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PR+MEDIA IDEAS WARNER BROTHERS: 300 Rise of an Empire Melissa Bowden VP Sales [email protected]

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PR+MEDIA IDEASWARNER BROTHERS: 300 Rise of an Empire

Melissa BowdenVP Sales

[email protected]

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A VISCERAL ARENA FOR AN ELUSIVE AUDIENCE

M18-34AVERAGE VISIT: 37 MIN

AVERAGE VISITS: 2X PER DAYHERO WORSHIP OF PLAYERS

A LEAN FORWARD ENVIRONMENT FOR AN ELUSIVE AUDIENCE 1

MLG HAS BECOME THEIR PRIMARY SOURCE FOR PREMIUM CONTENT, AND QUALITY PRODUCTS

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PREMIUM CONTENT REACHING MILLIONS OF CONSUMERS 2

TOURNAMENTSPERSONALITIES

LIVE EXPERIENCEE-SPORTS REPORT

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AN IMMERSIVE EXPERIENCE 3

Championship

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REGULARLY SCHEDULED PROGRAMMING 4

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Sports, Gaming, and Men’s Entertainment 5

Geography : United States

Universe :Universe : Home and Work

Time Period :Time Period : October 2013

Video Metrix Key Measures Target : Total Audience

Video Type : Content

©2013 comScore, Inc Date :Date : 11/20/2013

MediaMedia Videos per Viewer

Minutes per Viewer

Minutes per Video

1 TWITCH.TV 29.1 325.6 11.22 Major League Gaming Network 12.5 107.7 8.63 ESPN 17.2 95.5 5.54 NBA.COM 15.1 90.3 6.05 Machinima @ YouTube 18.5 73.3 4.06 MLB.COM 13.0 67.9 5.27 IGN Entertainment Games 5.3 33.5 6.38 FUNNYORDIE.COM 3.7 32.3 8.89 NFL.COM 14.7 24.2 1.6

10 FOXSPORTS.COM 3.8 24.1 6.311 GAMESPOT.COM* 3.1 22.7 7.412 UFC.COM 4.8 20.9 4.313 MLS Digital Properties - Potential Reach 14.8 20.1 1.414 NHL Custom Network 8.8 14.9 1.715 Break Media 3.7 11.4 3.016 CollegeHumor Media 2.8 5.3 1.9

#2 IN VIDEO ENGAGEMENT: SPORTS, GAMING, MALE ENTERTAINMENT

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Sports, Gaming, and Men’s Entertainment 554 MILLION HOURS OF MLG VIDEO CONSUMED IN 2013

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HOW CAN MLG HELP 16-34 MALES

GET EXCITED FOR, TALK ABOUT

AND BUY TICKETS TO

300 RISE OF AN EMPIRE?

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300 RISE OF AN EMPIRE

A partnership with Major League Gaming will enable 300 Rise of an Empire to win over the passionate gamer audience, inspiring them to experience, talk about and go see the movies. The campaign ideas are integrated into multiple, high-impression MLG touch-points...

Strategic Digital MediaPlacements on MLG.tv

Custom Content /Content Sponsorship

(Live / VOD)

In-Broadcast Logo Rotation

Social MediaSupport

Call of Duty U.S. RegionalsMarch 8-9

Pro GamerPersonalities

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300 RISE OF AN EMPIRE IDEAS1. ROAD TO CALL OF DUTY CHAMPIONSHIP: WATCH CURSE ORGANIZATION (NY AND LV TEAMS) PREPARE FOR THE U.S. REGIONALS

• 1 Week of 300 sponsored LIVE streaming by Curse NY and Curse LV• 300 Posters decorating walls in game houses• pre-screening for both Curse teams so they can talk about movie while streaming• 300 graphical overlays• Pre/Mid-roll• E-Sports report mentions• Curse streaming page take-over• Social promotion (Twitter, YouTube, Instagram) to drive tune-in• 300 movie Ticket give-aways to select viewers who tweet• VOD on YouTube

2. CALL OF DUTY 2014 CHAMPIONSHIP - U.S. REGIONAL FINALS

• March 8 - 9, 2014 in Florida• Up to 32 teams (4-5 players each) will be competing to play in Call of Duty Championship in LA for the $1 Million prize pool (biggest event in gaming)• Warner Bros to host a special screening for Pro Gamers day before Finals begins - giving them something to talk about when streaming/tweeting• Warner Bros can sponsor live broadcasts of the Regional Finals on MLG.tv

• Pre-roll, mid-roll• graphical overlays• HPTO• Broadcaster mentions of the special screening event

3. LET’S PLAY RYSE: SON OF ROME

• Ryse is a game that is essentially the same story and genre as 300• MLG will hire one of our pro gamers (Syndicate or BigTymer) to stream a live gameplay of Ryse• 300 Rise of an Empire will sponsor the live stream

• 300 graphical overlays• pre-mid roll• stream page take-over• social promotion from pro to drive tune-in

• Syndicate is THE biggest gamer celebrity with the most influence and the most fans (5 Million) • BigTymer - formerly part of one of the most popular pro teams in the U.S., OpTic, but is now solo with a large fan base - 500k fans

• 300 movie ticket give-away to viewers via Twitter

4. 300 SECONDS OF TOP 5s (CUSTOM BRANDED CONTENT)

• MLG Broadcasters will create a segment called “300 Seconds of Top 5s” which will replay the top 5 plays of the week for Road to Call of Duty Championship• Custom branded segment• Pre-roll, mid roll• Caster call-outs

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MEDIA CAPABILITIES SUMMARY

I. EXCLUSIVE DIGITAL MEDIA MLG's unique audience allows Sony Pictures to speak to active gamers through our targeted, optimized digital media placements.

• 6MM monthly uniques• 54 Million hours of video consumed in 2013 • 2.1% CTR on video ads • 90% video completion rate • Exclusive placements to include:

• Home page takeovers and ROS page takeovers (site-wide takeover)• Full page interstitials• Live event video

II. CONTENT SPONSORSHIP / CUSTOM CONTENT MLG hosts live programs featuring premium game competition streams (Call of Duty, League of Legends, Halo etc) from the best pros /teams as well as MLG produced sports-like broadcasting shows... all very popular with the MLG audience.

• See page 5 for sample weekly broadcast schedule• MLG streams only the most premium content from the top professionals in eSports, with the largest social fan bases• Exclusive placements to include:

• Logo Overlays• Caster call-outs

III. IN-BROADCAST LOGO ROTATION Gamers regularly tune-in to MLG for live streams on their #1 passion. Exclusive placements include:

• Logo inclusion in top left corner of gameplay broadcast• Nightly caster mentions of the movie and ticket give-aways (through Twitter mentions)

V. SOCIAL MEDIA SUPPORT MLG and MLG streamers have massive influence with the gaming community. MLG is the “Seal of Approval” for gamers. And the pro players have huge fan bases just like celebrities and pro athletes. When MLG and MLG personalties talk... gamers listen.

• 20 Million combined fan base between MLG and MLG personalties - YouTube, Twitter, Facebook, Instagram

VI. LIVE GAMING EVENTS MLG hosts several live events throughout the year, ie. MLG Pro Circuit Tour, MLG Call of Duty Championship, MLG Tournament at PAX Prime, Super Bowl and NBA All Star events. Activations may include:

• Special screening for pro gamers• Trailer featured on big screens• Movie art on gaming PCs (screen savers)• Ticket give-aways• Posters and Pop-ups throughout venue• Movie cast members may participate in broadcast, on stage

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BEGINNING JANUARY 18, 2014, MILLIONS OF CALL OF DUTY PLAYERS WILL ATTEMPT TO QUALIFY FOR ONE OF THE BIGGEST PRIZE POOLS IN COMPETITIVE VIDEO GAMING HISTORY - $1,000,000.

MLG IS HOSTING THE U.S. REGIONALS MARCH 8-9TH IN FLORIDA. UP TO 32 TEAMS WILL DUKE IT OUT TO MAKE IT TO THE CHAMPIONSHIP.

MILLIONS MORE WILL TUNE IN ON MLG.TV AND XBOX LIVE FOR HOURS AT A TIME TO WATCH TEIR FAVORITE TEAMS EARN THEIR SPOTS THROUGH A RANGE OF QUALIFIERS. THE BEST 32 TEAMS

FROM AROUND THE GLOBE WILL COMPETE LIVE IN THE FINAL BATTLE... MARCH 28-30TH IN LOS ANGELES

CALL OF DUTY CHAMPIONSHIP

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CALL OF DUTY CHAMPIONSHIP

ONE OF THE MOST POPULAR VIDEO GAMES ON THE PLANET

SOURCE: Activision, 2013

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1 WEEK OF CURSE - PREPARING FOR CALL OF DUTY U.S. REGIONAL FINALS

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SPECIAL SCREENING FOR PRO GAMER TEAMS AT COD U.S. REGIONALS

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Pro gamer personality, BigTymer or Syndicate to stream a 2 hour gameplay of Ryse with 300 Rise of the Empire:• overlay graphics• background posters• pre/mid-roll• organic shout-outs/

game-movie comparisons

Pro will promote and drive tune-in through social channels

MLG Media/Promo support to include• HPTO• caster plugs• pre-roll on MLG.tv

LET’S PLAY

5M 500k

MLG PRO GAMER TO AMPLIFY AWARENESS, WORD OF MOUTH

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eSPORTS REPORT: CUSTOM CONTENT CREATION “300 SECONDS OF TOP 5s”

including pre/mid roll and graphic overlay

CUSTOM CONTENT CREATION

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CUSTOM CONTENT CREATION “300 SECONDS OF TOP 5s”

including pre/mid roll and graphic overlay

CUSTOM CONTENT CREATION

300SECONDS OF

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E-SPORTS REPORT CASTER CALL-OUTS

BRANDING

CUSTOM CONTENT CREATION

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CALL OF DUTY AND RYSE IN-STREAM LOGO ROTATION

LET’S PLAY: RYSE SON OF ROME

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MLG WILL GIVE WARNER BROTHERS

APPROXIMATELY $75K IN PR AND CUSTOM CONTENT VALUE

WITH A MEDIA SPEND OF $50-$75K

ON MLG.TV

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