mistakes podcasters make + how to launch your podcast to #1 on itunes
TRANSCRIPT
Build great relationship even before the show.
How best should I market this particular episode so I can expand my reach?
How can I grow and leverage this awesome relationship?
Give yourself a time limit preparing and editing the show
Follow best practices. What can I outsource?
Mistake #4My quality content is attractive by itself.
It will grow on it’s own without me trying to
promote it
KNOW YOUR TARGET AUDIENCE Learn copywriting Learn marketing platforms Market it CONSISTENTLY
How to Get Your voice Out There
Branding for success - checklist Looking INSIDE yourself
• Your career path
• Major life event
• Existing connections or affiliations.
• Your age, gender, ethnic background...
• What can you not NOT DO?
• Look OUTSIDE - what others say about you
Branding for success - checklist Looking INSIDE yourself
• Your career path
• Major life event
• Existing connections or affiliations.
• Your age, gender, ethnic background...
• What can you not NOT DO?
• Look OUTSIDE - what others say about you
Branding for success - checklist Looking INSIDE yourself
• Your career path
• Major life event
• Existing connections or affiliations.
• Your age, gender, ethnic background...
• What can you not NOT DO?
• Look OUTSIDE - what others say about you
Branding for success - checklist Looking INSIDE yourself
• Your career path
• Major life event
• Existing connections or affiliations.
• Your age, gender, ethnic background...
• What can you not NOT DO?
• Look OUTSIDE - what others say about you
Branding for success - checklist Looking INSIDE yourself
• Your career path
• Major life event
• Existing connections or affiliations.
• Your age, gender, ethnic background...
• What can you not NOT DO? Pick your top 3 values.
• Look OUTSIDE - what others say about you
Branding for success - checklist
Looking INSIDE yourself
Your career path
Major life event
Existing connections or affiliations.
Your age, gender, ethnic background...
What can you not NOT DO? Pick your top 3 values.
Look OUTSIDE - what others say about you
Haven’t convinced yourself that you can pull it off;
You’re not excited about your topic or subject matter;
Aren’t excited about podcasting; You want to get on #1 - but think
actions are only needed after launch.
HOW WE LEARNED
Our combined business background;
Our humble beginnings;
Podcast trainings;
Book launch success - tips from Jack Canfield, Steve Harrison, Mike Koenigs...
A SUCCESSFUL LAUNCH TIMELINE
MAKE A LIST OF POTENTIAL LAUNCH MEMBERS (4-6 WKS
PRIOR)
EMAIL TO GET A YES
RECORD SHOWS, BUILD UP BUZZ
SUBMIT TO ITUNES (5-7 DAYS PRIOR)
ITUNES APPROVAL
CALL TO ACTION EMAIL
FOLLOW UP!!!#1 NEW AND NOTEWORTHY
RIDE THE MOMENTUM