MISSOURI CREDIT UNION ASSOCIATION2014 ANNUAL REPORT

2014 ANNUAL REPORT

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Table of ContentsMission & Vision ................................................................................................................................ 3

MCUA Board of Directors ................................................................................................................. 3

Report from the Chairman ................................................................................................................ 4

Report from the President ................................................................................................................. 5

Report from the Finance Committee ................................................................................................. 6

MCUA Treasurer’s Report ................................................................................................................. 7

MCUA Audited Financial Statements ...................................................................................... 8-9

MCUCF Treasurer’s Report ............................................................................................................. 10

MCUCF Audited Financial Statements .................................................................................... 11-13

Joint Collaboration Task Force Report .............................................................................................. 14

2014 Advocacy Report ..................................................................................................................... 15-17

Credit Union Partnership .................................................................................................................. 18-19

2014 Consumer Awareness Campaign ............................................................................................ 20

2014 Credit Union Recognition Awards—Dora Maxwell, Louise Herring, Desjardins ...................... 21-22

2014 League Recognition Awards .................................................................................................... 23

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Missouri Credit Union Association Mission & VisionMission: The Missouri Credit Union Association’s mission is making credit unions grow.

• By cultivating a symbiotic environment for credit unions and credit union members alike. • By operating as a unified body with credit unions’ best interests in mind. • By providing continued commitment to the credit unions in Missouri.

Vision: The Missouri Credit Union Association will strive to promote, protect and perfect an environment that allows credit unions the opportunity to meet the financial needs of members.

MCUA Board of Directors

Brian Eyestone, Chair Southpointe

Judy Hadsall, 1st Vice Chair CU Community

Randy Yeck, 2nd Vice Chair Vantage

Rick Nichols, Treasurer River Region

Tony DiGiovanni, Secretary CSD

Stan Moeckli, Ex Officio Electro Savings

Chris McCreary, Director United Consumers

Michelle Rosner, Director 1st Financial Federal

Lisa Ginter, Director CommunityAmerica

Craig Tabor, Director BluCurrent

Brent Sadler, Director United

Glenna Osborn, Director Missouri Central

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Report from the ChairmanBrian Eyestone, Chairman & President of Southpointe Credit Union

2014 was another year of positive change for your trade association. In addition to directing the priorities of the association management and staff, we were compelled to guide and direct the annual expenses to closely align cost with value of membership.

A dues analysis of the association was conducted and a more equitable formula was developed that resolved some of the negative aspects of our existing, outdated dues formula. The membership approved the new dues formula at the Annual Business Meeting held October 23. It is our charge that advocacy and compliance services are delivered at a reasonable cost to the membership. The new dues formula went into effect in 2015.

The consumer awareness campaign continued in 2014 with a more defined demographic. A local agency was used to develop new creative and manage the media buy. The funding was provided by MCUA and four credit unions that received U.S. Treasury CDFI grants. Even with a 50% decrease in the budget from the previous year, we were still able to achieve greater results than 2013. The campaign won three CUNA Blockbuster awards, including Best of Show. It also won awards for Best Use of Social Media and Best Ad Campaign. Social media and community outreach were instrumental in making this year’s campaign a success. The Bank On More campaign delivered a clear and positive message to consumers that encouraged them to “live larger.”

Advocacy efforts are an important role of MCUA. With 1,900 state bills introduced in 2014, we rely on the association to track bills and testify on behalf of member credit unions.The Missouri General Assembly passed five bills with significant impact on Missouri’s credit unions, with four taking effect. MCUA collected and distributed state-specific information about data breach impact to federal lawmakers. Missouri’s members of Congress cosponsored bills to address credit union concerns, including data security and regulatory relief.

Regulatory compliance was center stage in 2014 with NCUA’s Risk-Based Capital (RBC) proposal. The association reviewed the lengthy proposal, organized our responses and worked to garner the support of all ten Missouri federal legislators in addressing our member credit unions’ concerns over this proposal. Ultimately, this proposal was delayed and significantly changed before NCUA opened a second comment period.

Finally, your board remains steadfast in our belief that as the landscape continues to change in the financial services industry, collaboration will become more important. To that end, we have directed management to pursue collaboration efforts with the Kansas Credit Union Association. As always, contact any MCUA board member if you have questions about this report or have ideas that benefit the movement in Missouri.

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Report from the PresidentDon Cohenour, MCUA President/CEO

The only constant is change. That was true in Edward Filene’s day, and it’s still true today. The big change for the association in 2014 was the new dues formula to replace the 20-year-old formula. Beginning in 2015, the new formula will be phased-in over a three year period. Evaluating our dues is a focal point as the association continually strives to improve our relevancy. Our purpose is to provide enhanced products and services on a collective basis more economically than can be obtained individually.

Our principal focus remains on advocacy and compliance, but we also include consumer awareness as a trade association function. Despite a 50% budget reduction, the 2014 Bank On More campaign reached more consumers than in 2013. With the insights of a local agency, we reached a more defined demographic. Funding also changed. The majority came from MCUA’s equity rather than from member contributions. Four credit unions that received CDFI grants also provided funding.

MCUA advocacy addresses hundreds of bills and issues on your behalf each year. MCUA conducted sur-veys on local and national data breaches and distributed Missouri-specific results to federal lawmakers. Missouri’s Congressional delegation cosponsored multiple bills addressing data security, regulatory relief and other credit union issues. During the 2014 state legislative session, MCUA tracked bills and testi-fied to reflect credit union concerns. Five bills with significant positive impact to Missouri’s credit unions passed with support by MCUA. The governor vetoed the electronic lien release bill, but it should be resubmitted next session. MCUA also defended credit unions against bills with potential negative impact on your members and operations. Not one state bill opposed by MCUA made it past the committee stage in 2014.

Another great example of defensive efforts occurred at the federal level regarding the NCUA Risk-Based Capital proposal. Dubbed “RBC,” NCUA stated this new regulation was intended to reduce credit union risk from the adverse market conditions that caused the last financial market meltdown. We were suc-cessful in having every Missouri U.S. Senator and Representative sign letters expressing concerns with the proposal and calling for a second comment period. MCUA is not opposed to regulations that strength-en the movement, but this proposal went too far in trying to correct a problem that doesn’t exist. Following these regulatory advocacy efforts in Missouri and nationwide, NCUA made significant changes to the proposal and allowed for a second comment period.

The lines between advocacy and compliance continue to blur as credit unions experience growing regu-latory burden. Legislative efforts are divided between reducing and increasing regulations, which affects credit unions and our ability to serve members effectively. MCUA is focused on helping you navigate these waters by informing you of proposals, making your concerns known to lawmakers and regulatory agencies, summarizing changes and assisting in implementation.

As we continue to work on making the trade association more efficient, we’re expanding the reach of the service corporation by marketing products to neighboring states. This past year, we added an Ohio credit union to our share draft processing system, expanded shared branching and added to our licenses to sell endorsed products in Nebraska, Kentucky and Illinois.

Finally, at the direction of the board, I have begun conversations for a more formal collaboration with the Kansas Credit Union Association. With the decreasing number of members in both states, over time the impact of dues on the shrinking number of credit unions will increase costs to credit unions.

Thanks again for another year of support. If I can be of assistance, please call me or any MCUA staff member.

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Report from the Finance CommitteeRick Nichols, Chair & President of River Region Credit Union

Glenna Osborn, President of Missouri Central Credit Union

Stan Moeckli, ex officio & President of Electro Savings Credit Union

A meeting of the Finance Committee was held November 25, 2014. The purpose of the meeting was to review for recommendation to the Board of Directors the 2015 operating budget for the Missouri Credit Union Association.

Budgeted net income from operations is projected at $195,940. The Consumer Awareness Campaign is budgeted at $117,000 leaving net income of $78,940. The scope of the campaign will be concentrating more on consumer outreach events rather than media.

A new dues formula was approved by the membership in October. The square root formula will be implemented through a three-year phase in process. The 2015 budget reflects a $192,465 reduction in dues revenue from 2014.

Recommendation

The committee voted to recommend the 2015 operating budget for the Missouri Credit Union Association to the MCUA Board for acceptance.

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MCUA Treasurer’s ReportRick Nichols, Treasurer & President of River Region Credit Union

A condensed version of the audited financial statements for the Missouri Credit Union League and Subsidiary (MCUA) are included in this annual report. A full copy was sent to each credit union or it can be accessed on the MCUA website.The accounting firm of Cummings, Ristau & Associates, P.C., gave MCUA an unqualified opinion for 2014.

Total assets for MCUA were $13,631,197 at year-end 2014, which is a decrease of $550,530 since year-end 2013. This decrease is mainly due to funding of the Consumer Awareness Campaign, which totaled $725,709, and it was approved to spend up to $1,150,000. In addition, deferred income taxes were increased $242,192 due to payouts and expenses associated with the pension plan investment portfolio.

Total liabilities for MCUA were $5,430,255 at the end of 2014, which is an increase of $449,809. This increase is due to an actuarial increase of the pension plan liability.

MCUA’s reserves were at $8,200,942 at the end of 2014, which is a decrease of $1,000,339 from year-end 2013. This decrease is attributable to funding of the Consumer Awareness Campaign and an actuarial adjustment to other comprehensive income for the pension plan.

MCUA’s total operating revenue in 2014 was $5,978,408, which is $162,215 lower than in 2013. Consumer Awareness Campaign contributions totaled $262,264. Endorsement revenues from business partners remained flat or slightly better than budget. iVia Exchange Services added four Kentucky credit unions, one Ohio credit union, one PACE program, two Checkview and one PDF return program. Shared Branching added 13 outlets and two participants in 2014.

Total operating expenses in 2014 totaled $5,618,388. Expenses of $987,974 were incurred for the Consumer Awareness Campaign. Operating expenses were $127,141 below the 2014 budget. This better-than-budget performance was accomplished through significant cost containment efforts. Office operating expenses were controlled through contract negotiations. Staffing decisions were postponed or replaced with professional fees for contract labor. Equipment purchases were postponed or cancelled where possible. Staff training and conferences were reduced or postponed.

MCUA’s operating net income in 2014 was $360,020. This was better than budget by $195,234. After non-operating pension related adjustments, accrual for income taxes and recognition of the activity associated with the Consumer Awareness Campaign, the change in reserves was a decline of $421,624.

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MCUA Audited Financial StatementsMissouri Credit Union Association and Subsidiary

Consolidated Statements of Activities

Years ended December 31, 2014 and 2013

REVENUES AND GAINS 2014 2013Income from member services $2,296,679 $2,286,064Membership fees $2,395,552 $2,444,910Business partnership income $760,483 $792,040Consumer Awareness Campaign $262,264 $777,006Missouri Corporate Credit Union support services $146,705 $144,867Member programs $273,635 $232,599Investment income $67,124 $133,268Other revenues $117,331 $106,875Total revenues and gains $6,319,773 $6,917,629EXPENSESCompensation and employee benefits $3,295,836 $3,256,273Consumer Awareness Campaign $987,973 $2,037,881Direct costs of member services $624,857 $538,760Member programs $224,602 $246,307Equipment service and depreciation $414,394 $413,042Occupancy costs $274,616 $253,148Travel and conferences $207,820 $243,193Professional and outside services $378,557 $335,862Office operating expenses $158,834 $179,189Advertising and promotion $13,738 $25,050Insurance $41,213 $46,097Contributions $31,736 $39,840Board and committees $30,600 $24,629Other expenses $373 $692CUPAC administration fund expenses $314 $936Total expenses $6,685,463 $7,640,899Change in reserves (net assets) before income taxes ($365,690) ($723,270)PROVISION FOR INCOME TAXES $55,934 $158,055CHANGE IN RESERVES (NET ASSETS) FROM OPERATING ACTIVITIES

($421,624) ($881,325)

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MCUA Audited Financial Statements (Continued)Missouri Credit Union Association and Subsidiary

Consolidated Statements of Comprehensive Income

Years ended December 31, 2014 and 2013

2014 2013CHANGES IN RESERVES (NET ASSETS) FROM OPERATING ACTIVITIES

($421,624) ($881,325)

OTHER COMPREHENSIVE INCOME (LOSS):Pension-related changes other than net periodic pension cost ($876,841) $902,545Income tax related to items of other comprehensive income (loss) ($298,126) $306,865Other comprehensive income (loss), net of tax ($578,715) $595,680Total comprehensive income (loss) ($1,000,339) ($285,645)

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MCUCF Treasurer’s ReportSusie Venable, Treasurer & President of Saint Luke’s Credit Union

The accounting firm of Cummings, Ristau & Associates, P.C., gave the Missouri Credit Union Charitable Foundation (MCUCF) an unqualified opinion for 2014.

Total assets for MCUCF were $229,051 at year-end 2014, which was an increase of $124,026 since year-end 2013. This increase was primarily due to repayment of fees paid for credit unions in their pursuit of Community Development Financial Institutions (CDFI) certification.

Total liabilities were $1,608, which cleared in January 2015.

MCUCF’s net assets were at $227,443 at the end of 2014, which was an increase of $123,418 from year-end 2013.

MCUCF’s revenue in 2014 was $210,609, which was an increase over 2013 of $129,215. This increase was accomplished through increased contributions.

Total expenses in 2014 totaled $119,237, which was $76,949 lower than in 2013. There was a slight increase in program expense to increase contributions, but the primary decrease was due to the completion of the final payments to assist Missouri credit unions with the grant writing costs to apply for CDFI certifications.

The change in net assets from activities in 2014 was an increase of $123,418.

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MCUCF Audited Financial StatementsStatements of Financial Position

December 31, 2014 and 2013

2014 2013ASSETSCash $143,401 $16,844Cash reserved for scholarship funds $85,650 $ 81,306Contributions receivable - $ 875Prepaid expenses - $ 6,000TOTAL ASSETS $229,051 $105,025LIABILITIES AND NET ASSETSLIABILITIESAccounts payable $1,608 $1,000Deferred income - -Total liabilities $1,608 $1,000NET ASSETSUnrestricted net assets $141,793 $18,375Restricted net assets:Temporarily restricted net assets $9,326 $9,326Permanently restricted net assets $76,324 $76,324Total net assets $227,443 $104,025TOTAL LIABILITIES AND NET ASSETS $229,051 $105,025

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MCUCF Audited Financial Statements (Continued)Statement of Activities

Year ended December 31, 2014

Unrestricted Temporarily Restricted

Permanently Restricted

Total

REVENUESScholarship contributions $15,000 — — $15,000Other contributions $24,331 — — $24,331Grant repayment $71,500 — — $71,500Donated services $99,778 — — $99,778Total revenues $210,609 — — $210,609EXPENSESMember programs $17,986 — $17,986Professional fees $1,000 — — $1,000Management and general $100,251 — — $100,251Total expenses $119,237 — — $119,237Excess of revenues over expenses $91,372 — — $91,372FUNDRAISINGRevenues $33,466 — — $33,466Expenses $1,420 — — $1,420Excess of fundraising revenues over expenses

$32,046 — — $32,046

CHANGE IN NET ASSETS $123,418 — — $123,418NET ASSETS, BEGINNING OF YEAR $18,375 $9,326 $76,324 $104,025NET ASSETS, END OF YEAR $141,793 $9,326 $76,324 $227,443

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MCUCF Audited Financial Statements (Continued)Statement of Activities

Year ended December 31, 2013

Unrestricted Temporarily Restricted

Permanently Restricted

Total

REVENUESScholarship contributions $15,000 — — $15,000Other contributions $42,114 — — $42,114Net assets released from restrictions $3,189 ($3,189) — $0Donated services $21,091 — — $21,091Total revenues $81,394 ($3,189) — $78,205EXPENSESMember programs $35,991 — — $35,991Professional fees $138,000 — — $138,000Management and general $22,195 — — $22,195Total expenses $196,186 — — $196,186Excess of expenses over revenues ($114,792) ($3,189) — ($117,981)FUNDRAISINGRevenues $9,389 — — $9,389Expenses $7,058 — — $7,058Excess of fundraising revenues over expenses $2,331 — — $2,331CHANGE IN NET ASSETS ($112,461) ($3,189) — ($115,650)NET ASSETS, BEGINNING OF YEAR $130,836 $12,515 $76,324 $219,675NET ASSETS, END OF YEAR $18,375 $9,326 $76,324 $104,025

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Joint Collaboration Task Force ReportA collaboration task force was created in August 2014 to pursue collaboration efforts with the Kansas Credit Union Association (KCUA).

The direction to collaborate with other leagues originally began in a board planning session in 2013 after much discussion on the ability of an individual state credit union association to maintain or to increase services to a decreasing number of member credit unions. After a series of meetings with KCUA, the discussion became more formal and lead to the creation of a joint task force which generated a letter of intent signed on December 11, 2014.

The task force will discuss creating a new entity as a trade association chartered in Missouri, serving credit unions in Missouri and Kansas. They will also evaluate consolidating assets which will allow for financial efficiencies, increases credit union numbers to provide a greater level of financial support while maintaining a focus on specific state and regional needs.

The consolidation of KCUA and MCUA would result in a stronger association that would enhance the abili-ty to provide products and services to members in both states. Representation of a larger group allows for better negotiations for advocacy and marketing agreements with business partners and vendor contracts. The financial and operational efficiencies gained through a consolidation would help to control the dues necessary to support the association. It could also provide product pricing flexibility to remain competitive.

Collaboration Task Force Members from Missouri include:

• Brian Eyestone, Southpointe Credit Union

• Lisa Ginter, CommunityAmerica Credit Union

• Judy Hadsall, CU Community Credit Union

• Rick Nichols, River Region Credit Union

• Randy Yeck, Vantage Credit Union

Collaboration Task Force Members from Kansas include:

• John Beverlin, Mainstreet Credit Union

• Don Homan, Frontier Community Credit Union

• ickie Hurt, Quest Credit Union

• James Nastars, Meritrust Credit Union

• Garth Strand, Hutchinson Credit Union

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2014 Advocacy ReportMissouri Efforts to “Stop the Data Breaches”

Data breaches have a significant impact on credit unions and their members. 2014 saw an increase in efforts to create awareness about the issue to Missouri’s federal lawmakers. The Missouri Credit Union Association conducted a survey in early 2014 about the impact of the Schnucks Market data breach, with 29 credit unions from across the state participating. MCUA shared the Schnucks survey results, as well as the national survey of the Target data breach impact, with Missouri’s Congressional delegation during Hill visits. Later in 2014, 20 credit unions participated in the Credit Union National Association (CUNA) Home Depot data breach survey, and those results were also shared with Missouri’s members of Congress. Senator Roy Blunt (R) was a lead sponsor of legislation to address data security concerns. MCUA encouraged credit union advocates, including staff, volunteers and members, to communicate data breach concerns with Congress by participating in the national data breach outreach effort “Stop the Data Breaches.” Information is available online: www.stopthedatabreaches.com.

Risk Based Capital (RBC) Regulatory Advocacy Efforts Get Results

Following months of effort in regulatory advocacy by credit unions in the state and across the country, Missouri credit unions received a second chance to weigh in on the amended National Credit Union Administration (NCUA) Risk Based Capital (RBC) proposal. In late 2014, the NCUA stated that substantial changes to the original proposal called for a second comment period. NCUA received thousands of letters during the original comment period, including letters from the Missouri Credit Union Association and 17 credit unions in Missouri. MCUA Advocacy staff also encouraged Missouri’s Congressional delegation to weigh in. Both U.S. Senators Claire McCaskill (D) and Roy Blunt (R) sent individual letters. A letter from members of the U.S. House of Representatives was signed by all eight of Missouri’s U.S. Representatives.

Missouri Federal Legislative Meetings in 2014

Missouri advocates met with federal lawmakers in Washington, D.C. and in-district throughout the year. The focus of discussions with lawmakers centered on the credit union tax status, data breach concerns, regulatory reform, patent trolling, housing reform and developments in member business lending legislation. The Governmental Affairs Conference (GAC) in February included legislative visits with the entire Missouri delegation. Many credit unions also signed up to learn more about the new Member Activation Program (MAP) to assist with advocacy efforts. Due to the November 2014 elections, MCUA held one Hike the Hill in 2014. Five credit unions participated in June, and thanked members of Congress for their strong support in addressing Risk Based Capital (RBC) concerns. In-district meetings took place during the August work period and into the fall months while lawmakers campaigned in Missouri.

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2014 Legislative Action:

Credit Union Protection from Patent Trolls Highlight State Legislative Session

The Missouri Credit Union Association works in support of bills with positive impact to credit unions and their members in the Missouri General Assembly. As a result of that effort, state lawmakers passed SB 706 in 2014, which protects credit unions in Missouri from patent troll abuse. The bill set clear criteria to help distinguish legitimate from illegitimate patent infringement assertions and provides restitution for businesses affected by patent trolling. Credit unions in Missouri and nationwide have witnessed a rise in patent troll abuse. Passed bills took effect on August 28, 2014 (unless indicated).

The Missouri General Assembly passed four other MCUA supported bills in 2014, including:

HB 1217 – A consumer protection bill banning public employee pension transfers;

HB 1218 – A bill protecting a credit union’s lien priority over a condo association’s special assessment;

HB 1270 – A credit union exemption from an overly burdensome credit card processing service contract bill;

HB 1999 – A bill allowing credit unions to electronically release a lien on a motor vehicle or trailer (this bill was vetoed due to a technical error cited by the governor’s office.)

In addition to these bills, MCUA’s advocacy staff monitored and addressed a large number of bills with potential impact to Missouri credit unions during the 2014 legislative session. A number of bills introduced in 2014 had the potential to negatively impact credit unions and credit union members.

Repeating the success of 2013, MCUA Advocacy lobbied against two so-called tax lien transfer bills (SB 903 and HB 1658) that would have legitimized property tax lending businesses in Missouri and impaired pre-existing contract rights of credit unions that provide home mortgages. Neither bill made it to the floor.

HB 1270 was aimed at ‘fly-by-night’ credit card processing companies that solicit small businesses and enter into deceptive and exploitative contracts. Credit unions and others were initially exempted from the drafted bill, but those exceptions were unexpectedly removed in a committee substitute bill. MCUA Advocacy worked to ensure the credit union exemption was put back in the bill, averting additional regulatory burdens on credit unions. Similar success was reached on a wide range of other bills. Not one bill opposed by MCUA made it past the committee stage.

An overview of MCUA legislative tracking information is available at: https://www.mcua.org/legislation.

Meetings with Lawmakers

The MCUA’s Annual Advocacy Meeting brought credit union leaders from across the state to Jefferson City on March 10-11. More than 50 lawmakers attended the MCUA legislative reception and met directly with credit union staff and volunteers. These advocates took the credit union message to the state capitol the next day for more visits with state senators and representatives. Missouri State Treasurer Clint Zweifel also met with several leaders to discuss financial services concerns and credit union issues. Missouri’s Credit Union House served as a meeting site for multiple lawmakers and groups during the regular and veto legislative sessions.

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Credit Union Supported Candidates Sweep 2014 Election

In advance of the 2014 elections, MCUA surveyed candidates on the state and federal level about credit union issues and distributed the MCUA Voter’s Guide to member credit unions. Out of the 104 state candidates supported by the Credit Union Political Action Committee (CUPAC), 100 won their respective elections on November 4, 2014. All of Missouri’s federal candidates supported by the Credit Union Legislative Action Council (CULAC) won re-election.

CULAC is the federal PAC for credit unions. It funds credit union friendly candidates on the federal level (U.S. Congress). Only individual contributions are allowed into CULAC. Fundraising opportunities include Capital Club, payroll deduction, and dress down days. Missouri’s fundraising goal in 2014 was $40,229, with 92% contributed by year end. CUPAC is the state PAC for Missouri’s credit unions. It funds candidates on the state level. Contributions from individuals and state-chartered credit unions are allowed. Twelve credit unions contributed to CUPAC in 2014. Visit https://www.mcua.org/cupac-culac for more information about CUPAC/CULAC.

Project Zip Code

Project Zip Code (PZC) is a secure computer program that helps determine how many credit union members live in state and federal legislative districts. Missouri credit unions are asked to run PZC twice a year – May and October. The information is utilized in legislative visits and helps demonstrate the impact of credit unions on the state and federal level. Missouri Credit Union Association Advocacy staff assists credit unions with running the program as needed. In 2014, 60 credit unions ran PZC, and PZC totals reflected 1,402,687 credit union members living in the state.

Credit Union Advocacy Resources Online

There are many advocacy resources available online for Missouri’s credit unions allowing credit union staff, volunteers and members to take action on credit union issues. Sign up to receive advocacy information in advance and serve as a resource on key issues. Each credit union is asked to have at least one person on staff signed up as a Credit Union Advocate. The Credit Unions of Missouri website is dedicated to credit union advocacy issues. You can also follow Credit Union Advocates on Facebook and Twitter. Visit https://www.mcua.org/grassroots for more information and links.

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Credit Union PartnershipPart of our commitment to making credit unions grow is to provide access to a variety of solutions to enhance the credit union - member relationship. Many of these products and services help to increase revenue and lower expenses all while providing undeniable benefits to members.

These products, used by credit unions and their members, directly contribute to the Missouri Credit Union Association’s bottom line allowing us to enhance our service offerings to our affiliate credit unions. By choosing a partner or endorsed vendor of the MCUA, you are helping the sustainability of your association.

iVia Exchange Services Products Offered

• Item processing • BOFD returns• Remote deposit capture • Mobile/ATM deposit file processing

iVia continues to offer a complete suite of check/share draft processing and remote deposit capture services to credit unions in Missouri, Illinois and Kentucky. In 2014, iVia added two new credit unions in Kentucky and expanded its footprint into Ohio by adding a credit union to our item processing and remote deposit capture service.

Credit Union Shared BranchingOn October 31, 2014, the Missouri Credit Union Shared Branch Network (CUSB) celebrated its 20 year anniversary. On October 31, 1994, we had only one branch, and seven participating credit unions. As of December 31, 2014, we had grown to 133 locations and 47 participating credit unions.

In a 2014 survey sent to all CUSB participants, 96.4% of the respondents indicated they joined shared branching to increase member convenience and 100% still feel it’s valid today. Convenience is an extremely important factor for a consumer picking their primary financial institution. Of the respondents 71.4% indicated that shared branching is “Extremely” or “Very Valuable” to the success of their credit unions.

2014 CUSB Accomplishments

• Added two new credit unions (Missouri and Kansas)

• Added 13 new outlets to the network

• 2014 teller transaction volume increasd by 7% compared to 2013

• Creation of teller procedure reference sheet

• User Group Meetings held around the state

• Launched electronic billing

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CUNA Mutual Group

CUNA Mutual Group (CMG) was founded to serve credit union members and help them build a better financial future. In 2014, CMG paid out $8.2 million in claims in Missouri and more than $2 million in reimbursements. They currently serve 98% of credit unions in Missouri with one product or more.

CMG shares MCUA’s vision of creating a vibrant credit union system that provides the most opportunities for Americans to choose credit unions as their best financial partner. CMG continues to invest and develop innovative solutions for credit unions and their members. This includes building upon recent investments in high-priority product areas such as Lending, Wealth Management and TruStage.™ Today, more than 15 million credit union members use a TruStage product.

CUNA Strategic Services

CUNA Strategic Services (CSS) provides credit unions access to high quality products, services and technologies with a competitive advantage.

• More than 72% of all Missouri credit unions purchased from CSS in 2014

• CSS provides more than $3 million annually back to the credit union system

• Annually, credit unions save more than $35 million on purchases through CSS providers

$8,200,000

74%

In 2014, Love My Credit Union Rewards returned $157,190 in Sprint rebate checks to Missouri credit unions. Ten new credit unions enrolled in the program in 2014.

of Missouri credit unions use one or more Love My Credit Union Rewards products53%

15,000,000

Through MCUA’s partnership with LSC, seven new prepaid debit card programs were added in 2014 bringing the total number of LSC card programs in Missouri to 176.

of Missouri credit unions use one or more LSC products

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2014 Consumer Awareness Campaign Report MCUA upholds its mission of “Making Credit Unions Grow” by supporting Bank On More, MCUA’s statewide consumer awareness campaign. In addition to a statewide media buy, Bank On More partners with individual credit unions for community events, nonmember outreach and SEG opportunities. In 2014, Bank On More took part in more than 40 community events across the state and drove more than 65,000 web visits to the Bank On More website where nonmembers can connect with credit unions.

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2014 Credit Union Recognition AwardsThe 2014 winners of CUNA’s Dora Maxwell Social Responsibility Award, Louise Herring Award for Philosophy in Action and the Desjardins Financial Education Award (Adult and Youth) were announced at the 2014 Convention and Exposition at Chateau on the Lake in Branson on Thursday, October 24.

Dora Maxwell Social Responsibility Award

The Dora Maxwell Social Responsibility Award recognizes model credit union efforts to strengthen local institutions and materially improve the lives of nonmembers through community outreach programs (other than personal finance education). Examples of activities include:

• Internship programs• Charity fundraising• Support for public events• Donation to social service programs• Lobbying or advocacy on behalf of school financial education• Support for teacher training

$20 - $50 Million Asset Size Category

• 1st Place: Joplin Metro Credit Union

$50 - $100 Million Asset Size Category

• 1st Place: Raytown-Lee’s Summit Community Credit Union• 2nd Place: Health Care Family Credit Union

$100 - $200 Million Asset Size Category

• 1st Place: Assemblies of God Credit Union• 2nd Place: United Credit Union• Honorable Mention: Electro Savings Credit Union

$200 - $500 Million Asset Size Category

• 1st Place: Mid Missouri Credit Union• 2nd Place: Mazuma Credit Union• Honorable Mention: Neighbors Credit Union

More Than $1 Billion Asset Size Category

• 1st Place: CommunityAmerica Credit Union• Chapter Category• 1st Place: Kansas City Chapter of Credit Unions

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Louis Herring Award

The Louise Herring Award for Philosophy in Action recognizes model credit union efforts to materially improve members’ lives through programs (other than personal finance education). Examples of activities within this category include:

• Implementing special loan modification programs• Developing wealth-building or debt-reduction incentive programs• Outreach to an underserved population• Help with a student-run in-school or campus branch• Managing a credit union difference campaign• Implementing a predatory lending alternative• Providing support for member ESL instruction

$50 - $250 Million Asset Size Category

• 1st Place: United Credit Union• 2nd Place: Raytown-Lee’s Summit Community Credit Union

$250 Million - $1 Billion Asset Size Category

• 1st Place: Mazuma Credit Union

More Than $1 Billion Asset Size Category

• 1st Place: CommunityAmerica Credit Union•

The Desjardins Financial Education Award (Adult and Youth)

The Desjardins Financial Education Award recognizes model credit union efforts to teach personal finance concepts and skills to members and nonmembers. The youth category covers participants under age 18. The adult category encompasses participants age 18 and older.

$50 - $150 Million Asset Size Category (Youth)

• 1st Place: Raytown-Lee’s Summit Community Credit Union• 2nd Place: Electro Savings Credit Union

$50 - $150 Million Asset Size Category (Adult)

• 1st Place: Electro Savings Credit Union

$150 - $500 Million Asset Size Category (Youth)

• 1st Place: Mazuma Credit Union• 2nd Place: Neighbors Credit Union

$150 - $500 Million Asset Size Category (Adult)

• 1st Place: St. Louis Community Credit Union• 2nd Place: Neighbors Credti Union• Honorable Mention: Mazuma Credit Union

More Than $500 Million Asset Size Category (Youth)

• 1st Place: CommunityAmerica Credit Union

More Than $500 Million Asset Size Category (Adult)

• 1st Place: CommunityAmerica Credit Union

WWW.MCUA.ORG

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2014 League Recognition AwardsBank On More earned national recognition from CU Journal and the Credit Union National Association’s (CUNA) Blockbuster Awards where Bank On More won Best Ad Campaign on Behalf of League and Best Use of Social Media. To top off the excitement, CUNA named Bank On More Best of Show, which is the highest honor and takes entries from all categories into account.

CORP-1103847.2-0115-0217 © CUNA Mutual Group, 2015 All Rights Reserved.

Serving members is what you do. And we’re committed to helping you do it. Contact your CUNA Mutual Group sales executive today at

MEMBERS HOPE. CREDIT UNIONS DELIVER.

CUNA MUTUAL GROUP SUPPORTS.

800.356.2644 or visit www.cunamutual.com.