MO-KAN REGIONAL COUNCILBROADBAND STUDY

Regional Technology Planning Team Report

August 2011

MO-KAN REGIONAL COUNCIL

MO-KAN REGIONAL COUNCILBROADBAND RESIDENTIAL NEEDS STUDY

RESIDENTIAL STUDY BACKGROUND

Survey mailed May 2011 4000 homes randomly sampled.

422 returned surveys/11% response rate

400 returned surveys analyzed Provides margin of error of ± 5 percentage points

RESIDENTIAL STUDY: WHO RESPONDED

NOTE: 6% OF RESPONDENTS DID NOT INDICATE/ OR INDICATED A COUNTY NOT WITHIN THIS REGION THEIR COUNTY OF RESIDENCE

County Frequency % of total respondents

County pop as % of Green Hill Region Population

Andrew 75 19 % 12 %

Buchanan 242 61 % 64%

Clinton 49 12 % 15 %

DeKalb 11 3 % 9 %

RESIDENTIAL SURVEY: WHO RESPONDED ?

RESIDENTIAL STUDY - DEMOGRAPHICS

Education LevelHigh School graduate 36%Some College or Associates 16% College degree 20% Graduate degree 16%No Response 12%

RESIDENTIAL SURVEY: AGE OF RESPONDENTS

RESIDENTIAL SURVEY: INCOME OF RESPONDENTS

Median Income of Surveyed HH > Median HH income of the region(33% did not respond to income question)

CountyMedian Household Income (Census)

Andrew 52,715

.Buchanan 41,188

.Clinton 51,082

.DeKalb 38,950

MoKan 45,984

Missouri 45,149

RESIDENTIAL SURVEY: COMPUTER OWNERSHIP AND INTERNET ACCESS AT HOME

RESIDENTIAL SURVEY: WHEN DID HOUSEHOLD FIRST OWN A COMPUTER AND WHEN DID THEY FIRST HAVE ACCESS TO BB/ HSI AT HOME ?

RESIDENTIAL SURVEY

APPLICATIONS (RESIDENTIAL)

11%12%

18%20%20%21%21%

31%36%

39%47%

63%63%63%64%64%

83%86%

Operate or support a home-based businessSell something online

Look for information about a place to liveShare something online that you created yourself

Contribute to a website, blog or other online forumTake a class or do homework

Work from home (telecommuting)Look online for information about a job

Play online video gamesVisit your state, region or local government’s website

Watch television or other videosLook online for news or information about politics

Look for health or medical informationDo any online bankingBuy something online

Use an online social networking site like FacebookLook for service or product information

Keep in touch with family and friends

RESIDENTIAL SURVEY: IMPORTANCE OF COMPUTER AND INTERNET ACCESS

MO-KAN REGIONAL COUNCILBROADBAND BUSINESS NEEDS STUDY

BUSINESS STUDY BACKGROUND

Online survey available from: March 2011 to August 2011

28 local businesses responded (as of 08/03) 25% were satellite offices 14% had satellite locations

32 questions about broadband or high-speed Internet services in the South Central Ozark region

BUSINESS STUDY – RESPONSES BY COUNTY

EMPLOYEE BUSINESS SIZE

1 – 4 50%5 - 25 29%26 – 100 11%101 to 500 3%501 to 750 3%751 – more 3%

Percentages are rounded

BUSINESS CLASSIFICATIONS

CURRENT INTERNET PROVIDER (N=25)

100% of respondents have internet access at their businessSome respondents indicate broadband service from multiple providers

TYPES OF INTERNET CONNECTIONS

67% did not know their speed; Of those that did they reported : Satellite 1 Mbps; Fiber 100 Mbps; DSL 1.5 Mbps down/512 Kbps up; Fixed Wireless - .31 Mbps; 900 Kbps; 10 Mbps; Cable Modem -10 Mbps; T-1 - 1.5 Mbps (2)

BROADBAND SERVICE RATINGS

Services Very Satisfied Satisfied Dissatisfied Very

Dissatisfied

Don’t Know/Not Applicable

ResponseCount

Cost of internet/network service

28% 40% 20% 4% 8% 25

Speed of the on-line connection 20% 44% 28% 8% 0% 25Billing practices of your provider 44% 40% 8% 0% 8% 25Reliable access to the Internet 32% 52% 8% 8% 0% 25Training and technical support 24% 36% 20% 8% 12% 25Customer Service Representative’s knowledge when you call for service

29% 50% 8% 8% 4% 25

Installation technician’s ability and courteousness

36% 56% 0% 0% 8% 25

SUPPORTED INTERNET APPLICATIONS

COMMERCIAL BROADBAND ENVIRONMENT

9%

18%

64%

9%

Competitive, several options

Somewhat Competitive, two providers

Not Competitive at All, only one provider option

There is not a broadband option available that is suitable for my

business.

Availability of Multiple, Competing Broadband Options

COST OF SERVICE

23%

32%

14%

0%

14%

18%

Less than $50

More than $50 and less than $100

Between $100 and $200

Between $200 and $300

More than $300 per month

Don’t know how much we pay.

Cost of Broadband

BROADBAND STRATEGIC PLANNING

Will identify strategies, and related directions, initiatives, goals and objectives, that can be employed by interested parties within the region.

It is a large scale, high-level planning exercise It provides specific guideposts and pathways

to better help the region build long term broadband sustainability

Addresses both availability (supply) and adoption (demand) within the region.

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BROADBAND STRATEGIC PLANNING PROCESS

The Strategic Planning process is split into four (4) phases: Phase 1 (Completed Today): Needs Assessment and

Existing Information Review – A detailed understanding of the current broadband climate and the current and future broadband-related needs in the region.

Phase 2 (Beginning Today): How to move from the current broadband environment to the one needed within the region. Strengths, Weaknesses, Opportunities and Challenges (SWOC)

analysis will be performed.

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SWOC ANALYSIS The definitions of the four (4) SWOC elements are as

follows: Strengths – Broadband-related systems, practices,

processes, and resources that are highly valued by the region.

Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.

Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.

Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region.

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SWOC ANALYSIS Phase 2: cont’d

The analysis should cover a wide range of issues including those centered on: residential, business and institutional broadband availability

and adoption, whether available bandwidth(s) are sufficient for current as well

as near and long term needs and applications, potential upgrade and expansion possibilities, reliability of existing networks, related matters.

Providers are asked during Phase 2 to present their ideas on possibilities for advancing the broadband environment.

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INDIVIDUAL SECTOR DATA

Online Surveys (OLS) were received from the following groups:

Library (4)Local Government (3)Agriculture (4)Business & Prof. Serv. (4)Healthcare ()K-12 Education ()Energy & Environment (1)Tourism ()

Economic Development (3)Industry & Manufacturing ()Community and Social Services (5)Higher Education ()Public Safety (2*)Workforce Development (6)

SWOC ANALYSIS Voting

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SWOC ANALYSIS The definitions of the four (4) SWOC elements are as

follows: Strengths – Broadband-related systems, practices,

processes, and resources that are highly valued by the region.

Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.

Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.

Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region.

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BROADBAND STRATEGIC PLANNING PURPOSE AND PROCESS

Phase 3: Findings Review and Initial Strategic Plan Element Development – The RTPT will review the initial findings, priorities, potential strategic directions and actions, timelines and resources needed related to those potential directions. In this phase, a number of potential strategic

directions and initiatives will be identified, reviewed, discussed, and then incorporated into the initial draft of the Strategic Plan.

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BROADBAND STRATEGIC PLANNING PURPOSE AND PROCESS

Phase 4: Drafting and Finalization of the Strategic Plan by the RTPT. The Strategic Plan will consist of :

1. Introduction and Regional Overview2. Purpose Statement3 Detailed SWOC Findings and Analysis4. Strategic Direction(s)

Short, medium and long term goals and objectives to boost broadband adoption and availability.

Action Items and Implementation Plan

5. Financial, human and organizational resource considerations6. Timelines and benchmarks for measuring progress

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Additional Discussion

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THANK YOU FOR YOUR PARTICIPATION

IN THE MO-KAN BROADBAND

PLANNING PROJECT!

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