mixit podcast - cipr northern conference
DESCRIPTION
My presentation at the CIPR Northern Conference - June 2007TRANSCRIPT
Public sector PR
Mixit Podcast
Simon WakemanMedway Council
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MP3 file
MP3 file
11 million people in UKSource: BRMB, 2006
80% of podcast listeners?Source: TDG Group, March 2006
forecastSource: Bridge Ratings, June 2007
Source: BBC, June 2007
1.9 million adultsSource: RAJAR/Broadcast Now Aug 06
“networked generation”Source: Ofcom, August 2006
Source: comScore, October 2006
• Create a new two-way communication channel for
young people in Medway
• Get young people actively involved in producing the
podcast
• Help the organisation learn about podcasting as a communications tool
objectives
our kit
mixit podcast
results so far
360-400 downloads for
each show
results so far
positive face to face
feedback
results so far
limited direct responses
results so far
total budget of £340
results so far
13-14 hours staff time per
show
why podcast?
what we’ve learnt
resources
what we’ve learnt
is the organisation
ready?
what we’ve learnt
accessibility
what we’ve learnt
IT department
what we’ve learnt
audience engagement
what we’ve learnt
promoting the podcast
what we’ve learnt
any questions?
+44 (0) 7771 701902
www.simonwakeman.com/cipr
© Medway Council 2007
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