mit technology review media kit 2016

Media Kit Reporting on important technologies and innovators since 1899, with the backing of the world’s #1 technology institute

About

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MIT Technology Review leads the global conversation about technologies that matter.

Who We Are

We're an innovative, digitally oriented global media company whose reach is rapidly expanding. Our mission is to equip our audiences with the intelligence to understand a world shaped by technology. Founded at MIT in 1899, MIT Technology Review derives its authority from the world's foremost technology institution and from our editors' deep technical knowledge, economic realism, and unequaled access to the world's preeminent innovators.

What We Do

Every day, we provide an intelligent, lucid, and authoritative filter for the overwhelming flood of information about technology. We do this with serious journalism, written in clear, simple language, by a knowledgeable editorial staff, governed by a policy of accuracy and independence. We do this in features, news analysis, business reports, photo essays, reviews, and interactive digital experiences that invite our readers to probe deeper, examine data, get to know experts and their opinions to see, explore, and understand new technologies and their impact. We do this with beautifully designed platforms and publications online, in print, on mobile, and in person at live events around the world.

Extending our mission to identify and explain the impact of new technologies to a global audience through international editions and distribution

Bringing our journalism to life through thought-provoking live and webcast experiences worldwide

Of features, photo essays, reviews and more at technologyreview.com every month

About

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Global Reach

MIT Technology Review serves as a guide for the role technology will play in our ever-changing global economy by focusing exclusively, knowledgeably, and authoritatively on technology developments with serious ramifications for the global marketplace. MIT Technology Review’s international editions attract an informed, influential audience of business executives, technology innovators, and thought leaders.

MIT Enterprise Forum

The MIT Enterprise Forum (MITEF) is a global organization of dedicated professionals with local chapters, affiliated with the Massachusetts Institute of Technology (MIT) through MIT Technology Review. We are open to all participants of the entrepreneurial ecosystem.

The MITEF mission is to inform, connect, and coach technology entrepreneurs, enabling them to rapidly transform ideas into world-changing companies. We are a global network of local organizations, inspired by MIT, and open to the world.

If you are interested in bringing MIT Technology Review to your local market, contact us.

Audience

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Who We Serve

We serve an active, engaged, rapidly growing group of highly educated and affluent decision makers, innovators, thought leaders, and early adopters.

PRINT COMP PRINT INDEX ONLINE COMP ONLINE INDEX

Male 75% 135 76% 138

Median Age (years) 37 -- 34 --

Postgraduate Study or Degree 51% 139 44% 121

Average Household Income $436,000 -- $429,000 --

Technology Decision Makers 82% 176 84% 180

C-Suite 62% 244 59% 234

Topline Demographics

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Source: Mendelsohn Affluent Survey 2015 of Employed Adults 18+ HHI $100K+

#1 with Technology Decision Makers and the C-Suite MIT Technology Review’s print and online audiences rank #1 with Tech Decision Makers, above The Economist, Fast Company, Forbes, Fortune, Harvard Business Review, Popular Science, Scientific American, The Wall Street Journal, and Wired.

Psychographics/Planning PRINT COMP

PRINT INDEX

ONLINE COMP

ONLINE INDEX

I consider myself an opinion leader/risk taker 87% 122 93% 130

I tend to take the lead in decision-making 86% 124 88% 127

I am very interested in culture and the arts 81% 129 83% 132

I keep up with technological developments 93% 125 96% 128

I plan to buy/lease a vehicle this year 62% 145 69% 161

I plan to start a new business this year 24% 259 29% 312

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#1 with Entrepreneurs MIT Technology Review’s print and online audiences rank #1 with readers who consider themselves an entrepreneur or are planning to start a business this year, above The Economist, Fast Company, Forbes, Fortune, Harvard Business Review, Popular Science, Scientific American, The Wall Street Journal, and Wired.

1,500,000+ Likes/Followers and growing Social Media

Audience

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Entrepreneurial Spirit

PRINT

ONLINE

Source: Mendelsohn Affluent Survey 2015 of Employed Adults 18+ HHI $100K+ Entrepreneurial Impact: The Role of MIT, Kauffman Study: February 2009

Risk-Takers 70% 76%

Entrepreneurs 55% 55%

Business Owner/ Starting New Business 45% 47%

The Impact and Influence of MIT

All degreed alumni receive subscriptions to MIT Technology Review magazine, including exclusive MIT-only pages with class notes and course news.

Demonstrate your company’s thought leadership by aligning your brand with one of the most influential audiences in the world.

MIT plays a critical role in fostering innovation and entrepreneurial growth as well as in stimulating much-needed recovery in regional and global economies. There are 25,800 currently active companies founded by MIT alumni. Those companies employ about 3.3 million people. They generate annual revenues of $2 trillion, producing the equivalent of the eleventh-largest economy in the world. An estimated 6,900 MIT Alumni firms are headquartered in Massachusetts alone and generate worldwide sales of about $164 billion.

Editorial Calendar

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2016

Send Materials to: One Main Street | Floor 13 | Cambridge, MA 02142 Attn: Ken Collina | [email protected]

*Subject to change

PRINT ISSUE PRINT EDITORIAL HIGHLIGHTS AD CLOSE MATERIALS

DUE NEWSSTAND

Jan/Feb Business Report: Funding Innovation 11/20/15 11/27/2015 1/5/2016

Mar/Apr List Issue: 10 Breakthrough Technologies Business Report: Cyber Security 1/15 1/22 3/1

May/Jun Business Report: AI/Machine Learning 3/18 3/25 5/3

Jul/Aug List Issue: 50 Smartest Companies Business Report: Climate Change 5/20 5/27 7/5

Sept/Oct List Issue: Innovators Under 35 Business Report: Pharmaceuticals 7/15 7/22 8/30

Nov/Dec Business Report: Technology and the Body 9/9 9/16 11/1

MONTH ONLINE BUSINESS REPORT TOPIC & DESCRIPTION ONLINE LAUNCH

DATE

January Cyber Security: With increasingly distributed computing (Internet of Things, Industrial Internet) vulnerability seems destined to only increase. How are firms reacting? 1/25

March AI/Machine Learning: What is artificial intelligence in practice? 3/28

May Climate Change: How are businesses and industries beginning to address climate change? 5/23

July Pharmaceuticals: How are new models for drug development transforming pharmaceutical-industry economics- and the medicines we rely on? 7/25

September Technology and the Body: How Wearable Technology and the Internet of Things are changing the fields of fitness, sports, and health 9/26

November Communication: What are the new communication technologies and how are they changing the way we communicate? 11/28

Print Rates & Specifications

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Circulation


Page Spread 2/3 1/2 1/3 Cover 2 Spread Cover 3 Cover 4

4-Color $26,738 $53,478 $18,717 $17,380 $12,032 $64,173 $29,413 $34,760

2-Color $22,728 $45,456 $15,910 $14,774 $10,227 -- -- --

B&W $20,054 $40,108 $14,037 $14,037 $9,025 -- -- --

Page Spread 2/3 1/2 1/3

Live 7 3/16” x 10” 15 5/8” x 10” 4 5/8” x 9 5/8” 7” x 4 1/2” 2 3/16” x 9 5/8”

Trim 8 3/16” x 10 1/2" 16 3/8” x 10 1/2"

Bleed 8 7/16” x 10 3/4" 16 5/8” x 10 3/4" 4 3/4“ x 10 3/4" 8 7/16” x 4 3/4" 2 5/16” x 10 3/4"

Ad/Edit Radio: 25/75 Estimated Audience: 487,200 Frequency: 6/year Average Circulation: 169,000 Rate Base: 150,000

Guidelines

Gross Rates

Specifications

Gutter Safety: Allow 3/8 inch on each side of the gutter, ¾ inch total gutter safety. Safety: For safety, please keep all LIVE material not intended to trim ¼ inch from the trim edges. Printing Process: MIT Technology Review magazine is produced with a computer-to-plate workflow and is printed on Web offset presses. The preferred screen is 133 lines per inch. Total density should not exceed 300 percent. The magazine is perfect bound. MIT Technology Review subscribes to SWOP (Specifications for Web Offset Publications) standards. Preferred Materials: Digital data with matching screened digital proofs (contract proofs) is preferred for all ad submissions. PDF/X-la files are preferred. Postscript files accepted. Electronic ad materials must include crop marks showing trim, and include a minimum of 1/8” bleed. Minimum resolution for all images is 266 dpi. FTP Transfer: Please email [email protected] for FTP site and password information. File folders should be zipped (PC files) or BinHexed (Mac Files).

Online Specifications

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Ad Type Dimensions Expansion Dimensions Direction File Type Accepted Initial

Load Max File

Size Looping

Leaderboard 728 x 90 728 x 315 Down .gif, Flash, Rich Media, HTML, third party tags 40 KB 45 KB 3 Cycles

Medium Rectangle 300 x 250 600 x 250 Left .gif, Flash, Rich Media, HTML, third party tags 40 KB 45 KB 3 Cycles

Half Page 300 x 600 600 x 600 Left .gif, Flash, Rich Media, HTML, third party tags 40 KB 45 KB 3 Cycles

Wide Skyscraper 160 x 600 600 x 600 Left .gif, Flash, Rich Media, HTML, third party tags 40 KB 45 KB 3 Cycles

Super Leaderboard 970 x 90 -- -- .gif, Flash, Rich Media, HTML, third party tags 40 KB 45 KB 3 Cycles

Welcome Ad 640 x 480 -- -- .gif, Flash, Rich Media, HTML, third party tags 60 KB 80 KB --

Video Pre-Roll 320 x 240 -- -- -- 30 KB 40 KB 1 Cycle

Standard Ad Display Options

Rich Media Accepted Double Click Rich Media Eyeblaster Eyewonder Pointroll Interpoll Mediaplex Atlas

Rollover/Click Expansion Ad must expand upon mouse-over or click to expand button. Ad must retract upon mouse off or clicking on close button. Any sound must be user-initiated by click, not mouse-over.

Filmstrip 300 x 600 -- -- .gif, Flash, Rich Media, HTML, third party tags 60 KB 65 KB 3 Cycles

Portrait 300 x 1050 580 x 460 Left third party tags only 80 KB 85 KB 3 Cycles

Pushdown 970 x 90 970 x 415 Down third party tags only 60 KB 65 KB 3 Cycles

Sidekick 300 x 250 or 300 x 600 850 x 550 Right third party tags only 60 KB 65 KB 3 Cycles

Billboard 970 x 90 -- -- -- 60 KB 65 KB 3 Cycles

High Impact “Rising Stars”

Newsletters & Mobile Specs

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Daily and Weekly Newsletters


Ad Type Dimensions Initial Load Max File Size Rich Media

Leaderboard 728 x 90 40 KB 45 KB Yes

Medium Rectangle 300 x 250 40 KB 45 KB Yes

Full Page Interstitial (tablet only) 960 x 1280 80 KB 85 KB Yes

Full Page Interstitial (mobile only) 940 x 960 80 KB 85 KB Yes

15-Second Pre-Roll 320 x 50 40 KB 45 KB Yes

MIT Technology Review articles and targeted advertisements are delivered directly to the in boxes of over 150,000 highly sought-after senior executives. Weekdays: The Daily: Emerging Technologies Monday: Energy and Mobile Tuesday: Biomedicine Wednesday: Materials Thursday: Computing Friday: Business Saturday: Best of the Week Please note: Only .gif/.jpg files are acceptable for newsletters. We do not accept flash or ad tags.

Dimensions Max File Size

728 x 90 40 KB

300 x 250 40 KB

Text Ad 128 Characters

Mobile Platform Advertising

MIT Technology Review offers advertisers the ability to target a variety of mobile devices. Advertisers receive a 15-second bumper at the beginning of MP3 files and 5-seconds at the end as well as co-branded ROS banner impressions.

Advertising Solutions

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The award-winning technologyreview.com is the home page for a global community of business leaders and innovators. We satisfy their need to know what matters in technology and how it will affect their businesses.

We offer a variety of digital products, including standard, high-impact ad units and custom solutions that enable our partners to engage with our prestigious, loyal audience. Choose from Run of Site (ROS) or targeted beats.

Our content is optimized for tablet and mobile so your brand message is viewed by our loyal audience whenever and wherever they want.

Pack an even bigger punch with high-impact positions. Road Blocks, Page Wraps, Welcome Ads, Parallax Scrolling, and Super Billboards, among others.

TechnologyReview.com


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MIT Technology Review Magazine

Source: Online Ad Q® Studies & Harvey Research October 2012 Subscriber Study Base: 714 subscribers surveyed via the Internet

For more than 116 years, our magazine has been delivering award-winning content exclusively for one of the world’s most influential audiences.

Our principle areas of editorial coverage include: biomedicine, business, computing, energy, materials, and mobile.

Advertising in MIT Technology Review magazine demonstrates your commitment to quality and excellence.

We offer a variety of ad opportunities to engage our valuable audience of business decision makers, innovators, and thought leaders including full page ads and spreads, gatefolds, and polybag opportunities among others.

Align your brand with the world’s top technology university.

An average reader spends 1.2 hours reading an issue of MIT Technology Review.

Nearly half of readers (49%) have visited an advertiser’s website after reading MIT Technology Review.

More than half of readers (53%) discuss ads and articles from MIT Technology Review with someone else in their company.


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MIT Technology Review Live Events bring our award-winning editorial to life. From large-scale global conferences such as EmTech to our more intimate Salons where attendees can make meaningful connections and experience technologies in person, we create thought-provoking events that bring our journalism to audiences worldwide.

Our in person and on video events are where technology, business, and culture converge. They showcase emerging technologies with the greatest potential to change our lives. Above all, they provide access to the most innovative people and companies in the world.

Customize a partnership with everything from speaking opportunities, signage, and product demos to integrated, cross-platform opportunities incorporating digital and print.

MIT Technology Review Live Events


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When organizations are looking for unique media solutions to deepen and intensify their presence in industries that depend on technology and innovation, they turn to the MIT Technology Review Custom Publishing programs.

From print pieces, white papers, and microsites to event series, MIT Technology Review Custom has the ability to build unique media properties that will showcase your organization and highlight the importance of your presence in the specified industry.

We offer an effective engagement solution: content created exclusively for the MIT Technology Review audience.

Our Custom Editorial team will provide expert professional guidance for your article or work with you to author the piece on your behalf.

MIT Technology Review Custom


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Content Collections are digital packages of insightful articles curated from MIT Technology Review’s archives around a topic that is important and relevant to your brand.

The sponsor receives100% SOV on the collection TOC page as well as all articles within the collection. A co-branded promotional campaign drives readers to this content.

Collections are often accompanied by a PDF download of a relevant Business Report, Technology Insights one-sheet, or other asset gated by a custom registration page for lead-generation purposes.

Content Collections

MIT Technology Review Business Reports are digital and print packages of insightful articles-- as well as photos, graphics, and charts-- built around a big idea unleashed.

Advertisers enjoy exclusive sponsorship of the report, including 100% SOV on all report article pages and Business Report TOC page.

Business Report topics for 2015 include: Technology & Work, the Future of Money, Funding Innovation, and the Changing City.

Business Reports

Content Collection Title Sponsored by Company Name


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MIT Technology Review Engage features a suite of unique and thoughtful opportunities for users to connect with brands.

Combine the MITTR Engage experience with a custom article and the user is met with a multiple choice question about your brand and is rewarded with a chance to win tickets to a MIT Technology Review event or prize of your choosing. (shown right)

Use MITTR Engage in a high-impact ad unit and showcase your content within the technologyreview.com environment. Ad units can feature a video or standard banner creative but when clicked, the unit expands to feature a large content box pulled directly from your website or YouTube page. Fully navigable while in the tr.com environment. (shown below)

MIT Technology Review Engage


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MIT Technology Review will produce a custom on-demand webcast with your brand as the exclusive partner. Our team will manage all production and development, promotion, and hosting.

Your video will be moderated by Jason Pontin, MIT Technology Review editor in chief and publisher. Additional panelists (up to two) may include members of the MIT faculty and/or industry experts. One client executive or business partner may be included on the panel.

The webcast landing page may include up to eight additional client assets and remain open or gated for lead generation purposes.

Webcasts

SmartMatch is a powerful new technology allowing advertisers to match their content to relevant articles on technologyreview.com using semantic profiling technology. Core benefits include higher CTR performance and more relevant content/advertising for readers.

A recent SmartMatch campaign with ABB resulted in a CTR of 1.02%. In this screenshot, ABB SmartMatch solar content rich units were delivered directly to a popular solar article on technologyreview.com.

Smart Match

Partner With Us

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We work under the most rigorous standards and expectations for what we produce, because MIT is a promise of a particular kind of value. Our customers buy this promise first.

We offer smart, creative advertising solutions online, in print, on mobile, across social media, and in person. Additionally, our team works closely with advertisers to create unique advertisements and sponsored content.

Our wide range of advertising partners includes leading computer software, IT, automotive, energy, insurance/financial services, economic development, legal services, and luxury brands that recognize the quality of MIT Technology Review and believe in the value we deliver.

Our team is ready to work with you to build a custom campaign designed to serve your specific marketing needs. Create an integrated multiplatform media experience to get your branding, lead-gen, product, or awareness messaging in front of our active and engaged audience of affluent business and technology decision makers.

Join us in leading the global conversation about technologies that matter. Contact the salesperson in your region or email [email protected].

Advertising with MIT Technology Review enables brands to connect and engage with one of the most influential audiences in the world.

Digital Sales Strategy Manager Ken Collina [email protected] T: 617 475-8004 Midwest and Texas Maureen C Elmaleh 7475 Miller Street, Suite 1-B Arvada, CO 80005 [email protected] T: 303 975-6381 F: 303 975-6396 New England, Michigan, and E. Canada Barry Echavarria One Main Street, 13th Floor Cambridge, MA 02142 [email protected] T: 603 924-4546 M: 857 998-9300 F: 617 475-8042 Mid-Atlantic Clive Bullard 107 Lane Gate Road Cold Spring, NY 10516 [email protected] T: 845 231-0846 F: 845 265-9695 California and Northwest Rob Finley 61-B Bluxome Street San Francisco, CA 94107 [email protected] T: 415 659-2982 F: 415 835-9408 Europe Anthony Fitzgerald [email protected] T: 44 0 148 868 0623

mailto:[email protected]




