mixing tv, radio, social & affiliate to drive profits
TRANSCRIPT
Mixing TV, Radio, Social & Affiliate to Drive ProfitsMarty M. Fahncke, Chief Marketing Officer - Barton Publishing
Twitter @Fawnkey
The Product
The Diabetes Solution Kit
The Theory
How offline advertising helps drive profits for Affiliates
How Affiliates help drive profits for offline advertising
Normal Offline Direct Response Model
Spend $100,000 per week
Make $200,000 per week
= Everyone is happy
(aka 2:1 MER)
What happened without affiliates?
Spend $100,000 per week
Make $60,000 per week
= I’m not happy
What happened WITH affiliates?
Spend $100,000 per week
Make $60,000 per week
Add $100,000 PER DAY in affiliate revenue
= $760,000 per week! (aka 7:1 MER)
The Bottom Line
With the right media mix...EVERYBODY WINS!
Thank you!
Q&AMarty M. FahnckeChief Marketing OfficerBarton Publishing
Twitter: @FawnKey