mkp rollout process presentation v2_r2l

MARKETPLACE : The Partner ChannelCountry OnBoarding ROADMAP & Support planMain steps to launch the project

2012

V01 . Confidential document : Internal use only

Our objectives are :

BRING EXPERTISE and VISION 360 ° • Plan, execute and coordinate successful country

deployments• Support countries / regions with training, tools and

methodology to enable change, raise competences within the organisation

• Define organisation, targets and KPI’s• Continuous improvement : test, learn and adapt to

local context and needs• anticipate go live with the right profiles / visibility


Our team is :

2 + 1 ROLL OUT MANAGERPLURI-DISCIPLINAR PROFILES with HIGH MOBILITY

+ DOMAIN LEADS SUPPORT• 1 Supply chain lead• 1 IT Lead + 1 Navision lead + 1 Hybris Architect• 1 Legal central lead• 1 financial central lead • 1 compliance lead• 1 Product content manager• 2 business analysts• 1 eMarketing consultant• SEO / ANALYTICS / CONTENT support • Hybris training support

Onboarding STEPS

Project onboarding : An iterative, step by step approach


Phase 0

Phase 1Preparation

phase

Phase 2Rollout

Phase 3Pre & post

launch

Ready to integrate the onboarding

Ready to Go Live

Step 0 Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Step 7

The country take the lead with the support of CampusThis is a generic roadmap, each onboarding plan is unique

1 step = 1 month

Phase 0 : COMMITMENTIn order to start a local project in good conditions, fundamentals have to be

shared and validated between central & the GM prior to the induction session. This is a half day / one day session, depending on the complextity, the level of

understanding and the scope (POS / VET )

Phase 1 : PREPARATIONBefore starting the deployment of the country, few concretes task must be

initialize : With this work, the rollout will take place with an existing platform and help the country to engage people.

Phase 2 : ROLLOUTSeveral month of onboarding, with an iterative, step by step approach, central roll out manager + domain experts will follow and support the country going

through all the identified tasks

Phase 3 : PRE & POST LAUNCH Launch and post launch are critical steps, central team and local follow a day by

day plan to ensure a smooth launch

Phase 4RUN

GO LIVE

STEP 1

STEP 2

STEP 3

STEP 4

STEP 5

STEP 6

STEP 7

STARTSTEP 0

1 Step = 1 month

Phase 0Phase 1

Preparation phasePhase 2Rollout

Phase 3Pre & post launch

Phase 4RUN

Phase 0 : Commitment to get ready to start the MKP Program in good conditions

• Commitment Check-list– Business model (Portal or

merchant, VET / POS)– Resources involved on the

project (Orga, Budget)– Macro-plan defined

• Who – The check-list is validated

by Country (GM) and Campus


Phase 0

Phase 1 : Preparation phaseEase the process of onboarding

• Preparation of all the technical stuff before starting the rollout– 1 day session to explain the preparation

phase• Rollout process (roles & step)• Domain presentation• Preparation task to do• Point of contact for each domain• 1st agenda with Milestones

– 2 months to complain the preparation tasks

– Phase follow-up• Bi monthly alignment + follow up between country lead & roll

out manager


Phase 1Preparation phase

Phase 1 : Detailed tasks to achieveDomain Actions Details Country

(Day)Campus (Day)

IT PLATFORM INITIALIZATION • Country MKP platform initialisation • Default Product catalog import

0 5

IT INTERFACES • Specify & Realize the order Interfaces (MKP > Minos) and order status (Minos > MKP)

• Interface of price will come later

Project Management

HYBRIS TRAINING & PLATFORM TEST

• Training Admin + Project Lead (roll out manager / on site) • Platform test and play with features, first feedback (rapport

d’étonnement)

6 2

Content PRODUCT CONTENT • Explain the translation process (webex)• ICD content update• Integration of product in MKP

4 1

Content COMM CONTENT • Translation by the country• Content Integration

10 2

Business & sales

BUSINESS PLAN AND SALES TARGET

• Reading + Campus webex• Business plan initialization • Feedback

3 0

Project Management

SHARE & LEARN > PARTICIPATION TO A ROLL OUT STEP IN A COUNTRY

• 1 or 2 participation to a country roll out session / UAT session. (on site ) • 1 or 2 participation to weekly alignement sessions (webex or call)• Country feedback

3 3

Supply chain SUPPLY CHAIN PREPARATION • Read supply chain impact + shipping costs estimation (1st draft benchmark)

• 1st feedback with questions• Read RFQ• Call with central lead + roll out manager (or webex)to answer questions

3 1,5

Finance FINANCE PREPARATION • Read document • 1st feedback with questions• Call with central lead + roll out manager (or webex)to answer questions

3 1,5

Phase 1Preparation phase

The « Must have » to go on phase 2 ?

• catalogue produit, plateforme localisée, chef de projet local, navision


Phase 2 : Rollout

• Step 3– Deep dive session

• 2 days of presentation of the strategic goals of the Marketplace

– Validation of the preparation phase– Presentation & training of the platform– Planning, tasks, roles & workload for implementation– Partner Round table + commercial argumentation

• Step 3 to 6 : Rollout– Supply chain implementation– Business & Sales– Financial flows & cost breakdown– Marketing & communication plan– IT implementation– Legal agreement– Content initialization– Project management


Phase 2Rollout

Phase 2 : Detailed job to do

Supply chain implementation

Business & sales

Financial process definition

Marketing & communication

It implementation

Legal affairs

Content initialization

Project management

ERP -> WMS processShipping cost and method Select shipping & hotline partner Training DC, Shipping

partner & hotline

Financial flow specification IT implementation

(Navision..) Testing Training

Promotion / e-marketing / KPI

training

Marketing & Comm plan definition, promo plan, loyalty

progKPI definition

Marketing & Comm plan initialization

(promo, merch…)

Interface & change request

specification

IT dev (Interface, MKP change, local

ERP)Interfaces Testing

Legal conditions adaptation Legal content finalizationLegal conditions validation

Testing / validationFinalization of the translation

Project plan follow-up,Internal communication and engagement of the all team Coordination between central & local team & reporting

Training session plan

Partner argumentation

finalization

Market deployment plan

(Vet, Pos, Localization…)

Partner round tablePartner

argumentation preparation

Phase 2Rollout

Final testing : User Acceptance Test

Step 4 Step 5 Step 6Step 3

Phase 2 : Detailed job to do

Supply chain implementation

Business & sales

Financial process definition

Marketing & communication

It implementation

Legal affairs

Content initialization

Project management

ERP -> WMS processShipping cost and method Select shipping & hotline partner Training DC, Shipping

partner & hotline

Financial flow specification

IT implementation (Navision..) Testing Training

Promotion / e-marketing / KPI

training

Marketing & Comm plan definition, promo plan, loyalty

progKPI definition

Marketing & Comm plan initialization (promo, merch…)

Interface & change request

specification

IT dev (Interface, MKP change, local

ERP)Interfaces Testing

Legal conditions adaptation Legal content finalizationLegal conditions validation

Testing / validationFinalization of the translation

Project plan follow-up,Internal communication and engagement of the all team Coordination between central & local team & reporting

Training session plan

Partner argumentation

finalization

Market deployment plan (Vet, Pos, Localization…)

Partner round tablePartner

argumentation preparation

Phase 2Rollout

Final testing : User Acceptance Test

Step 4 Step 5 Step 6Step 3

Phase 3 : Pre & post launch

Central (md) 12

Country (md) 25

• 1. Checklist to launch (2 weeks before go live)– Validation that all is ready : Promo, merch,

comm, IT, content, training..• 2. Go-Live• 3. Pilot phase (Until 1 month Go live)

– « High level » of support– Tracking -> reporting– Debug and change request

• 4. Ramp up– Make the MKP bigger (more partner,

traffic…)


Phase 4 : RUN

Central (md) 12

Country (md) 25

• Marketplace exploitation– Digital marketing strategy and plan, KPI’s– Service level agreement– Country support for each domains

• Activity follow-up– Analytics : sales, traffic, campaigns– Sales targets– Best practices– ROI


Roles and responsibilities

Central Domain Leader

Country Domain Leader

Country project leader

Rollout manager

• Coordinate internal roll out plan • Align locally & central with marketing,

communication, logistics, business & management teams

• Engage the chosen local business model• Define KPI and track performance

• Implement the marketplace in his domain

• Support the country in his domain• Give feedback to improve the

marketplace & onboarding plan

• Define & follow the project Onboarding• Support the country on the rollout program• Capitalize & Industrialize the deployment

• Support the country in his domain• Give the main orientation on the way to

implement the marketplace• Insure the coherence between countries

Country GM• Validate of the program integration• Assign the local resources• Validate the Business model

Central Business Owner • Validate the integration of the country in

the program• Validate the roadmap of the MKP• Assign central resources for the rollout

Project onboarding : An iterative, step by step approach


Phase 1Preparation

Phase 2Rollout

Phase 3Pre & post

launch

Step 0 Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Step 7

Country GM

Country Project leader

Country Domain leaders

Central Business owner

Rollout Manager

Central domain leader

Strongly involved Involved Weakly Involved

Phase 0

Phase 4RUN

BEST IN CLASS TOOLS & EXPERT CONTRIBUTION

ECOMMERCE TOOLS & INTEGRATION

DOMAIN EXPERTS

Internal use only confidential

Tools and methodology


SOSTAC

RACE

1 | REACH

2 | ACT

3 |CONVERT

4 | ENGAGE

Support plan• Connect on MyBuzz to have all documentation

– http://mybuzz.extranet.royalcanin.org/Marketplace-the-Partner-Channel/Marketplace-Document-area


Filter per domain

Video to understand in 2 minutes the MKP

Test your knowledge

http://mybuzz.extranet.royalcanin.org/Marketplace-the-Partner-Channel/Marketplace-Document-area




Support plan for 2013

• List domains with on site / distance support from domain leads / partners

• Training capacity : emarketing, Hybris, PIM implementation, analytics, finance, legal


Feedback Process

• At the end of each step, please, give us your feedback to improve the rollout process for the next step and for the other country.


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mkp rollout process presentation v2_r2l

Business

phase phase

rollout step

commitment phase

the1 step

step approach ready

domain experts phase

commercial argumentation

project lead