mnrem 10 reasons to blog for business
DESCRIPTION
Aren’t blogs for hobbyists and homebodies? Not anymore. A business blog can help you tell your story to the world, help you get found and help you build stronger ties with customers. This session will highlight the reasons you should start blogging today.TRANSCRIPT
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
10 Reasons to Blog for Business
Ann Treacy broadband.mnrem.com
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
1: Build Your Reputation• Write about what you
know• Give good advice• Become a go-to
person
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
2: Tell Your Story• Let people get to
know you• Attract customers
from loose acquaintances and like minds
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
3: Boost SEO• Search engines like fresh content• Search engines like links from other sites• Each blog post is a new shot at SEO – so you can cover
more topics– Be sure to use “good keyword terms”– Be sure to link to key web pages in your post!
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
4: Promote Partners• Put yourself in good
company• They’ll talk about you too• They’ll owe you• It’s a great way to get
content• You might pick up some of
their SEO traffic
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
5: Mention People You Want to Know• Many people scan
Google for their names
• Write about them and they’ll notice!
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
6: Give Visitors a Reason to Come Back
Blog readers often become subscribers
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
7: Cornerstone of SM Strategy
Blog
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
8: Keep up on the Industry• Assigning yourself a
regular article a week means you will take the time to research and write
• Consider offering your two cents on hot topics
• Consider raising topics
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
9: Sell some products or services• Mention your products and services• Post testimonials from happy clients• Offer occasional special
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
10: Have fun• Maintaining a blog takes time and effort• If you don’t think it will be fun, reconsider
your interest in doing it.
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
QUESTIONS?
If you have an interest in further training in your area, please let us know.
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