mit sloan 0807
Post on 14-Sep-2014
4.288 views
DESCRIPTION
TRANSCRIPT
![Page 1: Mit Sloan 0807](https://reader033.vdocuments.net/reader033/viewer/2022061104/5416647b8d7f728a6c8b4ad0/html5/thumbnails/1.jpg)
Travels around the Internet
Saul KleinMIT Sloan School
![Page 2: Mit Sloan 0807](https://reader033.vdocuments.net/reader033/viewer/2022061104/5416647b8d7f728a6c8b4ad0/html5/thumbnails/2.jpg)
Financial map of the last 14 years….
1993-2007
![Page 3: Mit Sloan 0807](https://reader033.vdocuments.net/reader033/viewer/2022061104/5416647b8d7f728a6c8b4ad0/html5/thumbnails/3.jpg)
Trying to push old media uphill....
1993-1994
![Page 4: Mit Sloan 0807](https://reader033.vdocuments.net/reader033/viewer/2022061104/5416647b8d7f728a6c8b4ad0/html5/thumbnails/4.jpg)
Riding the first Internet mini wave….
1995-1997
![Page 5: Mit Sloan 0807](https://reader033.vdocuments.net/reader033/viewer/2022061104/5416647b8d7f728a6c8b4ad0/html5/thumbnails/5.jpg)
Watching the ascent from Redmond….
1997-1999
![Page 6: Mit Sloan 0807](https://reader033.vdocuments.net/reader033/viewer/2022061104/5416647b8d7f728a6c8b4ad0/html5/thumbnails/6.jpg)
Experiencing the bubble bursting…
2000-2002
![Page 7: Mit Sloan 0807](https://reader033.vdocuments.net/reader033/viewer/2022061104/5416647b8d7f728a6c8b4ad0/html5/thumbnails/7.jpg)
Going back to basics in Europe….
2002-2004
![Page 8: Mit Sloan 0807](https://reader033.vdocuments.net/reader033/viewer/2022061104/5416647b8d7f728a6c8b4ad0/html5/thumbnails/8.jpg)
The web reaches an inflection point….
2004-2006
![Page 9: Mit Sloan 0807](https://reader033.vdocuments.net/reader033/viewer/2022061104/5416647b8d7f728a6c8b4ad0/html5/thumbnails/9.jpg)
Doubling down on the Internet….
2003-today
![Page 10: Mit Sloan 0807](https://reader033.vdocuments.net/reader033/viewer/2022061104/5416647b8d7f728a6c8b4ad0/html5/thumbnails/10.jpg)
Web is huge and no longer American….
![Page 11: Mit Sloan 0807](https://reader033.vdocuments.net/reader033/viewer/2022061104/5416647b8d7f728a6c8b4ad0/html5/thumbnails/11.jpg)
Broadband is widely adopted….
![Page 12: Mit Sloan 0807](https://reader033.vdocuments.net/reader033/viewer/2022061104/5416647b8d7f728a6c8b4ad0/html5/thumbnails/12.jpg)
It’s also not just English speaking….
![Page 13: Mit Sloan 0807](https://reader033.vdocuments.net/reader033/viewer/2022061104/5416647b8d7f728a6c8b4ad0/html5/thumbnails/13.jpg)
Online advertising has tipped…
![Page 14: Mit Sloan 0807](https://reader033.vdocuments.net/reader033/viewer/2022061104/5416647b8d7f728a6c8b4ad0/html5/thumbnails/14.jpg)
Young technical talent is global …
![Page 15: Mit Sloan 0807](https://reader033.vdocuments.net/reader033/viewer/2022061104/5416647b8d7f728a6c8b4ad0/html5/thumbnails/15.jpg)
It’s been a very eclectic experience….
PublishingEntertainment
MarketingTechnology
Retail
![Page 16: Mit Sloan 0807](https://reader033.vdocuments.net/reader033/viewer/2022061104/5416647b8d7f728a6c8b4ad0/html5/thumbnails/16.jpg)
Trying lots of different approaches….
PublishingEntertainment
MarketingTechnology
Retail
SubscriptionFreemiumAdvertising
E-commerceNon-profit
![Page 17: Mit Sloan 0807](https://reader033.vdocuments.net/reader033/viewer/2022061104/5416647b8d7f728a6c8b4ad0/html5/thumbnails/17.jpg)
Operating at very different stages….
PublishingEntertainment
MarketingTechnology
Retail
SubscriptionFreemiumAdvertising
E-commerceNon-profit
SeedEarly-StageFortune 500
![Page 18: Mit Sloan 0807](https://reader033.vdocuments.net/reader033/viewer/2022061104/5416647b8d7f728a6c8b4ad0/html5/thumbnails/18.jpg)
Playing lots of different roles….
PublishingEntertainment
MarketingTechnology
Retail
SubscriptionFreemiumAdvertising
E-commerceNon-profit
SeedEarly-StageFortune 500
FounderBoard Member
CEOGeneral Management
MarketingInvestor
![Page 19: Mit Sloan 0807](https://reader033.vdocuments.net/reader033/viewer/2022061104/5416647b8d7f728a6c8b4ad0/html5/thumbnails/19.jpg)
Thinking about starting the business…
OpportunityOthers
Ownership
![Page 20: Mit Sloan 0807](https://reader033.vdocuments.net/reader033/viewer/2022061104/5416647b8d7f728a6c8b4ad0/html5/thumbnails/20.jpg)
How big is the opportunity….
![Page 21: Mit Sloan 0807](https://reader033.vdocuments.net/reader033/viewer/2022061104/5416647b8d7f728a6c8b4ad0/html5/thumbnails/21.jpg)
Who are the others….
![Page 22: Mit Sloan 0807](https://reader033.vdocuments.net/reader033/viewer/2022061104/5416647b8d7f728a6c8b4ad0/html5/thumbnails/22.jpg)
What level of ownership is available….
![Page 23: Mit Sloan 0807](https://reader033.vdocuments.net/reader033/viewer/2022061104/5416647b8d7f728a6c8b4ad0/html5/thumbnails/23.jpg)
Thinking about starting the business…
OpportunityOthers
Ownership
CustomersConversationsConvenience
CostsCompetition
![Page 24: Mit Sloan 0807](https://reader033.vdocuments.net/reader033/viewer/2022061104/5416647b8d7f728a6c8b4ad0/html5/thumbnails/24.jpg)
Maniacal focus on the customer….
![Page 25: Mit Sloan 0807](https://reader033.vdocuments.net/reader033/viewer/2022061104/5416647b8d7f728a6c8b4ad0/html5/thumbnails/25.jpg)
Encourage customer conversations….
![Page 26: Mit Sloan 0807](https://reader033.vdocuments.net/reader033/viewer/2022061104/5416647b8d7f728a6c8b4ad0/html5/thumbnails/26.jpg)
Offer new levels of convenience….
![Page 27: Mit Sloan 0807](https://reader033.vdocuments.net/reader033/viewer/2022061104/5416647b8d7f728a6c8b4ad0/html5/thumbnails/27.jpg)
Leverage and manage cost structure…
![Page 28: Mit Sloan 0807](https://reader033.vdocuments.net/reader033/viewer/2022061104/5416647b8d7f728a6c8b4ad0/html5/thumbnails/28.jpg)
Let the competition worry about itself…
![Page 29: Mit Sloan 0807](https://reader033.vdocuments.net/reader033/viewer/2022061104/5416647b8d7f728a6c8b4ad0/html5/thumbnails/29.jpg)
Seeding first-time entrepreneurs….
![Page 30: Mit Sloan 0807](https://reader033.vdocuments.net/reader033/viewer/2022061104/5416647b8d7f728a6c8b4ad0/html5/thumbnails/30.jpg)
is now in 60+ cities….
![Page 31: Mit Sloan 0807](https://reader033.vdocuments.net/reader033/viewer/2022061104/5416647b8d7f728a6c8b4ad0/html5/thumbnails/31.jpg)
Go out there, think big, take some risks…
![Page 32: Mit Sloan 0807](https://reader033.vdocuments.net/reader033/viewer/2022061104/5416647b8d7f728a6c8b4ad0/html5/thumbnails/32.jpg)
It’s ok to fail…learn from your mistakes
![Page 33: Mit Sloan 0807](https://reader033.vdocuments.net/reader033/viewer/2022061104/5416647b8d7f728a6c8b4ad0/html5/thumbnails/33.jpg)
Pick yourself up and try again…