRATEGY: Produce and air new shows daily Monday - Friday

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Output: Number of locally produced radio programs

C.1.2. STRATEGY: Promote the show using MPB’s other media outlets---radio,

website and through social media.

Output: Number of promos produced and aired

Efficiency: Increase weekly average listeners of show from FY 17 to FY18

OBJECTIVE C.2. Produce the @ISSUE television program as a way to consistently provide

reliable and valuable news and information to the citizens of Mississippi.

Outcome: Mississippians will tune in regularly to watch the program or watch on

demand as a way to get news from around the state.

C.2.1. STRATEGY: Shoot and edit new shows weekly

Output: Number of locally produced TV programs

C.2.2. STRATEGY: Promote the show on MPB- TV and MPB’s other media outlets--

radio, website and through social media.

Output: Number of promos produced and aired

Efficiency: Increase weekly average viewers of show from FY 17 to FY18

GOAL D: Use mpbonline.org as a platform to provide updated information and resources

provided by MPB. See Miss. Code Ann. 37-63-1

OBJECTIVE D.1. Increase weekly average number of web site users

Outcome: Listeners and viewers will go to mpbonline.org on a regular basis for

the latest news, programs and episodes relevant to Mississippi.

D.1.1. STRATEGY: Upload and post new content to the website daily.

Output: Number of daily content posts

D.1.2. STRATEGY: Share website content to social media channels.

Output: Number of content pieces shared across channels daily

Output: Increase weekly average number of website site users from FY17

to FY18

GOAL E: The MPB Television Department will produce and acquire quality television and

video programs for broadcast and online presentation. These programs will educate,

inform, and entertain the people of Mississippi, and also promote a positive image of

Mississippi both within and outside the state. See Miss. Code Ann. 37-63-1

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OBJECTIVE E.1. Improve the quality of content and production value in all MPB TV

productions.

Outcome: MPB TV will have more viewers because of improved production

quality.

E.1.1. STRATEGY: Retain our most talented production personnel and provide ongoing

training opportunities.

Outcome: Number of training opportunities

Outcome: Number of employees trained

E.1.2. STRATEGY: Hire and retain skilled, experienced production professionals when

opportunities arise.

Outcome: Number of employees hired

E.1.3. STRATEGY: Create more production partnerships with established production

entities both within and outside the state.

Outcome: Number of production partners

E.1.4. STRATEGY: Critically appraise the quality of our original programs and their

effectiveness with our audience.

Outcome: Number of program evaluations

Outcome: Change in program value

E.1.5. STRATEGY: Introduce new, promising programs and cease production of

ineffective programs when warranted.

Outcome: Number of new programs produced

Outcome: Number of programs discontinued

Efficiency: Average cost of producing new program

E.1.6. STRATEGY: Increase production funding by developing show-specific

sponsorships for more supportive underwriting.

Outcome: Number of shows underwritten

Outcome: Amount of sponsorship dollars

Efficiency: Percentage increase in funding year over year

OBJECTIVE E.2. Acquire the highest quality programming available from other sources.

Outcome: TV viewership by offering quality acquired programs.

Outcome: Better serve our mission to educate, inform, and entertain.

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E.2.1. STRATEGY: Critically appraise the quality of acquired programming and its

effectiveness with our audience.

Output: Number of programs acquired

Efficiency: Nielsen rating increase

Efficiency: Percent of program funds used acquire programming

OBJECTIVE E.3. Maximize the digital distribution of programs, in coordination with our

broadcast schedules.

Outcome: Our online audience will increase as viewers consistently move from

TV to digital.

E.3.1. STRATEGY: Adapt our television content to other media, such as video podcasts

and audio podcasts.

Output: Number of podcasts developed

E.3.2. STRATEGY: Create web-specific content

Output: Number of web-specific content pieces created

Explanatory: Adequate funding and available personnel

E.3.3. STRATEGY: Create promotional campaigns to build public awareness of MPB’s

online content.

Output: Number of campaign ads

Efficiency: Percentage of online visitors year over year

OBJECTIVE E.4. Distribute MPB original productions regionally and nationally.

Outcome: Mississippi will have a better image regionally and nationally.

Outcome: MPB will be known and valued for its production services and

recognized as a co-production partner.

E.4.1. STRATEGY: Work with program directors in neighboring states for regional

distribution of area-specific television content (e.g., “Fit to Eat, “Mississippi Roads”).

Outcome: Number of distributions

E.4.2. STRATEGY: When creating programs of national interest (e.g., “Amped &

Wired,” “Katrina: Rising Above the Surge,” “Mississippi’s Free State of Jones”) work

with PBS and affiliated distributors to offer programs nationally.

Outcome: Number of programs distributed nationally

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OBJECTIVE E.5. Promote public safety in general, and especially during natural disasters and

other crises.

Outcome: A safer, more informed Mississippi.

E.5.1. STRATEGY: Provide public safety notifications as requested by MEMA and

other state agencies.

Output: Number of public safety notifications

Efficiency: Percentage of promotions related to prior promotion of all

storms/disasters

E.5.2. STRATEGY: Coordinate with MEMA and other state agencies to serve as an

information source during times of crisis.

OBJECTIVE E.6 Promote healthy eating and a physical active lifestyle for all Mississippians.

Outcome: Produce new programs and broadcasts related to Fit to Eat

programming.

E.6.1. STRATEGY: Participate in public events with “Fit to Eat” stars (or other healthy

eating-identified personalities) promoting healthy eating and exercise.

Output: Number of Fit to Eat live events

E.6.2. STRATEGY: Produce new “Fit To Eat” (or “Fit to Eat”-related) programs for

broadcast and web.

Output: Number of Fit to Eat programs produced

E.6.3. STRATEGY: Broadcast new episodes of “Fit to Eat” (or “Fit To Eat”-related)

programs.

Output: Number of new Fit to Eat programs broadcasted

Program 2: Education Services

GOAL A: Use our resources and programming to support kindergarten and school

readiness for children and families. See Miss. Code Ann §37-63-1.

OBJECTIVE A.1. Provide resources to parents on how to effectively support their children’s

educational and social and emotional development.

Outcome: Percentage increase in the numbers of parents attending workshops and

conference sessions to receive information on resources and best practices.

Output: Number of parents attending workshops and conference sessions.

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Efficiency: Percentage increase in the number of parents attending workshops and

conference sessions.

A.1.1. STRATEGY: Host parent workshops, academies, and conference sessions for

parents.

Output: Number of workshops, academies and conference sessions for parents.

Efficiency: Percentage increase in the number of workshops, academies, and

conference sessions for parents.

OBJECTIVE A.2. Use MPB Kids Club to help increase the use of MPB family resources.

Outcome: Parents/Teachers will use MPB online resources for Pre-K children

Output: Number of parents and children attending MPB Kids events.

Efficiency: Percentage increase in the number of parents and children attending

MPB Kids events.

Output: Number of users of MPB online resources for children and families.

Efficiency: Percentage increase of users using MPB online resources for children

and families.

A.2.1. STRATEGY: Host MPB Kids Club events each year that incorporate

programming, resources, and learning opportunities for children and their families.

Output: Number of MPB Kids Club events.

Efficiency: Percentage increase in number of MPB Kids Club events.

A.2.2. STRATEGY: Recruit new MPB Kids Club members during various educational

outreach events throughout the year.

Output: Number of children recruited for the MPB Kids Club.

Efficiency: Percentage increase in participation in the MPB Kids Club.

A.2.3. STRATEGY: Use our broadcast capabilities to air instructional segments for

children and their families.

Output: Number of broadcast segments produced and aired.

Efficiency: Percentage increase in the number of broadcast segments produced

and aired.

Output: Number of times broadcast segments air.

Efficiency: Percentage increase in number of broadcast segments produced and

aired.

OBJECTIVE A.3. Partner with other agencies and organizations with similar missions.

Outcome: Leverage MPB resources and make a greater community and

educational impact with our programs and services.

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Output: Number of partnering agencies and organizations.

Efficiency: Percentage increase in number of partnering agencies and

organizations.

A.3.1. STRATEGY: Serve on advisory boards and committees to provide awareness of

MPB services available

Output: Number of advisory boards and committees on which staff serve.

Efficiency: Percentage increase in number of advisory boards and committees on

which staff serve.

OBJECTIVE A.4. Increase participation of students and schools in MPB’s Arts in Education

Programming

Outcome: More schools and students will participate in MPB Arts and Education

programming

Output: Number of students and schools participating in MPB’s Arts in Education

Programming.

Efficiency: Percentage increase in the participation of students and schools in

MPB’s Arts in Education Programming.

A.4.1. STRATEGY: Continue to partner with organizations, such as the Mississippi

Association of Educators, Mississippi Arts Commission, and Mississippi Alliance for

Arts Education on Arts in Education Programming, such as the Mississippi Spelling Bee,

Poetry Out Loud, and Read for the Record.

Output: Number of partnering organizations.

Efficiency: Percentage increase in the number of partnering organizations.

A.4.2. STRATEGY: Continue the Writers Contest and Holiday Card Contest and

incorporate educational enrichment opportunities for winners and/or participants.

Output: Number of contest participants.

Efficiency: Percentage increase in the number of contest participants.

OBJECTIVE A.5. Expand the reach of the Between the Lions Preschool Literacy Initiative.

Outcome: More preschoolers will benefit from the Between the Lions Preschool

Literacy Initiative and be prepared for kindergarten.

Output: Number of children using the Between the Lions Preschool Literacy

Initiative.

Efficiency: Percentage increase in number of participating children in the Between

the Lions Preschool Literacy Initiative.

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A.5.1. STRATEGY: Continue to partner with Rotary Clubs in currently unserved or

underserved geographic areas to expand the Between the Lions Preschool Literacy

Initiative.

Output: Number of Rotary Clubs sponsoring MPB.

Efficiency: Percentage increase in the number of Rotary Club sponsorships.

A.5.2. STRATEGY: Seek support from private partners to facilitate the expansion of the

program into additional childcare centers across the state.

Output: Number of childcare centers using the Between the Lions Preschool

Literacy Initiative.

OBJECTIVE A.6. Provide professional development for early childhood educators and

professionals.

Outcome: Early childhood professionals will be equipped with resources and

information needed to better educate children in their classrooms.

Output: Number of early childhood educators and professionals attending

professional development sessions, workshops, and conference sessions.

Efficiency: Percentage increase in the number of early childhood educators and

professionals attending professional development sessions, workshops, and

conference sessions.

A.6.1. STRATEGY: Continue to utilize PBS children’s programming and PBS KIDS®

resources for professional development sessions.

Output: Number of PBS children’s programs and resources used.

Efficiency: Percentage change in the number of PBS children’s programs and

resources used.

OBJECTIVE A.7. Host community engagement/outreach events.

Outcome: Participants will receive relevant educational and informational

resources and engage in hands-on learning opportunities to aid in their growth and

development.

Output: Number of community engagements/outreach events.

Efficiency: Percentage increase in the number of community

engagements/outreach events/

GOAL B: Use our resources and programming for dropout prevention and recovery

efforts across the state. See Miss. Code Ann §37-63-1.

OBJECTIVE B.1. Provide engaging and relevant programming and services for youth

engagement through the Can I Kick It? Initiative

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Outcome: Youth will be more engaged and motivated to graduate from high

school and will be more college-and-career ready.

Output: Number of youth participating in Can I Kick It? activities.

Efficiency: Percentage increase of youth participating in Can I Kick It? activities.

B.1.1. STRATEGY: Host Can I Kick It youth empowerment, engagement, and

workforce and leadership development sessions throughout the school year.

Output: Number of Can I Kick It? sessions hosted.

Efficiency: Percentage increase in the number of Can I Kick It? sessions hosted.

B.1.2. STRATEGY: Continue to partner with schools and organizations with similar

missions.

Output: Number of partnering schools.

Efficiency: Percentage increase in the number of partnering schools.

Output: Number of partnering organizations.

Efficiency: Percentage increase in the number of partnering organizations.

B.1.3 STRATEGY: Continue to host the summer media institute for high school

students on leadership development and media production.

Output: Number of students participating in the summer media institute.

Efficiency: Percentage increase in the number of students participating in the

summer media institute.

Output: Number of student-produced films.

Efficiency: Percentage change in the number of student-produced films.

OBJECTIVE B.2. Increase public awareness of the statewide dropout crisis and knowledge of

prevention and recovery resources and strategies.

Outcome: Mississippians will be more aware of the impact of the dropout crisis

on the economy and student outcomes, and will be equipped with strategies to aid

in dropout prevention and recovery.

Output: Number of participants in dropout prevention and recovery activities.

Efficiency: Percentage increase in the number of participants in dropout

prevention and recovery activities.

B.2.1. STRATEGY: Host summits and community forums.

Output: Number of summits and community forums hosted.

Efficiency: Percentage increase in the number of summits and community forums

hosted.

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Output: Number of attendees at summits and community forums.

Efficiency: Percentage increase in the number of attendees at summits and

community forums.

OBJECTIVE B.3. Enhance the reach and capabilities of the Mississippi Interactive Video

Network (MIVN) in order to provide educational resources and instruction to more schools

across the state

Outcome: Students will be able to receive high school credit needed to satisfy

graduation requirements.

Output: Number of students using The Learning Network.

Efficiency: Percentage increase in the number of students using The Learning

Network.

Output: Number of teachers using the Mississippi Interactive Video Network

(MIVN) Classroom.

Output: Number of course sections operated through the Mississippi Interactive

Video Network (MIVN).

B.3.1. STRATEGY: Recruit and sign up school districts.

Output: Number of participating school districts.

Efficiency: Percentage increase in the number of participating school districts.

B.3.2. STRATEGY: Increase awareness of the availability and capability of the resource

by presenting and/or exhibiting at educational conferences.

Output: Number of conference presentations and exhibits.

Efficiency: Percentage increase in the number of conference presentations and

exhibits.

OBJECTIVE B.4. Provide high-quality, online professional development and resources for Pre-

K-12 educators and professionals

Outcome: Educators will become more knowledgeable in educational best

practices and also earn Continuing Education Units (CEUs) necessary to renew

their licenses.

Output: Number of Pre-K-12 educators and professionals receiving online

professional development sessions.

Efficiency: Percentage increase in the number of Pre-K-12 educators and

professionals receiving online professional development sessions.

B.4.1. STRATEGY: Continue to utilize eLearning for Educators for professional

development sessions and develop relevant sessions focused on educational best

practices.

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Output: Number of course sessions offered.

Efficiency: Percentage increase in the number of course sessions offered.

GOAL C: Use our resources and programming for children’s health education and

awareness across the state. See Miss. Code Ann §37-63-1.

OBJECTIVE C.1. Expand the reach of the Ed Said health initiative

Outcome: Children will be more aware of the importance of healthy eating,

nutrition, and exercise.

Output: Number of children participating in Ed Said health initiative activities.

Efficiency: Percentage increase in the number of children participating in Ed Said

health initiative activities.

C.1.1. STRATEGY: Host Ed Said general assemblies at schools across the state to

promote healthy eating, nutrition, and exercise and engage students with interactive

performances.

Output: Number of general assemblies held at schools across the state.

Efficiency: Percentage increase in the number of general assemblies held

at schools across the state.

Output: Number of partnering schools utilizing the Ed Said health

resources, videos, and materials.

Efficiency: Percentage increase in the number of schools utilizing the Ed

Said health resources, videos, and materials.

C.1.2. STRATEGY: Partner with organizations and community groups to incorporate

Ed Said outreach and activities into community events.

Output: Number of community partners and organizations.

Efficiency: Percentage increase in the number of community partners and

organizations.

Output: Number of community outreach events utilizing the Ed Said

health resources, videos, and materials.

Efficiency: Percentage increase in the number of community outreach

events utilizing the Ed Said health resources, videos, and materials.

C.1.3. STRATEGY: Increase traffic to the Ed Said web site

Output: Number of users using the Ed Said web site.

Efficiency: Percentage increase in the number of users using the Ed Said

web site.

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Program 3: Technical Services

GOAL A: MPB will maintain and improve its infrastructure to ensure on-air reliability.

See Miss. Code Ann. 37-63-9

OBJECTIVE A.1. Improve and maintain the broadcast efficiency of Mississippi Public

Broadcasting

Outcome: MPB will be on air all the time, day or night

A.1.1. STRATEGY: Be pro-active in maintaining microwave and broadcast equipment, both

radio and television.

Output: Number of maintenance checks

Efficiency: Percent of on air reliability

Program 4: Administration

GOAL A: As a catalyst and trusted voice for the betterment of Mississippi, provide

leadership that helps to build relationships and become a part of key community networks,

to increase knowledge of MPB programs and services; and to provide indispensable

resources to Mississippi families. See Miss. Code Ann §37-63-1.

OBJECTIVE A.1. Improve the quality of life for Mississippians by sharing relevant

information about health, education, culture, local tourism and history

Outcome: Number of community engagements/outreach events

A.1.1. STRATEGY: Plan events around the content from the different MPB Radio and

MPB TV shows as well as education initiatives

Output: Number of early childhood education events

Output: Number of new events focused on local culture/history

Output: Number of new events focused on healthy lifestyles

Efficiency: Percent increase in the number of community engagement events FY

17 to FY 18

A.1.2. STRATEGY: Giveaway items that will encourage Mississippians

to take on good habits like exercise and healthy eating

Output: Number of giveaways to adults

Output: Number of giveaways to children

of 18

Efficiency: Cost per giveaway

Explanatory: Budget to purchase giveaways

OBJECTIVE A.2. Increase partnerships with other state agencies and community organizations

to maximize state dollars and to help MPB serve more Mississippians.

Outcome: Increase state agencies partnered with

A.2.1. STRATEGY: Reach out to state agencies that share similar objectives with MPB

Output: Number of state agencies partners

A.2.2. STRATEGY: Reach out to local community organizations that share similar

objectives with MPB

Output: Number of new community organizations in different

parts of Mississippi

Efficiency: Percent increase in the number of Mississippi partners year over year

from FY 17 to FY 18

GOAL B: Use grant funding to enhance programs and services; and to bolster community

partnerships. See Miss. Code Ann. 37-63-11

B.1. OBJECTIVE: MPB will have more grant money to help subsidize legislative and donor

funding.

Outcome: New grant dollars acquired

B.1.1. STRATEGY: Assign qualified MPB staff members to apply for grants

Output: Number of staff members assigned to apply for grants

B.1.2. STRATEGY: Identify new areas offering grants to fund MPB initiatives

Output: Number of grants applied for

Output: New grant dollars

Efficiency: Percent increase of grant applications by FY 17 to FY 18

Efficiency: Percent increase in the amount of funding dollars received

Explanatory: Grant availability for public media

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