MISSOULA DESIGN REVIEW BOARD

La Quinta Inn5059 N. Reserve Street

Case Planner: Ana Aronofsky

Public Hearing Date: April 8, 2009

Applicant: Jeff Anderson

RESE

RV

E

MICHAEL

INTERSTATE 90

K

AERIAL VIEW

Sign Package Request

Sign Package Request

Sign Package Request

Area Board Cases

4951-4953 N. Reserve (Econo Lodge)

DRB 1991 Sign Package for 4B’s Restaurant and 4B’s Inn 4B’s Inn became America’s Best Inn and then Econo

Lodge and has kept the same package. Changes have been authorized as copy change

BOA 2008 Special Exception for Off-Premise sign for Econo

Lodge

Area Board Cases 5055 N. Reserve (Deano’s)County BOA 1976 80-ft high ground signCity BOA 1987 Allowed to keep sign until 1990 when non-conforming signs are

supposed to come into compliance with City OrdinanceCity BOA 1991 Variance to keep non-conforming sign in perpetuity. Approval of

additional ground signs on property.DRB 1995 Sign package for site that includes some of previously approved

signs by BOACity BOA 1997 Special Exception for Off-Premise sign after Boundary Line

relocation between Deano’s site and hotel

Area Board Cases

5059 N. Reserve (Then Microtel Hotel)

City BOA 2001 and 2005 DENIED Special Exceptions for Off-Premise

sign, to advertise on 80-ft high sign at Deano’s.

Sign Package Request

GROUND SIGN One double pole sign,

NW corner of N. Reserve and Michael St.,198 sq ft, 24 ft high, internally illuminated. Existing and to remain unchanged.

Sign Package Request

WALL SIGNS(All internally illuminated)

South Elevation (existing) “La Quinta Inn”, 60 sq ft, 19 ft high,

Sign Package Request

East and North Elevations, NEW“La Quinta Inn”, 40 sq ft, 40 ft high,

Sign Package Request

OTHER SIGNS:

As specified in the ordinance, the parcel is allowed up to six (6) Directional signs (see 19.90.040.C) and up to six (6) Incidental signs as specified in 19.90.070.E. These signs do not require permits

Other Relevant Findings

There are no height limitations for a commercial building in the C-II zoning district

The sign package as proposed does not blink There are Highway Department signs on Exit 101 announcing

the Hotel location near the exit. There are signs in the nearby properties previously approved

by various Boards that exceed the ordinance size and height limits

The proposed signs and towers are made part of the building Trees along Grant Creek to the north and west. No important

views blocked by the building or proposed signs The site requires signage to identify the businesses in the

property. There is only one ground sign that advertises the hotel.

Conclusions

The proposed sign package is appropriate in scale and design to the structure, the street and road frontage, the size of the parcel, the land use, and the area zoning districts.

Public safety will not be adversely affected by the proposed sign package as conditioned.

The proposed signs will not constitute a direct danger to pedestrians or property and will not interfere with vehicular or pedestrian movement or create additional distractions.

The sign package will not impinge on the rights of the citizens of Missoula to enjoy its natural scenic beauty.

The proposed sign package will not give the tenant an unfair identification/advertising advantage nor cause a conflict with local and state regulatory signage or devices

Staff’s Recommended Motion

That the Design Review Board conditionally approve the proposal for a sign package for La Quinta Inn to include the following signs:

GROUND SIGNOne double pole sign, NW corner of N. Reserve and Michael St.,198 sq ft, 24 ft high, internally illuminated. Existing and to remain unchanged.WALL SIGNSSouth Elevation “La Quinta Inn”, 60 sq ft, 19 feet high, internally illuminated East Elevation “La Quinta Inn”, 40 sq ft, 40 ft high, internally illuminated North Elevation “La Quinta Inn”, 40 sq ft, 40 ft high, internally illuminatedOTHER SIGNS:As specified in the ordinance, the parcel is allowed up to six (6) Directional signs (19.90.040.C) and up to six (6) Incidental signs as specified in 19.90.070.E.

Staff’s Recommended Conditions

1. No signage shall be modified without approval of a sign permit by the Missoula Office of Planning and Grants or determination by the Design Review Board Zoning Officer that such modification is in substantial compliance with the Design Review Board approved sign package. Signage added or modified which is not determined to be in substantial compliance shall require re-submittal of an application to and approval from the Missoula Design Review Board.

2. All appropriate electrical, building and/or sign permits shall be obtained prior to sign installation.