m&ms ad campaign analysis pdf
DESCRIPTION
PARA MISS ZUTRANSCRIPT
![Page 1: M&MS Ad Campaign Analysis PDF](https://reader034.vdocuments.net/reader034/viewer/2022052210/55864334d8b42aa52c8b51f3/html5/thumbnails/1.jpg)
Ad Campaign Analysis
“Holidays are Better with M”
By: Lorena María Zablah Meléndez
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GENERAL INFORMATION
• Type of product:
–Chocolate
• Brand:
–M&M
• Campaign:
–Holidays are better with M
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CREATIVE BRIEFING TARGET
AUDIENCE: • All age people
DESIRED POSITIONING • Global. Any time,
anywhere
KEY PROMISE OR BENEFIT
• Everything is better with M&Ms
COMMUNICATION TONE
• Emotional
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MESSAGE ANALYSIS
• Everything you do is better with M&Ms What
• Using funny videos How
• All-age To whom
• On a Christmas When
• A house Where
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CONCEPT AND SLOGAN
What is the concept chosen to differenciate the product or
service?
M&M’s are the best chocolates to share
on holidays
What is the slogan?
Holidays are better with
M&Ms
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WEB PLATFORM
The campaign games attract more visitors and
clients.
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WEB PLATFORM (CONT.)
People are able
to comment or
like the
campaign
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CAMPAIGN VIDEO
![Page 9: M&MS Ad Campaign Analysis PDF](https://reader034.vdocuments.net/reader034/viewer/2022052210/55864334d8b42aa52c8b51f3/html5/thumbnails/9.jpg)
PERSONAL OPINION
The disadvantage is that it does
not have a variaty of
videos
It is fun and
exciting
It is attracting
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CREDITS PRODUCTION
ANALYSIS
EDITION
CORRECTION
COPY, PASTE
LORENA ZABLAH