mktg verde e consumo
DESCRIPTION
Palestra UFRJ Encontro Eng AmbientalTRANSCRIPT
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“VERDADE É TUDO O QUE A MINHA RAZÃO CONSEGUE
EXPLICAR”.
O MUNDO FUNCIONA MATEMATICAMENTE,
MECANICAMENTE?
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Fritz
Kah
n
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“Quando vemos o mundo como uma máquina, o controle é a forma apropriada de administrá-lo.”
Fritjof Capra
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FORDISMO – PRODUÇÃO EM MASSA
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http://blog.uncovering.org
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Se a China consumir como o modelo norte americano não teremos planeta para comportar tanto lixo...
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ww
w.d
aily
mai
l.co.
uk
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Marketing?Criar mercado = fazer mercado
Criar mercado =
criar necessidades.
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Criar mercado ?
Criar necessidades?
Quanto mais cedo melhor...
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COMPRAR OBJETOS PARA SE SENTIR VIVO?
TORNAR-SE UM OBJETO PARA SE SENTIR ÚTIL?
VAZIO EXISTENCIAL MODERNO?
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Seres humanos não são objetos...
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Arte? Consumo?
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A VIDA HUMANA NÃO TEM PREÇO.
A VIDA NÃO TEM PREÇO.
Estamos falando de VIDA.
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Marketing “VERDE”?Fazer um mercado verde?
Sustentável?
Criar mercado ?
Estimular consciências?
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CONSUMIDORES NOVOS?
CONSUMIR = “SUMIR COM”
“GASTAR”
“EXTINGUIR”
“USAR”(Fonte de referência Profª. Nádia Rebouças)
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A comunicação pode trabalhar de forma mais
consciente, responsável, CIDADÃ.
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Soluções?Visão Newtoniana
Cartesiana / Mecanicista(FRAGMENTADA - PARCIAL)
X
Holístico = em REDE = perspectiva do
TODOPERSPECTIVA DA TEIA DA VIDA
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O MAIS IMPORTANTE:
GENTESERES HUMANOS
AS PESSOAS...
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. Somos um conjunto indissociável, interdependente e
em constante movimento.