mktg 306 fundamentals of entrepreneurship · mktg 306 fundamentals of entrepreneurship ... of the...
TRANSCRIPT
MKTG 306 FUNDAMENTALS OF ENTREPRENEURSHIP - STUDY GUIDE 2017 Page 1 of 17
STUDY GUIDE
MKTG 303 INTRODUCTION TO ELECTRONIC BUSINESS
MKTG 306
FUNDAMENTALS OF ENTREPRENEURSHIP
STUDY GUIDE
For Undergraduates Level 300
2016/17 – 2017/18 Academic Year
Dr. Samuel C. K. Buame
Department of Marketing and Entrepreneurship
&
Mr. Shelter S. K. Teyi
Department of Marketing and Entrepreneurship/Department of Distance Education
MKTG 306 FUNDAMENTALS OF ENTREPRENEURSHIP
godsonug.wordpress.com/blog
MKTG 306 FUNDAMENTALS OF ENTREPRENEURSHIP - STUDY GUIDE 2017 Page 2 of 17
STUDY GUIDE MKTG 306 FUNDAMENTALS OF ENTREPRENEURSHIP
Acknowledgements
Many thanks to the Teaching Assistant, (Gloria Adu-Darko) who has made significant inputs
in the development of this study guide, the development of the course slides and presentation
of the course module on the University of Ghana Sakai Learning Management System.
MKTG 306 FUNDAMENTALS OF ENTREPRENEURSHIP - STUDY GUIDE 2017 Page 2 of 17
STUDY GUIDE MKTG 306 FUNDAMENTALS OF ENTREPRENEURSHIP
CONTENTS
COURSE DESCRIPTION ………………………………………………………………4
1. COURSE WEBSITE ........................................................................................................................ 4
2. INSTRUCTORS ................................................................................................................................ 4
3. Support Contact Information .......................................................................................................... 4
5. PROBLEM-BASED LEARNING APPROACH ....................................................................... 5
7. LEARNING OUTCOMES .............................................................................................................. 6
7.1 KNOWLEDGE.......................................................................................................................... 6
7.2 SKILLS ....................................................................................................................................... 6
7.3 COMPETENCE ........................................................................................................................ 6
8. ASSESSMENT .................................................................................................................................. 7
8.1 Individual Assignments ........................................................................................................... 7
8.2 Group Assignments .................................................................................................................. 7
8.3 Individual Assignments ........................................................................................................... 7
9. RECOMMENDED TEXT ............................................................................................................... 7
10. SCHEDULE OF SESSIONS ...................................................................................................... 8
11. SESSION 1 – CONCEPTUALIZATION OF ENTREPRENEURSHIP ........................... 8
11.1 Overview................................................................................................................................. 8
11.2 Goals and Objectives ............................................................................................................ 8
11.3 Activities and Assignments ................................................................................................ 8
12. SESSION 2 – MULTIDISCIPLINARY PERSPECTIVE .................................................... 9
12.1 Overview................................................................................................................................. 9
12.2 Goals and Objectives ............................................................................................................ 9
12.3 Activities and Assignments ................................................................................................ 9
13. SESSION 3 – THEORIES, MODELS AND STEREOTYPES OF
ENTREPRENEURSHIP .......................................................................................................................... 9
13.1 Overview................................................................................................................................. 9
13.2 Goals and Objectives ............................................................................................................ 9
13.3 Activities and Assignments .............................................................................................. 10
14. SESSION 4 – towards a venture creation process ............................................................... 10
14.1 Overview............................................................................................................................... 10
14.2 Goals and Objectives .......................................................................................................... 10
14.3 Activities and Assignments .............................................................................................. 10
15. SESSION 5 – BUSINESS MODEL CANVAS .................................................................... 10
15.1 Overview............................................................................................................................... 10
15.2 Goals and Objectives .......................................................................................................... 10
15.3 Activities and Assignments .............................................................................................. 11
16. SESSION 6 – WRITING A BUSINESS PLAN ................................................................... 11
16.1 Overview............................................................................................................................... 11
16.2 Goals and Objectives .......................................................................................................... 11
16.3 Activities and Assignments .............................................................................................. 11
MKTG 306 FUNDAMENTALS OF ENTREPRENEURSHIP - STUDY GUIDE 2017 Page 3 of 17
STUDY GUIDE MKTG 306 FUNDAMENTALS OF ENTREPRENEURSHIP
17. SESSION 7 – RESOURCE ACQUISITION, SOURCES OF FUNDING ..................... 11
17.1 Overview............................................................................................................................... 11
17.2 Goals and Objectives .......................................................................................................... 12
17.3 Activities and Assignments .............................................................................................. 12
18. SESSION 8 – OWNERSHIP/LEGAL FORMS OF BUSINESS ...................................... 12
18.1 Overview............................................................................................................................... 12
18.2 Goals and Objectives .......................................................................................................... 12
18.3 Activities and Assignments .............................................................................................. 12
19. SESSION 9 – BUSINESS ENTRY STRATEGIES ............................................................ 12
19.1 Overview............................................................................................................................... 12
19.2 Goals and Objectives .......................................................................................................... 13
19.3 Activities and Assignments .............................................................................................. 13
20. SESSION 10 – MANAGING THE BUSINESS .................................................................. 13
20.1 Overview............................................................................................................................... 13
20.2 Goals and Objectives .......................................................................................................... 13
20.3 Activities and Assignments .............................................................................................. 13
21. SESSION 11 – UNDERSTANDING THE ENVIRONMENT ......................................... 13
21.1 Overview............................................................................................................................... 13
21.2 Goals and Objectives .......................................................................................................... 14
21.3 Activities and Assignments .............................................................................................. 14
22. SESSION 12 – BUSINESS EXIT STRATEGIES ............................................................... 14
22.1 Overview............................................................................................................................... 14
22.2 Goals and Objectives .......................................................................................................... 14
22.3 Activities and Assignments .............................................................................................. 14
MKTG 306 FUNDAMENTALS OF ENTREPRENEURSHIP - STUDY GUIDE 2017 Page 4 of 17
STUDY GUIDE MKTG 306 FUNDAMENTALS OF ENTREPRENEURSHIP
COURSE DESCRIPTION
1. COURSE WEBSITE
http://sakai.ug.edu.gh/portal
2. INSTRUCTORS
Dr. Samuel Buame
College of Humanities
University of Ghana Business School
Department of Marketing and Entrepreneurship
P. O. Box LG 78
Legon, Accra
Email: [email protected]
Office: S13, UGBS MAIN Building
Mr. Shelter S.K Teyi
College of Humanities/College of Education
University of Ghana Business School/School
of Continuing and Distance Education
Department of Marketing and Entrepreneurship
Department of Distance Education
P. O. Box LG 31
Legon, Accra
Email: [email protected]
Office: Department of Distance Education
Dr. Samuel Buame is the corresponding instructor
3. Support Contact Information
School of Continuing and Distance Education
University of Ghana
P. O. Box LG 31
Legon, Accra
Phone:+233 (0) 303 938855
Email: [email protected]
MKTG 306 FUNDAMENTALS OF ENTREPRENEURSHIP - STUDY GUIDE 2017 Page 5 of 17
STUDY GUIDE MKTG 306 FUNDAMENTALS OF ENTREPRENEURSHIP
4. OVERVIEW
Entrepreneurship has become a major force in the process of any socio-economic
development in Ghana. Governments, private business men and Non-governmental
organisations are discovering that social progress, economic growth and prosperity lie in the
hands of entrepreneurs. Entrepreneurs are seen as very dynamic, well-driven and people who
are committed to achieving success by creating and marketing innovative, customer-focused
new products and services.
Not only are these entrepreneurs creating wealth and prosperity for themselves but also for
their communities. Those who possess this spirit of entrepreneurial leadership will continue
to lead Ghana’s economic developmental process.
Business Education without Entrepreneurship is incomplete as medical training without
Obstetrics (concerned with childbirth). After all, without the conception, birth and growth of
new enterprises, there will be no businesses.
It is hoped that you will want to be part of this group of desirable entrepreneurs in bringing
about positive changes in your communities, in Ghana, and finally on the global stage.
Course Objective/Goals:
1. Appreciate the role of entrepreneurship in any socio-economic development
2. Understand the concept of entrepreneurship
3. Explain the importance of entrepreneurship to organizational renewal and
performance
4. Understand venture creation and management processes
5. To become effective entrepreneurs
5. PROBLEM-BASED LEARNING APPROACH
Problem-based learning (PBL) is a student-centered pedagogy in which students learn about a
subject through the experience of problem solving. The goals of PBL are to help the students
develop flexible knowledge, effective problem solving skills, self-directed learning, effective
collaboration skills and intrinsic motivation. This course will use a problem-based learning
approach.
Working in groups, students identify what they already know, what they need to know, and
how and where to access new information that may lead to resolution of the problem. The
role of the instructor/lecturer/tutor is to facilitate learning by supporting, guiding, and
monitoring the learning process. The tutor will help build students' confidence to take on the
problem, and encourage the students, while also stretching their understanding.
6. COURSE FORMAT
The course content will be delivered online through the SAKAI Learning Management
System (Sakai LMS). The Sakai LMS will be used to deliver
MKTG 306 FUNDAMENTALS OF ENTREPRENEURSHIP - STUDY GUIDE 2017 Page 6 of 17
STUDY GUIDE MKTG 306 FUNDAMENTALS OF ENTREPRENEURSHIP
• Video Lecture Sessions
• Session Slides
• Session Reading Materials
• Assessments – Tests, Quizzes and Assignments (including a Problem-based Term
Paper)
• Group activities – Discussions and Presentations
Announcements will be posted to the course website and/email accordingly. It is the
responsibility of students to check on announcements made in class, on the Course Website,
and through email.
7. LEARNING OUTCOMES
The learning outcomes for the course are outlined along three strands: knowledge, skills and
competence.
7.1 KNOWLEDGE
Students must have knowledge on:
1. The conceptualization of Entrepreneurship
2. The Models of Entrepreneurship
3. Business Formation
4. Business Entry Strategies
5. Legal Forms of Business/Ownership Forms
6. The Business Environment
7.2 SKILLS
Students must be able to:
1. Build/work in a team.
2. Design business models for new ventures.
3. Identify or develop business ideas
7.3 COMPETENCE
Students should in the future be able to:
1. Bring a product or service to market profitably
2. Write a business plan
3. Start a company
4. Register a new company
MKTG 306 FUNDAMENTALS OF ENTREPRENEURSHIP - STUDY GUIDE 2017 Page 7 of 17
STUDY GUIDE MKTG 306 FUNDAMENTALS OF ENTREPRENEURSHIP
8. ASSESSMENT
The assessment for this course has been designed to help all students to maximize their
individual and group/team learning opportunities. A summary of the assessment tasks is
provided below.
ITEM FORM OF ASSESSMENT DELIVERED MARKS
Individual
Assignments
Multiple Choice Questions (MCQs)
Short Essays
Term Paper/Presentation
Alongside
Sessions
20%
Individual &
Group
Assignments
Sakai Assignments Alongside
Sessions
10%
Written
Examination
Semester Examination End of
semester
70%
Total 100%
8.1 Individual Assignments
Individual assignments will be provided at end of sessions. These assignments may be in the
form of Multiple Choice Questions (MCQs), Short Essays and/or a Term paper or
presentation. Deadlines will be provided for each assignment with respect to scheduling of
the sessions.
8.2 Group Assignments
Students will form groups of 3 to 10 depending on the number of students taking this course
at the various Learning Centers. Each group will be expected to develop a business idea and
use the business model canvas as a blue-print for their business.
8.3 Individual Assignments
Several assignments will be posted on Sakai. All these assignments will carry a maximum of
10 Marks.
9. RECOMMENDED TEXT
Buame, S.C.K. (2012). Advanced Entrepreneurship: Enterprise Culture, Venture Creation,
Promotion & Management of SMEs in Ghana --- MAIN TEXT
Hisrich R.D., Peters M.P., Shepherd D.A. (2012). Entrepreneurship, (9th
ed.) McGraw-Hill
Irwin, New York.
MKTG 306 FUNDAMENTALS OF ENTREPRENEURSHIP - STUDY GUIDE 2017 Page 8 of 17
STUDY GUIDE MKTG 306 FUNDAMENTALS OF ENTREPRENEURSHIP
DETAILED CLASS SCHEDULE
The course is organized into 12 SESSIONS along the following lines: (1) Overview; (2)
Goals and Objectives; and (3) Activities and Assignments.
10. SCHEDULE OF SESSIONS
Week Session
1 Session 1
2 Session 2
3 Sessions 3
4 Sessions 4
5 Session 5
6 Session 6
7 Session 7
8 Session 8
9 Session 9
10 Session 10
11 Session 11
12 Session 12
11. SESSION 1 – CONCEPTUALIZATION OF ENTREPRENEURSHIP
11.1 Overview
Introduction and orientation to the use of the Sakai Learning Management System (LMS) and
the available tools for the course. They will also be provided with an overview of the course.
This session is very important as it holds the key to understanding the entire course.
11.2 Goals and Objectives
At the end of the session, the student will
1. Understand the subject matter of this course – Entrepreneurship.
2. Become familiar with the contributions of Schumpeter and McClelland on
Entrepreneurship.
3. Understand the benefits and drawbacks of becoming an entrepreneur.
4. Do self-introductions and discuss the expectations for the course in the Sakai LMS
Chat Room.
5. Think more entrepreneurially.
11.3 Activities and Assignments
This week, complete the following tasks:
1. Log into the UG Sakai LMS course site
2. Watch the Video on the Topic - Course Introduction
MKTG 306 FUNDAMENTALS OF ENTREPRENEURSHIP - STUDY GUIDE 2017 Page 9 of 17
STUDY GUIDE MKTG 306 FUNDAMENTALS OF ENTREPRENEURSHIP
3. Watch the video on how Malachi is encouraged by society and his mother.
4. Read the following articles and reports of graduate unemployment as indicated in the
session slides.
5. Visit the Chat Room and introduce yourself while discussing expectations for the
course
6. Explore the online tools available in Sakai.
12. SESSION 2 – MULTIDISCIPLINARY PERSPECTIVE
12.1 Overview
Different people see it entrepreneurship differently. It means different things to different
people, depending upon their background, contexts, and disciplines. This also means that
there is the need to find out how entrepreneurship is understood and seen by other disciplines.
12.2 Goals and Objectives
At the end of the session, the student is expected to:
1. Understand what Entrepreneurship means among various disciplines.
2. Be able to explain the concept of Entrepreneurship as an integrative subject.
3. Clearly compare the integrative nature of Entrepreneurship with the multidisciplinary
nature of same.
4. Discover that Entrepreneurship is not all about building profitable business.
5. Be able to differentiate between the various entrepreneurship schools of thought.
6. Recognize Corporate entrepreneurs and Spin-offs in Ghana.
12.3 Activities and Assignments
This week, complete the following tasks:
1. Log into the UG Sakai LMS course site
2. Read Recommended Text on the Topic
3. Watch the Video on the Topic
4. Visit the Chat Room and discuss the Forum question for Session 2
13. SESSION 3 – THEORIES, MODELS AND STEREOTYPES OF
ENTREPRENEURSHIP
13.1 Overview
Entrepreneurship is a fairly new discipline. That means that theories in the field of
entrepreneurship are at the nascent stage. However, entrepreneurial models are very useful in
describing the background of entrepreneurs and the patterns of their behavior.
13.2 Goals and Objectives
At the end of the session, the student is expected to:
1. Understand and explain each of the entrepreneurial models.
2. Critique each of the entrepreneurial models.
MKTG 306 FUNDAMENTALS OF ENTREPRENEURSHIP - STUDY GUIDE 2017 Page 10 of 17
STUDY GUIDE MKTG 306 FUNDAMENTALS OF ENTREPRENEURSHIP
3. Know the five questions that all the models attempt to answer.
4. Discuss how the models relate to Ghanaian entrepreneurs
13.3 Activities and Assignments
This week, complete the following tasks:
1. Log into the UG Sakai LMS course site
2. Read Recommended Text on the Topic
3. Watch the Video on the Topic
4. Watch all the videos in the session slides and discuss the model that best describes
these entrepreneurs
5. Review Lecture Slides: Session 3
6. Visit the Chat Room and discuss the Forum question for Session 3
14. SESSION 4 – TOWARDS A VENTURE CREATION PROCESS
14.1 Overview
Students will be exposed to some of the factors that trigger people to choose an
entrepreneurial career. They will also learn how to generate business ideas.
14.2 Goals and Objectives
At the end of the session, the student will:
1. Discuss the factors that can motivate you to create a venture
2. Explain what opportunity identification is
3. Distinguish between PUSH and PULL Factors for starting your own business
14.3 Activities and Assignments
This week, complete the following tasks:
1. Log into the UG Sakai LMS course site
2. Review Lecture Slides: Session 4
3. Watch the Video on the Topic
4. Read Recommended Text on the Topic
5. Visit the Chat Room and discuss the Forum question for Session 4
6. Students are to identify business ideas. This will prepare them for the next session.
7. Complete the Individual Assignment for Session 4 – students are to speak to and
entrepreneur in their local community and find out what motivated them to start their
businesses.
15. SESSION 5 – BUSINESS MODEL CANVAS
15.1 Overview
This session will discuss how entrepreneurs can create a blueprint for their businesses using
nine (9) key components. The 9 components to be discussed are: value proposition, customer
segments, customer relationships, channels, revenue structure, key activities, key partners,
key resources and cost structure.
15.2 Goals and Objectives
At the end of the session, the student will:
MKTG 306 FUNDAMENTALS OF ENTREPRENEURSHIP - STUDY GUIDE 2017 Page 11 of 17
STUDY GUIDE MKTG 306 FUNDAMENTALS OF ENTREPRENEURSHIP
1. Know the various components of the business model canvas.
2. Design a business model
3. Create a company
15.3 Activities and Assignments
This week, complete the following tasks:
1. Log into the UG Sakai LMS course site
2. Review Lecture Slides: Session 5
3. Watch the Video on the Topic
4. Read Recommended Text on the Topic
5. Watch all the videos in the session slides
6. Form groups (number per group will be determined during interactions on Sakai) and
develop ideas into a business using the canvas.
16. SESSION 6 – WRITING A BUSINESS PLAN
16.1 Overview
The business plan is a management communication tool/instrument - used by the
entrepreneur to communicate with his stakeholders – e.g. banks, suppliers, key customers,
MDAs, investors. This session will guide students to write a business plan.
16.2 Goals and Objectives
At the end of the session, the student will:
1. Know the components of a business plan.
2. Design a product or service that has a real market need.
3. Write a business plan.
16.3 Activities and Assignments
This week, complete the following tasks:
1. Log into the UG Sakai LMS course site
2. Review Lecture Slides: Session 6
3. Watch the Videos on the Topic
4. Read Recommended Text on the Topic
5. Visit the Chat Room and discuss the Forum question for Session 6
6. Groups will convert their business model canvas into a business plan or write a
business plan from the scratch. This should be submitted at the end of the semester.
17. SESSION 7 – RESOURCE ACQUISITION, SOURCES OF FUNDING
17.1 Overview
Having discussed business plan in the previous session, every entrepreneur needs to think of
acquiring the needed resources. No business can operate without adequate resources. This
session will explore the various resources needed by any entrepreneur.
MKTG 306 FUNDAMENTALS OF ENTREPRENEURSHIP - STUDY GUIDE 2017 Page 12 of 17
STUDY GUIDE MKTG 306 FUNDAMENTALS OF ENTREPRENEURSHIP
17.2 Goals and Objectives
At the end of the session, the student will
1. Determine the capital needs of entrepreneurial activities.
2. List and discuss the various sources of financing.
3. Mention and discuss what considerations the entrepreneur must take into account
when it comes financing the business.
17.3 Activities and Assignments
This week, complete the following tasks:
1. Log into the UG Sakai LMS course site
2. Review Lecture Slides: Session 7
3. Watch the Videos on the Topic
4. Read Recommended Text on the Topic
5. Visit the Chat Room and discuss the Forum question for Session 7
6. Continue to work on business plans.
18. SESSION 8 – OWNERSHIP/LEGAL FORMS OF BUSINESS
18.1 Overview
The session is about the various forms of legal business ownership in Ghana. The various
ownership forms have different legal and financial implications.
18.2 Goals and Objectives
At the end of the session, the student will:
1. Explain what business ownership forms are
2. Differentiate among the various ownership forms
3. State the legal implications of the ownership forms
18.3 Activities and Assignments
This week, complete the following tasks:
1. Log into the UG Sakai LMS course site
2. Review Lecture Slides: Session 8
3. Watch the Videos on the Topic
4. Read Recommended Text on the Topic
5. Visit the Chat Room and discuss the Forum question for Session 8
6. Continue to work on business plans.
7. Visit the website of the Registrar General’s Department and explore.
19. SESSION 9 – BUSINESS ENTRY STRATEGIES
19.1 Overview
This session will introduce to how to enter into business. The discussion will focus on four
the business entry strategies including their advantages and disadvantages.
MKTG 306 FUNDAMENTALS OF ENTREPRENEURSHIP - STUDY GUIDE 2017 Page 13 of 17
STUDY GUIDE MKTG 306 FUNDAMENTALS OF ENTREPRENEURSHIP
19.2 Goals and Objectives
At the end of the session, the student will:
1. Explain what a business entry strategy is.
2. Mention the various business entry strategies
3. Formulate a business entry strategy for their businesses.
19.3 Activities and Assignments
This week, complete the following tasks:
1. Log into the UG Sakai LMS course site
2. Review Lecture Slides: Session 9
3. Watch the Videos on the Topic
4. Read Recommended Text on the Topic
5. Visit the Chat Room and discuss the Forum question for Session 9
6. Continue to work on business plans.
20. SESSION 10 – MANAGING THE BUSINESS
20.1 Overview
The session highlights how to manage the business, particularly; the session will discuss the
skills required of the entrepreneur in managing his business. Also, the reasons why some
entrepreneurs fail are discussed. Finally the session sheds light on the TRIPOD of
Entrepreneurial Success.
20.2 Goals and Objectives
At the end of the session, the student will:
1. Be able to mention and discuss the skills required of an entrepreneur.
2. Be able to explain the TRIPOD of Entrepreneurial Success.
3. Discover some reasons why some entrepreneurs fail.
20.3 Activities and Assignments
This week, complete the following tasks:
1. Log into the UG Sakai LMS course site
2. Review Lecture Slides: Session 10
3. Watch the Videos on the Topic
4. Read Recommended Text on the Topic
5. Visit the Chat Room and discuss the Forum question for Session 10
6. Continue to work on business plans.
21. SESSION 11 – UNDERSTANDING THE ENVIRONMENT
21.1 Overview
Building from the understanding of the TRIPOD of Entrepreneurial Success. The session is
designed to help students to understand how important the environment is to the success of
any entrepreneurial activities. Every business is set in a certain societal context. The
MKTG 306 FUNDAMENTALS OF ENTREPRENEURSHIP - STUDY GUIDE 2017 Page 14 of 17
STUDY GUIDE MKTG 306 FUNDAMENTALS OF ENTREPRENEURSHIP
environment is so crucial that every government in Ghana tries to create an enabling
environment for entrepreneurs.
21.2 Goals and Objectives
At the end of the session, the student will:
1. Understand Describe the Ghanaian business environment
2. Identify the attributes of the environment
3. Scan the environment
21.3 Activities and Assignments
This week, complete the following tasks:
1. Log into the UG Sakai LMS course site
2. Review Lecture Slides: Session 11
3. Watch the Videos on the Topic
4. Read Recommended Text on the Topic
5. Visit the Chat Room and discuss the Forum question for Session 11
6. Complete the Individual Assignment for Session 11
7. Continue to work on business plans.
22. SESSION 12 – BUSINESS EXIT STRATEGIES
22.1 Overview
Six business exit strategies are discussed in this session. They are liquidation, keeping the
business in the family, selling the business to employees, selling the business in the open
market, selling to another business and opting for an Initial Public Offering (IPO).
22.2 Goals and Objectives
At the end of the session, the student will:
4. Explain what business exit strategies are
5. Analyze the various exit strategies available to the entrepreneur
22.3 Activities and Assignments
This week, complete the following tasks:
8. Log into the UG Sakai LMS course site
9. Review Lecture Slides: Session 12
10. Watch the Videos on the Topic
11. Read Recommended Text on the Topic
12. Visit the Chat Room and discuss the Forum question for Session 12
13. Complete the business plan
MKTG 306 FUNDAMENTALS OF ENTREPRENEURSHIP - STUDY GUIDE 2017 Page 15 of 17
STUDY GUIDE MKTG 306 FUNDAMENTALS OF ENTREPRENEURSHIP
APPENDIX A
GROUP ASSIGNMENT
Submission Guidelines: Each assignment should be presented with a cover page which
should state out the title of the assignment and also outline the name, index number and email
address of students in the group. Assignment should be single-spaced, font-size 12, Times
New Roman. Submit online through Sakai LMS by the end of the 13th Week. Each
assignment, therefore, should be carefully edited for grammar, typos, and/or spelling
mistakes. Appropriate citations when applicable should be provided using the American
Psychological Association (APA) format. The following website offers information about
writing and formatting papers in the APA style including general format, reference of the
works of others in your texts, reference list, examples, notes, and additional resources:
http://owl.english.purdue.edu/workshops/hypertext/apa/index.html
1. Late Submission of Assignments Any work submitted after the advertised deadline will attract a penalty in the form of
reduction of marks. Up to 25% of marks available may be lost due to late submission
2. Communications Registered students will be given access to a section of the Sakai Portal for this course.
Sakai will be used as the primary mechanism to disseminate course information,
including announcements, lecture slides, assignments, and grades. Communication with
the instructor on issues relating to the individual student should be conducted using Sakai
Mail, UG email, via telephone, or in person - not in the public discussion board on Sakai.
UG Mail is the preferred method – for urgent messages, you should also attempt to
contact the instructor via telephone. UG policy require that any communication with a
student related in any way to a student's status be conducted using secure UG systems – if
you use email to communicate with the instructor you MUST send messages from your
UG email account.
All course materials (lecture slides, assignment specifications, etc.) are published on
Blackboard in Adobe ® Portable Document Format (PDF) or in a format for which a free
reader is available (such as Microsoft PowerPoint). This allows users of most computing
platforms to view and print these files. Microsoft ® Word (or a compatible word
processing application) is required for preparing assignments.
3. Classroom Conduct
Whether the course is face-to-face or online, students are expected to conduct themselves
in a manner that is conducive to learning, as directed by the instructor. Any student who
negatively impacts the opportunity for other students to learn will be warned – if
disruptive behavior continues, the student will be removed from the course.
4. Examination
Any student who expects to miss more than one session is strongly advised to drop the
course and take it in a later semester when he/she can attend every class and lab.
Departmental policy requires students to take exams at the scheduled time and place,
unless there are truly compelling, severe circumstances supported by appropriate
documentation. Except in such circumstances, failure to arrive at the exam site on time
MKTG 306 FUNDAMENTALS OF ENTREPRENEURSHIP - STUDY GUIDE 2017 Page 16 of 17
STUDY GUIDE MKTG 306 FUNDAMENTALS OF ENTREPRENEURSHIP
for a scheduled exam will result in a score of zero (0) for that exam, in accordance with
University of Ghana policy on final exams. Students should not make travel plans or
other discretionary arrangements that conflict with scheduled classes and/or the final
exam period listed on the University’s website. If the University is closed due to weather
or other unforeseen conditions, final exams may be rescheduled – students are strongly
advised not to make plans that would prevent them from attending exams that may be
rescheduled during the entire exam period.
5. Privacy
Instructors respect and protect the privacy of information related to individual students.
As described above, issues relating to an individual student will be discussed via email,
telephone or in person. Instructors will not discuss issues relating to an individual student
with other students (or anyone without a need to know) without prior permission of the
student. Graded work other than exams will be returned to individual students directly by
the instructor (or by a faculty or staff member or a teaching assistant designated by the
instructor or via another secure method). Under no circumstances will a student's graded
work be returned to another student. Faculty and staff will take care to protect the privacy
of each student's scores and grades.