mkt 410 wine not? presentation
TRANSCRIPT
![Page 1: MKT 410 Wine Not? Presentation](https://reader034.vdocuments.net/reader034/viewer/2022051720/5885b3f81a28abd2348b70e3/html5/thumbnails/1.jpg)
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What is Wine Not?Wine Not is a wine and cocktail bar, located in downtown East Lansing, where you
and your girlfriends can get together and catch up on your favorite reality tv shows!
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Design
“It would be cool if there
was kinda feminine/girly
decor. Not like pink and
sparkles, but like classy
and feminine”
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Design
Semi-Exclusive
VIP
Communal
Excl
usiv
e
“Semi-exclusive seating sounds awesome haha just meet some new girls and watch Bravo”
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How is Wine Not? Unique?
Consumer Competition
● Exclusively wine and cocktail menu
● Feminine themed bar
● Reality TV show viewing
● Semi-exclusive seating
● Appetizers only
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Perceptual Map
Full ServiceNight Club
Feminine
Masculine
Buffalo Wild
Wings
Dublin
Harper’s Dusty’s Cellar
Rick’s
Reno’s
Tavern and Tap
American Fifth
Spirits Buddies
Spiral
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Who are our customers?● Average age was between 21-23● Majority of our respondents were female● Most respondents were students, but a large portion worked full time
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Tactical plan
Wine bottles
Cocktails Glass of Wine
$9-$20
$3-$8
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How will we reach our customers?
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Launch Plan
Step One12/1 - 1/1Step Two1/2 – 3/1Step Three3/2 – 9/1Step Four
Step One
● Promotions, Brand Reps on Campus
Step Two
● Launch Social Media Pages and Social Media Advertisement
Step Three
● Begin Radio Advertisements for Grand Opening, Launch with Bachelor Event
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Sales and Profit Forecast
Wine Not? 2016 2017 2018
Revenue $148,581 $210,712 $291,599
Variable Cost -$62,451 -$46,558 -$64,430
Fixed Costs -$117,240 -$117,240 -$117,240
Profit -$31,110 $46,914 $109,929
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