MivestaMivesta

Real life, connected.Real life, connected.

The Social Network Prob/ortunityThe Social Network Prob/ortunity

Social networks: great for info sharing, status & games

Mostly text, not real time action. Talk about doing stuff, rather than doing it together!Talk about doing stuff, rather than doing it together!

How can we connect

people to do stuff together, like in real life?

How can we connect people to do stuff

together, like in real life?

Opportunity for Cooking, ConnectedOpportunity for Cooking, Connected

Big, sticky, addressable market

81% of US adults enjoy cooking at home, & cook frequently.

15% of US adults watch cooking TV “very often.”

Tech trends: tablets, mobile, broadband, & video

How can we connect people to create, share & learn ?

FoodBuzz14.0 M users

FoodNetwork 7.8 M users

Allrecipes.com

7.3 M users

Food.com 4.8 M users

Epicurious1.1 M apps1.5 M users

Big Oven2.0 M apps.5 M users

Online “Foodies”

Sources: Quantcast -2010 Monthly unique US visitors-CNN app downloads & Harris Poll

Cook-along with MivestaCook-along with Mivesta….….

Social collaboration portal

Real time, interactive video streams

Multiple users - video, text, audio chat

Cook-along with chefs or friends

Experiential, real, social events

Enchant our community members with creating, sharing,& learning…

30 second App Demo

Richard VelasquezEntrepreneur

Advertising student at UF

Sales experienceFunding, concept, &

promotion

Visionary CEO

Andrea FuentesBusiness Generalist

Artist, Educator, CookMBA + prior start upCreative, content, &

org

Make it happen COO

Roberto Andrade &Greg Bachrach17 + 22 years

experienceApp developmentIT infrastructure

Synthovation Tech Team

Amy Jie ZhaoUF Grad Student

Web Design & development

5 years experience

Creativity System Analyst

Team Mivesta: Creative & SmartTeam Mivesta: Creative & Smart

Competition Cook-OffCompetition Cook-Off

Food Network

AllRecipes &

FoodBuzz

SocialEyes

Ustream &

YouTubeMivesta

Written recipes and photos

User video library

Educational Chef or Pro videos

Social sharing or commentary

Live video streaming events

TV shows

Interactive Video streams

Early Launch: Enchant & EngageEarly Launch: Enchant & Engage

• Supportive community beta: invited foodies & bloggers

• Sponsors - select SoFla restaurants & chefs

• Local events & PR - Taste of Brickell • Word of Mouth - cook-alongs• Niche Ads- FoodBuzz, InfluAds• Social media & SEO

Mivesta will constantly code & release based on user loves/hates.

Phases of DevelopmentPhases of Development

Idea or Suggestion

Idea or Suggestion

CodeCodeDataData

AssessAssess

TestTest

DevelopDevelop

Agile, user-centered process

1. Bootstrap building phase

• Scalable MVP web app

• User Beta launch - 5/3/11

2. iPad App - launch 8/1/11

3. New features - ongoing

• Continuous process

• User driven --->

4. Scale up for growth 2012

5. Non-profit education arm

Monetized Business ModelMonetized Business Model

• Free, ad-supported from day 1– Stage 1: AdSense & sponsored events– Stage 2: Targeted, interactive ads– Stage 3: Event-linked deals & major sponsors

• VestaChefs - rating/mentor system; % of ads

• Focus: make users happy through sharing creative, active, real-life connections

Projected break even run rate within 12 months of launch

Investment Opportunities/Plans

Pre- Launch

Founder Capital(excluding sweat equity)

$80K -Start up cost -Building MVP

Stage 1Launch

Friends & Family(through 3/11)

$20K+

-Launch cost-Hosting & new features

Stage 2Rollout

Angel Round $300K

(soft)

-iPad app build-1 FTE developer -IT infrastructure-Interactive ad -Hit breakeven-Minimal founder $

Questions & AnswersQuestions & Answers