mm presentation of case study

8/8/2019 MM Presentation of Case Study

1/21

How to

Solve

CASE STUDY


2/21

What is a Case Study?

A Case Study is a written record of the eventsthat occurred at a particular company or within

a particular industry over a number of years.


3/21

What is a Case Study?

The details in a case study may include, but arenot limited to:

Information about a company, industry, or project

Objectives, strategies, and challenges established

and encountered

Responses, results, and recommendations


4/21

Benefits of case study

Often used to not only illustrate what a student has learned andretained in class, but also to provide students with valuablehands-on experience.

Will have an opportunity to learn about the types of problems

that many companies and industries encounter.

This will put problem solving skills to the test and allow you toengage in exciting discussions with classmates and professors.


5/21

How to Analyze a Case Study

For professional and accurate analysis of case, onemust have a clear understanding of the issues that thecompany or industry faced.

Must first have a good understanding of the case study.

Read the case carefully, taking notes all the while. It may be necessary to read the case several times to fully

grasp the issues facing the company or industry.


6/21

Here's How..

Investigate and Analyze the Companys History and Growth:

A companys past can greatly affect the present and future

state of the organization.

To begin with the analysis, investigate the companys

founding, critical incidents, structure, and growth.


7/21

Strategic Analysis

Analyze the corporate or Business levelStrategy of the company by using thefollowing tools:

BCG Growth-Share Matrix

SWOT

Ansoffs Product Market Matrix

Porters Generic Strategies Analyze the industry using

Porters five forces Model


8/21

The BCG Matrix

??? Stars

Dogs Cash Cows

Mkt Share


9/21

SBU strategies

Build

Hold

Harvest

Divest


10/21


11/21

Ansoffs Product-Market Grid

Current products New products

Current Mkts

New Mkts

Mkt penetration

strategy

Mkt development

strategy

Product development

strategy

Diversification

strategy


12/21

Differentiation

Low-cost

leadership

Focus


13/21

Generic Strategies


14/21

Porters 5 forces Model


15/21

Contd..

Analyze Your Findings:

Will need to create an evaluation for this portion of case study

analysis.

Compare the strengths and weaknesses within the company

to the external threats and opportunities.

Determine if the company is in a strong competitive positionand decide if it can continue at its current pace successfully.


16/21

Contd..

Identify Corporate Level Strategy:

To identify a companys corporate level strategy for case study

analysis, will need to identify and evaluate the companys

mission, goals, and corporate strategy.Analyze the companys line of business and its subsidiaries

and acquisitions.

Will also want to debate the pros and cons of the company

strategy.


17/21

Identify Business Level Strategy:

Thus, for case study analysis has identified the companyscorporate level strategy.

To perform a complete analysis - identify the companysbusiness level strategy. (Note: if it is a single business, thecorporate strategy and the business level strategy will be thesame.)

For this part of the analysis, should identify and analyze eachcompanys competitive strategy, marketing strategy, costs, andgeneral focus.


18/21

Analyze Implementations:

This portion of the case study analysis requires that you

identify and analyze the structure and control systems that

the company is using to implement its business strategies.

Evaluate organizational change, levels of hierarchy, employee

rewards, conflicts, and other issues that are important to the

company you are analyzing.


19/21

Make Recommendations:

The final part of case study analysis should include

recommendations for the company.

Every recommendation should be based on and

supported by the context of case study analysis.


20/21

Tips Know the case backwards and forwards before you begin your

case study analysis.

Give yourself enough time to write the case study analysis.You don't want to rush through it.

Be honest in your evaluations. Don't let personal issues and

opinions cloud your judgments. Be analytical, not descriptive.

Proofread your work!


21/21

Thank You

mm presentation of case study

Documents