mïstorytelling, 7 steps for creating your story

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Taught and created by VÍCTOR GAY ZARAGOZA mïSTORYTELLING: 7 steps for creating your story © Professionally -geared storytelling

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Page 1: MïStorytelling, 7 steps for creating your story

Taught and created by

VÍCTOR GAY ZARAGOZA

mïSTORYTELLING: 7 steps for creating your story ©

Professionally-geared storytell ing

Page 2: MïStorytelling, 7 steps for creating your story

MïSTORYTELLING: 7 s teps for creat ing your s tory ©

“Storytelling is the most important communication tool of our times”

Harvard Business Review

Page 3: MïStorytelling, 7 steps for creating your story

While preparing his f irst historical novel, Víctor Gay Zaragoza had a thought:

Could the same techniques which are used to create a novel actually help people to better explain their own stories and therefore succeed professionally?

This is how Víctor created his own method aimed at adapting the most innovative narrative techniques to the current business world. The result is MïStorytell ing ©, a unique method which allows each one of us to recognize their own story and then explain it in all i ts potential –a worthwhile approach both off l ine (pitch elevators, presentations) and online (social sell ing).

Over a thousand people have already taken part in MïSTORYTELLING’S new approach, including leading firms such as Accenture, Caixabank and the Red Cross.

Page 4: MïStorytelling, 7 steps for creating your story

mïSTORYTELLING: 7 steps for creat ing your story ©

 What is MïSTORYTELLING? The “Mï” s tands for the “ I ” in each one of us, and the STORYTELLING is a l l about shar ing our own stor ies. In MïSTORYTELLING we learn how to del iver a top-notch personal s tory for the business envi ronment . "

 What’s the point? To comunícate –more and bet ter. For branding and personal brands, products and serv ices, for pro jects both wi th in and outs ide of the company –onl ine and offl ine. "

 Who is i t a imed at? I n t rap reneurs , d i rec to rs , en t rep reneurs , m idd le -Management , management commit tees, execut ive communicat ion managers, people shi f t ing careers, f reelancers, ar t is ts… "

 W h o d e l i v e r s i t ? V í c t o r G a y Z a r a g o z a , a u t h o r a n d c r e a t o r o f MïSTORYTELLING. Over fi f teen-hundred managers have a l ready taken par t . "

  In what language? Spanish, Cata lan and Engl ish. "

Page 5: MïStorytelling, 7 steps for creating your story

Víctor Gay Zaragoza ʼs courses in MïSTORYTELLING ® rely on a 7 step method that wi l l al low you to:"

 Communicate your professional experience while changing careers."

 Sell your products and services by appealing to emotional tales (pitch elevator stories)"

 Craft your transmedia brand and its related history, team and company."

 Prepare commercial presentations which will strike a chord with your clients."

 Script your speeches and conferences so as to achieve a better rapport with the audience."

 Social Selling"

mïSTORYTELLING: 7 steps for creat ing your story ©

Page 6: MïStorytelling, 7 steps for creating your story

mïSTORYTELLING 7 STEPS for

creating your story©

2. Knowing what we want to sell

1. Understanding the key principles of Storytelling

3. Making the most of our own experiences

4. Keys to our story 5. The story’s

seed

6. Crafting a story

7. Adapting the story (online and offline)

Course Structure

Page 7: MïStorytelling, 7 steps for creating your story

 Drawing inspiration from success stories…"

REAL CASES

Page 8: MïStorytelling, 7 steps for creating your story

Thanks to MïSTORYTELLING © you ʼ l l work with the most important story of all…"

Your own story: we deliver the tools so that you can crafted step by step in a clear-cut, inspiring and convincing manner.."

THE MOST EMBLEMATIC CASE:

Page 9: MïStorytelling, 7 steps for creating your story

Víctor Gay Zaragoza is an author and trainer who excels in Storytel l ing for the Businesses . H is workshops have at t racted over a thousand ent repreneurs and managers f rom such companies as Accenture, the Spanish Red Cross, Everis and t h e F u n d a c i ó n P r i n c e s a d e G i r o n a , a m o n g o t h e r s . V í c t o r h a s c r e a t e d MïSTORYTELLING © a me thod a imed a t he lp ing you commun ica te you r own p ro fess iona l background in t ransmed ia env i ronments . He i s the au thor o f “E l Defensor” , “F i losof ía Rebelde” and “50 l ibros que cambiarán tu v ida” . !

ABOUT THE TRAINER:

VICTOR GAY ZARAGOZA

Page 10: MïStorytelling, 7 steps for creating your story

ABOUT THE TRAINER:

IN THE MEDIA

Page 11: MïStorytelling, 7 steps for creating your story

  All part ic ipants are provided with a 60-page booklet. "  Written by MïSTORYTELLING creator, Víctor Gay Zaragoza "  Includes tools, methods, approaches and theory on Storytel l ing so as to give a pract ical sense to the ideas discussed during the course or conference. "

mïSTORYTELLING: 7 steps for creat ing your story ©

Page 12: MïStorytelling, 7 steps for creating your story

“V íc to r ʼs approach fo l lows an o rder and ye t i s fu l l o f conv ic t ion . He succeeds in mak ing the mos t o f your own s ty le . I sha l l undoub ted ly app l y t hese techn iques i n my con fe rences and p resen ta t i ons . I encourage everyone to read h is books and be t te r unders tand h is techn ique” . "

Chr is t ian Escr ibà , Spa in ʼs top past ry chef and member o f the Academie Cul ina i re de France !

“Learn ing w i th V íc to r i s an exce l len t ba lance be tween an easy-go ing theory and a fu l l -on p rac t i ce . Th is a l lows us to fin ish the course by c rea t ing our own S to ry te l l i ng ” . "

Elena Galván, Corporate communicat ion consul tant !

“What i s mos t s t r i k ing abou t V íc to r ʼs t ra in ing i s h is deep unders tand ing o f S to ry te l l i ng and the w i l l i ngness he has to share i t w i th you . H is workshops a re in tense and you a re soon d rawn by h is pass ion fo r S to ry te l l i ng . No t on ly do we now use i t p ro fess iona l l y, i t ge ts to the po in t you use i t i n your da i l y l i f e ” . "

Nata l ia Tzetkov, graphic des igner !

More rev iews abou t V íc to r and MïSTORYTELLING on L inked in - "

mïSTORYTELLING: 7 steps for creat ing your story ©

Page 13: MïStorytelling, 7 steps for creating your story

Over a thousand people, including managers of some of the worlds top companies, as well as self-entrepreneurs and successful business managers have already done it. !

FOR MORE INFO AND AVAILABILITY FOR IN-COMPANY TRAINING: "

" " [email protected] / [email protected] "

mïSTORYTELLING: 7 steps for creat ing your story ©

Page 14: MïStorytelling, 7 steps for creating your story

Professional ly-geared storyte l l ing

“A STORY UNTOLD IS A STORY UNKNOWN”