ZEPH DUMLAO

MIVA FOR BEGINNERS

OVERVIEW• Product Data

• Product Images

• Product Descriptions

• Category Data / Findability

• Shipping, Tax, Payment Processing

• Alternative Payment Processing: Amazon, Paypal

• Marketing

PRODUCT DATA

PRODUCT DATA• The process of data entry

• Organizing your product data

SMALL PRODUCT OFFERING,

ENTERING BY HAND IS OK

LARGE PRODUCT OFFERING,

NEED ANOTHER WAY

PRODUCT IMAGES

PRODUCT IMAGES• The online equivalent to seeing and holding an

item.

• Showcase the quality of the materials or the build of a product.

• Consider including videos on the product page.

PRODUCT DESCRIPTIONS

PRODUCT DESCRIPTIONS• Tailor product description to your audience

• Back up your claims

• Tell the product’s story

• Use of sensory words

• Reviews

MULTIPLE METHODS TO CONVEY PRODUCT INFORMATION

• Product Descriptions

• Product Attributes

• Custom Fields

CATEGORY DATA /

FINDABILITY

SHIPPING, TAX,

PAYMENT PROCESSING

WHAT ARE YOUR SHIPPING NEEDS

• Flat Rate Shipping?

• Live shipping rate calculations?

TAX

• Everyone’s tax responsibilities are unique, based on:

• What you are selling

• Where you are selling from

• What countries / states are you selling to, etc.

PAYMENT PROCESSING

• Authorize.Net

• CyberSource

• Chase PaymentTech

• Intuit Merchant Services

ALTERNATIVE PAYMENT PROCESSING

One Touch™

MARKETING

MARKETING• Being able to generate coupons that discount products.

• Setting up a sale that temporarily reduces product prices.

• Buy X Get Y

• Being able to execute these marketing campaign.

• Gift Certificates

• Gift registries / Wish Lists

DOWNLOAD THIS SLIDE AT:WWW.SLIDESHARE.NET/MIVAMERCHANT

ZEPH DUMLAO