mn319 market sector digital report - team gamblers
DESCRIPTION
Team Gamblers have spent the last few months creating a digital marketing report for our mn319 module. Our chosen sector was the Gambling Industry and the companies we compared were: Paddy Power, Ladbrokes, Bet365, Betfair, BoyleSports We have compared these top 5 companies and for example we reviewed their online presence within the social media hub otherwise known as Facebook and Twitter. The tools we used were Socialmedia.ie’s BOSS Metrics and Google Analytics. Check out our YouTube promo video and SlideShare presentation to get a greater insight into our findings. Who came out on top???TRANSCRIPT
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MN319Market Sector Digital Review
Team Gamblers
03/05/2013
Team Profile
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Michael Devine• Second year business student, competitive, driven, sociable and interested in
sport, marketing and music.
Sinead Eardley• Business and management student, Interested in various areas from sports to
travel and fashion. Hoping to pursue a career in Event Management, Marketing, Digital Marketing or PR.
Conor Egan• Business management, event co-ordination, banking, digital marketing, health and
fitness and positive thinking
Alice McGinley• Business management, marketing, advertising, event management, social media,
team leader, communication, motivated, negotiating skills, outgoing and fun.
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GamblingBet365.com
BetfairLadbrokes
Boylesports.com
PaddyPower
Tools Used !
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Market Overview
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500+ Bookmakers Globally
•Bet365 (ranked #1 online)
•Advertising campaigns•Money back specials•Price differences
•Betdaq•Titan Bet
Promo Tools
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Brands
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PaddyPower•1988•Largest recognised both Nationally and Internationally
Ladbrokes
•1886•Largest UK betting firm
Betfair
•2000•Largest Online betting firm
Bet365
•2000•Largest private employer in Stoke-On-Trent•Employs 2100 people
Boylesports
•1982•Irelands largest Independent bookmaker
Digital Marketing
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Website Review
Mobile Review
BOSS Metrics Reports
Social Media Review
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Website Review
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Modern Gambling Market is heavily reliant on the success of companies websites.
The five selected bookmakers have websites & offer financial incentives to open an account with them.
Bet365 is the easiest to navigate & well structured .
Ladbrokes doesn’t offer account holders the option to stream live sport from their preferred website.
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Mobile Review
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The five selected bookmakers have mobile friendly websites.
Most scored 6/6 .
Ladbrokes scored 5/6 – took to long to load the site.
Paddy Power is the easiest to use. Live sports streaming available.
Use QrCode™ technology.
Customer support instantly available through live chat
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BOSS Metrics Report: Facebook
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Facebook Top Stories...
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BOSS Metrics Report: Twitter
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Twitter Top Stories..
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Social Media Review
All use Facebook, Twitter and have active Websites.
Paddy Power - huge presence on all social media networks. Leading company on Facebook, Twitter and mobile review.
Bet365 – easiest to use website, high activity on Twitter. Low activity on Facebook.
Betfair are in 2nd place with Facebook and Twitter.
Boylesports and Ladbrokes have a steady presence on all social media networks.
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Promotional Sites
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Socialmedia.ie
Wordpress
You Tube
Slideshare.net
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Conclusion
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Paddy Power is the most active bookmaker on social media forums, using sites such as facebook and twitter to promote their services.
Paddy Power consistently engage with ‘followers’ and ‘fans’ on a day-to-day basis.
Facebook fans respond to photos that are non-related to the industry.
Twitter fans are more responsive to gambling related feeds.
Ladbrokes and Paddy Power have a huge advertising presence both online and offline.
o Our report has proven Ladbrokes are not as effective when dealing directly with their consumers as Paddy Power are.
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Appendix
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https://www.facebook.com/paddypower?ref=ts&fref=tshttps://www.facebook.com/LadbrokesIreland?fref=tshttps://www.facebook.com/pages/Bet365-Tips/342582022524552https://www.facebook.com/Betfair?ref=ts&fref=tshttps://www.facebook.com/boylesports?fref=ts
https://twitter.com/paddypower https://twitter.com/Ladbrokes https://twitter.com/bet365 https://twitter.com/Boylesports https://twitter.com/Betfair
Websites www.ladbrokes.com/www.bet365.com/www.betfair.com/www.boylesports.com/www.paddypower.com/