mo' solutions mo' problems
DESCRIPTION
Solutions are the death of a product design. Learn how we helped to disrupt a large, product-focused organization with design, through not only educating product owners, but including them in the exploration to define problems instead of solutions. Presented at Agile2013.TRANSCRIPT
Tami EvninMo’ Solutions, Mo’ Problems@tamiiiiiiiiiiii @prodaqomx
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Solution Problem
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Solution
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Solution
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Solution
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Problem
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Problem
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Problem
[Image credit: http://appadvice.com, via http://www.techinfoblog.net/warning-stop-taking-your-iphone-to-bed-to-avoid-sleepless-nights/]
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➡
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➡
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➡
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SolutionProblem➡
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Solution Problem🔀
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Mo’ Solutions Mo’ Problems
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Goals
• Empathy Building and Problem Finding Methods
• Communicate Research Findings
• Small Change ➡ Big Impact
✓
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The Beginning
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💬 📢 💰
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For Example
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Case Study🔎
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Personas👤
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Requirements📚
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Wireframes
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All the things+
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Sigh.
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is terrible.”“This
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Roadblock
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“Today, I’m more direct.It’s terrible.”
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Roadblock
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Making it better
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Communicating findings“
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Communicating findings“
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“Business business solutionbusiness business...”
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“Business business solutionbusiness business...”
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“As a client account manager, I need to ensure that my
clients are able to edit their billing information.”
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is terrible.”“This
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So what?
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The Sequel
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Current State
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Sigh.
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Moving Forward
• Problems ➡ Solutions
• It takes time and effort, from everybody
• Some mushy last thing about it getting better
💼
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Questions?
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Thanks!
Tami EvninMo’ Solutions, Mo’ Problems@tamiiiiiiiiiiii @prodaqomx