Marketing – Introduction

Marketing• Dettol

• Savlon

• Why do you think the market did not accept Savlon’s soothing product?

• Should Savlon be re-intorduced as a product with attributes similar to Dettol?

• Is there any particular market segment that Savlon should try to appeal to? Give Reasons for your answers.

What is Marketing??

• Good Marketing is no Accident

• Helps introduce and gain acceptance of new products that have eased and benefitted people

• Identifying and meeting human needs profitably

American Marketing Association

• Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large

Marketing Management

• The art and science of choosing target markets and getting, keeping, growing customers through creating, delivering and communicating customer value.

What is Marketed?

Who Markets?

• Demands

Market

Merci…..

Au Revoir…..