missouri regional cuisines project elizabeth barham university of missouri-columbia
TRANSCRIPT
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Missouri RegionalMissouri RegionalCuisines ProjectCuisines Project
Elizabeth Barham
University of Missouri-Columbia
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Project ConceptProject Concept::
Using Ecological Regions Using Ecological Regions and Labels of Origin and Labels of Origin to Market Missouri to Market Missouri
Wine and Food ProductsWine and Food Products
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Project GoalsProject Goals
Sustainable rural development: economic, social, environmental
Promote regional identity, action through labels of origin
Provide new opportunities for rural regions faced with globalizing markets
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Learning from Learning from international case studies:international case studies:
How do labels of origin work in other countries?
What is needed to adapt this tool to Missouri?
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Case study locations:Case study locations:
France• Appellation d’Origine Côntrolée (AOC)
Charlevoix, Québec• AOC-type labeling in the New World
Duero/Douro River (Spain/Portugal)• Environmental attitudes of producers
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Charlevoix, QuebecCharlevoix, Quebec
New appellation request
No existing appellation system
Food product (lamb)
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Duero/Douro ValleyDuero/Douro Valley
Existing appellations
River basin with high ecological value
Wine
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PortugalPortugal
Oldest appellation
Porto (Port) 1753
Generally high value
Leading product of Portugal
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SupportiveGovernment Structure
nes ted ins titutions
c lear le gal req uirem ents
InstitutionalInnov ation
cooperation across sectors
accelerated creation ofva lue-added products
Obtaining the Benefitsof Origin Labeled Products in M issouri
CulturalPreservation
ide ntif ication o f valuedhistorica l assets
public aw areness throughregional promotion
Env ironm e ntalSe nsitiv ity
landscape enhance m e nt
environm ental qualitylinked to bus iness
pe rfo rm ance
SustainableRural
Developm ent
Elizabeth BarhamUniversity of Missouri-Columbia
05/29/03
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Team-building ApproachTeam-building Approach
Academic, government
• Research and specialty expertise
Regional Team – private sector
• Set goals for their region
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Experts Team: AcademicExperts Team: Academic• Rural Sociology• Community Policy Analysis Center• Ag. Economics (tourism)• Geography• MO Folk Arts Program• Natural Resources• History• Community Development Extension• Community Food Systems & Sustainable• Agriculture Program • Ag. Extension (horticulture)• Small Business Development Center
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Experts Team: GovernmentExperts Team: Government
• Missouri Departments of:
• Agriculture
• Division of Tourism
• Conservation
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Year One ActivitiesYear One Activities
Survey Missouri wineries
• Economic impact on state• Degree of regional coordination• Current quality control measures
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Missouri Wineries:
A Toast to the Future
By
Elizabeth BarhamDepartment of Rural Sociology
University of Missouri-Columbia
2003
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Year One ActivitiesYear One Activities(continued)(continued)
• Choose pilot region
with help of Experts Team
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Year One ActivitiesYear One Activities(continued)(continued)
Develop protocol for mapping
best grape land in pilot region
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Year Two ActivitiesYear Two Activities
Organize regional effort
Begin building regional team
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March 17, 2004March 17, 2004
11stst Regional Meeting Regional MeetingSte. Genevieve, MOSte. Genevieve, MO
Presentation of project
Work in smaller groups
(report available soon on the web)
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Small GroupsSmall Groups
Wineries
Vegetables & Fruits
Small-scale Processing
Hospitality
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Year Two ActivitiesYear Two Activities(continued)(continued)
Inventory food-related cultural assets towards development of a regional cuisine
Map grape land in pilot region
Survey related activities: festivals, regional fairs, etc.
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Regional PromotionRegional Promotion
Landscape amenities mapped
• Agri-tourism
• Hiking, biking, swimming, etc.
• Bird watching
• Gardens (native plants)
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Regional PromotionRegional Promotion
Family vacations, return tourism
• Good food, special products, local cuisine
• Sense of place, exploration
• Accessible (distance and cost)
Quality of life
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Future DirectionsFuture Directions
New specialty productsMarkets: urban, internetPromotion: MO Division of
TourismAdditional regions Comparison with EU experience
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SupportiveGovernment Structure
nes ted ins titutions
c lear le gal req uirem ents
InstitutionalInnov ation
cooperation across sectors
accelerated creation ofva lue-added products
Obtaining the Benefitsof Origin Labeled Products in M issouri
CulturalPreservation
ide ntif ication o f valuedhistorica l assets
public aw areness throughregional promotion
Env ironm e ntalSe nsitiv ity
landscape enhance m e nt
environm ental qualitylinked to bus iness
pe rfo rm ance
SustainableRural
Developm ent
Elizabeth BarhamUniversity of Missouri-Columbia
05/29/03