MKTG 1268 Service QualityGroup AssignmentMKTG 1268 - ServiceQualitySHU!" MATSU# $%&M"UMDone by: 1 MKTG 1268 Service QualityGroup AssignmentTa'le #( )ontents1. Executive Summary.............................. 2. !ntro"uction..#. $r%ani&ational De'cri(tion...........................................................................#.1. Mar)etin% an" *u'ine'' $b+ective' .................................................,. Mar)etin% Mix..............................................................................................-.1..ro"uct.-.1.1 /ore .ro"uct................................................................. -.1.2 0lo1er o2 Service.....................................................................-.1.# 0acilitatin% Su((lementary Service'-.1., En3ancin% Su((lementary Service'...........................................-.1.- 4e1 Service Develo(ment-.2. .rice..............................................................................-.2.1. .ricin% Tri(o"..............................................................................-.2.2. 5ate 0encin%..-.#. .lace...................................................................................................-.,. .romotion......................................................................................-.-. .3y'ical Environment ..-.-.1. 6mbient con"ition'..................................-.-.2. S(atial layout-.6. .eo(le..................................................................................................-.7. .roce''-.7.1. *lue(rint.-.7.2. Key 0ailure .oint'-.7.#. Key $(erational /3allen%e'..-.7.,. Service .roce'' 5e"e'i%n6. /onclu'ion..5e2erence'2 MKTG 1268 Service QualityGroup Assignment1* &+ecutive SummaryT3i' re(ort inclu"e' our analy'i' on t3e 'ervice' (rovi"e" by S3un+i Mat'uo 8air Stu"io. T3e 9a%'3i( 'tore o2 t3e S3un+i Mat'uo %rou( o2 'alon' 2ocu'e' on en3ancin% t3e beauty o2 your 3air. T3e "eci'ion 3a' been ma"e to revam( t3e exi'tin% 4%ee 6nn /ity S3un+i Mat'uo outlet into S3un+i Mat'uo .remium t3at aim' to (rovi"e 3i%3e't 'ervice :uality to cu'tomer'.T3i' re(ort (rovi"e' an overvie1 o2 t3e in"u'try t3e com(any i' in; it' 'e%mentation an" (o'ition in t3e in"u'try ba'e" on t3e varie" 'ervice' oa(ane'e 3air'tyli't; 1it3 c3ain' o2 outlet' in Sin%a(ore an" ot3er 6'ia countrie'. T3ey oa(ane'e cuttin%-e"%e 3air tec3ni:ue' 1it3 late't international 'tylin%F (ermin% an" colorin% tec3nolo%ie' to create 'uitable 3air'tyle' t3at Gt t3e (er'onality an"(er'onal a((earance o2 eac3 cu'tomer.Hnli)e ot3er normal 'alon' t3at 1e 'ee in '3o((in% centre' an" nei%3bour3oo" area'F 2or exam(le Kima%e; Storm; 4EIT an" Toni J Guy; S3un+i Mat'uo oa(an=' to( (ro2e''ional 3air care (ro"uct'. T3ey brou%3t in >a(ane'e 'tylin% tren" an" ex(erience to Sin%a(ore an" o2ten )ee( u' u("ate" t3rou%3 'eminar' an" tal)'. T3e conce(t o2 S3un+i Mat'uo i' to 2ocu' on en3ancin% t3e beauty o2 client=' 3air by o