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www.mittenpay.com CUSTOMER ORIENTED CRM & DATA PLATFORM FOR BEAUTY SALONS

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DESCRIPTION

Mitten is an all-in-one cloud-based business managing platform thatreplaces a cash register, terminal, POS system, CRM and inventory software. It is a POS that generates sales for businesses. Mitten converts every transaction into a repeat customer and generates revenue by charging a monthly subscription fee. Right now Mitten focuses on one vertical - beauty salons. Later we want to create algorytm that will customize sales for buyers.

TRANSCRIPT

Page 1: Mitten deck (seed)

www.mittenpay.comCUSTOMER ORIENTED CRM & DATA PLATFORM FOR BEAUTY SALONS

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Currently, the solutions are oriented on making business processes easier and more efficient. But few solutions put the customer in the center of the attention.

Hence, business owners lose money on each customer.

PROBLEM

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give the right tools to the staff on the floor to drive more sales and provide better customer experience

client gallery menu with photos individual cosmetic online booking

CRM with up-sales tips POS with cross-sales tips

SOLUTION:

Monetization: monthly subscription fee. Starts from 1$ up to 100$ / month / salon

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Ukraine

Target markets today

Potential target markets

USA$20bn. market100K+ salons

Russia$2,5bn. market40K+ salons

Poland

Slovakia

Ukraine$0,5bn. market 12K+ salons

MARKET GEOGRAPHY

We built cross-languages product. To scale our company in a new country we need only new sales & marketing people focusing on the new country.

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We can, they can’t They can, we can’t

Mindbody (USA) Client-oriented CRM; tips Inventory management

Vagaro (USA) Client-oriented CRM; tips Inventory management

1C Salon (CIS) Cloud; intuitive UI; client-oriented Inventory management

COMPETITION

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FINANCIAL FORECAST

3679

160

510

- # of clients

-Wages

CashFlow $(-10 750) $(-9 550) $(-9 650) $(-4 800)

Year 2015 2016 2017 2018 2019

# of clients 500 1000 3000 4000 5000

Sales/customer average annual 200 300 500 1000 1500

Revenue 100 K 300 K 1.5 M 4 M 7.5 M

# of employees 6 20 25 30 30

Wages (-400 K) (-800 K) (-2.5 M) (-3 M) (-3 M)

Profit -300 K -500 K -1 M 1 M 4.5 M

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MANAGEMENT TEAM

co-founder Punchey.com (USA), Stevens Ventures associate

INVESTORS & ADVISORSYuliya Sychikova | CEO

Yaroslav Mudryi | COO

Nickolas Olazabal | CTO

ex Regional Director Groupon UA

12+ years experience, ORACLE, CISCO

MA Air navigation Systems; MA International Economics; Military officer

University of Pennsylvania, BA Economics

Garden Ventures ; FidobankMikhail Miroshnichenko | angel investor

Monexy; Finovate Studio

Yuriy Chayka | angel investor

Imperious Group VC | pre-seed investor

Nate Stevens | advisorFounder of Yodle.com ; CEO&founder Punchey.comKen Leaver | advisorRocket Internet; ex. partner EastLab business Incubator.com ; ex CEO Groupon UA

Dariya Kolodiy | advisorBeauty salon owner

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2014 2015 2016 - ...

Low

Hig

h

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 ‘17 ‘18 ‘19 ‘...

Found the right team | Raised per-seed fundsBuilt the MVP | Tested it in Ukraine | Found competitive advantage in USA

Did the Product | Shipped it to the first customers

Scale abroad | Customize the productBuild the algorytm

Increase average priceIncrease profit

M&A

Increase profit

Boost the traction | Built a “wizard”Today

Did the research in Ukraine | Found “early-bird” customersR

isk

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FUNDRAISINGInvestment ask:300 000 USD - 10% equity

Investment requirements:- local B2B (SMB) market experience- local legal knowledges- international VC network

Advantages:- experienced team- product with traction- fast-growing market- easily scalable product

- business verticals (retail, fitness, yoga, medicine..) - other countries

www.mittenpay.com