LOOKBOOK

collection 2015

AW2015

ENTREPRENEUR AND DESIGNER

Everything I design at Mitchi is driven by a belief that fitness training involves not only buildingmuscles and having a nice body. An equally importantdimension is the spiritual satisfaction and a healthy mind.

With my education as a group coach, I am highlyconcerned with both inspiration and motivation. Growingup in the rough Vestland area of Norway, where the roadbetween the mountain tops and the sea was short and theweather always a challenge, gave me a sense of joy in seeking out and challenging nature.

Trips to the peaks in all types of weather taught me the importance of using clothing that tolerates roughtreatment. This has shaped Mitchi's philosophy where fit,quality, durability and resistance to wear are emphasised.This in combination with modern design, the latestinnovations in technical fabrics and my own experienceswith fitness training make Mitchi a unique quality brand in sportswear.

We know that when you feel good, you are also exercising well. Demand the maximum from your sportswear.

JANNEGROV

LOCALLYPRODUCEDAND RELIABLEAll our patterns aredesigned in Norway andproduced in Europe. We know that building trustand relationships involvesmaking promises that can bekept.Mitchi is locally produced,hence we have control overall elements completelydown the each stitch and every seam. You will recognise this whenyou are wearing a garmentfrom Mitchi.

QUALITY ANDCREATIVITYIt is self-evident that all ourproducts are adapted to roughNorwegian conditions. Changes of weather, seasons andactive use. We Norwegians aredemanding and often follow along on tests that are performed.We at Mitchi constantly have thisin our thoughts when we developevery design.

INSPIRATION ANDCONFIDENCE As a designer of sportswearand as a group coach, I aminspired by a number ofthings, such as substantialexperiences in nature andmovements to music. Thisquite clearly contributes toincreasing my creativity andability to innovate.

155541 URD pants 9041 black/rasberry

155541 URD pants 9056 black/petroleum

155541 URD pants 9090 black/black

155540 URD leggings 4019 rasberry AOP

155540 URD leggings 5069 petroleum AOP

155540 URD leggings 9900 black AOP

152540 FULLA run pants 9041 black-rasberry

152540 FULLArun pants 9051 black-seablue

152540 FULLA run pants 9056 black-petroleum

152540 FULLA run pants 9090 black-black

152521 FULLA hoodedjacket 9010 black

155502 URD crosstank4010 rasberry

155502 URD crosstank9010 black

155502 URD crosstank5060 petroleum

153540 SIV run pants9041 black/rasberry

153540 SIV run pants 9051 black/seablue

153540 SIV run pants 9090 black/black

155500 URD cross top4010 rasberry

151501 MITCHI cross top 4010 rasberry

151501 MITCHI cross top5010 seablue

151501 MITCHI cross top5060 petroleum

151501 MITCHI cross top9010 black

153510 SIV tee 9010 black

155500 URD cross top5060 petroleum

155500 URD cross top9010 black

154520 HILD jacket9010 black

154540 HILD sweatpants 9010 black

153510 SIV tee 4010 rasberry

153510 SIV tee 5010 seablue

153510 SIV tee 5060 petroleum

155501 URD tank 4010 rasberry

155501 URD tank 5060petroleum

155501 URD tank 9010 black

154510 HILD tee5018 seablue BO

154510 HILD tee5068 petroleum BO

154510 HILD tee9908 black BO

154500 HILD tank 5018 seablue BO

154500 HILD tank 5068petroleum BO

154500 HILD tank 9908 black BO

152500 FULLA tank 4019 rasberry AOP

152500 FULLA tank 5019 seablue AOP

152520 FULLA sweater4010 rasberry

152520 FULLA sweater5010 seablue

152520 FULLA sweater5010 seablue Back

152500 FULLA tank 9900black AOP

152500 FULLA tank 5069 petroleum AOP

152500 FULLA tank5069 petroleum Back

152520 FULLA sweater9010 black

152520 FULLA sweater5060 petroleum

152520 FULLA sweater5060 petroleum Back

-FOCUS ON YOURSELF -WILL TO CARRY OUT FITNESS TRAINING-DESIRE TO FIND YOUR OWN WAY

DEDICATIONSTRENGHTBEAUTY

Mitchi Sportswear ASO.H. Bangsvei 51, 1363 HØVIK+47 67 81 81 30www.mitchi.no