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MKT 571 Final Exam Guide (New)

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The organization’s strategic plan calls for an aggressive growth plan, requiring investment in facilities and equipment, growth in productivity, and labor over the next five years. It is your team’s task to determine where, outside the United States, your organization should locate its new manufacturing plant. 3. What type of strategy consists of geographical pricing, price discounts and allowances, promotional pricing, and differentiated pricing? Regular prices Price adaptation Altered pricing Fixed pricing 4. A company can learn a great deal by analyzing the degrees of brand loyalty. For example, ________ can show the firm which brands are most competitive with its own. hard-core loyals split loyals shifting loyals switchers 5. Marketers need to identify the hierarchy of attributes that guide consumer decision making in order to understand different

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competitive forces and how these various sets get formed. This process of identifying the hierarchy is called ________. market valuation market estimation brand association Market partitioning 6. Which of the following is a strategy that uses the manufacturer’s sales force, trade promotion money, or other means to induce intermediaries to carry, promote, and sell the product to end users? Strategic plan Lock strategy Push strategy Pull strategy 7. What are the four characteristics of a marketing audit? Simple, unique, randomly, and exclusive Announced, semi-annually, dependent, and perpetual Comprehensive, systematic, independent, and periodic Dependent, non-comprehensive, quarterly, and unannounced 8. ABC Technology is nearing completion on their product and market research has discovered a competitor is also close to launching a similar product. ABC has decided launch before their competition, this is called ________. first entry parallel entry late entry early entry 9. What can enhance the value of Web-based shopping experiences to serve as personal shopping assistants or Web-site guides? E-mail Avatars

Tablets Smartphones 10. Through its cutting-edge point-of-sale inventory, management technology, and highly efficient shipping practices, Wal-Mart is able to keep its inventory expenditure extremely low and to pass these savings on to consumers in the form of low prices. Wal-Mart’s strategy is best described as ________. Overall cost leadership market development integrative growth differentiation 11. If the Ford GT is designed to accelerate to 50 miles per hour within 10 seconds, and every Ford GT coming off the assembly line does this, the model is said to have high ________. compatibility durabilitybmw interoperability conformance quality 12. Which control should periodically reassess its approach to the marketplace with a good marketing audit? Marketing control Ethical control Performance control Strategic control 13. What is the perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a given market offering because of the product, service, people, and image? Total management benefit Complete marketing benefit Total customer benefit Ultimate service benefit

14. With ________ as a target market strategy, the firm concentrates on serving many needs of a particular customer group. market specialization product specialization selective specialization single-segment concentration 15. Which of the following can induce a firm to expand into the international arena? A saturated foreign market Cater to a domestic mass market High income level of domestic consumers A saturated domestic market 16. The effect of exposures on audience awareness depends on the following three factors: space, communication, and advertisements reach, frequency, and impact distance, timing, and focus height, length, and width 17. 2Wheels conducts exhaustive customer surveys to discover customer preferences and attitudes towards the brand. Sally uses cluster analysis to classify the data and help the company determine the trends in the information. Sally is using the technique of ________. data marketing data governance data accumulation data mining 18. A music school in Boyles Height, LA, specializes in teaching the guitar and the violin. After a spurt in growth and a few successful years, the school is experiencing a slowdown in sales and stability in its profits due to an increase in competition. The school is in the ________ stage of its life cycle. decline

Maturity obsolescence growth 19. A firm must know where to position its product based on price and ________. region quality promotional efforts communication 20. The ability to meet humanity’s needs without harming future generations is now a top priority in most corporate agenda________. righteousness rules ethics Sustainability 21. What type of control focuses on measuring a company’s products territories, customer groups, segments, trade channels, and order sizes to help expand or eliminate any products or marketing activities? Activity Profitability Solvency Efficiency 22. Another basis for decision-making is referred to as ________. ethical practices situational ethics ethical dilemmas correct ethics 23. BMW's "The ultimate driving machine," American Express' "Don't leave home without it," New York Times' "All the news

that's fit to print," and AT&T's "Reach out and touch someone" are all examples of ________. brand slogan brand personality brand vision brand mission 24. Which method identifies the effect sponsorship has on consumers brand knowledge? Demand-side method Pricing method Supply-side method Positioning method 25. A social definition of marketing says ______. a company should focus exclusively on achieving high production efficiency, low costs, and mass distribution to facilitate the broadest possible access to the company’s products marketing is the process of extracting maximum value from consumers to facilitate corporate growth marketing is the process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others effective marketing requires companies to remove intermediaries to achieve a closer connection with direct consumers 26. Prestige LLC, a small company that manufactures specialty cereals and energy bars, wants to launch a "green marketing" program in response to heightened consumer awareness about environmental issues. What should the company do to maximize the program's chances of being successful? Emphasize benefits to the consumer rather than environmental benefits. Explain the rules and regulations laid out by governmental agencies to protect the environment. Demonstrate that the products will benefit both customers and the society in the long-term.

Focus on the efforts and costs incurred by the company to bring these "green" products to consumers. 27. The marketing manager needs to know the cost of the research project before approving it. During which stage of the marketing research process would such a consideration most likely take place? Step 1 – defining the problem Step 2 – developing the research plan Step 4 – analyzing the information Step 5 – drafting the report 28. New-to-the-world products are ________. new product enhancements that supplement established products existing products that are targeted to new geographical markets new products that create an entirely new market low-cost products designed to obtain an edge in highly competitive markets 29. _______ is an approach that considers different ethnic and cultural segments require targeted marketing campaigns and tactics. Ethnic-based marketing Diversity marketing Multicultural marketing Specialized marketing 30. The three guidelines for anticipating management reactions are (1) prior to the crisis during normal day-to day operations, (2) at the moment some event triggers the crisis, and (3) during the crisis situation that triggers the event. These guidelines are the stages for ________. decision making provoking solutions crisis management

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MKT 571 Week 1 DQ 1


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Statement of Cash Flows provides information regarding the company’s cash receipts. This statement gives a detailed account of the operating, investing and financial activities of the company. It also allows investors a chance to observe how financially stable the company is so that they can make a choice if they want to take a risk on investing into the company. Also the accounting department needs this statement in order to see if the company has enough money for payroll uses.

What have been the major marketing trends in the last decade?What new marketing trends do you anticipate in the next 10 years? ==========================================

MKT 571 Week 1 Assignment Researching Marketing Questions


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The organization's strategic plan you wrote about in Week 2 calls for an aggressive growth plan, requiring investment in facilities and equipment, growth in productivity, and labor over the next five years. It is your responsibility to determine how the U.S economy during this five year period will impact such an aggressive growth plan.

This assignment will help prepare students for the development of their marketing plan. Students will be creating a marketing plan (refer to Marketing Plan and Outline document) so they may want to choose a company and product or service that has data readily available or where they can use demographic/psychographic data to provide insights. Assignment StepsPart 1:Analyze the Week 1 Business Growth Overview dataset. This is a marketing report generated by an analyst for the Senior Vice President (SVP) of Marketing at a large corporation. The analyst is new and has provided summary data but no insights or commentary for the SVP.

The organization's strategic plan you wrote about in Week 2 calls for an aggressive growth plan, requiring investment in facilities and equipment, growth in productivity, and labor over the next five years. It is your responsibility to determine how the U.S economy during this five year period will impact such an aggressive growth plan.

Insights that would help formulate marketing strategies to either continue growth or reverse declineAdditional analysis you (if you were SVP) would like to build a marketing goal and strategy or strategies (and why) Part 2:


Select a global or multi-regional (does business in more than one country) company and one of its products or services that will serve as the basis for your marketing plan. You should obtain two years of annual reports as well as two years of 10K reports (provides a comprehensive overview of the company's business and financial condition and includes audited financial statements) for your data source. Once you have selected your product or service, you must define the size and type of your selected company that provides the product or service (available from annual reports). This need not be elaborate but must include total number of employees, production volume, distribution methods, and so forth. Record this information in a summary document as outlined below. Company and product selection is a critical part of this project. You must ensure your proposed company can implement the marketing methods discussed in Marketing Management. Prepare a minimum 175-word summary document and send it to your instructor as a record of your selection. The summary document should include the following:Name of CompanyLocation of Company HeadquartersName of Product or Service selectedGeneral description of company (number of employees, revenue, type of ownership, web page, etc.)General description of product or serviceFormat your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. ==========================================

MKT 571 Final Exam Guide


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Explain the following information in your report to members of the strategic planning committee:· How economists are both scientists and policymakers and what principles society uses to allocate its scarce resources· Using the circular flow model, explain the flow of money and goods in an economy.· How the economy coordinates society's independent economic actors· A country's gross domestic product (GDP) and how it is defined and calculate

2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.

A. internally B. management C. segmentation D. integration

3) Business buyers ______________.

A. are geographically as diverse as consumers B. tend to be geographically concentrated with over half of them in seven states C. are largely concentrated in the southwestern United States D. use geographical dispersion to keep shipping costs low

4) Toyota, the maker of the Scion brand, is using what kind of brand strategy with Scion products?

A. Separate family names B. Blanket family names C. Individual names D. Corporate names

5) BMW, the maker of the Mini Cooper brand, is using what kind of

brand strategy with its Mini products?

A. Individual names B. Blanket family names C. Separate family names D. Corporate names

6) Brands can play a number of specific roles within a company’s brand portfolio. For example, a __________ is positioned with respect to competitors’ brands so that more important and profitable brands retain their desired positioning.

A. cash cow B. low-end, entry level brand C. high-end, prestige brand D. flanker

7) When Apple introduced its popular iPod Nano model, it dropped its Mini iPod at the same time. The Mini was, at the time, the most popular MP3 player in the marketplace. This is an example of __________.

A. brand extension B. preemptive cannibalization C. a brand shake-out D. product maturity

8) A ___________ is when a parent brand is used on a new product targeting a new market segment within a category currently served by the parent.

A. joint-venture co-brand B. same company co-brand C. category extension D. line extension

9) ___________ are formal statements of expected product

performance by the manufacturer.

A. Open pricing statements B. Promotional statements C. Warranties D. General guarantees

10) Mazda’s Miata convertible originally drew the most interest from women between the ages of 35 and 55. In order to interest more potential customers in the roadster, Mazda beefed up the model with heavier shocks and a faster engine, and then emphasized performance in its advertising. This is an example of creating a new product by ____________.

A. repositioning B. the development of a new product line C. market diversification strategy D. product development strategy

11) When SAP software added a Windows-style “back” button to its industrial invoice management software, the new product ___________.

A. used a new product line B. added to an existing product line C. improved upon an existing product D. used a marketing diversification strategy

12) In 2003, Toyota introduced its Scion brand with the aim of bringing younger buyers into the “family.” This was a classic example of _________________.

A. line featuring B. line cannibalization C. line padding D. line stretching

13) Painting and consulting are considered industrial goods because ______________.

A. they are specialty goods B. they are considered “component materials" C. most firms do not seek them directly D. they facilitate developing and managing the finished product

14) Marketers plan their market offerings at five levels. What is the correct order of the levels, going from most fundamental to the level with the most benefits?

A. Basic-expected-augmented-core-potential B. Expected-potential-basic-augmented-core C. Core-basic-expected-augmented-potential D. Potential-augmented-expected-core-basic

15) Characteristics a buyer can evaluate before purchase are called _______________.

A. search qualities B. experience qualities C. credence qualities D. differentiation qualities

16) For $15 a day, Chlena will go to your home and feed, water, and play with your pet while you are on vacation. The service Chlena provides is an example of a _____________.

A. tangible good with accompanying service B. hybrid C. pure service D. major service with accompanying minor goods and services

17) Mr. Tse and his family took a vacation to Washington, D.C. While there, they bought souvenirs; t-shirts and hats to take home to family and friends who didn’t have the opportunity to go. The

experience of the Tse family is an example of which offering?

A. A tangible good with accompanying services B. A hybrid C. A pure service D. A major service with accompanying minor goods and services

18) Best Buy will often try to sell the buyer of a high-end television monitor an extended warranty. This is an example of _______________.

A. pure tangible good B. tangible good with accompanying services C. hybrid D. pure service

19) The introduction of a new product to the market using market-penetration pricing is most likely to be successful when _____________.

A. the unit costs of producing a small volume of the product are high B. there must be no existing demand for the product C. the market is highly price sensitive D. the high price communicates nothing to potential buyers

20) A __________ pricing objective is suitable for a company that has overcapacity, intense competition, and changing customer needs.

A. maximum current profit B. survival C. maximum current revenue D. maximum sales growth

21) Scotty is in the process of opening Suburban Legends SK8S to sell boards, wheels, trucks, clothing, videos, and skateboarding

related collectibles. The first thing Scotty should do when setting the store’s prices is to ____________.

A. estimate costs B. determine the target market C. select a pricing method D. select a pricing objective

22) A common mistake in pricing is ____________________.

A. revising prices too often B. considering price and price competition as a key problem in marketing C. ignoring costs when setting prices D. setting prices independently of the rest of the market mix

23) When customers buy on the basis of a reference price or because the price conveys a particular quality image to them, they are being influenced by ____________.

A. value pricing B. the psychology of pricing C. the going rates of competitors D. value augmented by perception

24) Which of the following areas will a marketing manager standardize or adapt when taking a new product global?

A. Marketing concept B. Marketing mix C. Product strategy D. Promotion strategy

25) Which of the following best describes integrated marketing communication (IMC)?

A. Organizations present a consistent message.

B. Organizations present an effective communication plan. C. Organizations present a plan that focuses on the customer. D. Organizations present an effective advertising message.

26) Which of the following best describes the role of social responsibility in marketing?

A. Standards that guide marketing decisions and actions B. Improving environment and products C. Obligation to improve positive effects on society D. Obligation to improve positive effects and reduce negative effects on society

27) Public policy makers have developed a substantial body of laws and regulations to govern advertising. For these reasons, an important step in developing an advertising campaign is _____________.

A. asking network censors what to cut out of the communication B. the creative development of the message C. the social responsibility review D. preparing a copy strategy statement

28) Within the last couple years several cosmetics manufacturers have introduced non-clumping mascara. Revlon was one of these manufacturers. Revlon should use ________ advertising to increase selective demand for its non-clumping mascara.

A. descriptive B. persuasive C. reminder D. informative

29) Hospitals are engaged in intense competition to fill maternity beds. What type of advertising would hospitals most likely use to advertise their new amenities like hot tubs in every room, filet mignon or lobster on the menu, and afternoon teas for the new

mothers and their families?

A. descriptive B. persuasive C. reminder D. informative

30) _____________ is the key ingredient in marketing campaigns and consists of a diverse collection of short-term incentive tools designed to influence trial, purchase, and interests of consumers and wholesalers.

A. Advertising B. Public relations C. Sales promotion D. Personal selling==========================================

MKT 571 Week 1 DQ 2




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Complete the Macroeconomic Terms.

UOP has been the darling of Wall Street during the last few years. They offer some of the highest profit margins of any company in America today. And UOP has had a fine record of growing both revenue and profits. They are, by far, the largest private university in the Country.





From a marketing standpoint what do you think UOP is doing well? What areas do you think can be improved?

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MKT 571 Week 2 DQ 1




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This week we are reading about "branding".Complete the Macroeconomic Terms Worksheet.Click the Assignment Files tab to submit your assignment.Here is a recent article on the subject.Comments please.http://www.ksbw.com/money/21467497/detail.html.

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MKT 571 Week 2 Assignment Understanding Target Markets


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Select two subjects from the following list of topics and write a 1,050-word analysis:· Active monetary and fiscal policy· Increased government spending to fight recessions· Reducing federal government's discretionary powers· Zero-inflation target· Balanced government budget· Tax incentives for saving

Assignment Steps To develop effective relationship marketing, a company must first understand its targeted consumers' buying influences and behaviors. In Week 2, create the Research section of your plan. Create the research section of your marketing plan in minimum of 700 words.Include at least 3 elements of the Research List of Topics (see list below):Research List of Topics:Primary ResearchSecondary ResearchConsumer AnalysisCustomer ProfileContinuous Consumer Monitoring & ResearchEnvironmental ScanningIdentify Market, Economic, Technological, Regulatory, Legal, Social, and Ecological ForcesCurrent OpportunitiesPotential Future OpportunitiesCurrent ThreatsPotential Future ThreatDiagrams are not required but can be used to provide clarity and conciseness. Diagrams (and subsequent discussion) can include SWOT (emphasizes internal market--Strengths, Weakness, Opportunities, Threats) TOWS (emphasizes the external market--


Threats, Opportunities, Weakness, Strength), PEST (Political, Economical, Social, Technological), SOAR (Strengths, Opportunities, Aspirations, Results), and/or STEEP (Social, Technological, Environmental, Economical, Political). All diagram(s) should be in APA format and must include a subsequent discussion of the diagram(s) providing insight and clarity.Develop the first two parts of the Target Market section, which includes an overview of the demographics (age, income, family members, and birthdays) and psychographics (activities, interests, and opinions) analysis. This is not a detailed analysis but an overview (basic trends and insights from the data that is presented in annual reports and other SEC type filings).Explain the insights you have gained from your inspection and analysis of the demographic and psychographic information you have found. This assignment will be incorporated into your overall marketing plan for Week 6.Cite a minimum of three peer-reviewed references.Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. ==========================================

MKT 571 Week 1 Individual Assignment Qualitative Focus Group Research Discussion Guide (2 Papers)


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2. Globalization that allows governments to pursue expansionary policies can be dangerous because it can lead to:§ A reduction in the debt ceiling§ Goods price inflation§ Asset price inflation§ Goods price deflation

Identify a primary target audience for that product or service in terms that relate to the audience's demographics, needs, or preferences as those relate to the product or service, and behaviors related to the category of or the specific product or service. The better you define them, the better the screener will be at recruiting the right people for the focus group.Develop one overarching goal for the research.Develop a discussion guide/script or exercises that will elicit the information needed to address your informational goal. Questions should be open-ended to encourage dialogue among the focus group participants.Format the assignment consistent with APA guidelines.Click the Assignment Files tab to submit your assignment. ==========================================

MKT 571 Week 2 DQ 2




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1.If you expect interest rates to rise, you will want to be holding 2.The interest rate is the price paid for the use of a





3.Which of the following do policy makers tend to target when setting monetary policy? 4.If the Federal Reserve reduced its reserve requirement from 6.5 percent to 5 percent, this policy would most likely 5.If banks hold excess reserves whereas before they did not, the money multiplier

We are entering a real crowded and mature market with our CNN product. (Read class case introduction). Here is a two part DQ.1. Describe the overall strategy we should adopt to maximize our potential for success.2. In one sentence write your positioning statement for the product

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MKT 571 Week 2 Individual Assignment Segmentation Techniques (2 Papers)


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1.The globalized AS/AD curve is the standard AS/AD model with an added2.According to Say's Law, people3.A shift in the long-run aggregate supply curve will change


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4.The hypothesis about the macroeconomy that sees the recent problems with the U.S. economy directly related to the structural problems caused by globalization is referred to as the __________ hypothesis. 8.The central difference between the standard theory and the structural stagnation hypothesis when it comes to growth is

Go to the Strategic Business Insights website.Take the VALS Survey. Have the results sent to you by email. The results are sent in a Microsoft® Word document showing your primary and secondary VALS segments.Go to the Nielsen website.Explore the Nielsen Segmentation Methodology, the featured and other segments, and then click on Zip Code Lookup. Enter your Zip Code and the code provided and click Enter. A map showing your geographic area will pop up along with information on the distribution of people by age, race/ethnicity, marital status, and presence of children. On the left will be three options: PRIZM, P$CYCLE, and ConneXions (three segmentation techniques based on Zip Codes, Wealth, and Connectivity).Click on PRIZM to view the list of primary segments for your geographic area. Into which of these segments would you place yourself and why?Write a 1,400-word segmentation analysis that includes the following:Summarize your results.Summarize what you learned about these segmentation methodologies.Compare your results showing your buying behaviors with what you know of organizational buying behaviors.How do consumer behaviors differ from organizational behaviors?Examine the dimensions of the consumer segments as well as organizational segments.Cite a minimum of two scholarly sources.Format your paper consistent with APA guidelines.Click the Assignment Files tab to submit your assignment. ==========================================

MKT 571 Week 3 Assignment Promotion and the Product Life Cycle


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1.The two frameworks conventional economists generally use to analyze macroeconomic issues are2.The relationship between real and nominal interest rate can be expressed by3.Which of the following economic activities would be included in the U.S. domestic gross product (GDP)?4.Cyclical unemployment is defined as unemployment that results from5.The longest business cycle expansion in U.S. history occurred in the 10 years from6.Economics is the study of howAll products/services go through a life cycle of NPI (new product introduction), growth, maturity and decline. These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of the product life cycle. The primary objective of this assignment is to allow the student to demonstrate an understanding of the factors that can affect the launch of a product or service. A secondary objective is to understand the differences in a product launch in the U.S. (domestic market) and an international market. Assignment StepsGenerate a minimum 700-word product strategy in Microsoft® Word.







Incorporate a product strategy that addresses the following:At least three areas of the product life cycle (NPI-new product introduction, growth, maturity and decline).How you will measure (what metrics will be used to determine success or failure) the marketing activities.Create at least two different types of media methods for the products. One media method must be a print method and one must be non-print. A media method is a media strategy which highlights your product. For example, (this cannot be used in this assignment), a non-print media method would be a Facebook campaign that provides a user a reward for each review, positive or negative, posted about the use/appearance/price/etc. of the product. In your assignment, you should have 2-3 sentences about each media method (i.e. one paragraph of what you would do, not how to do it).Address three elements of the Product and Promotion List (see below).Product and Promotion List:Integrated Marketing CommunicationAdvertising Strategy/ObjectivesPush and PullMedia StrategyAdvertising Execution Direct MarketingPublic Relations/StrategiesPositioning The plan will be a continuation of your global or multi-regional company you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.Note: Charts/graphs/tables do not count toward the word count.Cite a minimum of three peer-reviewed references.Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. ==========================================

MKT 571 Week 2 Team Assignment What Is A Marketing Plan? (2 Papers)

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· Identify and define two economic indicators that reflect the strength of the economy (e.g. real GDP, unemployment rate, inflation rate, interest rate, housing starts, etc.).· With these economic indicators in mind, how has the economy affected the demand for and supply of your selected product over the last 2 years?· What was the impact on the supply of the product and the impact on the demand for the product?· Explain the impact on the price of the product and your decision on whether or not to buy the product. Develop a 1,050-word marketing plan discussion which includes the following:Discuss what a marketing plan is and is not.Examine the elements that should be included in a marketing plan.Examine the importance of a marketing plan.Discuss how a marketing plan can be applied to a new product launch.Discuss ways to determine goals, strategies, tactics, and objectives for a new marketing plan.Cite a minimum of three scholarly references in addition to the text.Format the paper consistent with APA guidelines.Click the Assignment Files tab to submit your assignment. ==========================================






MKT 571 Week 3 Individual Assignment Career Connection: Customer Relationships and Satisfaction (2

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· What does the president and congress do to stimulate the economy? What does the president and congress do to contract the economy?· What does the Federal Reserve do to stimulate the economy? What does the Federal Reserve do to contract the economy?· What motivates policymakers to stimulate the economy or contract the economy?· Based on your research, what does the Federal Reserve say about its policy goals?· What does the Federal Reserve say about the strength of the economy?· How does the strength of other economies outside of the U.S. affect your organization?· Based on your research, recommend changes in your organization's competitive strategies or supply chain. Use a minimum of 3 peer reviewed sources not including your textbook.


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You are a marketing manager for a local company and you are developing a plan to improve customer relationships and increase satisfaction.Select one of the following types of local companies:FloristVeterinarianHealth/Natural Food StoreAccounting/Tax PreparationCreate a 2,100-word Customer Satisfaction Plan in which you include the following:Explain how each type of business might segment the local market based on consumer/business demographic information, behaviors, psychographics (attitudes, interests, and lifestyle), geography, and/or product or service benefits. Support your explanation with documented facts and statistics.Develop a strategy for attracting the target audience to the selected business and explain your reasoning using marketing principles and sound marketing concepts. As part of this strategy, select one of the segments you identified as the main target audience for that business.Develop a strategy for building long-term relationships and strong customer loyalty between the selected business and the target audience using Customer Relationship Management (CRM), personal communications/direct marketing, social media, events, publicity, and/or frequency marketing/rewards ideas.Explain each strategy and its related goal(s).Discuss some of the tactics that could be used to implement the strategy with reasons for selecting each tactic.Discuss at least three potential methods of measuring customer satisfaction and loyalty, with examples of the types of questions that might be explored if a conversation or survey were to be one of your options.Develop one or more messages for initially attracting the target audience and then for maintaining a strong, mutually-beneficial relationship.Cite at least six scholarly references.Format your paper consistent with APA guidelines.

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MKT 571 Week 3 DQ 1




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Discuss the relationship between supply chain and the supply and demand model. What do you think are the most important characteristics/attributes of successful sales people? Discuss BTW Sales is part of the marketing function. ==========================================

MKT 571 Week 3 Team Assignment New Product Launch Marketing Plan, Part 1


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· Research federal government spending and taxes over the last 3-5 years (fiscal policy). Has total government spending increased or decreased? Explain. Have income tax rates increased or decreased? Explain. · Describe the impact of these fiscal policies on the U.S. economy· Describe the impact of these fiscal policies on your team's selected organization.· Have other macroeconomic events impacted the economy and/or your selected organization? If so, explain.· What are expectations regarding the strength of the economy in the next 2 years?

The Product Launch plan will be for two countries. Select your home (domestic) market and another for the international market. Do not select the U.S. and Canada, the U.S. and Britain, or Canada and Britain as your combinations. While the audiences should have the same need for the product or service you come up with, they should have distinctive cultures and habits.Include the following in the Product Launch Plan:Define the product or service being offered.Describe the product or service offering.Assess the market needs for this product or service.Choose an anticipated target audience and include a description.Defend your choice of product or service.Develop a brief SWOT analysis.Analyze potential or existing competition - either direct or substitution.Evaluate the potential growth rate. Look for information on similar products or services to come up with a growth rate over three years; this may be adjusted in later revisions.Develop a 10-question survey instrument including potential answers for closed-ended questions and scalar questions that you will use for the final marketing plan. The questionnaire will be used to collect additional primary data about buyers. Set at least one goal for this survey:Why is it being conducted?

How will the team benefit from the results in terms of planning and decision making?Leverage opportunities to demonstrate marketing management learning by defining marketing terms and concepts and by using expert testimony and scholarly sources to support your points or definitions.Format your paper consistent with APA guidelines.Click the Assignment Files tab to submit your assignment. ==========================================

MKT 571 Week 3 DQ 2




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1.In the long-run framework, budget surpluses2. The budget deficit or surplus is3.Deficits and surpluses are best viewed as4.Suppose the government increases spending by $30 billion and raises taxes at by $20 billion at the same time. Then,5 Because automatic stabilizers lower transfer payments and raise tax receipts as an economy recovers from a recession, they6.Most of the government budget is mandatory spending through programs like Medicare and Social Security, and much of the rest is politically difficult to alter. Because of this, The cost for the one time injection that cures the disease is $100 and includes amortization of the development cost (The $1 billion cost to develop the product is included in the $100) and the cost raw materials. Assume that insurance companies currently spend $200,000 to treat an Aids patient. Assume 20% of the world population is covered by insurance or socialized medicine.





What price do you charge for the treatment? Defend your answer. Consider all your stakeholders. (Including your stock holders)Hint. You won't find the answer to this hummer in your text. Also don't spend too much time trying to quantify your answer. I'm looking more for your top of mind solution to this one. ==========================================

MKT 571 Week 4 DQ 2




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According to the SEC website their mission is to protect investors, maintain fair, orderly, and efficient markets, and facilitate capital formation. The SEC also requires public companies to disclose meaningful financial and other information to the public. This provides a common pool of knowledge for all investors to use to judge for themselves whether to buy, sell, or hold a particular security. The SEC is concerned primarily with promoting the disclosure of important market-related information, maintaining fair dealing, and protecting against fraud.

Let's assume that The Recharge Bar has been wildly successful and we have achieved all our major objectives in the U. S. market by the end of year three. Should we consider expanding our distribution globally? What are some of the major factors that we need to be aware of and plan for? In other words, what makes marketing on a global basis more difficult than simply distributing our product nationally? ==========================================





MKT 571 Week 3 Team Assignment New Product Launch


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If we look at the financial statements of the company we can find that the company is financially strong. Its strength are:1. It has enough amount of current asset to repay its current liability. The current ratio of the company 8.18 indicates that the company has $8.18 liquid asset to repay its $1 of current liability. 2. The operating cost of the company is increasing because the company is able to reduce its expenses. 3. Cash from operating activity has increased for the company.

Assignment Steps Resource: Plunkett Research Online located in the University Library.Design a minimum 1,050-word New or Product Refresh Product Launch Plan in Microsoft® Word. The product launch plan will be for two markets: U.S. and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S. than your other market is required to be the U.S. Compare your product/service to at least one other competitor. This can be a product/service that is used by a team member in their individual assignment. The competitor does not need to be in both






markets, you can have two different competitors, one for each market. Include the following:Brief SWOT (emphasizes internal market--Strengths, Weakness, Opportunities, Threats) and/or TOWS (emphasizes the external market--Threats, Opportunities, Weakness, Strength).A graph or chart if the team deems it necessary. Include two of the following:Definition of product or service.Description of product or service--marketing message.Why the product or service needs to be introduced or refreshed (target audience).Address competition in each region and how the new product or refresh provides a competitive advantage.Evaluate the potential growth rate. Look for information on similar products/services to determine a 3 year growth rate (Compound Annual Growth Rate-CAGR). Information may be located in the University Library.Note: Charts/graphs/tables do not count toward the word count.Cite a minimum of three peer-reviewed references.Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. ==========================================

MKT 571 Week 4 Assignment Price and Channel Strategy


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As mentioned before the advantage of straight line depreciation is it is easier to figure and uses the same total each year for deduction of depreciation expense but the disadvantage is that if use for taxable income and reporting a company does not get a bigger tax break at the beginning of the assets life when they have just put out the cost for the item and may need a bigger tax break. This assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. It has been designed to be a short overview on purpose: the concepts of pricing and distribution are complex and a general understanding is what should be absorbed in one week of study. Assignment StepsConstruct a minimum 700-word plan for setting price and a distribution model (place/distribution) in Microsoft® Word. This plan should address at least three elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan.Price and Place/Distribution:Distribution StrategiesChannels, Mass, Selective, ExclusivePositioning within channelsDynamic/Static Pricing StrategiesChannel tactics (Pricing)Daily pricing, promotion pricing, List pricingNote: Charts/graphs/tables do not count toward the word count.The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.Cite a minimum of three peer-reviewed references.Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. ==========================================

MKT 571 Week 4 DQ 1





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Lucent Technologies is a company based on networking for service providers, government, and enterprises worldwide (Lucent Technologies, n.d., Para 1). The products and services they work with are separated into three categories; service and maintenance, wireless mobility networking, and wire line networking. Lucent Technologies is backed by Bell Labs, which does research and development in networking technologies.

Let's assume that our overall objectives for the ReCharge bar is to generate $300 million in year 1 sales and capture the #1 market share position in the U. S market. Describe your Distribution strategy to allow these lofty goals to be accomplished. ==========================================

MKT 571 Week 5 Assignment Marketing Communication and Brand Strategy


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Strategy


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The net income of Kodak has decreased a bit; it appears that the company is more profitable. By conducting a side by side analysis from 2004 to 2003 the company has increased in current assets and decreased in total assets. It appears that the company went down in property, plant and equipment net as well as discontinued operations. So, despite the decrease in total assets it looks like the company has made a good decision.

Assignment StepsDevelop a minimum 700-word branding strategy and marketing communication plan in Microsoft® Word. This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document. Situational Analysis:Vision , Mission, Strategic objectives, ValuesStrengths/WeaknessesCompetitor's Strengths/WeaknessesMarket SegmentsProduct, Place/Distribution, Promotion, and Price Strategies:Creating a Brand ImageMaintaining Brand ImageBranding ConcernsPromotion/Integrated Marketing CommunicationAdvertising Strategy/ObjectivesPush and PullMedia StrategyAdvertising ExecutionPublic Relations/Strategies

Note: Charts/graphs/tables do not count toward the word count.The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.Cite a minimum of three peer-reviewed references.Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. ==========================================

MKT 571 Week 5 Career Connection Integrated Marketing Communication and Marketing Mix – Client

Pitch (Part 1 and Part 2)


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Communication-and-Marketing-Mix-%E2%80%93-Client-Pitch-(Part-1-and-Part-2)


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Management may look at the stockholder’s equity statement retained earnings section to determine if company should borrow money for capital investments or finance it through various forms of equity. It may also be used by the stockholder to evaluate the compensation paid to the company officers. Investors may also look at the statement for cumulative net unrealized gains and losses before purchasing stock in the company. Investors are also interested in the paid in capital because they can compare it to the additional paid in capital and the difference between the two values


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will equal the premium paid by investors over and above the par value of the shares. The major elements of stockholders' equity include capital stock, paid-in capital, retained earnings, treasury stock, unrealized loss on long-term investments, and foreign currency translation gains and losses.Select a current product or service with which you are familiar. This product will be used to pitch a new integrated marketing communication and marketing mix to a client who is the marketer or producer of the product.Review the current marketing mix including the communication channels used. Part 1Create a 12-slide presentation including detailed speaker notes that will act as the script of a presentation. Include the following in the presentation:Evaluate the effectiveness of the existing marketing mix (elements of the 4 Ps).Recommend a new marketing mix strategy based on any weakness(es) you discovered.Examine the company's current positioning strategy.Determine whether or not to change that strategy.Identify any considerations to be used when building or maintaining the brand or customer loyalty.Evaluate the target audience's use of and belief in the distribution channels and/or communication channels used.Part 2Create a storyboard, print ad, or a radio or video commercial for the product featuring your new marketing mix. Video or audio options should be 30-60 seconds and storyboards 5-8 slides.Use an app or program such as Movenote®, Knovio®, Presentme®, or another video recording application if selecting the video option. Storyboards can be created using Microsoft® PowerPoint®.Format your presentation consistent with APA guidelines.Click the Assignment Files tab to submit your assignment. ==========================================

MKT 571 Week 5 Career Connection Integrated Marketing Communication and Marketing Mix – Client

Pitch (Part 1 Only) (2 PPT)


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Communication-and-Marketing-Mix-%E2%80%93-Client-Pitch-(Part-1-Only)-(2-PPT)


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In the present time, the stock dividend has become important concept. When dividend is given in form of stock, it is called stock dividend. In this form of dividend, the cash does not use. It is important, when the corporation declares stock dividend, the market value of the share decreases because the number of stock increases. The many companies prefer stock dividend due to the tax benefit. If the individual gets stock dividend, he does not pay any tax on stock dividend. Thus the stock dividend reduces tax burden. On the other hand, the ownership of investors also spurs up in the company because the number of holding share increases. There is also disadvantage of stock dividend. The market value of the share decreases, so the market value of holding also decreases (Kennon, 2009).Review the current marketing mix including the communication channels used. Part 1Create a 12-slide presentation including detailed speaker notes that will act as the script of a presentation. Include the following in the presentation:


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Evaluate the effectiveness of the existing marketing mix (elements of the 4 Ps).Recommend a new marketing mix strategy based on any weakness(es) you discovered.Examine the company's current positioning strategy.Determine whether or not to change that strategy.Identify any considerations to be used when building or maintaining the brand or customer loyalty.Evaluate the target audience's use of and belief in the distribution channels and/or communication channels used. ==========================================

MKT 571 Week 4 team Assignment New Product Launch Marketing Plan, Part 2


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Plan,-Part-2


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The companies’ net income is profitable when the sales exceed the cost of goods sold. In this, the gross profit is $761k. This is beneficial to the company. Though we took the cost of goods away from the net sales there are still other areas which need to take a piece of the pie. For this company, once the SG&A and depreciation are taken out, the company still contains a profit of $290k. But the buck does not stop there. Once the interest income and interest expense are adjusted the balance before earnings and taxes is $290k. After taxes are taken out, the company is left with a net profit of $174k.


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Include the following for both the domestic and international markets based on the team's research:Describe the target market (audience) profiles, key buying behaviors, and decision motivators for the consumer target market. Note: Do not pick different target markets for the domestic and international markets.Detail the steps involved in a new product/service development.Discuss the stages of the new product/service life cycle and how to manage each stage. Include tactical plans for the 4 Ps at each stage.Develop a pricing strategy for the new product or service offering.Differentiate the new pricing strategy for the practice of setting the price. Why is this an important distinction?Develop the product offering started in Week 2. Provide the product mix for the new offering including features and benefits, branding, any other products in its line, its differentiating characteristics from competitive or substitute products, packaging and labeling, and warranties and guarantees.Create a new positioning statement and strategy for the product/service.Justify the position strategy.Cite a minimum of six scholarly sources.Format your paper consistent with APA guidelines.Click the Assignment Files tab to submit your assignment. ==========================================

MKT 571 Week 5 DQ 1




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Write a short analysis of the information gathered. Your discussion should address, among other things, whether cash flow from operating activities is large enough to cover investing and financing activities, and if not, how the company is financing its activities. Discuss differences and similarities between the companies you have chosen.(BTW. Setting marketing objectives prior to developing strategy is real important)What should our promotional budget be? Why? What methodology did you use to come up with your budget? ==========================================

MKT 571 Week 5 Team Assignment New Product Launch

Marketing Plan, Part 3


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Plan,-Part-3


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Develop a 1,400-word Communication Plan including the following:The cash flow statement relates to the income statement and balance sheet. The net income from the income statement is listed on the statement of cash flows. Operating activities are analyzed on the statement of cash flows; this section of the statement reconciles the net income to the actual cash the company received from or used during operations. The second section of the statement of cash Flows is the cash flow from investing activities which include








purchase or sale of assets. The last section in the Statement of Cash Flows is the cash flows from financing activities that includes raising cash by selling stocks/bonds or borrowing from backs; or cash out flows from paying back loans. The balance sheet shows the different account balances at the end of the accounting period. The statement of cash flows reflects changes in the accounts listed on the balance sheet between accounting periods. The net cash from operating, financing, and investing activities are added up to calculate the net change in cash. Evaluate the merits and drawbacks of the channel options in relation to the target audience, your product or service, and the timing of the launch phase.Select the communication channel that is best for marketing your product or service in the domestic and international markets.Discuss the reach of each communication channel.Cite at least three scholarly sources.Format your assignment consistent with APA guidelines.Click the Assignment Files tab to submit your assignment. ==========================================

MKT 571 Week 5 DQ 2




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Candela Corporation and Subsidiaries have been working for over 34 years developing and commercialize aesthetic laser systems that allow physicians and personal care providers to treat a variety of cosmetic and medical conditions such as removal of spider veins, scars, stretch marks, warts, as well as hair removal and age spots,





freckles and tattoos. Other skin treatments such as psoriasis and acne and acne scars are also treated. (Axia College, 2007) Each of you will demonstrate your creative approach to the ReCharge Bar by developing a TV commercial, radio spot or magazine ad. You don't need to get fancy with the graphics. You can verbally describe what is going on. But write the actual copy for your ad. You will need to restate your target audience and positioning. You won't be able to max out your points if you forget.(Please, no attachments in the main folder or mega files. If you want to share graphics drop it in the Chatroom.)Step out of the box, (And your comfort zone) and have some fun with it. I think we will have our own award ceremony. We will vote on the best ad.

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MKT 571 Week 5 Team Assignment Media Options


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The cash flow statement is important financial statement of the corporation. The cash flow statement states from where cash has come and where cash has been gone. Thus the cash flow statement makes a relationship between beginning balance and ending balance of cash. The cash flow statement is prepaid on the basis of income statement and balance sheet of the company. The Little Bit Inc’s beginning cash balance including marketable securities was $24000. On the other hand, the ending cash balance including






marketable securities of the company was $40000 (Weygandt, Kimmel & Kieso, 2009). The purpose of this assignment is to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome. It provides the Learning Team the opportunity to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome. Assignment StepsAs a Learning Team choose a brand (different from the Week 3 Learning Team Assignment) and a related brand strategy. Create a Microsoft® PowerPoint® presentation, Prezi, or Vimeo video, etc. which illustrates one traditional media option (print, TV, radio, billboard, etc.) and one new (social media) media option for your brand and brand strategy. Each presentation should be a minimum of 7-10 slides or, if Prezi or Vimeo video, an 8-minute minimum.Note: Prezi presentations cannot be uploaded to the classroom. Please provide your instructor with the link to the presentation on the web. Prezi will provide you with a URL link to the presentation.Discuss in a minimum 700 words the differences between the traditional media option and the new media option in terms of audience, reach, channel and content. A table of differences may be used to concisely illustrate the differences but you must include a discussion of insights/concerns/issues between the media options.Note: Charts/graphs/tables in your Microsoft® Word write-up do not count towards the word count.Cite a minimum of three peer-reviewed references.Format your assignment consistent with APA guidelines.Click the Assignment Files tab to submit your assignment. ==========================================

MKT 571 Week 6 Team Assignment Career Connection New Product Launch Marketing Plan – Final Project

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Profitability ratios are used to measure the overall performance of a firm and its efficiency in managing assets, liabilities, and equity. The ratios used are the gross profit margin, operating profit margin and net profit margin. All of which have improved for REC. As well as the cash flow margin, return on total assets, return on equity and cash return on assets. Over all the company seems to be in well financial standings and looking toward a profitable year.

Once all previous weeks' sections and the remaining parts of the Plan are compiled, it should be no more than 3,500 words. Be sure to include the following: • Create an Executive Summary of no more than 350 words. • Incorporate the Situational Analysis (Week 3). • Incorporate the Market Growth Potential and Competitive Analysis (Week 3). • Incorporate the Pricing, Segmentation, Target Market, and Positioning (Week 4). • Incorporate the Marketing Communications Plan - including media selection, discussion of reach and frequency, and costs (Week 5). • Calculate the financial information (including forecasting demand, break-even analysis, sales, promotional budget, and marketing expenses for three years by quarter). • Develop the intended marketing objectives for Year1, Year2, and Year3. • Project the implementation milestones. • Develop evaluation and control metrics and methodology to measure marketing and product performance. • Develop contingency planning elements for the new product or service offering and any related strategies. • Describe any potential legal or






ethical considerations that may arise during the implementation of the New Product Launch Marketing Plan either domestically or internationally. Format your presentation consistent with APA guidelines. Cite a total of at least nine scholarly resources including those from previous weeks. Click the Assignment Files tab to submit your assignment. ==========================================

MKT 571 Week 6 Assignment Social, Ethical, and Legal Implications


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Post your answer to Study Question 5.2 on p. 180 (Ch. 5). As you read your classmates’ responses, consider the following scenario: If you compared two different companies that utilized two different valuation methods, how might the quality of the results differ? Also, comment on the difficulty of making comparisons between two firms that use different valuation methods.

The purpose of this assignment is to help students think through the importance of social, legal, and ethical issues that may arise with their product or service and the implications of decisions made within those frameworks. It is designed to help the learners understand ethical and legal issues related to marketing practices. This knowledge helps to prevent such issues when developing the marketing strategies in their marketing plan. The executive overview of the marketing plan is not a summary and conclusion,







but an overview of what the plan entails and what it does not address.Assignment StepsProducing and marketing a product without regard to ethical, legal, and social considerations is detrimental to the overall success of any company.Assess in a maximum of 700 words the ethical, legal, and social issues affecting your product or service in two markets: the United States and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S., then your other market is required to be the U.S. marketplace. This should added to the Target Market section of your Marketing Plan.Include the following:Develop a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required (flowcharts do not count towards your word count requirement).Formulate a maximum 350-word executive summary including at a minimum the following elements:Required executive summary elements:Strategic Objectives Products or Services Optional executive summary elements:Resources Needed Projected OutcomesIntegrate the previous weeks' sections, and incorporate corrections and suggestions from the instructor's weekly feedback. The marketing plan should be a minimum of 3,850 words and include the following:Incorporate Understanding Target Markets (Week 2)Incorporate Promotion and the Product Life Cycle (Week 3)Incorporate Price and Channel Strategy (Week 4)Incorporate Marketing Communication and Brand Strategy (Week 5)Incorporate Executive Summary, Legal, Social and Ethical Considerations (Week 6)Cite a minimum of three peer-reviewed references.

Include all peer-reviewed references from the previous weeks' individual assignments in your marketing plan.Format your assignment consistent with APA guidelines.Click the Assignment Files tab to submit your assignment. ==========================================