Starbucks

By: Tori PierceCasey Williamon

Zach BriodyAlex Maeland

Michael FadlerTaylor Middleton

Background

Fun Facts

Targeting long-tail offerings? Or is it primarily Metcalfe’s Law/network

effects?

• Mitch Myerson's book Mastering Online Marketing - how he outlined a product mktg funnel approach

SEO impact of Starbucks use of social media

• For example reference the presentation I did in-class on adagio.com. Show me you understand what SEO is, how it works, why it’s important.

Full blown digital audit

• So reference my previous slides for that, and don't forget that your SEO text book gives screenshots and explanations of how to use the web analysis software I've shown in the class - so I want to continue to see you guys use those tools for your team presentations! You can show data reported from these and other tools.

Pull data from Wordpress

• showing inbound and outbound links and clicks, HootSuite ow.ly stats or bit.ly analytics (if you shortened URLs for your posts – but again, these aren’t required).

• Not required

Facebook groups/pages

3rd party blogs

Analysis from share/social search engines/bookmarking sites

• Digg/Reddit/Technoratti/StumbleUpon/Del.icio.us/etc.

Wheel and Spoke

Overall Results

– How many social media followers/subscribers are there?

– Tell where you got your data pulls

Observations on the brand’s SEO strategy, success, or lack there-of

Recommendations for Starbucks

Summary

Appendix – add’l charts; only if necessary