mla annual convention invitation to exhibit 2018... · invitation to exhibit ... midtown hotel, in...
TRANSCRIPT
Invitation to Exhibit
4–7 January 2018 New York CityWant to promote your latest publications and products?
Looking to meet with existing and potential authors?
Have a service that academics need to know about?
Don’t miss this opportunity to interact with over 6,000
language, literature, and humanities scholars from
around the world. Join us in January, when the convention
returns to New York City for the first time since 2002.
Important Dates and Deadlines
25 MAY 2017Receive five bonus points toward your exhibit booth assignment for applications received on or before this day.
22 JUNE 2017Application due for preferred booth assignments.
29 JUNE 2017Reservations deadline for advertising in the Program
JULY 2017Booth assignments
13 JULY 2017Materials due for advertising in the Program
29 AUGUST 2017Balance of booth rental fee due. Booth application deadline for inclusion in the Program
MID-SEPTEMBER 2017Exhibitor Service Manual and MLA housing information sent to exhibitors
MID-OCTOBER 2017Programs mailed to all MLA members
Nearly one quarter of the MLA’s
membership comes from New York,
New Jersey, and Connecticut, making
New York City the most consistently
well-attended convention location.
8%UNEMPLOYED OR EMPLOYED PART-TIME
23%GRADUATE STUDENTS
62%REGULAR FULL-TIME
Institution types represented by convention attendees:
2%ASSOCIATE’S DEGREE CAMPUSES
11%MASTER’S COLLEGES OR UNIVERSITIES
72%DOCTORAL OR RESEARCH UNIVERSITIES
11%BACCALAUREATE COLLEGES
• Teachers and scholars of language, literature, humanities, and culture
• Program directors and department chairs of colleges and universities
• Graduate students seeking to establish their careers
• Writers and academics who want to share their knowledge, connect with
colleagues, and discover the newest publications and products
Who Attends
40%MALE
60%FEMALE
94%FROM THE UNITED STATES
2%FROM CANADA
4%FROM OTHER COUNTRIES
98%AFFILIATED WITH A FOUR-YEAR INSTITUTION
2%AFFILIATED WITH A TWO-YEAR INSTITUTION
Graduate students made up nearly one quarter of all 2017 convention attendees:
2%EMERITUS
5%OTHER
4%NOT SPECIFIED
MLA ATTENDEES ARE
• Publishers of scholarly, research, and literary publications in a variety of languages
• E-book publishers, digital libraries, and other digital-media providers
• Producers of information technologies for humanities scholarship, research,
English and foreign language teaching, translation, writing, and editing
• Suppliers of products and services for people studying and teaching language,
literature, and the humanities
MLA EXHIBITORS ARE
Your competitors are exhibiting. Shouldn’t you?
EXHIBITOR BENEFITS
MAKE THE MOST OF YOUR BOOTH
• Access to sessions (two all-access badges per booth)
• Complimentary exhibitor badges (four per booth)
• The potential to meet with thousands of language and literature professionals
• Inclusion in the convention app and Program exhibitor list (29 August deadline)
• Marketing tools to connect with attendees beyond your exhibit booth
• Link to your Web page through 31 January 2018
• Complimentary guest passes to the exhibit hall (up to six)
• Four copies of the Program and access to the Program online
• Reduced MLA convention hotel rates
• Advertise in the Program (29 June reservation deadline).
• Reserve a post on the convention app (new feature).
• Mail print materials using the MLA member mailing list.
• Schedule a targeted marketing e-mail (averages a 42% open rate).
• Plan in-booth receptions, book signings, raffles, and other events and
announce them for free in the Convention Daily.
• Connect with MLA members and convention registrants on Twitter
(@MLAconvention and #MLA18) and on Facebook (www.facebook.com/
modernlanguageassociation).
• Become an MLA sponsor.
Visit the MLA exhibitor page (www.mla.org/convention-exhibiting) for details, forms, and ideas for enhancing your exhibit booth experience.
ExhibitionScheduleInstallation of ExhibitsThursday, 4 January
8:00 a.m.–5:00 p.m.
Exhibit Hall OpenFriday, 5 January
9:00 a.m.–6:00 p.m.
Saturday, 6 January
9:00 a.m.–6:00 p.m.
Sunday, 7 January
9:00 a.m.–1:00 p.m.
Dismantling of ExhibitsSunday, 7 January
1:00–5:00 p.m.
Visiting the exhibit hall is a key factor in MLA members’ decision to attend the MLA convention.*
MLA Contact InformationExhibitor information online:www.mla.org/convention-exhibiting
Exhibit space, marketing, and sponsorship questions:Stacey Courtney
Senior Convention Manager
Phone: 646 576-5263
Fax: 646 834-4087
PMLA advertising questions:Annabel Schneider
Advertising Manager, PMLA
Phone: 646 576-5024
Follow the MLA on Twitter@MLAconvention
#MLA18
and on Facebook@ModernLanguageAssociation
*according to a survey of 2017 convention attendees
EXHIBITION INFORMATION
The exhibit hall is
conveniently located
in the New York Hilton
Midtown Hotel, in
Rhinelander Gallery
and Americas Hall I.
Rhinelander Gallery is entered from the Second Floor Promenade, and Americas Hall I is entered from the Third Floor West Promenade, and there is easy escalator access between the two halls.
Both Americas Hall I and Rhinelander Gallery have direct access from the high-traffic public areas where conference registration and convention sessions will be located.
LocationPricing: 2018 Exhibit Booth Rental Fees
The letter shown with each booth
number indicates the price of the
booth.
P $1,940 (Premiere)
A $1,795
B $1,640
A minimum deposit of 50% of
the total booth rental fee must
accompany the completed application.
The balance is due on receipt of the
invoice and must be submitted before
29 August 2017. Late exhibit booth
applicants will be required to pay in
full with a credit card.
Standard Booth Dimensions and Accessories
• Booths are 10’ wide and 8’ deep.
8’ draped back wall with 3’ high side
drapes are included.
• One 7” × 44” two-line sign is included.
• Booth does not include furniture.
• Exhibit hall is carpeted.
• Basic Wi-Fi access in the exhibit
hall is included (not for streaming or
exhibition display purposes).
Please see Terms and Conditions
for complete information on exhibit
construction.
Priority Booth Assignments
The MLA uses a point system to
assign general exhibit space for
applications and payment received by
22 June. Submit your booth application
and payment early to gain extra points
toward your booth assignment.
Contracts received on or before
25 MAY will receive five bonus points
1 JUNE will receive four bonus points
8 JUNE will receive three bonus points
15 JUNE will receive two bonus points
22 JUNE will receive one bonus point
Applications and payments received
after 22 June will be processed in
the order they are received based on
availability.
SUBMIT BOOTH APPLICATION ONLINE AT
www.mla.org/convention-exhibiting
University Press Exhibitors
The MLA reserves a section in the
exhibit hall for university presses, for
those who find that exhibiting in a
group provides greater visibility than
exhibiting elsewhere in the hall. If you
represent a university press and wish
to reserve space in the university press
block, select that option on the booth
application. Booths in the university
press block will be assigned in the
order the forms and appropriate
payments are received, not on
the basis of accumulated points.
Exhibitor Service Manual
The Exhibitor Service Manual will
be sent to confirmed exhibitors in
mid-September. The manual will
contain exhibitor badge and housing
information; details on customs
brokers, drayage, and advance
warehouse services; and order forms
for booth furnishing, services (e.g.,
labor, booth cleaning, catering),
and equipment (e.g., Internet,
electricity, computers
and display
monitors).
ADVERTISING IN THE PROGRAMIn January 2017, nearly 6,000 MLA convention participants
referred to the Program repeatedly for information on over
800 sessions, plenaries, and special events.
An advertisement in the Program guides prospective customers directly to your
booth. The Program also contains a map of the exhibit hall with a directory
of exhibitors (both in print and online) and an index of advertisers. The
Program (the September issue of PMLA, the journal of the Modern Language
Association) is sent in the fall to more than 24,000 MLA members and to
1,600 libraries worldwide and is available online. Thus, in addition to reaching
convention attendees, your ad will be seen by English and foreign language
scholars in their homes and offices. Last year, 72 advertisers filled 101 pages of
the Program; dozens of publishers have already reserved space in the September
2017 issue of PMLA.
DeadlinesReservations29 June 2017
Materials13 July 2017
Rates and Specifi cationsFull page$1,225
6” wide × 8.75” high
Half page$800
6” wide × 4.25” high
Trim size7.5” wide × 10.5” high
2017 PMLA (volume 132) advertisers
receive special rates (full page, $830;
half page, $535).
No cash or agency discounts accepted.
Please consult the MLA Web site
(www.mla.org/PMLA-Advertising)
for instructions. All ads should be
submitted in PDF and e-mailed to
PaymentFirst-time PMLA advertisers must
send payment with their insertion
orders.
You may reserve advertising space
for the September 2017 issue of
PMLA on the enclosed Application
for Exhibit Space or download the
2017 Advertising Rates and Order
Form (www.mla.org/PMLA-ad-order).
If paying by check, please include
separate checks for booth space and
for advertising space.
Write to Annabel Schneider,
Advertising Manager, PMLA
([email protected]), for additional
information.
Inside cover image © NYC & Company/Tagger Yancey IV.All other photographs courtesy of Oscar Einzig; Edward Savaria, Jr.; and Jon Benjamin Photography.
Alexander Street, a ProQuest Company
American Book Review
Association Book Exhibit
Bedford St. Martin’s / Macmillan Learning
Bloomsbury
Boydell and Brewer
Brill
Broadview Press
Bucknell University Press
Calligrams
Cambria Press
Cambridge University Press
Camden House
University of Chicago Press
Columbia University Press
Cornell University Press
Council of Editors of Learned Journals
Dalkey Archive Press
University of Delaware Press
Duke University Press
ecree
Edinburgh University Press
Fairleigh Dickinson University Press
Fordham University Press
University of Georgia Press
Grove/Atlantic
HarperCollins Publishers
Harvard University Press
University of Houston-Victoria Publishing Program
University of Illinois Press
Ingram Academic
Ingram Content Group
Ingram Spark
Inside Higher Ed
Johns Hopkins University Press, Books Division
Johns Hopkins University Press, Journals Division
Lehigh University Press
Lexington Books
Little Bookroom
University of Massachusetts Press
McFarland
University of Michigan Press
Michigan State University Press
Middlebury Language Schools
University of Minnesota Press
University Press of Mississippi
MIT Press
Modern Language Association
New Directions
New York Review Books
New York Review Children’s Collection
New York Review Comics
New York Review of Books
University of North Carolina Press
Northwestern University Press
NYRB Classics
NYRB Poets
NYU Press
Ohio State University Press
Open Letter Books
Oxford University Press
Palgrave Macmillan
Penguin Random House - Knopf Doubleday
Penguin Random House - Penguin
Penguin Random House - Random House
Penn State University Press
University of Pennsylvania Press
Peter Lang Publishing Group
Polity
Princeton University Press
Project MUSE
Publishers Group West
Routledge
Scottish Writing Exhibition
Small Press Distribution
Stanford University Press
SUNY Press
symploke
University of Toronto Press
University of Virginia Press
Vitae
Wiley
Wilfrid Laurier University Press
Women’s Review of Books
World of Reading
W. W. Norton and Company
Yale University Press
List of 2017 Exhibitors