mnm jain engineering college (1)

8/3/2019 Mnm Jain Engineering College (1)

http://slidepdf.com/reader/full/mnm-jain-engineering-college-1 1/69

MNM JAIN ENGINEERING

COLLEGE



BUSINESS PLAN

BUSINESS : TAILORING BUSINESS

CATEGORY : SERVICE

PROPOSED NAME : FASHION TAILORSFOR THE BUSINESS

YEAR : 2010-2011

PREPARED BY : J.SRIPAL JAIN.

M.D.NIRMALRAJ.



INTRODUCTION



INTRODUCTION

“ A STEP BY STEP GUIDE FOR CREATING

BEAUTIFUL CUSTOMIZED GARMENTS” –

TAILORING.

A tailor is a person who makes repairs or alters clothing

professionally. It refers to a set of specific hand and machine

sewing and pressing techniques that are unique to the art of

making of clothes.

Tailoring as a business involves in the process of creating thatpeople live their lives in.



Cont..

Tailor have conceptualize and design a garment according tothe taste of customers.

Since fashion has become passion for many youngsters and

professionals, FASHION TAILORS aims to make use of this

opportunity by setting up a tailoring unit in Chennai. Business in tailoring and fashion industry can help to realize

good profit as there is a great demand for tailors who can

create new ideas and stitch clothes according to the

requirements of the customers. With experience, contacts and skill, FASHION TAILORS can

create apparel that will appeal to people of different age

groups, body types and interests.



EXECUTIVE SUMMARY



EXECUTIVE SUMMARY

“ FASHION TAILORS” basically deals with providing best

tailoring services. “ FASHION TAILORS” aims to provide the

highest quality workmanship, meeting the agreed delivery

dates and executing the custom work exactly in accordance

with the designer’s concept and customers taste.

The business plan requires around ` 3,20,000, a part of which

would be gained from the partners and the rest in the form of

long term loans.

The loan would be acquired from Canara Bank at the rate of 15.5% p.a.

The loan acquired would be `80,000.



OBJECTIVES

• To provide excellent customer services.• To deliver the dresses on time specified to the customers

and also before due date.

• To stitch the dresses pertaining to the correct

measurements.

• To obtain reasonable tailoring charges.

• To stitch the dresses according to the customer’s choice.

•To make use of new designs for the dresses.

• To attract new customers and retain the existing ones.



GOAL

• The aim of the organization is to achieve

excellence in the field of tailoring with

specialization in areas of innovative designing.

It also aims at branching and franchising infuture.



KEY TO SUCCESS

• Individual attention to all customers.

• Use of latest and updated technology for

stitching the clothes.

• Attracting customers from all the sectors of

the society.



RISKS

• Due to competition, there may be low densityof customers.

• Pricing strategies of other tailors (competitors)

may affect the functioning of “FASHIONTAILORS”.

• Customers should be ready to come and avail

the tailoring services of “FASHION TAILORS” • Additional services might be provided by the

competitors.



Cont..

• Project preparation cost, conveyance charges,

advertisement expenses, website hosting charges

incurred before the commencement of business

are considered as preliminary expenses.• The cost of the computer, sewing machine and

other furniture & fittings are subject to the

current prevailing prices in the market.• The fixed assets are depreciated at 15% under

written down value method.



ORGANISATION SUMMARY



ORGANISATION SUMMARY

• “ FASHION TAILORS”, is soon to make a mark

near SATHYA STUDIO in ADYAR. “ FASHION

TAILORS” will also provide its customer a

quality service through our experts in thefield. The pricing schemes are formulated in

such a way that it attracts girls and women of

all age groups and sectors of the society.



LOCATION

• “FASHION TAILORS” will commence its business in an

office space of 250 sq.feet near Sathya Studio, in

Adyar. The agreement for rent will be renewed on

yearly basis.• The reason for choosing the location are,

Few number of competitors.

High Visibility.

Developed area.

Access to schools and colleges.



BALANCE SHEET ON THE START UP DATE

LIABILITIES ` ASSETS `

Partner’s capital:

Sripal Jain

Nirmalraj

Loan:

Loan from Bank

1,20,000

1,20,000

80,000

Fixed assets:

Sewing Machine

Furniture & fittings

Appliances

Current assets:

Shop advance

Stock

Cash at bank

Miscellaneous:

Preliminary expenses

31,120

38,500

40,000

60,000

16,130

87,620

46,630

3,20,000 3,20,000



SERVICES



SERVICES

“ FASHION TAILORS ” aims to offer all assistance

to the customer pertaining to stitching,

fashion designing and related needs.

Attractive offers and packages are allowed tothe customers based on their usage of the

firm’s services.



VARIOUS SERVICES PROVIDED

• Stitching of dresses.

• Designing attractive pattern on the dresses.

• Alteration work of clothes.

• Attractive discounts for bulk orders.

• Undertaking bulk orders for schools and colleges.

• Home delivery of clothes to nearby areas.

• Outstanding designs and embellishments.• Enabling customers to check delivery status of

stitching clothes through our website.



SALWAR KAMEEZ DESIGNS



ANARKALI DESIGNS



PATIALA DESIGNS



BLOUSE DESIGNS



MARKETING RESEARCH ANDANALYSIS



MARKETING RESEARCH AND

ANALYSIS

• “FASHION TAILORS” will soon be carving its own niche in its

area of business at Sathya Studio, Adyar.

• Currently, there is no such tailoring firm focusing on the

stitching of women costumes.

• It is ancipated that the new tailoring firm established will

serve the women living or studying in and around Sathya

Studio.

• “FASHION TAILORS” will face very few tailoring service

providers in Sathya studio.



MARKET SEGMENTATION

• The market has been segmented into,

School goers

College goers

Working professionals

Home makers

• The firm aims at making perfect dresses for the customers,keeping in mind their choices and preferences.

• It also does the alteration work of dresses to suit them even

more perfectly.• The firm fulfill special needs of customers like stitching of

ghagras, skirts etc for special occasions.



MARKET NEEDS

• In today’s world, a very few women wishes to

purchase readymade dresses.

• But most of the women, in order to suit them, theyprefer buying the dress material and stitch thosematerial according to their way of style, design, size,etc..

• Hence there is a continual demand for ladiesspecialist tailors.

• And the result of this demand is the “FASHION

TAILORS”.



MARKET TRENDS

• A market survey was conducted involving various tailoring

shops in different areas of Chennai.

• Some of the key findings are:

The tailoring business is a seasonal one as people, especially

women, tend to stitch more dresses during the festival season

and special occasions.

Generally, the customers belong to the age group between 10

to 50 years.

Out of the total customer base, 50% of customers stitch their

dresses for day to day and professional purpose, while the

rest stitch their dress for festivals and special occasions.



BUSINESS PARTICIPANTS

• There are various outlets in R.A.Puram,

Mylapore such as Aswini tailors, G.V. tailors

respectively.

• Due to less competitors near Sathya Studio,

“FASHION TAILORS” can expect better

turnover in future.



SOURCES OF INCOME

0%

10%

20%

30%

40%

50%

SOURCES OF INCOMESOURCES OF

INCOMEPERCENTAGE

STITCHING

SALWAR

50%

BLOUSE 30%

SKIRT & BLOUSE 10%

SAREE FALLS 5%

ALTERATION 5%



MARKETING PLAN



MARKETING PLAN

• “FASHION TAILORS” has planned to adopt two

major strategies

To attract the customers by timely delivery of

stitched clothes according to their needs.

To provide services by experts at affordable

prices.



MARKETING STRATEGY

• “ FASHION TAILORS ” will advertise in local

newspapers and websites frequently.

• To attract the customers, “FASHION TAILORS”

will attract customers through Pamphlets,

Advertisements etc.



SALES STRATEGY

• Individual attention will be given to all our

customers.

• To attract the customers “FASHION TAILORS”

will provide various attractive designs &

models.

• It will execute the tailoring work exactly in

accordance with the designer’s concept and

customer taste.



PRICING STRATEGY

• “FASHION TAILORS” will stitch clothes at reasonable

prices according to the designs.

• Sewing products will be acquired directly from the

wholesaler. The pricing compared to other retailerswill be less which will help to capture the market

with ease.

• In future, “FASHION TAILORS” will provide discount

to its regular customers.

• Special offers will be provided to the customers in

future



MANAGEMENT PLAN



MANAGEMENT PLAN

• “FASHION TAILORS” will function as a

partnership firm among SRIPAL JAIN AND

NIRMALRAJ who will be sharing the profit in

the ratio of 1:1.



ADMINISTRATION

• Partner NIRMALRAJ will assume the role of cashier

for “FASHION TAILORS” and will look after all cash

and credit accounts.

• Partner SRIPAL JAIN will look after the purchase of all accessories that are required for stitching and

will look after the outlet and customer.

• The two partners will also undertake stitching and

designing of clothes and dresses.

• An another tailor will be appointed for quick work.



OPERATION PLAN

• In the initial stage the operation of the outlet

will be carried out in a normal manner for the

first 3 years and subsequently “FASHION

TAILORS” will diversify its business by settingup branches across its own brand of tailoring.



TECHNICAL ASPECTS



TECHNICAL ASPECTS

FASHION STITCH•The prices is `10,800.

•38 stitch functions.

•Free from far circular stitching.

•Pattern selector dial.

•Light weight.

•Sewing light and snap on presser foot.

•Double needed function

•Four step button holing

•Open type shuttle race•Drop feed arrangement for embroidery

MANUAL MACHINE



MANUAL MACHINE

• The price is ` 4,800.

• Green coloured.

•

Square arm straight stitch.• Lever type stitch regulator for forward and reverse

stitch control.

• ISI marked.

• Auto tripping, spring loaded bobbin, winder for

uniform winding of bobbin.

TAILOR SUPER DELUXETailor super deluxe



UMANG DELUXE

• The price is ` 4,320.

• Six vital components made of forged steel.

• Chrome plated decorative face plate and arm cover.

• Feed drop mechanism.

• Fabric selector, presser adjuster.

Umang deluxe



FINANCIAL ASPECTS

FINANCIAL PLAN



FINANCIAL PLAN

• “ FASHION TAILORS” estimates its income from stitching of

dress materials based on the designs and models prescribedby the customers including uniforms.

• The entire year is divided into seasonal months and off seasonal months.

• It is estimated that the organization will operate at 75%efficiency in the first year, 80% efficiency in the second yearand 85% in the third year.

SALES

PAY ROLL EXPENSESThe owners of the “FASHION TAILORS” will perform

the function of tailors and have one additional tailor

and one assistant.



RENT EXPENSES

• “FASHION TAILORS” is hiring a 250 sq. ft facility.

• An advance of 10 months shall be paid by the owner of “FASHION

TAILORS”.

UTILITIES EXPENSES

“FASHION TAILORS” will be spending ` 200 per month towards repairs andmaintenance.

MARKETING EXPENSES

“FASHION TAILORS” will allocate ` 21,130 for promotional expensesat the time of start up.



DEPRECIATION

•

“ FASHION TAILORS” uses the written down valuemethod in depreciating capital equipment.

• The assets will depreciated over a period of four years

and preliminary expenses will be written off in 5 years

TAXES

The taxes will be paid as per the incometax act.



START UP BALANCE SHEET

LIABILITIES ` ASSETS `Partner’s capital:

Sripal Jain

Nirmalraj

Loan:Loan from Bank

1,20,000

1,20,000

80,000

Fixed assets:

Sewing Machine

Furniture & fittings

Appliances

Current assets:

Shop advance

Stock

Cash at bank

Miscellaneous:

Preliminary expenses

31,120

38,500

40,000

60,000

16,130

87,620

46,630

3,20,000 3,20,000

FINANCIAL ASPECTS



FINANCIAL ASPECTS

A. DESCRIPTION OF SEWING MACHINE:

Particulars Quantity Rate/unit

`

Amounts

`

Fashions stitch 1 10,800 10,800

Allure 1 6,400 6,400

Umang deluxe 1 4,320 4,320

Tailor super deluxe 2 4,800 9,600

Total 5 31,120



B. DESCRIPTION OF FURNITURE & FITTINGS:

Particulars Quantity Rate/unit`

Amounts`

Table 1 7,500 7,500

Chairs 6 250 1,500

Woodwork 1 10,000 10,000

Cupboards 1 8,000 8,000

Stools 5 400 2,000

Hangers 10 50 500

Mirrors 1 4,000 4,000

Glass door 1 5,000 5,000

Total 26 38,500



C. DESCRIPTION OF APPLIANCES:

Particulars Quantity Rate/unit`

Amounts`

Fans 2 1,250 2,500

Tube lights & bulbs 4 250 1,000

Iron box 1 1,500 1,500

Computer 1 30,000 30,000

Printer 1 5,000 5,000

Total 9 40,000

D DESCRIPTION OF ADVANCES



D. DESCRIPTION OF ADVANCES:

Particulars Month Rent/month

`

Amounts

` Advance for renting

the shop

10 6,000 60,000

E. PRELIMINARY EXPENSES:Particulars Amounts

`

Conveyance expenses 8,000

Project preparation 8,000

Advertisement 21,130Installation of telephone 3,000

Installation of broadband 3,000

Hosting in website 3,500

Total 46630

OPENING STOCK



Particulars Quantity Rate/unit

`

Amounts

`

Tape 6 10 60

Scissors 5 150 750

Booklets 4 150 600

Needle 30 10 300

Bobbins 1,700 2 3,400

Bobbins case 18 10 180Scale 6 50 300

Stationery 5,600

Thread 500 3 1,500

Hooks 16 10 160

Buttons 750 2 1,500

Zip 250 7 1,750

Chalk 5 2 10

Oil 100ml 20 20

Total 16,130



• Total fixed capital requirement =

= plant & machinery + furniture + appliances +

advances + preliminary expenses

= 31,120+38,500+40,000+60,000+46,630

= ` 2,16,250

mnm jain engineering college (1)

Documents