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FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 1 INNOVATION 5 GOLD 8 SILVER 5 BRONZE

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Page 1: Mobile 1,259 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA · a09 (social data ) a09/008 00112 bigger issues lynx, unilever & campaign against living miserably lynx & campaign against

Press Releases from Cannes about winnershttp://www.lionsfestivals.com/press_area/press_releases/index.cfm?page=1

Mobile 1,259Cyber 2,886

Innovation 381Creative Data 715

Media 2,984Promo & Activation 3,458

Direct 3,097Digital Craft 1,148

Design 2,856Outdoor 5,367

PR 2,225

Creative Effectiveness 109Product Design 540

Print & Publishing 3,777Radio 1,410

Total submission across all categories: 32,212

FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA

1 INNOVATION5 GOLD8 SILVER

5 BRONZE

Page 2: Mobile 1,259 FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA · a09 (social data ) a09/008 00112 bigger issues lynx, unilever & campaign against living miserably lynx & campaign against

Press Releases from Cannes Lions about winners:http://www.lionsfestivals.com/press_area/press_releases/index.cfm?page=1

Mobile 1,259Cyber 2,886

Innovation 381Creative Data 715

Media 2,984Promo & Activation 3,458

Direct 3,097Digital Craft 1,148

Design 2,856Outdoor 5,367

PR 2,225

Creative Effectiveness 109Product Design 540

Print & Publishing 3,777Radio 1,410

Total submissions across all categories: 32,212

LIONInnovation: Creative Innovation

GOLD LIONCreative Data: Data Visualization

GOLD LIONCyber: Live Digital

GOLD LIONDesign: Digital Installations & Events

GOLD LIONPromo & Activation: Corporate Image

GOLD LIONPromo & Activation: Use of Exhibitions & Installations

SILVER LIONOutdoor: Ambient Experiential & Immersive Digital

SILVER LIONOutdoor: Use of Ambient Outdoor

SILVER LIONPromo & Activation: Use of New Technology

SILVER LIONCyber: Spatial Tech

SILVER LIONDirect: Use of New Technology

SILVER LIONDirect: Experience Design

SILVER LIONEntertainment: Innovation in Brand Experience

SILVER LIONDesign: Live Events

BRONZE LIONDigital Craft: Virtual Reality

BRONZE LIONDigital Craft: Innovative Use of Technology

BRONZE LIONDigital Craft: Technological Achievement in Digital Craft

BRONZE LIONMedia: Use of Stunts

BRONZE LIONPR: Use of New Technology

SHORTLIST TITANIUM

FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA

1 INNOVATION5 GOLD8 SILVER

5 BRONZE

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Cat. No Entry No

Title Client Product Entrant Company Country Prize

A01 (Creative Data Enhancement)

A01/019 00343 THE EMOTIONAL TRAILER

MELBOURNE INTERNATIONAL FILM FESTIVAL

THE MELBOURNE INTERNATIONAL FILM FESTIVAL

McCANN MELBOURNE AUSTRALIA Bronze Lion

A01/021 00409 MUSEUM OF FEELINGS

SC JOHNSON GLADE OGILVY & MATHER Chicago

USA Bronze Lion

A01/035 00483 VACATION MATCHMAKER

TENNESSEE DEPARTMENT OF TOURISM DEVELOPMENT

TOURISM VML Kansas City USA Silver Lion

A01/039 00395 THE NEXT REMBRANDT

ING ING J. WALTER THOMPSON AMSTERDAM

THE NETHERLANDS

Silver Lion

A01/043 00487 GASCALE MABE DOMESTIC GAS SCALE

MARURI GREY Guayaquil ECUADOR Gold Lion

A01/060 00192 OPEN ROAD PROJECT

TOYOTA TOYOTA I-ROAD DENTSU INC Tokyo JAPAN Bronze Lion

A02 (Data-Driven Targeting)

A02/017 00392 SEARCH RACISM. FIND TRUTH.

REFUGEES WELCOME

NPO FCB ZÜRICH SWITZERLAND Bronze Lion

A02/024 00140 THE 'ITALIAN' ART OF PERSUASION

MASERATI MASERATI GHIBLI GEOMETRY GLOBAL GERMANY Duesseldorf

GERMANY Silver Lion

A02/041 00600 HINTS DIXONS CARPHONE CURRYS PC WORLD

AMVBBDO London UNITED KINGDOM

Silver Lion

A02/043 00296 FEMALE RECRUITMENT

DEFENCE FORCES FEMALE RECRUITMENT

ROTHCO Dublin IRELAND Silver Lion

A02/096 10886 THE IMPOSSIBLE GAME

SNCF SNCF ENGINEER CHALLENGE

TBWA\PARIS FRANCE Silver Lion

A03 (Creative Data Client Strategy)

A03/013 00193 OPEN ROAD PROJECT

TOYOTA TOYOTA I-ROAD DENTSU INC Tokyo JAPAN Silver Lion

1 of 4

Winners (Creative Data Lions)

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A04 (Data Storytelling)

A04/018 00344 THE EMOTIONAL TRAILER

MELBOURNE INTERNATIONAL FILM FESTIVAL

THE MELBOURNE INTERNATIONAL FILM FESTIVAL

McCANN MELBOURNE AUSTRALIA Gold Lion

A04/034 00396 THE NEXT REMBRANDT

ING ING J. WALTER THOMPSON AMSTERDAM

THE NETHERLANDS

Silver Lion

A04/035 00577 BITTERSWEET PIES

PAUL RESTAURANTS McCANN WORLDGROUP ROMANIA Bucharest

ROMANIA Silver Lion

A04/045 00182 LIVING MEMORIES

BRAKE NZ ROAD SAFETY Y&R NZ Auckland NEW ZEALAND Bronze Lion

A04/046 00221 NRG SOLAR FORECAST

NRG ENERGY DROGA5 New York USA Bronze Lion

A05 (Data Visualisation)

A05/004 00138 PLAYDOWJONES J&T BANK INVESTMENTS WIKTOR LEO BURNETT Bratislava

SLOVAK REPUBLIC

Bronze Lion

A05/007 00345 THE EMOTIONAL TRAILER

MELBOURNE INTERNATIONAL FILM FESTIVAL

THE MELBOURNE INTERNATIONAL FILM FESTIVAL

McCANN MELBOURNE AUSTRALIA Silver Lion

A05/024 00465 THE END OF SOCIETY SIMULATOR

UBISOFT UBISOFT BETC Paris FRANCE Bronze Lion

A05/025 00397 THE NEXT REMBRANDT

ING ING J. WALTER THOMPSON AMSTERDAM

THE NETHERLANDS

Bronze Lion

A05/027 00523 LIVE LOGO INEC: NATIONAL STATISTICS INSTITUTE

INNOVATIVE LOGO DESIGN WITH LIVE DATA

MARURI GREY Guayaquil ECUADOR Gold Lion

A05/044 00640 THE FIELD TRIP TO MARS

LOCKHEED MARTIN GENERATION BEYOND

McCANN NEW YORK USA Gold Lion

A06 (Data-Technology Models / Tools / Platforms)

A06/017 00423 FOCUSMOTION FOCUSMOTION FOCUSMOTION R/GA New York USA Bronze Lion

A06/024 00569 EMERGENCY PIN CODE

SEKRON SECURITY SYSTEMS

SEKRON DIGITAL PROTECTION

GREY BRAZIL São Paulo BRAZIL Bronze Lion

A06/039 00115 THE TRAIN BRAIN PROJECT

STOCKHOLMSTÅG STOCKHOLM'S COMMUTER TRAIN SERVICE

KÄRNHUSET Stockholm SWEDEN Bronze Lion

A06/046 00568 WIFIALARM WIFIALARM WIFIALARM GREY BRAZIL São Paulo BRAZIL Bronze Lion

2 of 4

Winners (Creative Data Lions)

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alexanderrea
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A07 (Use of Real-time Data )

A07/059 00264 THE COLDER IT GETS...

MARK'S SOFTGOODS TOUCHÉ! Montréal CANADA Bronze Lion

A07/084 00583 BRAINBAND SAMSUNG AUSTRALIA

SAMSUNG BRAINBAND

LEO BURNETT SYDNEY AUSTRALIA Silver Lion

A07/088 00482 THE THERMOMETER THAT GETS COLD

THE SALVATION ARMY

DONATIONS WMcCANN Rio De Janeiro BRAZIL Bronze Lion

A07/098 00573 LIFE SIGNAL UNACEM UNACEM CIRCUS GREY Lima PERU Bronze Lion

A07/111 00234 THE SECOND SCOREBOARD

TELETICA, INAMU, FEDEFUTBOL

DOMESTIC VIOLENCE

J. WALTER THOMPSON COSTA RICA San José

COSTA RICA Gold Lion

A09 (Social Data )

A09/008 00112 BIGGER ISSUES LYNX, UNILEVER & CAMPAIGN AGAINST LIVING MISERABLY

LYNX & CAMPAIGN AGAINST LIVING MISERABLY

TMW UNLIMITED London UNITED KINGDOM

Silver Lion

A09/041 00580 MIRRORS OF RACISM

NGO CRIOLA NGO W3HAUS São Paulo BRAZIL Bronze Lion

A09/046 00599 UNTYPIC VUELING - LING XXXXXX THE CYRANOS//McCANN Barcelona

SPAIN Bronze Lion

A09/052 00235 THE SECOND SCOREBOARD

TELETICA, INAMU, FEDEFUTBOL

DOMESTIC VIOLENCE

J. WALTER THOMPSON COSTA RICA San José

COSTA RICA Bronze Lion

A10 (Creative Data Collection & Research)

A10/003 00295 HASHTAGS FOR LIFE.

PERUVIAN RED CROSS

VOLUNTARY BLOOD DONORS

McCANN LIMA PERU Silver Lion

A10/011 00399 THE NEXT REMBRANDT

ING ING J. WALTER THOMPSON AMSTERDAM

THE NETHERLANDS

Grand Prix

A10/019 00195 OPEN ROAD PROJECT

TOYOTA TOYOTA I-ROAD DENTSU INC Tokyo JAPAN Bronze Lion

3 of 4

Winners (Creative Data Lions)

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A11 (Data Integration )

A11/018 00336 ZYRTEC 'ALLERGY IMPACT'

MCNEIL CONSUMER HEALTHCARE

OTC ORAL MEDICINE

J. WALTER THOMPSON New York

USA Bronze Lion

Total Entries: 40

4 of 4

Winners (Creative Data Lions)

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Cat. No Entry No

Title Client Product Entrant Company Country Prize

A01 (Creative Effectiveness)

A01/007 00058 MONTY'S CHRISTMAS

JOHN LEWIS RETAIL ADAM&EVEDDB London UNITED KINGDOM

Grand Prix

A01/010 00006 INFREQUENT FLYERS

TIGERAIR TRAVEL/TOURISM McCANN MELBOURNE AUSTRALIA Silver Lion

A01/021 00083 THE WORLD'S TOUGHEST JOB

AMERICAN GREETINGS

AMERICAN GREETINGS

MULLENLOWE Boston USA Bronze Lion

A01/026 00031 SMELLCOME TO MANHOOD

OLD SPICE MEN'S BODY CARE WIEDEN+KENNEDY Portland

USA Gold Lion

A01/031 00070 RABBIT RACE MEDIA MARKT MEDIA MARKT OGILVY GERMANY Frankfurt

GERMANY Silver Lion

A01/033 00040 MACITBETTER McDONALD'S BIG MAC DDB Sydney AUSTRALIA Bronze Lion

A01/035 00016 UNDER ARMOUR I WILL WHAT I WANT

UNDER ARMOUR UNDER ARMOUR DROGA5 New York USA Silver Lion

A01/050 00038 #MYFAMILYCAN SPC ARDMONA SPC PACKAGED FRUITS & VEGETABLES

LEO BURNETT MELBOURNE

AUSTRALIA Bronze Lion

A01/051 00069 RAISING EYEBROWS AND SUBSCRIPTIONS

THE ECONOMIST NEWSPAPER PROXIMITY LONDON UNITED KINGDOM

Gold Lion

A01/057 00065 MADDEN NFL 15 EA SPORTS MADDEN NFL 15 HEAT San Francisco USA Bronze Lion

A01/071 00074 ARIEL - SHARE THE LOAD

PROCTER & GAMBLE INDIA

ARIEL MATIC BBDO INDIA Mumbai INDIA Bronze Lion

A01/084 00095 VF FAKKA VODAFONE EGYPT COMMUNICATION J. WALTER THOMPSON CAIRO

EGYPT Bronze Lion

A01/103 00094 CHRISTMAS IF FOR SHARING - 1914: A CHRISTMAS TRUCE

SAINSBURY'S SUPERMARKET AMVBBDO London UNITED KINGDOM

Silver Lion

Total Entries: 13

1 of 1

Winners (Creative Effectiveness Lions)

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Cat. No Entry No

Title Client Product Entrant Company Country Prize

A01 (Food & Drinks )

A01/025 01677 SIZZL OSCAR MAYER OSCAR MAYER BACON

360i New York USA Bronze Lion

A01/033 01314 GIVE EXTRA, GET EXTRA

WRIGLEY, A SUBSIDIARY OF MARSORPORATED

EXTRA GUM ENERGY BBDO Chicago USA Bronze Lion

A02 (Fast Moving Consumer Goods )

A02/008 01129 THE FIRST EVER PINTEREST YARD SALE

SHERWIN WILLIAMS

KRYLON DEUTSCH New York USA Bronze Lion

A03 (Durable Consumer Goods)

A03/010 02795 MAGIC WORDS - THE UNWRITTEN STORIES

HP HP ALMAPBBDO São Paulo BRAZIL Bronze Lion

A04 (Cars & Automotive Products & Services)

A04/005 00560 SLIDE AMAZING IN MOTION

LEXUS INTERNATIONAL

LEXUS CHI & PARTNERS London UNITED KINGDOM

Gold Lion

A05 (Retail, e-Commerce, Restaurants & Fast Food Chains)

A05/005 00677 #OPTOUTSIDE REI REI VENABLES BELL & PARTNERS San Francisco

USA Gold Lion

A05/026 01641 COLORMAPS PPG COMEX COMEX J. WALTER THOMPSON MEXICO Mexico City

MEXICO Gold Lion

A06 (Travel, Transport & Leisure)

A06/015 02420 THE SWEDISH NUMBER

SWEDISH TOURIST ASSOCIATION

TOURISM INGO Stockholm SWEDEN Gold Lion

A06/029 02961 HOLIDAYS ON DEMAND

TRANSAVIA AIRLINE COMPANY LES GAULOIS Puteaux FRANCE Bronze Lion

1 of 9

Winners (Cyber Lions)

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A07 (Media & Publications)

A07/001 00375 MTV VMA GREEN-SCREENS

MTV 2015 MTV VIDEO MUSIC AWARDS

MTV New York USA Silver Lion

A07/005 00984 HOUSE OF CARDS - FU 2016

NETFLIX HOUSE OF CARDS BBH NEW YORK USA Bronze Lion

A08 (Financial Products & Services)

A08/003 00341 MEET HALFWAY PAYPAL FINANCIAL SERVICE

CP+B Boulder USA Bronze Lion

A08/009 01151 CLEVER KASH ASB BANK CLEVER KASH SAATCHI & SAATCHI Auckland

NEW ZEALAND Gold Lion

A08/017 02023 THE NEXT REMBRANDT

ING ING J. WALTER THOMPSON AMSTERDAM

THE NETHERLANDS

Grand Prix

A08/030 03025 KIDSBOOK COLLECTION

ITAU BANK INSTITUTIONAL AFRICA São Paulo BRAZIL Bronze Lion

A09 (Business Products & Services)

A09/001 00352 STABILO - "TRUE COLOURS"

STABILO INTERNATIONAL

PLUG-IN JUNG von MATT Hamburg GERMANY Silver Lion

A10 (Commercial Public Services)

A10/004 01172 PIGEON AIR PATROL

PLUME LABS PIGEON AIR PATROL

DIGITASLBi London UNITED KINGDOM

Bronze Lion

A10/011 01252 "THE MOST DANGEROUS TOWN ON THE INTERNET" ORIGINAL DOCUMENTARY SERIES

NORTON BY SYMANTEC

NORTON GREY SAN FRANCISCO USA Gold Lion

A11 (Corporate Image )

A11/006 00570 GE PODCAST THEATRE PRESENTS THE MESSAGE

GE GE BBDO New York USA Gold Lion

A11/012 02104 EYE AM UNIQUE LENSCRAFTERS LENSCRAFTERS MARCEL Paris FRANCE Bronze Lion

2 of 9

Winners (Cyber Lions)

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A11/017 02024 THE NEXT REMBRANDT

ING ING J. WALTER THOMPSON AMSTERDAM

THE NETHERLANDS

Silver Lion

A11/021 02069 MAKE WHAT'S NEXT

MICROSOFT TECHNOLOGY M:UNITED//McCANN New York

USA Silver Lion

A11/022 02563 RE:SHAKESPEARE

SAMSUNG ELECTRONICS, THE ROYAL SHAKESPEARE COMPANY

THE RE:SHAKESPEARE APP

CHEIL UK London UNITED KINGDOM

Bronze Lion

A12 (Public Health & Safety, Public Sector & Awareness Messages)

A12/016 02668 CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.

PINK RIBBON GERMANY

BREAST CANCER AWARENESS

DDB GROUP GERMANY Berlin

GERMANY Gold Lion

B01 (Website)

B01/008 01284 PRINTED BY SOMERSET

PRINTED BY SOMERSET

PRINTED BY SOMERSET

LEO BURNETT TORONTO CANADA Bronze Lion

B02 (Microsite)

B02/010 00121 ALIVE MEMORY GOOGLE RUSSIA GOOGLE FRIENDS Moscow RUSSIA Bronze Lion

B02/047 02208 BOB DYLAN: STUDIO A REVISITED

LEGACY RECORDINGS / SONY MUSIC

BOB DYLAN THE CUTTING EDGE ALBUM

HAVAS WORLDWIDE NEW YORK

USA Bronze Lion

B02/106 02350 BECAUSE RECOLLECTION

BECAUSE MUSIC BECAUSE MUSIC 84.PARIS FRANCE Silver Lion

B03 (Web Service / Apps)

B03/033 01279 CHOOSE YOUR SIDE

GOOGLE GOOGLE 72ANDSUNNY Playa Vista USA Silver Lion

B03/061 02770 EMERGENCY PIN CODE

SEKRON SECURITY SYSTEMS

SEKRON DIGITAL PROTECTION

GREY BRAZIL São Paulo BRAZIL Silver Lion

3 of 9

Winners (Cyber Lions)

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C02 (Innovative Online Ad Solution )

C02/014 02004 FAST FORWARD, HIKE

GEICO INSURANCE THE MARTIN AGENCY Richmond

USA Silver Lion Campaign

C02/015 02005 FAST FORWARD, FOREST

GEICO INSURANCE THE MARTIN AGENCY Richmond

USA Silver Lion Campaign

C02/016 02003 FAST FORWARD, LAKE

GEICO INSURANCE THE MARTIN AGENCY Richmond

USA Silver Lion Campaign

C02/035 02006 FAST FORWARD, GOING UP

GEICO INSURANCE THE MARTIN AGENCY Richmond

USA Silver Lion Campaign

C02/057 02321 AMNESTY INTERNATIONAL UNBLOCKER

AMNESTY INTERNATIONAL

WORLD DAY AGAINST CYBER CENSORSHIP

COLENSO BBDO Auckland NEW ZEALAND Bronze Lion

C03 (Native Advertising)

C03/007 00573 THE SUPER BOWL DUNK

GATORADE GATORADE VML Kansas City USA Silver Lion

D01 (Social Video)

D01/053 00056 LOOK WHO'S DRIVING

VOLVO TRUCKS VOLVO FMX FORSMAN & BODENFORS Gothenburg

SWEDEN Bronze Lion

D01/060 00326 THE VOICE OF NATURE

NOÉ NOÉ MARCEL Paris FRANCE Bronze Lion

D01/152 01339 IMAGINE THE POSSIBILITIES

MATTEL BARBIE BBDO SAN FRANCISCO USA Silver Lion

D01/248 01243 NATIVE MOBILE MUSIC VIDEO

KING RECORDS LYRICAL SCHOOL TBWA\HAKUHODO Tokyo JAPAN Bronze Lion

D01/331 02644 MANBOOBS MACMA BREAST CANCER AWARENESS

DAVID Buenos Aires ARGENTINA Gold Lion

D02 (Interactive Video)

D02/029 00351 DREAMS OF DALÍ

THE DALÍ MUSEUM THE DALÍ MUSEUM GOODBY SILVERSTEIN & PARTNERS San Francisco

USA Gold Lion

D02/050 01346 OUT THERE CANADA GOOSE OUTDOOR APPAREL

CAA MARKETING LOS ANGELES

USA Bronze Lion

D03 (Webisodes / Series)

D03/044 01249 MALAK AND THE BOAT

UNICEF HUMANITARIAN AID

180LA Santa Monica USA Gold Lion Campaign

4 of 9

Winners (Cyber Lions)

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D03/045 01250 IVINE AND PILLOW

UNICEF HUMANITARIAN AID

180LA Santa Monica USA Gold Lion Campaign

D03/046 01251 MUSTAFA GOES FOR A WALK

UNICEF HUMANITARIAN AID

180LA Santa Monica USA Gold Lion Campaign

D04 (Other Video)

D04/071 02807 VOICES OF LIFE SAMSUNG CONSUMER ELECTRONICS

MOBILE APP & SPEAKER SYSTEM

LEO BURNETT CHICAGO USA Silver Lion

E01 (Web )

E01/007 01280 LIGHTSABER ESCAPE: A CHROME EXPERIMENT

GOOGLE, DISNEY, INDUSTRIAL LIGHT & MAGIC, LUCAS FILM

GOOGLE CHROME 72ANDSUNNY Playa Vista USA Bronze Lion

E03 (Live Digital )

E03/007 01994 HCD RINK BINGO HOCKEY CLUB DAVOS

HCD MERCHANDISE

FCB ZÜRICH SWITZERLAND Silver Lion

E03/012 02658 THE FIELD TRIP TO MARS

LOCKHEED MARTIN GENERATION BEYOND

McCANN NEW YORK USA Gold Lion

F01 (Social Business)

F01/011 00763 SMART SOCIAL LEASING

DAIMLER AG, SMART MM

SMART FORTWO, SMART FORFOUR

BBDO GROUP GERMANY Berlin

GERMANY Bronze Lion

F01/056 02919 TACOBOT TACO BELL TACOBOT DEUTSCH LA USA Bronze Lion

F02 (Social Purpose)

F02/004 00468 MISSING TYPE NHS BLOOD AND TRANSPLANT

NATIONAL BLOOD WEEK

ENGINE London UNITED KINGDOM

Bronze Lion

F02/048 00348 I AM A WITNESS AD COUNCIL EMOJI GOODBY SILVERSTEIN & PARTNERS San Francisco

USA Gold Lion

5 of 9

Winners (Cyber Lions)

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alexanderrea
Highlight
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F02/071 02669 CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.

PINK RIBBON GERMANY

BREAST CANCER AWARENESS

DDB GROUP GERMANY Berlin

GERMANY Silver Lion

F02/088 02241 DONATE THE BARS

ATADOS BLACK BARS J. WALTER THOMPSON BRAZIL São Paulo

BRAZIL Bronze Lion

F02/089 02234 DADS#SHARETHELOAD (CASE STUDY)

PROCTER & GAMBLE INDIA

ARIEL MATIC BBDO INDIA Mumbai INDIA Bronze Lion

F02/095 01203 HELLO NZ TRANSPORT AGENCY

ROAD SAFETY CLEMENGER BBDO NEW ZEALAND Gold Lion

F02/116 02692 GHOST VOTE STATES UNITED TO PREVENT GUN VIOLENCE

PROMOTING SMART GUN LAWS

GREY NEW YORK USA Bronze Lion

F02/148 02619 ADAPTOYS CHRISTOPHER & DANA REEVE FOUNDATION

ADAPTOYS 360i New York USA Silver Lion

F02/161 02640 MANBOOBS MACMA BREAST CANCER AWARENESS

DAVID Buenos Aires ARGENTINA Gold Lion

F02/172 01647 UNACCEPTABLE ACCEPTANCE LETTERS

THE HUNTING GROUND

THE HUNTING GROUND

GOODBY SILVERSTEIN & PARTNERS San Francisco

USA Bronze Lion

F03 (Response / Real-time Activity )

F03/007 00188 DONATE THE HATE - THE INVOLUNTARY ONLINE DONATION

ZDK - GESELLSCHAFT DEMOKRATISCHE KULTUR GGMBH

EXIT DEUTSCHLAND

GRABARZ & PARTNER Hamburg

GERMANY Bronze Lion

F03/045 00283 MR. ROBOT DEBT DELETION

NBCUNIVERSAL MR. ROBOT ISL Washington USA Bronze Lion

F03/062 01596 STARDUST FOR BOWIE

STUDIO BRUSSEL STARDUST FOR BOWIE

DDB BRUSSELS BELGIUM Silver Lion

F03/084 02196 #LIVEINTHEMOVIES

AIRBNB AIRBNB TBWA\CHIAT\DAY Los Angeles

USA Bronze Lion

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Winners (Cyber Lions)

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F04 (Co-Creation & User Generated Content )

F04/009 00376 MTV VMA GREEN-SCREENS

MTV 2015 MTV VIDEO MUSIC AWARDS

MTV New York USA Gold Lion

F04/013 00245 THE HOUSE OF CLICKS

HEMNET COMMERCIAL RESIDENCE

PRIME Stockholm SWEDEN Silver Lion

F04/024 00875 THE SUPER BOWL DUNK

GATORADE GATORADE VML Kansas City USA Gold Lion

F04/040 02144 STRAIGHT OUTTA

BEATS BY DRE. BEATS BY DRE. R/GA HUSTLE Los Angeles USA Silver Lion

F04/070 02242 DONATE THE BARS

ATADOS BLACK BARS J. WALTER THOMPSON BRAZIL São Paulo

BRAZIL Silver Lion

F04/109 02483 MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Bronze Lion

F05 (Influencer / Talent )

F05/010 00257 SWITCHEROO MARS CHOCOLATE NORTH AMERICA

SNICKERS BBDO New York USA Bronze Lion

F05/062 01296 ANTIDIARY SAMSUNG SAMSUNG MOBILE EDELMAN New York USA Bronze Lion

F05/064 01776 THE SHELTER PET PROJECT

AD COUNCIL, MADDIE'S FUND, THE HUMANE SOCIETY OF THE UNITED STATES

THE SHELTER PET PROJECT

J. WALTER THOMPSON New York

USA Silver Lion

F06 (Innovative Use of Social or Community)

F06/067 03011 TRUTH DETECTOR

89 FM 89 FM DDB BRASIL São Paulo BRAZIL Bronze Lion

F06/115 02848 SEA HERO QUEST

DEUTSCHE TELEKOM

DEUTSCHE TELEKOM

SAATCHI & SAATCHI London

UNITED KINGDOM

Silver Lion

F07 (Content Placement )

F07/009 01544 VERIZON IN MINECRAFT

VERIZON CONSUMER ELECTRONICS

WIEDEN+KENNEDY Portland

USA Gold Lion

F07/029 01400 VAN GOGH BNB ART INSTITUTE OF CHICAGO

VAN GOGH "BEDROOMS" EXHIBIT

LEO BURNETT CHICAGO USA Gold Lion

7 of 9

Winners (Cyber Lions)

FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 14 of 158

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F08 (Community Building / Management )

F08/053 01298 ANTIDIARY SAMSUNG SAMSUNG MOBILE EDELMAN New York USA Bronze Lion

F08/059 02479 SOCIAL INNOVATION CAMPAIGN

LOWE'S LOWE'S BBDO New York USA Bronze Lion

F09 (Use of Social Data & Insight)

F09/038 02806 MIRRORS OF RACISM

NGO CRIOLA NGO W3HAUS São Paulo BRAZIL Silver Lion

F09/052 03065 SPOTIFY SINGLES

SPOTIFY SINGLES (FOUND THEM FIRST, TASTE REWIND, MIXTUP, ...)

RAZORFISH New York USA Silver Lion

F10 (Apps / Tools)

F10/007 02491 YOU'RE ACCEPTED

MINUS 18 LGBT YOUTH SUPPORT

GPY&R Melbourne AUSTRALIA Silver Lion

F11 (Social Currency & Commerce)

F11/004 00765 SMART SOCIAL LEASING

DAIMLER AG, SMART MM

SMART FORTWO, SMART FORFOUR

BBDO GROUP GERMANY Berlin

GERMANY Bronze Lion

G01 (Tangible Tech )

G01/005 00133 F21 THREAD SCREEN

FOREVER 21 FOREVER 21 BREAKFAST New York USA Silver Lion

G01/010 00711 GIGA SELFIE TOURISM AUSTRALIA

SIGHTSEEING TBWA\HAKUHODO Tokyo JAPAN Gold Lion

G01/017 03013 PINLIST TOK&STOK FURNITURE STORE

DDB BRASIL São Paulo BRAZIL Bronze Lion

G01/031 02447 PUMA BEATBOT PUMA ATHLETIC WEAR J. WALTER THOMPSON New York

USA Silver Lion

G02 (Spatial Tech )

G02/033 02659 THE FIELD TRIP TO MARS

LOCKHEED MARTIN GENERATION BEYOND

McCANN NEW YORK USA Silver Lion

8 of 9

Winners (Cyber Lions)

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G02/040 02078 TRIBECA FILM FESTIVAL REACTOR

TRIBECA FILM FESTIVAL

FILM FESTIVAL J. WALTER THOMPSON New York

USA Bronze Lion

G03 (Digital Billboard)

G03/007 01680 PHOTO COACH CANON CANON LENSES 360i New York USA Silver Lion

H01 (Integrated Multi-Platform Campaign (Online & Offline))

H01/003 00503 BALLANTINE'S SPACE GLASS

PERNOD RICARD BALLANTINE'S HAVAS WORLDWIDE London

UNITED KINGDOM

Bronze Lion

H01/058 02585 SQUADVERTISER

MICROSOFT XBOX / HALO McCANN LONDON UNITED KINGDOM

Silver Lion

H01/069 02797 MAGIC WORDS - THE UNWRITTEN STORIES

HP HP ALMAPBBDO São Paulo BRAZIL Gold Lion

H01/072 01895 JUSTINO LOTERÍAS Y APUESTAS DEL ESTADO

CHRISTMAS LOTTERY

LEO BURNETT Madrid SPAIN Grand Prix

Total Entries: 96

9 of 9

Winners (Cyber Lions)

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Cat. No Entry No

Title Client Product Entrant Company Country Prize

A01 (Creation of a new Brand Identity: Consumer / Corporate)

A01/001 00419 ORIGINALS McDONALD'S FAST FOOD TBWA\PARIS FRANCE Bronze Lion

A01/022 01595 20/80 20/80 CATERING LANDOR Paris FRANCE Silver Lion

A02 (Creation of a new Brand Identity: Non-profit)

A02/005 00265 EDUCATE AGAINST HATE

HM GOVERNMENT EDUCATE AGAINST HATE

BREAKTHROUGH London UNITED KINGDOM

Bronze Lion

A03 (Rebrand / Refresh of an existing brand: Consumer / Corporate)

A03/022 01713 MULLENLOWE GROUP REBRAND

MULLENLOWE GROUP

MULLENLOWE GROUP

MULLENLOWE Boston USA Bronze Lion

A03/051 00982 ITV2 IDENTS ITV ITV2 ITV CREATIVE London UNITED KINGDOM

Bronze Lion

A03/057 01692 SHIFTING PERSPECTIVES

SYDNEY OPERA HOUSE

SCULPTURAL TYPOGRAPHY

INTERBRAND AUSTRALIA Sydney

AUSTRALIA Bronze Lion

B01 (Posters)

B01/011 00162 OPEN UP YOUR IMAGINATION

MUSASHINO ART UNIVERSITY

OPEN CAMPUS HAKUHODO Tokyo JAPAN Bronze Lion

B01/098 00934 THE REFUGEE COLLECTION

REFUGEES INTERNATIONAL JAPAN

NPO OGILVY & MATHER JAPAN Tokyo

JAPAN Bronze Lion

B01/103 00884 SURGEON TRYOUTS

KURASHIKI CENTRAL HOSPITAL

RECRUITMENT TBWA\HAKUHODO Tokyo JAPAN Gold Lion

B01/125 01712 I AM MUSLIM PASSOP TBA VML Cape Town SOUTH AFRICA Bronze Lion

B01/190 02630 MAPS VOLKSWAGEN DO BRASIL

TOAUREG WITH 4-ZONE TEMPERATURE CONTROL

ALMAPBBDO São Paulo BRAZIL Bronze Lion

B01/213 00592 PLEATS PLEASE ISSEY MIYAKE ANIMALS POSTER SERIES

ISSEY MIYAKE PLEATS PLEASE ISSEY MIYAKE

TAKU SATOH DESIGN OFFICE Tokyo

JAPAN Silver Lion

1 of 10

Winners (Design Lions)

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B01/262 02492 500 YEARS OF STORIES

TATE BP DISPLAYS AT TATE BRITAIN

GREY LONDON UNITED KINGDOM

Silver Lion

B01/355 02350 BOEING FLYPAPER

BOEING AEROSPACE FCB CHICAGO USA Bronze Lion

B02 (Promotional Item Design)

B02/006 00707 SLIDE AMAZING IN MOTION

LEXUS INTERNATIONAL

LEXUS CHI & PARTNERS London UNITED KINGDOM

Silver Lion

B02/148 02711 ARTQUARIUM PAPAWIN CO. HI-JET INKJET PAPER

OGILVY & MATHER Bangkok

THAILAND Bronze Lion

B02/201 00737 AGEING WINE BOTTLES

Weingut Knipser WINE KOLLE REBBE Hamburg GERMANY Bronze Lion

B02/221 02819 KOBE'S RULES BOOK

ESPN INSTITUTIONAL AFRICA São Paulo BRAZIL Bronze Lion

B04 (Publications & Editorial Design )

B04/029 02776 THE DANCING LETTERS

MAHARASHTRA DYSLEXIA ASSOCIATION

MAHARASHTRA DYSLEXIA ASSOCIATION

McCANN WORLDGROUP INDIA Mumbai

INDIA Silver Lion

B06 (Data Visualisation )

B06/019 02560 ART WITH WATSON

IBM IBM WATSON OGILVY & MATHER New York

USA Gold Lion

B07 (Brand Collateral)

B07/012 01596 20/80 20/80 CATERING LANDOR Paris FRANCE Bronze Lion

B07/050 01243 LIFE IS ELECTRIC

PANASONIC PANASONIC DENTSU INC Tokyo JAPAN Grand Prix

B08 (Books)

B08/030 02638 MAGIC WORDS - THE BOOK

HP HP ALMAPBBDO São Paulo BRAZIL Bronze Lion

B08/044 02777 THE DANCING LETTERS

MAHARASHTRA DYSLEXIA ASSOCIATION

MAHARASHTRA DYSLEXIA ASSOCIATION

McCANN WORLDGROUP INDIA Mumbai

INDIA Bronze Lion

2 of 10

Winners (Design Lions)

FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 18 of 158

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B10 (Invitations and Greeting Cards)

B10/020 02494 500 YEARS OF STORIES

TATE BP DISPLAYS AT TATE BRITAIN

GREY LONDON UNITED KINGDOM

Bronze Lion

C01 (Website Design)

C01/002 00404 WHO WE ARE IS WHAT WE LEAVE BEHIND: THE SUBARU ENVIRONMENTAL WEBSITE

SUBARU OF AMERICA

SUBARU CARMICHAEL LYNCH Minneapolis

USA Bronze Lion

C01/008 00184 ALIVE MEMORY GOOGLE RUSSIA GOOGLE FRIENDS Moscow RUSSIA Bronze Lion

C01/045 02184 BECAUSE RECOLLECTION

BECAUSE MUSIC BECAUSE MUSIC 84.PARIS FRANCE Silver Lion

C01/053 01244 LIFE IS ELECTRIC

PANASONIC PANASONIC DENTSU INC Tokyo JAPAN Bronze Lion

C01/054 01383 PRINTED BY SOMERSET

PRINTED BY SOMERSET

PRINTED BY SOMERSET

LEO BURNETT TORONTO CANADA Silver Lion

C04 (Data Visualisation )

C04/019 01923 THE NEXT REMBRANDT

ING ING J. WALTER THOMPSON AMSTERDAM

THE NETHERLANDS

Silver Lion

C05 (Apps)

C05/031 02158 BLOOD BANKING INDIAN RED CROSS SOCIETY

RED CROSS BLOOD BANK

J. WALTER THOMPSON Mumbai

INDIA Silver Lion

C06 (Digital Installations & Events)

C06/003 00476 DELQA MICROSOFT MICROSOFT KINECT

LISTEN New York USA Silver Lion

C06/012 00848 QUANTUM OF PEACE

WARSAW RISING MUSEUM

WARSAW RISING MUSEUM

PANGENERATOR Warsaw POLAND Gold Lion

C06/017 01342 THE LADY GAGA + INTEL PERFORMANCE

INTEL INTEL TECHNOLOGY

INTEL Santa Clara USA Gold Lion

3 of 10

Winners (Design Lions)

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C06/024 02549 THE FIELD TRIP TO MARS

LOCKHEED MARTIN GENERATION BEYOND

McCANN NEW YORK USA Gold Lion

C07 (UX Interface & User Journey )

C07/007 01095 THE IMPOSSIBLE GAME

SNCF SNCF ENGINEER CHALLENGE

TBWA\PARIS FRANCE Silver Lion

C07/027 02041 BOB DYLAN: STUDIO A REVISITED

LEGACY RECORDINGS / SONY MUSIC

BOB DYLAN THE CUTTING EDGE ALBUM

HAVAS WORLDWIDE NEW YORK

USA Silver Lion

C07/043 01909 SAMSUNG BLIND CAP

SAMSUNG ESPAÑA GALAXY S7, GEAR S2, SAMSUNG INSTITUTIONAL

CHEIL SPAIN Madrid SPAIN Bronze Lion

C08 (Social Engagement )

C08/004 00868 #OPTOUTSIDE REI REI VENABLES BELL & PARTNERS San Francisco

USA Silver Lion

C09 (Other Digital Design Solutions )

C09/009 02564 TYPEVOICE THE WEBBY AWARDS

AWARDS OGILVYONE NEW YORK USA Silver Lion

D01 (Retail - Permanent Environment & Experience Design)

D01/008 02052 THE GOOD NOTE

BOU KHALIL SUPERMARCHÉ

THE GOOD NOTE J. WALTER THOMPSON BEIRUT

LEBANON Silver Lion

D02 (Retail - Temporary and Pop-Up Environment & Experience Design)

D02/023 02730 BEHIND THE LEATHER

PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS

PETA ASIA OGILVY & MATHER Bangkok

THAILAND Gold Lion

D03 (Point of Sale, Consumer Touchpoints & Instore Collateral )

D03/018 02201 MA PLACE EST DANS LA SALLE

PRODISS ENTERTAINMENT FRED & FARID PARIS FRANCE Gold Lion

4 of 10

Winners (Design Lions)

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D04 (Spatial Brand Installation & Experience)

D04/004 00477 DELQA MICROSOFT MICROSOFT KINECT

LISTEN New York USA Silver Lion

D04/005 00034 MT EXPO 2015 KAMOI KAKOSHI CO.

MASKING TAPE IYAMADESIGN Tokyo JAPAN Gold Lion Campaign

D04/006 00037 MT EX YOKOHAMA

KAMOI KAKOSHI CO.

MASKING TAPE IYAMADESIGN Tokyo JAPAN Gold Lion Campaign

D04/007 00038 MT EX 3331 KAMOI KAKOSHI CO.

MASKING TAPE IYAMADESIGN Tokyo JAPAN Gold Lion Campaign

D04/022 01461 VAN GOGH BNB ART INSTITUTE OF CHICAGO

VAN GOGH "BEDROOMS" EXHIBIT

LEO BURNETT CHICAGO USA Gold Lion

D04/027 01954 MUSEUM OF FEELINGS

SC JOHNSON GLADE OGILVY & MATHER Chicago

USA Bronze Lion

D04/052 01654 ACTUAL REALITY

JAGUAR LAND ROVER NEW ZEALAND

JAGUAR F-TYPE Y&R NZ Auckland NEW ZEALAND Bronze Lion

D05 (Sculptural Brand Installation & Experience)

D05/004 00972 #SMARTEFFECT MERCEDES-BENZ PORTUGAL

SMART FORTWO BBDO PORTUGAL Lisbon PORTUGAL Bronze Lion

D05/011 02073 REINCARNATION J.WALTER THOMPSON3

SÃO PAULO CITY HALL

J. WALTER THOMPSON BRAZIL São Paulo

BRAZIL Bronze Lion

D05/035 02574 HIGHWAY ROBBERY

VOLVO CAR USA 2016 VOLVO XC90 T8

GREY NEW YORK USA Bronze Lion

D06 (Live Events)

D06/021 02550 THE FIELD TRIP TO MARS

LOCKHEED MARTIN GENERATION BEYOND

McCANN NEW YORK USA Silver Lion

D06/040 01655 ACTUAL REALITY

JAGUAR LAND ROVER NEW ZEALAND

JAGUAR F-TYPE Y&R NZ Auckland NEW ZEALAND Silver Lion

D07 (Non-commercial Exhibitions & Experiences)

D07/001 02731 BEHIND THE LEATHER

PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS

PETA ASIA OGILVY & MATHER Bangkok

THAILAND Gold Lion

5 of 10

Winners (Design Lions)

FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 21 of 158

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D07/044 02303 SMS LAST WORDS

GLOBAL ROAD SAFETY PARTNERSHIP

GLOBAL ROAD SAFETY

HAVAS WORLDWIDE SHANGHAI

CHINA Bronze Lion

D08 (Trade Stands)

D08/009 00620 MERCEDES-BENZ AT THE IAA 2015

DAIMLER MERCEDES-BENZ CARS

ATELIER MARKGRAPH Frankfurt

GERMANY Silver Lion

D09 (Omnichannel Experience )

D09/003 01955 MUSEUM OF FEELINGS

SC JOHNSON GLADE OGILVY & MATHER Chicago

USA Silver Lion

D10 (Wayfinding & Signage)

D10/001 00270 NARITA INTERNATIONAL AIRPORT TERMINAL 3

NARITA INTERNATIONAL AIRPORT CORPORATION

NARITA INTERNATIONAL AIRPORT TERMINAL 3

PARTY Tokyo JAPAN Gold Lion

E01 (Comprehensive Range )

E01/001 00422 ORIGINALS McDONALD'S FAST FOOD TBWA\PARIS FRANCE Gold Lion

E04 (Alcoholic Drinks)

E04/013 00507 JAPANESE SAKE KOI

IMAYOTSUKASA SAKE BREWERY CO.

JAPANESE SAKE KOI

BULLET Tokyo JAPAN Bronze Lion

E04/022 01226 NOAM NOAM NOAM BAVARIAN LAGER

ACNE ADVERTISING Stockholm

SWEDEN Bronze Lion

E04/025 01888 JÄGERMEISTER COOLPACK

MAST-JÄGERMEISTER

JÄGERMEISTER CHEIL GERMANY Schwalbach

GERMANY Silver Lion

E04/046 00746 AGEING WINE BOTTLES

WEINGUT KNIPSER WINE KOLLE REBBE Hamburg GERMANY Bronze Lion

6 of 10

Winners (Design Lions)

FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 22 of 158

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E05 (Healthcare & Pharmacy)

E05/008 02346 BRAILLE BRICKS DORINA NOWILL FOUNDATION

INSTITUTIONAL LEW'LARA\TBWA São Paulo

BRAZIL Silver Lion

E11 (Special Editions & Promotional Packaging)

E11/003 00703 NAMELESS PAINTS

KOKUYO STATIONERY DENTSU INC Tokyo JAPAN Silver Lion

E11/054 01247 LIFE IS ELECTRIC

PANASONIC PANASONIC DENTSU INC Tokyo JAPAN Silver Lion

E11/079 00753 TOX Heavy Weight Packaging

TOX TOX KOLLE REBBE Hamburg GERMANY Bronze Lion

E11/087 00758 AGEING WINE BOTTLES

WEINGUT KNIPSER WINE KOLLE REBBE Hamburg GERMANY Bronze Lion

E12 (Other Packaging)

E12/016 02668 THE LIVE FISH PACK

MILA FROZEN FOOD Y&R WARSAW POLAND Bronze Lion

F02 (Logo Design: International Companies & Brands)

F02/014 01405 STRIKETHROUGH

ADIDAS ADIDAS JOHANNES LEONARDO New York

USA Bronze Lion

F04 (Typography: Print & Editorial)

F04/026 02822 KOBE'S RULES BOOK

ESPN INSTITUTIONAL AFRICA São Paulo BRAZIL Bronze Lion

F05 (Typography: Brand, Corporate & other Communication Design )

F05/019 01695 SHIFTING PERSPECTIVES

SYDNEY OPERA HOUSE

SCULPTURAL TYPOGRAPHY

INTERBRAND AUSTRALIA Sydney

AUSTRALIA Gold Lion

F05/023 02332 DOWNTOWN FONTS

AL ISMAELIA FOR REAL ESTATE INVESTMENT

DOWNTOWN FONTS

J. WALTER THOMPSON CAIRO

EGYPT Silver Lion

7 of 10

Winners (Design Lions)

FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 23 of 158

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F07 (Typography: Digital)

F07/007 02567 TYPEVOICE THE WEBBY AWARDS

AWARDS OGILVYONE NEW YORK USA Silver Lion

F08 (Illustration: Poster)

F08/029 01697 BREAKING A FATAL PATTERN

QATAR ISLAMIC BANK

PUBLIC SAFETY AWARENESS

MEMAC OGILVY & MATHER Doha

QATAR Bronze Lion

F08/125 01249 LIFE IS ELECTRIC

PANASONIC PANASONIC DENTSU INC Tokyo JAPAN Silver Lion

F09 (Illustration: Print & Editorial)

F09/014 00820 DARK LONDON LANDOR BRAND CONSULTANCY & DESIGN

LANDOR London UNITED KINGDOM

Bronze Lion

F09/047 02297 TRANSGENDER THE SAMARITANS 1 Y&R SHANGHAI CHINA Bronze Lion

F10 (Illustration: Other Communication Design )

F10/005 01066 FALTER/INFERNO

FALTER NEWSPAPER

NEWSPAPER JUNG von MATT Hamburg GERMANY Silver Lion

F10/016 01250 LIFE IS ELECTRIC

PANASONIC PANASONIC DENTSU INC Tokyo JAPAN Silver Lion

F11 (Illustration: Packaging)

F11/008 01638 CEMENT FOR COLLECTORS

ARGOS CEMENTS CEMENT PACKAGES

TBWA\COLOMBIA Bogota COLOMBIA Bronze Lion

F11/021 01251 LIFE IS ELECTRIC

PANASONIC PANASONIC DENTSU INC Tokyo JAPAN Silver Lion

F12 (Illustration: Digital )

F12/006 01067 FALTER/INFERNO

FALTER NEWSPAPER

NEWSPAPER JUNG von MATT Hamburg GERMANY Gold Lion

8 of 10

Winners (Design Lions)

FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 24 of 158

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F13 (Illustration: Brand Environment & Experience Design)

F13/008 02716 ARTQUARIUM PAPAWIN CO. HI-JET INKJET PAPER

OGILVY & MATHER Bangkok

THAILAND Gold Lion

F14 (Sound Design)

F14/002 00135 PIANO OF UNIFICATION

MINISTRY OF UNIFICATION

MINISTRY OF UNIFICATION

CHEIL WORLDWIDE Seoul SOUTH KOREA Bronze Lion

F14/003 00479 DELQA MICROSOFT MICROSOFT KINECT

LISTEN New York USA Gold Lion

F14/015 02045 BOB DYLAN: STUDIO A REVISITED

LEGACY RECORDINGS / SONY MUSIC

BOB DYLAN THE CUTTING EDGE ALBUM

HAVAS WORLDWIDE NEW YORK

USA Silver Lion

F15 (Motion Graphics Design & Animation )

F15/003 00391 THE WORLD OF AUTISM

AUTISM SPEAKS AUTISM SPEAKS BBDO New York USA Bronze Lion

F15/007 00457 PAPER AMERICAN HONDA MOTOR CO.

HONDA RPA Santa Monica USA Gold Lion

F15/014 01068 FALTER/INFERNO

FALTER NEWSPAPER

NEWSPAPER JUNG von MATT Hamburg GERMANY Silver Lion

F15/024 02122 NEW YEAR'S EVE

MASTERCARD MASTERCARD McCANN XBC New York USA Bronze Lion

F15/029 01853 A DIFFERENT PARIS

AIRBNB AIRBNB TBWA\SINGAPORE SINGAPORE Silver Lion

F16 (Video / Moving Images)

F16/004 00539 A KIND DRONE ENIGMO BUYMA DENTSU INC Tokyo JAPAN Silver Lion

F16/034 01433 OUT THERE CANADA GOOSE OUTDOOR APPAREL

CAA MARKETING LOS ANGELES

USA Gold Lion

F16/036 02146 THE FAINTEST CLASP

ABC BRAND MARCEL SYDNEY Walsh Bay

AUSTRALIA Bronze Lion

9 of 10

Winners (Design Lions)

FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 25 of 158

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F17 (Photography / Curation of Images)

F17/005 00072 WORLD TABLE TENNIS CHAMPIONSHIPS 2015

TV TOKYO CORPORATION

WORLD TABLE TENNIS CHAMPIONSHIPS

DENTSU INC Tokyo JAPAN Gold Lion

F17/008 00959 ICONIC MOMENTS

PEPSICO DEUTSCHLAND

PEPSI LIGHT BBDO GROUP GERMANY Dusseldorf

GERMANY Silver Lion

F17/048 02191 URBANITE LACOSTE LACOSTE BETC Paris FRANCE Bronze Lion

F17/063 02443 BE SEEN THE CARTEL SPRING SUMMER 2016

Y&R DUBAI UNITED ARAB EMIRATES

Silver Lion

F18 (Copywriting )

F18/040 02642 MAGIC WORDS - THE BOOK

HP HP ALMAPBBDO São Paulo BRAZIL Bronze Lion

F18/054 02148 THE SCIMITAR'S ARC, ARTBREAKS

ABC BRAND MARCEL SYDNEY Walsh Bay

AUSTRALIA Bronze Lion Campaign

F18/055 02147 THE FAINTEST CLASP

ABC BRAND MARCEL SYDNEY Walsh Bay

AUSTRALIA Bronze Lion Campaign

F18/057 02507 SELFIE (500 YEARS OF STORIES)

TATE TATE BRITAIN GREY LONDON UNITED KINGDOM

Gold Lion Campaign

F18/058 02508 GRIEF (500 YEARS OF STORIES)

TATE TATE BRITAIN GREY LONDON UNITED KINGDOM

Gold Lion Campaign

F18/059 02509 BED (500 YEARS OF STORIES)

TATE TATE BRITAIN GREY LONDON UNITED KINGDOM

Gold Lion Campaign

F18/067 01131 SIMPLE VALUE ARGOS SIMPLE VALUE RANGE BY ARGOS

THE PARTNERS London UNITED KINGDOM

Silver Lion

F18/070 14509 WAR (500 YEARS OF STORIES)

TATE TATE BRITAIN GREY LONDON UNITED KINGDOM

Gold Lion Campaign

F18/071 14510 GAY (500 YEARS OF STORIES)

TATE TATE BRITAIN GREY LONDON UNITED KINGDOM

Gold Lion Campaign

Total Entries: 111

10 of 10

Winners (Design Lions)

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Cat. No Entry No

Title Client Product Entrant Company Country Prize

A01 (Interface & Navigation (UI))

A01/008 00108 WHO WE ARE IS WHAT WE LEAVE BEHIND: THE SUBARU ENVIRONMENTAL WEBSITE

SUBARU OF AMERICA

SUBARU CARMICHAEL LYNCH Minneapolis

USA Silver Lion

A01/029 00953 FMTK SWEDISH ARMED FORCES

RECRUITMENT SERVICES

DDB STOCKHOLM SWEDEN Bronze Lion

A01/035 00489 LIGHTSABER ESCAPE: A CHROME EXPERIMENT

GOOGLE, DISNEY, INDUSTRIAL LIGHT & MAGIC, LUCAS FILM

GOOGLE CHROME 72ANDSUNNY Playa Vista USA Silver Lion

A01/055 00566 UNDER ARMOUR SLAY YOUR NEXT GIANT

UNDER ARMOUR UNDER ARMOUR DROGA5 New York USA Bronze Lion

A01/069 00521 IN SPACE WE TRUST

ROSCOSMOS SPACE EXPLORATION

AILOVE Moscow RUSSIA Silver Lion

A02 (Digital Illustration)

A02/007 00354 FALTER/INFERNO

FALTER NEWSPAPER

NEWSPAPER JUNG von MATT Hamburg GERMANY Gold Lion

A02/043 00627 PAUL, THE DRAWING ROBOT

MEDIAFIN DE TIJD NEWSPAPER

FAMOUS BRUSSELS BELGIUM Bronze Lion

A02/044 01049 TACO EMOJI ENGINE

TACO BELL TACO EMOJI LAUNCH

DEUTSCH LA USA Bronze Lion

A03 (Video / Moving Image)

A03/002 00355 FALTER/INFERNO

FALTER NEWSPAPER

NEWSPAPER JUNG von MATT Hamburg GERMANY Gold Lion

A03/016 00127 DREAMS OF DALÍ

THE DALÍ MUSEUM THE DALÍ MUSEUM GOODBY SILVERSTEIN & PARTNERS San Francisco

USA Silver Lion

A03/018 00222 STEP ON STAGE WITH THE PERFORMING ARTS

GOOGLE GOOGLE CULTURAL INSTITUTE

GOOGLE London UNITED KINGDOM

Bronze Lion

A03/035 00075 DEJA VU | KAMRA

KAMRA DEJA VU MUSIC VIDEO

DOT BY DOT JAPAN Bronze Lion

1 of 5

Winners (Digital Craft Lions)

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A03/055 00858 BECAUSE RECOLLECTION

BECAUSE MUSIC BECAUSE MUSIC 84.PARIS FRANCE Grand Prix

A03/057 00832 WEBER BBQ CULTURES

WEBER WEBER GRILLS UNCLE GREY Copenhagen DENMARK Bronze Lion

A04 (Image Design)

A04/025 01012 ENDLESS POSSIBILITIES

GETTY IMAGES GETTY IMAGES ALMAPBBDO São Paulo BRAZIL Silver Lion

A05 (Music / Sound Design)

A05/040 00859 BECAUSE RECOLLECTION

BECAUSE MUSIC BECAUSE MUSIC 84.PARIS FRANCE Gold Lion

A05/055 10151 SLOW DOWN GPS

IF INSURANCE INSURANCE FORSMAN & BODENFORS Gothenburg

SWEDEN Bronze Lion

A07 (Overall Aesthetic Design)

A07/002 00356 FALTER/INFERNO

FALTER NEWSPAPER

NEWSPAPER JUNG von MATT Hamburg GERMANY Gold Lion

A07/037 00860 BECAUSE RECOLLECTION

BECAUSE MUSIC BECAUSE MUSIC 84.PARIS FRANCE Silver Lion

A07/057 00523 IN SPACE WE TRUST

ROSCOSMOS SPACE EXPLORATION

AILOVE Moscow RUSSIA Silver Lion

B01 (User Experience Design (UX))

B01/006 00390 NIKE RISE 2.0 – COACH OF COACHES

NIKE BASKETBALL NIKE RISE AKQA London UNITED KINGDOM

Bronze Lion

B01/057 00698 RE:SHAKESPEARE

SAMSUNG ELECTRONICS, THE ROYAL SHAKESPEARE COMPANY

THE RE:SHAKESPEARE APP

CHEIL UK London UNITED KINGDOM

Bronze Lion

B01/083 00824 CHROME MUSIC LAB

GOOGLE CHROME MUSIC LAB

GOOGLE New York USA Gold Lion

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Winners (Digital Craft Lions)

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B02 (Native & Built-In Feature Integration)

B02/011 00492 LIGHTSABER ESCAPE: A CHROME EXPERIMENT

GOOGLE, DISNEY, INDUSTRIAL LIGHT & MAGIC, LUCAS FILM

GOOGLE CHROME 72ANDSUNNY Playa Vista USA Silver Lion

B04 (Overall Functional Design )

B04/001 00501 AIRFORCE.COM U.S. AIR FORCE U.S. AIR FORCE GSD&M Austin USA Silver Lion

B04/025 00825 CHROME MUSIC LAB

GOOGLE CHROME MUSIC LAB

GOOGLE New York USA Silver Lion

C02 (Rich Media)

C02/002 00243 THE SUPER BOWL DUNK

GATORADE GATORADE VML Kansas City USA Bronze Lion

C02/015 00317 EXPLORE STOCKHOLM

TAXI STOCKHOLM EXPLORE STOCKHOLM - SIGHTSEEING REINVENTED

WE ARE YOURS Stockholm SWEDEN Bronze Lion

D01 (Curation of Data)

D01/032 01022 BRAINBAND SAMSUNG AUSTRALIA

SAMSUNG BRAINBAND

LEO BURNETT SYDNEY AUSTRALIA Bronze Lion

D02 (Data Storytelling)

D02/011 00866 THE END OF SOCIETY SIMULATOR

UBISOFT UBISOFT BETC Paris FRANCE Bronze Lion

D02/017 00717 THE NEXT REMBRANDT

ING ING J. WALTER THOMPSON AMSTERDAM

THE NETHERLANDS

Bronze Lion

D02/019 00886 VACATION MATCHMAKER

TENNESSEE DEPARTMENT OF TOURISM DEVELOPMENT

TOURISM VML Kansas City USA Bronze Lion

D02/021 00205 GOOGLE SHOPPING INSIGHTS

GOOGLE GOOGLE SHOPPING INSIGHTS

GROW Norfolk USA Silver Lion

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Winners (Digital Craft Lions)

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D03 (Data Visualisation)

D03/014 00718 THE NEXT REMBRANDT

ING ING J. WALTER THOMPSON AMSTERDAM

THE NETHERLANDS

Gold Lion

D03/024 00399 CODEOLOGY BRAINTREE PAYMENTS

CODEOLOGY BY BRAINTREE

BRAINTREE PAYMENTS San Francisco

USA Gold Lion

E01 (3D Models)

E01/005 00130 DREAMS OF DALÍ

THE DALÍ MUSEUM THE DALÍ MUSEUM GOODBY SILVERSTEIN & PARTNERS San Francisco

USA Silver Lion

E02 (Augmented Reality (AR))

E02/002 00314 THE SUPER BOWL DUNK

GATORADE GATORADE VML Kansas City USA Bronze Lion

E02/005 00093 DIEHARD FAN NISSAN NORTH AMERICA

NISSAN'S NCAA PARTNERSHIP

CRITICAL MASS Calgary CANADA Bronze Lion

E03 (Virtual Reality (VR))

E03/007 00131 DREAMS OF DALÍ

THE DALÍ MUSEUM THE DALÍ MUSEUM GOODBY SILVERSTEIN & PARTNERS San Francisco

USA Bronze Lion

E03/020 00494 HELP GOOGLE ATAP GOOGLE SPOTLIGHT STORIES

THE MILL Los Angeles USA Gold Lion

E03/024 00972 THE FIELD TRIP TO MARS

LOCKHEED MARTIN GENERATION BEYOND

McCANN NEW YORK USA Bronze Lion

E03/055 00134 THE MARTIAN VR EXPERIENCE

TWENTIETH CENTURY FOX HOME ENTERTAINMENT

THE MARTIAN VR EXPERIENCE

TWENTIETH CENTURY FOX HOME ENTERTAINMENT Los Angeles

USA Silver Lion

E04 (Innovative Use of Technology)

E04/085 00719 THE NEXT REMBRANDT

ING ING J. WALTER THOMPSON AMSTERDAM

THE NETHERLANDS

Bronze Lion

E04/090 00973 THE FIELD TRIP TO MARS

LOCKHEED MARTIN GENERATION BEYOND

McCANN NEW YORK USA Bronze Lion

E04/092 00515 WILSON X CONNECTED BASKETBALL

WILSON SPORTING GOODS

WILSON X CONNECTED BASKETBALL

PHENOMENON Los Angeles

USA Silver Lion

E04/112 00996 ROAM DELIVERY VOLVO CARS IN CAR DELIVERY SERVICE

OGILVYONE LONDON UNITED KINGDOM

Bronze Lion

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Winners (Digital Craft Lions)

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E04/169 00307 #SEECOLORS SAMSUNG SAMSUNG #SEECOLORS

LEO BURNETT BUDAPEST HUNGARY Bronze Lion

E04/171 01023 BRAINBAND SAMSUNG AUSTRALIA

SAMSUNG BRAINBAND

LEO BURNETT SYDNEY AUSTRALIA Bronze Lion

E05 (Technological Achievement in Digital Craft)

E05/021 00496 HELP GOOGLE ATAP GOOGLE SPOTLIGHT STORIES

THE MILL Los Angeles USA Gold Lion

E05/031 00974 THE FIELD TRIP TO MARS

LOCKHEED MARTIN GENERATION BEYOND

McCANN NEW YORK USA Bronze Lion

Total Entries: 50

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Cat. No Entry No

Title Client Product Entrant Company Country Prize

A01 (Food & Drinks )

A01/005 00082 BREWTROLEUM HEINEKEN NEW ZEALAND

DB EXPORT COLENSO BBDO Auckland NEW ZEALAND Gold Lion

A01/007 00071 THE FAIREST NIGHT OF ALL

AB INBEV ANDES BEER DEL CAMPO SAATCHI & SAATCHI Buenos Aires

ARGENTINA Silver Lion

A01/050 02557 #LEBIGSWIM HEINEKEN KRONENBOURG 1664

OGILVY & MATHER LONDON

UNITED KINGDOM

Bronze Lion

A02 (Fast Moving Consumer Goods )

A02/011 02359 ADVICE WIPES TOMMEE TIPPEE TOMMEE TIPPEE ADVICE WIPES

McCANN NEW YORK USA Bronze Lion

A02/017 02696 #DADDO PANTENE PANTENE HAIR CARE

GREY NEW YORK USA Gold Lion

A03 (Durable Consumer Goods)

A03/021 02408 THE BABY STROLLER TEST-RIDE BY CONTOURS

CONTOURS STROLLERS

BABY STROLLERS FCB CHICAGO USA Silver Lion

A05 (Retail, e-Commerce, Restaurants & Fast Food Chains)

A05/004 00591 #OPTOUTSIDE REI REI VENABLES BELL & PARTNERS San Francisco

USA Gold Lion

A05/022 02229 LE BON LIDL DISCOUNT FOOD INGO Stockholm SWEDEN Bronze Lion

A05/035 02569 BEES CAN FIND SUGAR WHERE YOU LEAST SUSPECT IT

NÁŠ GRUNT NÁŠ GRUNT - SHOPS WITH HONEST PRODUCTS FROM NATURAL INGREDIENTS

McCANN ERICKSON PRAGUE

CZECH REPUBLIC

Bronze Lion

A05/040 01822 SUGAR DETOX INTERMARCHÉ INTERMARCHÉ MARCEL Paris FRANCE Gold Lion

A06 (Travel, Transport & Leisure)

A06/019 02231 THE SWEDISH NUMBER

SWEDISH TOURIST ASSOCIATION

TOURISM INGO Stockholm SWEDEN Grand Prix

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Winners (Direct Lions)

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A06/027 01107 VAN GOGH BNB ART INSTITUTE OF CHICAGO

VAN GOGH "BEDROOMS" EXHIBIT

LEO BURNETT CHICAGO USA Silver Lion

A07 (Media & Publications)

A07/001 00212 UNFORGOTTEN SOLDIERS

SKY TELEVISION NEW ZEALAND

HISTORY CHANNEL

DDB GROUP NEW ZEALAND Auckland

NEW ZEALAND Bronze Lion

A08 (Financial Products & Services)

A08/034 01777 FAST FORWARD. GEICO INSURANCE THE MARTIN AGENCY Richmond

USA Bronze Lion

A08/049 00589 POCKET MONEY — EQUAL FUTURE

ANZ ANZ BANK TBWA MELBOURNE AUSTRALIA Bronze Lion

A09 (Business Products & Services)

A09/024 02859 ENDLESS POSSIBILITIES

GETTY IMAGES GETTY IMAGES ALMAPBBDO São Paulo BRAZIL Bronze Lion

A11 (Corporate Image)

A11/047 02830 THE PAYBACK DINNER

RECLAME AQUI RECLAME AQUI GREY BRAZIL São Paulo BRAZIL Bronze Lion

A12 (Public Health & Safety)

A12/057 02613 MANBOOBS MACMA BREAST CANCER AWARENESS

DAVID Buenos Aires ARGENTINA Gold Lion

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Winners (Direct Lions)

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A13 (Public Sector & Awareness Messages)

A13/081 02678 CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.

PINK RIBBON GERMANY

BREAST CANCER AWARENESS

DDB GROUP GERMANY Berlin

GERMANY Bronze Lion

A13/091 02980 REWORD HEADSPACE REWORD WEB APPLICATON

LEO BURNETT MELBOURNE

AUSTRALIA Bronze Lion

A14 (Charities & Appeals)

A14/113 00830 LEGALLY BRIDE KAFA WOMEN'S RIGHTS NGO

LEO BURNETT BEIRUT LEBANON Bronze Lion

A14/125 00962 THE ART HEIST FOR GOOD

WATERISLIFE CHARITY DEUTSCH New York USA Bronze Lion

A14/149 01421 SAVING AFRICA'S LAST WILD RHINOS, BY POISONING THEM.

RHINO RESCUE PROJECT

WILDLIFE CONSERVATION

OGILVY & MATHER VIETNAM Ho Chi Minh City

VIETNAM Silver Lion

B02 (Dimensional Mailing)

B02/046 01322 THE TEAR-OPEN-MAILING FOR "MEIN KAMPF - AGAINST RACISM"

GESICHT ZEIGEN! AN ASSOCIATION ENCOURAGING PEOPLE TO STAND AGAINST RACISM IN GER

MEIN KAMPF - AGAINST RACISM

OGILVY GERMANY Frankfurt

GERMANY Silver Lion

B03 (Use of Ambient Media: Small Scale)

B03/050 02835 PROTECTIVE BUCKET

LA FABRIL PERLA SOFT GREY BRAZIL São Paulo BRAZIL Bronze Lion

B03/106 01823 SUGAR DETOX INTERMARCHÉ INTERMARCHÉ MARCEL Paris FRANCE Silver Lion

B04 (Use of Ambient Media: Large Scale)

B04/011 00215 UNFORGOTTEN SOLDIERS

SKY TELEVISION NEW ZEALAND

HISTORY CHANNEL

DDB GROUP NEW ZEALAND Auckland

NEW ZEALAND Bronze Lion

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Winners (Direct Lions)

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B04/036 00623 GIGA SELFIE TOURISM AUSTRALIA

SIGHTSEEING TBWA\HAKUHODO Tokyo JAPAN Bronze Lion

B04/066 01108 VAN GOGH BNB ART INSTITUTE OF CHICAGO

VAN GOGH "BEDROOMS" EXHIBIT

LEO BURNETT CHICAGO USA Silver Lion

B04/078 02547 SURVIVAL BILLBOARD

MICROSOFT XBOX / TOMB RAIDER

McCANN LONDON UNITED KINGDOM

Gold Lion

B04/092 02412 THE BABY STROLLER TEST-RIDE BY CONTOURS

CONTOURS STROLLERS

BABY STROLLERS FCB CHICAGO USA Bronze Lion

B04/112 02224 CALL BRUSSELS VISIT BRUSSELS VISIT BRUSSELS AIR Brussels BELGIUM Bronze Lion

B05 (Use of Broadcast)

B05/016 02233 LE BON LIDL DISCOUNT FOOD INGO Stockholm SWEDEN Silver Lion

B05/036 02702 #DADDO PANTENE PANTENE HAIR CARE

GREY NEW YORK USA Silver Lion

B06 (Use of Print or Standard Outdoor )

B06/018 01048 COMING SOON RAISING THE ROOF RAISING THE ROOF

LEO BURNETT TORONTO CANADA Bronze Lion

B06/049 02605 THE DAILY CATCH

METRO THE DAILY CATCH SERVICEPLAN Munich GERMANY Silver Lion

B06/059 02352 MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Gold Lion

C01 (Use of Digital Platforms)

C01/030 01796 DONATION ICONS

OXFAM DONATION ICONS RKCR/Y&R London UNITED KINGDOM

Bronze Lion

C02 (Use of Mobile )

C02/005 00099 SLOW DOWN GPS

IF INSURANCE INSURANCE FORSMAN & BODENFORS Gothenburg

SWEDEN Silver Lion

C02/032 02235 THE SWEDISH NUMBER

SWEDISH TOURIST ASSOCIATION

TOURISM INGO Stockholm SWEDEN Silver Lion

C02/040 01985 DONATE THE BARS

ATADOS BLACK BARS J. WALTER THOMPSON BRAZIL São Paulo

BRAZIL Bronze Lion

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Winners (Direct Lions)

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C02/059 01955 IN-A-SNAP LOWE'S LOWE'S BBDO New York USA Bronze Lion

C03 (Use of Social Platforms)

C03/041 01265 #COMEONIN THE SYDNEY OPERA HOUSE

THE SYDNEY OPERA HOUSE

DDB Sydney AUSTRALIA Bronze Lion

C03/083 01139 THE HASHTAG 500

NASCAR MOTOR SPORTS/AUTO RACING

OGILVYONE NEW YORK USA Bronze Lion

C03/184 02679 CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.

PINK RIBBON GERMANY

BREAST CANCER AWARENESS

DDB GROUP GERMANY Berlin

GERMANY Bronze Lion

C03/193 02616 MANBOOBS MACMA BREAST CANCER AWARENESS

DAVID Buenos Aires ARGENTINA Silver Lion

C04 (Response / Real-time Activity)

C04/017 01267 #COMEONIN THE SYDNEY OPERA HOUSE

THE SYDNEY OPERA HOUSE

DDB Sydney AUSTRALIA Silver Lion

C04/069 01701 #WHOISTHEKING

BURGER KING FRANCE

FOOD BUZZMAN Paris FRANCE Silver Lion

C05 (Co-Creation & User Generated Content )

C05/031 01887 STRAIGHT OUTTA

BEATS BY DRE. BEATS BY DRE. R/GA HUSTLE Los Angeles USA Gold Lion

C05/073 02353 MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Silver Lion

C06 (Use of New Technology)

C06/021 01797 DONATION ICONS

OXFAM DONATION ICONS RKCR/Y&R London UNITED KINGDOM

Bronze Lion

C06/024 02656 THE FIELD TRIP TO MARS

LOCKHEED MARTIN GENERATION BEYOND

McCANN NEW YORK USA Silver Lion

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Winners (Direct Lions)

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D01 (Use of Data)

D01/034 02944 SEA HERO QUEST

DEUTSCHE TELEKOM

DEUTSCHE TELEKOM

SAATCHI & SAATCHI London

UNITED KINGDOM

Silver Lion

D01/040 01788 THE NEXT REMBRANDT

ING ING J. WALTER THOMPSON AMSTERDAM

THE NETHERLANDS

Silver Lion

D01/071 02800 DONATE YOUR DATA

WAOO FIBRE BROADBAND

UNCLE GREY Copenhagen DENMARK Bronze Lion

E01 (Acquisitions)

E01/004 00091 BREWTROLEUM HEINEKEN NEW ZEALAND

DB EXPORT COLENSO BBDO Auckland NEW ZEALAND Gold Lion

E01/026 02238 THE SWEDISH NUMBER

SWEDISH TOURIST ASSOCIATION

TOURISM INGO Stockholm SWEDEN Silver Lion

E02 (Retention)

E02/004 00073 THE FAIREST NIGHT OF ALL

AB INBEV ANDES BEER DEL CAMPO SAATCHI & SAATCHI Buenos Aires

ARGENTINA Silver Lion

E02/043 01255 HAGGLERS AB INBEV ANDES BEER DEL CAMPO SAATCHI & SAATCHI Buenos Aires

ARGENTINA Bronze Lion

E03 (Launch / Re-launch)

E03/030 02552 SURVIVAL BILLBOARD

MICROSOFT XBOX / TOMB RAIDER

McCANN LONDON UNITED KINGDOM

Silver Lion

E03/040 00575 RAINBOWS DORITOS DORITOS GOODBY SILVERSTEIN & PARTNERS San Francisco

USA Bronze Lion

E03/043 02187 MA PLACE EST DANS LA SALLE

PRODISS ENTERTAINMENT FRED & FARID PARIS FRANCE Gold Lion

E03/048 01824 SUGAR DETOX INTERMARCHÉ INTERMARCHÉ MARCEL Paris FRANCE Gold Lion

F02 (Art Direction / Design )

F02/001 00258 LIVE VINES LOWE'S LOWE'S BBDO New York USA Bronze Lion

F02/004 00216 UNFORGOTTEN SOLDIERS

SKY TELEVISION NEW ZEALAND

HISTORY CHANNEL

DDB GROUP NEW ZEALAND Auckland

NEW ZEALAND Silver Lion

F02/050 00935 LIFE IS ELECTRIC

PANASONIC PANASONIC DENTSU INC Tokyo JAPAN Bronze Lion

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Winners (Direct Lions)

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F03 (Experience Design)

F03/027 02657 THE FIELD TRIP TO MARS

LOCKHEED MARTIN GENERATION BEYOND

McCANN NEW YORK USA Silver Lion

F03/028 01112 VAN GOGH BNB ART INSTITUTE OF CHICAGO

VAN GOGH "BEDROOMS" EXHIBIT

LEO BURNETT CHICAGO USA Gold Lion

F03/029 02610 THE REAL ICE COLD COCA-COLA.

COCA-COLA. COCA-COLA OGILVY & MATHER COLOMBIA Bogotá

COLOMBIA Bronze Lion

F03/044 02417 THE BABY STROLLER TEST-RIDE BY CONTOURS

CONTOURS STROLLERS

BABY STROLLERS FCB CHICAGO USA Silver Lion

F03/050 01152 LIFESAVER BACKPACK

LUKI CHILDREN FRUIT SNACK

J. WALTER THOMPSON COLOMBIA Bogotá

COLOMBIA Bronze Lion

G01 (Integrated Campaign led by Direct )

G01/003 00593 #OPTOUTSIDE REI REI VENABLES BELL & PARTNERS San Francisco

USA Gold Lion

G01/066 02355 MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Gold Lion

G02 (Low Budget Campaign)

G02/021 01535 PAY WITH A CUPCAKE

ZAPPOS ZAPPOS.COM MULLENLOWE Boston USA Bronze Lion

G02/142 02680 CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.

PINK RIBBON GERMANY

BREAST CANCER AWARENESS

DDB GROUP GERMANY Berlin

GERMANY Bronze Lion

Total Entries: 75

7 of 7

Winners (Direct Lions)

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Cat. No Entry No

Title Client Product Entrant Company Country Agency Production Company Prize

A01 (Use of an Artist as a Spokesperson/Ambassador in Partnership with a Brand )

A01/027 00397 SR TORONJO THE CELEBRITY PROJECT

POSTOBON SR TORONJO SANCHO BBDO Bogotá COLOMBIA SANCHO BBDO Bogotá Bronze Lion

A03 (Artist Associated Stunt or Activation in Partnership with a Brand)

A03/018 00616 TARGET CREATES FIRST EVER LIVE MUSIC VIDEO WITH GWEN STEFANI

TARGET RETAIL DEUTSCH LA USA DEUTSCH LA WONDROS Los Angeles

Bronze Lion

A05 (Use of an Artist as a Spokesperson/Ambassador in Partnership with a Cause)

A05/005 00312 A VOICE FOR SONGBIRDS #SAVEOURSONGBIRDS

ROMANIAN ORNITHOLOGICAL SOCIETY AND NATURA 2000

ROMANIAN ORNITHOLOGICAL SOCIETY AWARENESS CAMPAIGN

JAZZ COMMUNICATION Bucharest

ROMANIA JAZZ COMMUNICATION Bucharest

Gold Lion

A10 (Music Video - Brand and/or Product Integration)

A10/037 00097 YOUR FUTURE IS NOT MINE

ADIDAS ADIDAS ORIGINALS

SQUEAK E CLEAN PRODUCTIONS Los Angeles

USA JOHANNES LEONARDO New York

RSA FILMS Los Angeles

Bronze Lion

A12 (Best Music/Brand Partnership)

A12/003 00294 YOUR FUTURE IS NOT MY FUTURE

ADIDAS MUSIC TRACK JOHANNES LEONARDO New York

USA JOHANNES LEONARDO New York

Gold Lion

A12/019 00580 SUPER BOWL BABIES CHOIR

NATIONAL FOOTBALL LEAGUE

SUPER BOWL 50 GREY NEW YORK USA GREY NEW YORK TOWNHOUSE 23 New York / PARK PICTURES New York / EXILE Santa Monica

Gold Lion

A12/024 00516 EPICGRAM B CLASSIC APP DDB BRUSSELS BELGIUM DDB BRUSSELS Bronze Lion

1 of 4

Winners (Entertainment Lions for Music)

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A12/036 00337 THE MUTE PERFORMANCE

BBVA RADIO BBVA FAHRENHEIT DDB Lima PERU FAHRENHEIT DDB Lima

SEÑOR Z Lima Bronze Lion

B01 (Use of Social/Digital Platform)

B01/014 00280 "WHAT DO YOU MEAN?" BY JUSTIN BIEBER SINGLE RELEASE CAMPAIGN

SB PROJECTS "WHAT DO YOU MEAN?" BY JUSTIN BIEBER

SB PROJECTS Los Angeles USA SB PROJECTS Los Angeles

Bronze Lion

B02 (Fan Engagement/Community Building)

B02/003 00461 BEATS1RUN BEATS BY DRE. POWERBEATS 2 WIRELESS EARPHONES

R/GA HUSTLE London UNITED KINGDOM

R/GA HUSTLE London Silver Lion

B02/004 00591 #MCCARTNEYHIT

KISS FM KISS FM ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo

Bronze Lion

B03 (Use of User Generated Content)

B03/005 00469 STRAIGHT OUTTA

BEATS BY DRE. BEATS BY DRE. R/GA HUSTLE Los Angeles USA R/GA HUSTLE Los Angeles

Silver Lion

B03/007 00517 EPICGRAM B CLASSIC APP DDB BRUSSELS BELGIUM DDB BRUSSELS Bronze Lion

C01 (Use of Licenced Music for a Brand or Campaign)

C01/006 00123 JUST ANOTHER DAY

SICK KIDS HEALTH J. WALTER THOMPSON CANADA Toronto

CANADA J. WALTER THOMPSON CANADA Toronto

Silver Lion

C01/029 00566 UNDER ARMOUR PHELPS

UNDER ARMOUR UNDER ARMOUR DROGA5 New York USA DROGA5 New York EPOCH FILMS New York

Silver Lion

C02 (Use of Original Composition for a Brand or Campaign)

C02/004 00060 HOME FOR CHRISTMAS

EDEKA ZENTRALE & CO. KG

EDEKA JUNG von MATT Hamburg GERMANY JUNG von MATT Hamburg

TEMPOMEDIA Hamburg

Grand Prix

2 of 4

Winners (Entertainment Lions for Music)

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C03 (Use of Remastered Music for a Brand or Campaign)

C03/052 00176 FILM "NEVER WALK ALONE"

DANISHCHURCHAID DCA MINE ACTION GREY GROUP Singapore SINGAPORE GREY GROUP Singapore

GREAT GUNS London / CUTTERS Tokyo

Silver Lion

D02 (Use of Music Technology and/or Innovation )

D02/012 00431 MCTRAX McDONALD'S PLACEMET TBWA\NEBOKO Amsterdam

THE NETHERLANDS

TBWA\NEBOKO Amsterdam

TBWA\NEBOKO Amsterdam

Bronze Lion

D04 (Use of Music App/Device)

D04/008 00419 SAFE & SOUND MUSIC PLAYER

LMG INSURANCE PUBLIC COMPANY

ROAD SAFETY AWARENESS CAMPAIGN

BBDO BANGKOK THAILAND BBDO BANGKOK Gold Lion

D04/016 00496 THE CANON GIG APP

CANON CANON CAMERAS UNCLE GREY Copenhagen DENMARK UNCLE GREY Copenhagen / CANON Søborg

UNCLE GREY Copenhagen / MEDIAMONKS Amsterdam

Bronze Lion

E01 (Excellence in Music Video)

E01/003 00120 VOODOO IN MY BLOOD

VIRGIN RECORDS MASSIVE ATTACK FT. YOUNG FATHERS

RATTLING STICK London UNITED KINGDOM

RATTLING STICK London

RATTLING STICK London

Silver Lion

E01/006 00043 FORMATION BEYONCÉ FORMATION PRETTYBIRD Culver City USA PRETTYBIRD Culver City

PRETTYBIRD Culver City

Grand Prix

E01/013 00047 LUMINOUS FREEDOM - NEW BUILD

SUNDAY BEST RECORDINGS

NEW BUILD NEXUS PRODUCTIONS London

UNITED KINGDOM

NEXUS PRODUCTIONS London

NEXUS PRODUCTIONS London

Silver Lion

E01/019 00054 OK GO — UPSIDE DOWN & INSIDE OUT

S7 AIRLINES S7 AIRLINES TUTKOVBUDKOV Volgograd

RUSSIA TUTKOVBUDKOV Volgograd

BOB INDUSTRIES Santa Monica / PROFILM Moscow

Silver Lion

E01/037 00534 DAVID BOWIE "BLACKSTAR"

COLUMBIA RECORDS

BLACKSTAR GISLA & RENCK London UNITED KINGDOM

GISLA & RENCK London

GISLA & RENCK London

Silver Lion

E01/039 00292 HELLO XL RECORDINGS MUSIC BELIEVE MEDIA Los Angeles

USA META FILMS Montreal BELIEVE MEDIA Los Angeles / META FILMS Montreal

Bronze Lion

E01/042 00346 RUNNIN' VIRGIN MUSIC NAUGHTY BOY FEATURING BEYONCE

FOREVER PICTURES London

UNITED KINGDOM

FOREVER PICTURES London

FOREVER PICTURES London

Bronze Lion

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Winners (Entertainment Lions for Music)

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E01/048 00266 CHEMICAL BROTHERS 'WIDE OPEN'

VIRGIN RECORDS CHEMICAL BROTHERS

THE MILL London UNITED KINGDOM

OUTSIDER London OUTSIDER London Bronze Lion

E02 (Excellence in Interactive Music Video)

E02/010 00238 DON'T LOOK AWAY

USHER INTERACTIVE MUSIC VIDEO

AKQA São Paulo BRAZIL AKQA São Paulo Gold Lion

E05 (Excellence in Music Content Production and Distribution Strategy)

E05/009 00299 ALAN WALKER - "FADED"

ALAN WALKER "FADED" SONY MUSIC SWEDEN Stockholm

SWEDEN SONY MUSIC SWEDEN Stockholm

BROR BROR Hägersten

Silver Lion

F01 (Music Live Experience )

F01/001 00021 PLAY THE BRIDGE

2DEGREES 2DEGREES MOBILE

SPECIAL GROUP Auckland NEW ZEALAND SPECIAL GROUP Auckland

Bronze Lion

F02 (Music Festival/Live Event Activation)

F02/008 00427 THE BARMER GEK "MOSHPITAL"

BARMER GEK HEALTH INSURANCE

PUBLICIS PIXELPARK Hamburg

GERMANY PUBLICIS PIXELPARK Hamburg

KATAPULT MOVE Berlin

Bronze Lion

Total Entries: 32

4 of 4

Winners (Entertainment Lions for Music)

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Cat. No Entry No

Title Client Product Entrant Company Country Agency Production Company Prize

A04 (TV & Broadcast: Fiction 15 minutes or under in Length)

A04/008 00320 ORANGEAID - LAST DAY OF SCHOOL

NTUC INCOME ORANGEAID BURSARY AWARD

BBH SINGAPORE SINGAPORE BBH SINGAPORE DOGHOUSE73 PICTURES Selangor

Silver Lion

A05 (TV & Broadcast: Fiction 15 minutes or over in Length)

A05/001 00591 LOVE LIKE THERE'S NO TOMORROW

MONDELÉZ INTERNATIONAL

LACTA OGILVYONE WORLDWIDE ATHENS

GREECE OGILVYONE WORLDWIDE ATHENS

FOSS PRODUCTIONS Athens

Silver Lion

A09 (Online: Fiction Series)

A09/008 01417 NIKEWOMEN : MARGOT VS LILY

NIKE CLOTHING, FOOTWEAR AND ACCESSORIES

WIEDEN+KENNEDY Portland

USA WIEDEN+KENNEDY Portland

RSA FILMS New York City, NY

Gold Lion

A10 (Online: Fiction 15 minutes or under in Length)

A10/022 01451 BECOMING BECKHAM

H&M H&M ADAM&EVEDDB London UNITED KINGDOM

ADAM&EVEDDB London

SONNY London Silver Lion

A10/036 01390 DADS#SHARETHELOAD

PROCTER & GAMBLE INDIA

ARIEL MATIC BBDO INDIA Mumbai INDIA BBDO INDIA Mumbai RED ICE FILMS Mumbai

Bronze Lion

A11 (Online: Fiction 15 minutes or over in Length)

A11/002 01822 THE FAMILY FORD MOTOR COMPANY

AUTOMOTIVES VERY AGENCY Copenhagen

DENMARK VERY AGENCY Copenhagen / NEW LAND Copenhagen

NEW LAND Copenhagen

Gold Lion

A12 (Online: Non-Fiction Series )

A12/011 00785 UNFAIRY TALES SERIES

UNICEF HUMANITARIAN AID

180LA Santa Monica USA 180LA Santa Monica HOUSE OF COLORS Sao Paulo / CONSULADO São Paolo / BUBBA’S CHOP SHOP Burbank

Bronze Lion

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Winners (Entertainment Lions)

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A12/015 00787 "THE MOST DANGEROUS TOWN ON THE INTERNET" ORIGINAL DOCUMENTARY SERIES

NORTON BY SYMANTEC

NORTON GREY SAN FRANCISCO USA GREY SAN FRANCISCO

HELO Venice Gold Lion

A13 (Online: Non-Fiction 15 minutes or under in Length)

A13/045 01038 LOOK WHO'S DRIVING

VOLVO TRUCKS VOLVO FMX FORSMAN & BODENFORS Gothenburg

SWEDEN FORSMAN & BODENFORS Gothenburg

NEW LAND Stockholm Bronze Lion

A13/046 01147 MARRIAGE MARKET TAKEOVER

SK-II SKINCARE FORSMAN & BODENFORS Gothenburg

SWEDEN FORSMAN & BODENFORS Gothenburg

TOOL Santa Monica Bronze Lion

A13/115 01295 WAVES OF GRACE

THE UNITED NATIONS

THE UNITED NATIONS

VRSE.WORKS Los Angeles USA VRSE.WORKS Los Angeles

VRSE.WORKS Los Angeles

Bronze Lion

A15 (Live Broadcast/Live Streaming)

A15/001 00243 DREAM ADVENTURES

EXPEDIA TRAVEL 180LA Santa Monica USA 180LA Santa Monica WAYS & MEANS Los Angeles

Bronze Lion

A15/002 00152 SWITCHEROO MARS CHOCOLATE NORTH AMERICA

SNICKERS BBDO New York USA BBDO New York THE KITCHEN @ BBDO New York

Bronze Lion

A15/014 01604 SURVIVAL BILLBOARD

MICROSOFT XBOX / TOMB RAIDER

McCANN LONDON UNITED KINGDOM

McCANN LONDON Bronze Lion

A15/018 00912 WING OF LOVE JANA JANA NATURAL MINERAL WATER

IMAGO OGILVY Zagreb CROATIA IMAGO OGILVY Zagreb ANTITALENT Zapresic Bronze Lion

A15/023 01836 TARGET CREATES FIRST EVER LIVE MUSIC VIDEO WITH GWEN STEFANI

TARGET RETAIL DEUTSCH LA USA DEUTSCH LA WONDROS Los Angeles

Silver Lion

A16 (User Generated Content in Visual Storytelling)

A16/014 01547 MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland / Y&R MEDIA NZ Auckland / Y&R DIGITAL NZ Auckland

FLYING FISH Auckland Bronze Lion

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Winners (Entertainment Lions)

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A17 (Use of Brand/Product Integration into Existing Content)

A17/004 01316 38 YEARS LATER TRIPLE S TRIPLE S ADVANTAGE

J. WALTER THOMPSON PUERTO RICO San Juan

PUERTO RICO J. WALTER THOMPSON PUERTO RICO San Juan

LATITUDE 18 FILMS San Juan

Bronze Lion

A17/010 01556 IKEA - BIG BROTHER UNBOXING

IKEA IKEA HOME FURNISHINGS AND APPLIANCES

McCANN TEL AVIV ISRAEL McCANN TEL AVIV Bronze Lion

A17/019 00464 PEPSI PERFECT PEPSI PEPSI MARKETSHARE Los Angeles

USA THE MARKETING ARM Los Angeles

THE MARKETING ARM Los Angeles / STUN CREATIVE Los Angeles

Bronze Lion

A18 (Excellence in Partnerships between a Content Producer and a Brand/Product/Talent)A18/003 00024 COCAINENOMIC

SNETFLIX NARCOS WSJ. CUSTOM STUDIOS

New YorkUSA WSJ. CUSTOM

STUDIOS New YorkWSJ. CUSTOM STUDIOS New York

Bronze Lion

A18/005 00088 BATMAN V SUPERMAN

TURKISH AIRLINES TURKISH AIRLINES CP+B London UNITED KINGDOM

CP+B London SOMESUCH London / ELASTIC Santa Monica

Silver Lion

A18/039 01678 SHAVE FORTH PROCTER & GAMBLE

GILLETTE BODY RAZOR

GREY NEW YORK USA GREY NEW YORK NINJA ENTERTAINMENT Los Angeles, CA

Bronze Lion

A19 (Excellence in Production & Distribution Strategy)

A19/007 00646 HOUSE OF CARDS - FU 2016

NETFLIX HOUSE OF CARDS BBH NEW YORK USA BBH NEW YORK RESET Santa Monica / THE MILL New York / EXILE Santa Monica

Silver Lion

A20 (Innovation in Visual Storytelling and Branded Entertainment )

A20/014 01605 SURVIVAL BILLBOARD

MICROSOFT XBOX / TOMB RAIDER

McCANN LONDON UNITED KINGDOM

McCANN LONDON Silver Lion

A20/047 01298 THE DISPLACED THE NEW YORK TIMES

NYT VR VRSE.WORKS Los Angeles USA VRSE.WORKS Los Angeles

VRSE.WORKS Los Angeles

Grand Prix

A21 (Audio Content in Branded Entertainment)

A21/006 00389 GE PODCAST THEATRE PRESENTS THE MESSAGE

GE GE BBDO New York USA BBDO New York PANOPLY MEDIA New York

Gold Lion

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Winners (Entertainment Lions)

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B01 (Talent: Visual Storytelling)

B01/026 01586 NEVER ALONE DIAGEO GUINNESS AMVBBDO London UNITED KINGDOM

AMVBBDO London TUBBY BROTHER London

Bronze Lion

B01/039 01463 GRILLED DOGS: THE WHOPPER OF HOT DOGS

BURGER KING CORPORATION

GRILLED DOGS CODE AND THEORY New York

USA CODE AND THEORY New York

GIFTED YOUTH Los Angeles

Bronze Lion

B06 (Talent: Sports)

B06/007 01681 #DADDO PANTENE PANTENE HAIR CARE

GREY NEW YORK USA GREY NEW YORK COMMUNITY FILMS Culver City

Bronze Lion

B08 (Use of Artist/Talent Integration into Existing Content)

B08/008 01156 PEPSI + EMPIRE PARTNERSHIP

PEPSICO TM PEPSI OMD New York USA OMD New York / PEPSICO White Plains / WASSERMAN Los Angeles

BBDO New York Bronze Lion

C01 (Live Brand Experience)

C01/002 00136 UNFORGOTTEN SOLDIERS

SKY TELEVISION NEW ZEALAND

HISTORY CHANNEL

DDB GROUP NEW ZEALAND Auckland

NEW ZEALAND DDB GROUP NEW ZEALAND Auckland

REVOLVER/WILL O'ROURKE Sydney

Silver Lion

C01/053 01252 MUSEUM OF FEELINGS

SC JOHNSON GLADE OGILVY & MATHER Chicago

USA OGILVY & MATHER Chicago

RADICAL MEDIA New York

Gold Lion

C01/056 01511 LE BON LIDL DISCOUNT FOOD INGO Stockholm SWEDEN INGO Stockholm Silver Lion

C01/060 01606 SURVIVAL BILLBOARD

MICROSOFT XBOX / TOMB RAIDER

McCANN LONDON UNITED KINGDOM

McCANN LONDON Silver Lion

C02 (Digital Brand Experience )

C02/008 00941 MADE BY PROFESSIONALS

PAGESJAUNES PAGESJAUNES SID LEE Paris FRANCE SID LEE Paris Bronze Lion

C02/044 00836 OUT THERE CANADA GOOSE OUTDOOR APPAREL

CAA MARKETING LOS ANGELES

USA CAA MARKETING LOS ANGELES / CANADA GOOSE Toronto

SAVILLE PRODUCTIONS Los Angeles, CA / CHEROKEE FILMS Auckland / SPOT WELDERS Los Angeles

Gold Lion

4 of 7

Winners (Entertainment Lions)

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C03 (Social Brand Experience)

C03/008 00387 THE SUPER BOWL DUNK

GATORADE GATORADE VML Kansas City USA VML Kansas City Bronze Lion

C03/024 01569 THE TWEETING POTHOLE

MEDCOM TELEMETRO REPORTA

P4 OGILVY&MATHER Panama City

PANAMA P4 OGILVY&MATHER Panama City

VFX Panama / SAKE Buenos Aires

Bronze Lion

C04 (Mobile/Device Brand Experience)

C04/021 01373 IN-A-SNAP LOWE'S LOWE'S BBDO New York USA BBDO New York HUMBLE New York Bronze Lion

C05 (New Technology Brand Experience)

C05/044 01214 THE NEXT REMBRANDT

ING ING J. WALTER THOMPSON AMSTERDAM

THE NETHERLANDS

J. WALTER THOMPSON AMSTERDAM

NEW AMSTERDAM FILM COMPANY / KREUKVRIJ Amsterdam / SUPERHERO CHEESECAKE Amsterdam

Bronze Lion

C06 (Cross Channel Brand Experience)

C06/001 00215 HOUSE OF LITTLE MOMENTS

UNI PRESIDENTS UNI NOODLE ADK TAIWAN CHINESE TAIPEI ADK TAIWAN INNOVATION FILMS Tapei City

Gold Lion

C06/018 01607 SURVIVAL BILLBOARD

MICROSOFT XBOX / TOMB RAIDER

McCANN LONDON UNITED KINGDOM

McCANN LONDON Bronze Lion

C06/026 01435 HALO 5: GUARDIANS #HUNTTHETRUTH

MICROSOFT / XBOX HALO 5: GUARDIANS

TWOFIFTEENMcCANN San Francisco

USA TWOFIFTEENMcCANN San Francisco

FURLINED Santa Monica

Silver Lion

C06/048 00827 GIVE EXTRA, GET EXTRA

WRIGLEY, A SUBSIDIARY OF MARSORPORATED

EXTRA GUM ENERGY BBDO Chicago USA ENERGY BBDO Chicago

RATTLING STICK Santa Monica

Silver Lion

C07 (Use of Brand/Product Integration into an Existing Brand Experience)

C07/006 00742 HACK IN BLACK ACTIVSION CALL OF DUTY : BLACK OPS 3

EDELMAN Los Angeles USA EDELMAN Los Angeles EDELMAN Los Angeles Bronze Lion

C07/008 01490 MA PLACE EST DANS LA SALLE

PRODISS ENTERTAINMENT FRED & FARID PARIS FRANCE FRED & FARID PARIS FRED & FARID PARIS Bronze Lion

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Winners (Entertainment Lions)

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C08 (Use of User Generated Content in a Brand Experience)

C08/003 00239 MTV VMA GREEN-SCREENS

MTV 2015 MTV VIDEO MUSIC AWARDS

MTV New York USA MTV New York MTV New York / JAM3 Toronto

Silver Lion

C08/022 01514 THE SWEDISH NUMBER

SWEDISH TOURIST ASSOCIATION

TOURISM INGO Stockholm SWEDEN INGO Stockholm INGO Stockholm Silver Lion

C10 (Excellence in Production & Distribution Strategy in a Brand Experience)

C10/016 01307 THE DISPLACED THE NEW YORK TIMES

NYT VR VRSE.WORKS Los Angeles USA VRSE.WORKS Los Angeles

VRSE.WORKS Los Angeles

Silver Lion

C11 (Innovation in Brand Experience )

C11/024 01609 SURVIVAL BILLBOARD

MICROSOFT XBOX / TOMB RAIDER

McCANN LONDON UNITED KINGDOM

McCANN LONDON Bronze Lion

C11/040 01662 THE FIELD TRIP TO MARS

LOCKHEED MARTIN GENERATION BEYOND

McCANN NEW YORK USA McCANN NEW YORK FRAMESTORE VR STUDIO New York

Silver Lion

C11/081 01308 THE DISPLACED THE NEW YORK TIMES

NYT VR VRSE.WORKS Los Angeles USA VRSE.WORKS Los Angeles

VRSE.WORKS Los Angeles

Silver Lion

D02 (Live Experience Games)

D02/008 01610 SURVIVAL BILLBOARD

MICROSOFT XBOX / TOMB RAIDER

McCANN LONDON UNITED KINGDOM

McCANN LONDON Gold Lion

D07 (Use of Brand/Product Integration into an Existing Game or Gaming Platform)

D07/011 01647 UNDER ARMOUR GAME CHANGER

UNDER ARMOUR BASKETBALL DROGA5 New York USA DROGA5 New York THE MILL New York Bronze Lion

D11 (Innovation in Branded Games)

D11/001 00266 RICK AND MORTY RICKSTAVERSE

ADULT SWIM THE ADULT SWIM TV SHOW "RICK AND MORTY"

CARROT CREATIVE Brooklyn

USA CARROT CREATIVE Brooklyn

Bronze Lion

D11/011 01805 SEA HERO QUEST

DEUTSCHE TELEKOM

DEUTSCHE TELEKOM

SAATCHI & SAATCHI London

UNITED KINGDOM

SAATCHI & SAATCHI London

BUF Paris / GRAND CENTRAL SOUND STUDIOS London / UNIT MEDIA London

Bronze Lion

6 of 7

Winners (Entertainment Lions)

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alexanderrea
Highlight
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E01 (Visual Storytelling in Sports Entertainment)

E01/043 00567 KALEIDOSCOPE RED BULL MEDIA HOUSE

RED BULL RSA FILMS London UNITED KINGDOM

RED BULL MEDIA London

RSA FILMS London Gold Lion

E04 (Social in Sports Entertainment)

E04/007 00479 #AIRLINEWAGER AIR NEW ZEALAND AND QANTAS

AIR NEW ZEALAND AND QANTAS

HOST SYDNEY Sydney AUSTRALIA HOST SYDNEY Sydney Silver Lion

E04/021 00880 THE HASHTAG 500

NASCAR MOTOR SPORTS/AUTO RACING

OGILVYONE NEW YORK USA OGILVYONE NEW YORK

REPUBLIC CONTENT South Pasadena / BEAST EDITORIAL New York

Silver Lion

E08 (Use of User Generated Content in Sports Entertainment)

E08/001 00173 PLAY MY TWEET FOOT LOCKER FOOT LOCKER BBDO New York USA BBDO New York THE KITCHEN @ BBDO New York

Silver Lion

Total Entries: 61

7 of 7

Winners (Entertainment Lions)

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Cat. No Entry No

Title Client Product Entrant Company Country Agency Prize

A01 (Direction)

A01/018 20189 BECOMING BECKHAM

H&M H&M ADAM&EVEDDB London UNITED KINGDOM

ADAM&EVEDDB London

Bronze Lion

A01/019 20190 TINY DANCER JOHN LEWIS INSURANCE

PREMIER HOME INSURANCE

ADAM&EVEDDB London UNITED KINGDOM

ADAM&EVEDDB London

Bronze Lion

A01/022 20310 CLOSE TO HOME AT&T AT&T BBDO New York USA BBDO New York Gold Lion

A01/081 20250 HOME FOR CHRISTMAS

EDEKA ZENTRALE & CO. KG

EDEKA JUNG von MATT Hamburg GERMANY JUNG von MATT Hamburg

Bronze Lion

A01/083 20058 AMBUJA KHALI AMBUJA CEMENT AMBUJA CEMENT EARLY MAN FILMS Mumbai

INDIA PUBLICIS AMBIENCE Mumbai

Bronze Lion

A01/120 21517 FLETCHER'S DRIVE

AT&T - IT CAN WAIT ITCANWAIT.COM SMUGGLER New York USA ESPN New York Bronze Lion

A01/204 21256 HENNESSY THE PICCARDS

HENNESSY / LVMH HENNESSY DROGA5 New York USA DROGA5 New York / MOET HENNESSY USA New York

Gold Lion

A01/291 21215 KLARNA - "FISH" KLARNA KLARNA MJZ LONDON UNITED KINGDOM

DDB STOCKHOLM Bronze Lion

A01/320 22123 PARALLEL LIVES THE PRINCE'S TRUST

THE PRINCE'S TRUST

SMUGGLER London UNITED KINGDOM

CHI & PARTNERS London

Bronze Lion

A01/378 22094 UNDER ARMOUR USA WOMENS GYMNASTICS

UNDER ARMOUR UNDER ARMOUR DROGA5 New York USA DROGA5 New York Gold Lion

A01/379 22095 UNDER ARMOUR PHELPS

UNDER ARMOUR UNDER ARMOUR DROGA5 New York USA DROGA5 New York Grand Prix

A01/403 21003 ONE MORE DAY ONEMOREDAY.TODAY

GUN CONTROL PSA

STATION FILM New York City, NY

USA STATION FILM New York City, NY

Bronze Lion

A02 (Script)

A02/002 20504 ODE TO SOHO BRITISH FASHION COUNCIL

LONDON FASHION WEEK

BBH London UNITED KINGDOM

BBH London Bronze Lion

A02/003 20086 THE BOYS 'IMPACT'

PACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA

BONDS CLEMENGER BBDO MELBOURNE

AUSTRALIA CLEMENGER BBDO MELBOURNE

Bronze Lion Campaign

A02/004 20088 THE BOYS 'SWIM'

PACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA

BONDS CLEMENGER BBDO MELBOURNE

AUSTRALIA CLEMENGER BBDO MELBOURNE

Bronze Lion Campaign

A02/005 20087 THE BOYS 'CYCLE'

PACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA

BONDS CLEMENGER BBDO MELBOURNE

AUSTRALIA CLEMENGER BBDO MELBOURNE

Bronze Lion Campaign

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Winners (Film Craft Lions)

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A02/060 20042 DEARDADDY CARE NORWAY DOMESTIC VIOLENCE AWARENESS

SCHJAERVEN REKLAMEBYRÅ Oslo

NORWAY SCHJAERVEN REKLAMEBYRÅ Oslo

Gold Lion

A02/210 22042 LOOKING BACK CLARK STREET BRIDGE

WRITING SCHOOL FCB CHICAGO USA FCB CHICAGO Gold Lion

A02/219 22009 GIRLS CAN'T CODE

GIRLS WHO CODE NON-PROFIT McCANN NEW YORK USA McCANN NEW YORK Bronze Lion

A02/247 20708 LAST NIKE CLOTHING, FOOTWEAR AND ACCESSORIES

WIEDEN+KENNEDY Portland

USA WIEDEN+KENNEDY Portland

Silver Lion

A03 (Casting)

A03/006 20192 TINY DANCER JOHN LEWIS INSURANCE

PREMIER HOME INSURANCE

ADAM&EVEDDB London UNITED KINGDOM

ADAM&EVEDDB London

Bronze Lion

A03/032 20085 ULTIMATE DEATH SCENE

SEA SHEPHERD AUSTRALIA

ANTI WHALING THE WORKS SYDNEY AUSTRALIA THE WORKS SYDNEY Bronze Lion

A03/148 20524 FIREFLY MAN INDEPENDENT INCUBATOR

OCEDEL NITTO Tokyo JAPAN DRILL Tokyo Bronze Lion

A03/221 11712 LAST NIKE NIKE PARK PICTURES New York USA WIEDEN+KENNEDY Portland

Bronze Lion

A04 (Production Design / Art Direction)

A04/015 20321 THE WORLD OF AUTISM

AUTISM SPEAKS AUTISM SPEAKS BBDO New York USA BBDO New York Bronze Lion

A04/019 20281 SHOCKWAVE (ONDE DE CHOC)

DÉLÉGATION À LA SÉCURITÉ ET À LA CIRCULATION ROUTIÈRES

FRENCH ROAD SAFETY

LA CHOSE Paris FRANCE LA CHOSE Paris Bronze Lion Campaign

A04/020 20285 LOSS OF CONTROL (PERTE DE CONTRÔLE)

DÉLÉGATION À LA SÉCURITÉ ET À LA CIRCULATION ROUTIÈRES

FRENCH ROAD SAFETY

LA CHOSE Paris FRANCE LA CHOSE Paris Bronze Lion Campaign

A04/027 20503 CHANNEL 4 REBRAND

CHANNEL 4 CHANNEL 4 REBRAND

4creative London UNITED KINGDOM

4creative London Silver Lion

A04/061 21289 HISTORY OF SOUND

APPLE APPLE MUSIC TBWA\MEDIA ARTS LAB Los Angeles

USA TBWA\MEDIA ARTS LAB Los Angeles

Bronze Lion

A04/081 21883 THE CHEESE KLARNA FINANCIAL PRODUCTS & SERVICES

DDB STOCKHOLM SWEDEN DDB STOCKHOLM Bronze Lion Campaign

A04/082 21884 THE SWIM KLARNA FINANCIAL PRODUCTS & SERVICES

DDB STOCKHOLM SWEDEN DDB STOCKHOLM Bronze Lion Campaign

2 of 6

Winners (Film Craft Lions)

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A04/083 21885 THE FISH KLARNA FINANCIAL PRODUCTS & SERVICES

DDB STOCKHOLM SWEDEN DDB STOCKHOLM Bronze Lion Campaign

A04/091 21259 HENNESSY THE PICCARDS

HENNESSY / LVMH HENNESSY DROGA5 New York USA DROGA5 New York / MOET HENNESSY USA New York

Gold Lion

A04/107 21600 A DIFFERENT PARIS

AIRBNB AIRBNB TBWA\SINGAPORE SINGAPORE TBWA\SINGAPORE Bronze Lion

A04/142 22127 PARALLEL LIVES THE PRINCE'S TRUST

THE PRINCE'S TRUST

SMUGGLER London UNITED KINGDOM

CHI & PARTNERS London

Bronze Lion

A05 (Cinematography)

A05/032 20158 SAMSUNG CYCLING - WE ARE GREATER THAN I - LES DOMESTIQUES

SAMSUNG SAMSUNG GALAXY

72ANDSUNNY AMSTERDAM

THE NETHERLANDS

72ANDSUNNY AMSTERDAM

Bronze Lion

A05/033 20157 SAMSUNG SURF - WE ARE GREATER THAN I - WITHOUT YOU I’M NOTHING

SAMSUNG SAMSUNG GALAXY

72ANDSUNNY AMSTERDAM

THE NETHERLANDS

72ANDSUNNY AMSTERDAM

Bronze Lion

A05/093 21260 HENNESSY THE PICCARDS

HENNESSY / LVMH HENNESSY DROGA5 New York USA DROGA5 New York / MOET HENNESSY USA New York

Gold Lion

A05/141 21980 TREASURE TODAY

MEMORIESLAB MEMORIESLAB FRED & FARID SHANGHAI CHINA FRED & FARID SHANGHAI

Bronze Lion

A05/164 22134 SHARK DANCER HUAWEI MATE S OGILVY & MATHER SHANGHAI

CHINA OGILVY & MATHER SHANGHAI

Bronze Lion

A05/184 22098 UNDER ARMOUR USA WOMENS GYMNASTICS

UNDER ARMOUR UNDER ARMOUR DROGA5 New York USA DROGA5 New York Silver Lion

A05/185 22097 UNDER ARMOUR PHELPS

UNDER ARMOUR UNDER ARMOUR DROGA5 New York USA DROGA5 New York Gold Lion

A06 (Editing)

A06/010 20328 CLOSE TO HOME AT&T AT&T BBDO New York USA BBDO New York Silver Lion

A06/065 20114 SONY TKO STINKDIGITAL SONY ACTION CAM

BIG CHOP London UNITED KINGDOM

STINK London Gold Lion

A06/151 22099 UNDER ARMOUR USA WOMENS GYMNASTICS

UNDER ARMOUR UNDER ARMOUR DROGA5 New York USA DROGA5 New York Silver Lion

3 of 6

Winners (Film Craft Lions)

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A06/152 22100 UNDER ARMOUR PHELPS

UNDER ARMOUR UNDER ARMOUR DROGA5 New York USA DROGA5 New York Silver Lion

A07 (Use of Original Music)

A07/011 20556 YOUR FUTURE IS NOT MINE

ADIDAS ADIDAS ORIGINALS

SQUEAK E CLEAN PRODUCTIONS Los Angeles

USA JOHANNES LEONARDO New York

Gold Lion

A07/051 22137 ENVY SVENSON HAIR TREATMENT CLINIC

TAPSA | Y&R Madrid SPAIN TAPSA | Y&R Madrid Bronze Lion

A07/064 20854 HOUSE MAID KATAOKA&CO.,LTD VAN HOUTEN COCOA

AOI PRO Tokyo JAPAN TOKYU AGENCY Tokyo Bronze Lion

A07/103 22229 BIGGER THAN US

HARMAN INTERNATIONAL/ JBL

JBL HEADPHONES AMUSEMENT PARK ENTERTAINMENT Los Angeles

USA AMUSEMENT PARK ENTERTAINMENT Los Angeles

Bronze Lion

A08 (Use of Licensed / Adapted Music)

A08/006 20477 JANE HP SPROUT 180LA Santa Monica USA 180LA Santa Monica Bronze Lion

A08/113 21843 COMPTON THE GRAMMYS THE 58TH GRAMMY AWARDS

TBWA\CHIAT\DAY Los Angeles

USA TBWA\CHIAT\DAY Los Angeles

Bronze Lion

A08/117 22122 SUPER BOWL BABIES CHOIR

NATIONAL FOOTBALL LEAGUE

SUPER BOWL 50 GREY NEW YORK USA GREY NEW YORK Silver Lion

A08/137 22112 WIENER STAMPEDE

HEINZ HEINZ CONDIMENTS (KETCHUP VARIETY, MUSTARD, BBQ SAUCE)

DAVID Miami USA DAVID Miami Bronze Lion

A08/146 22102 UNDER ARMOUR USA WOMENS GYMNASTICS

UNDER ARMOUR UNDER ARMOUR DROGA5 New York USA DROGA5 New York Silver Lion

A08/147 22101 UNDER ARMOUR PHELPS

UNDER ARMOUR UNDER ARMOUR DROGA5 New York USA DROGA5 New York Gold Lion

A08/158 20709 LAST NIKE CLOTHING, FOOTWEAR AND ACCESSORIES

WIEDEN+KENNEDY Portland

USA WIEDEN+KENNEDY Portland

Bronze Lion

A09 (Sound Design)

A09/030 21557 TELL THE WORLD

DELTA DELTA AIR LINES SMUGGLER New York USA WIEDEN+KENNEDY New York

Silver Lion

4 of 6

Winners (Film Craft Lions)

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A09/035 20184 PAPER HONDA HONDA FACTORY London UNITED KINGDOM

RPA Santa Monica Bronze Lion

A09/043 21266 HENNESSY THE PICCARDS

HENNESSY / LVMH HENNESSY DROGA5 New York USA DROGA5 New York / MOET HENNESSY USA New York

Gold Lion

A10 (Animation)

A10/006 20404 PAPER AMERIAN HONDA MOTOR CO.

HONDA RPA Santa Monica USA RPA Santa Monica Silver Lion

A10/008 20479 MALAK AND THE BOAT

UNICEF HUMANITARIAN AID

180LA Santa Monica USA 180LA Santa Monica Silver Lion

A10/011 20340 THE WORLD OF AUTISM

AUTISM SPEAKS AUTISM SPEAKS BBDO New York USA BBDO New York Bronze Lion

A10/039 21872 MOG'S CALAMITY

SAINSBURY'S SUPERMARKET AMVBBDO London UNITED KINGDOM

AMVBBDO London Bronze Lion

A10/049 21599 JUSTINO LOTERÍAS Y APUESTAS DEL ESTADO

CHRISTMAS LOTTERY

LEO BURNETT Madrid SPAIN LEO BURNETT Madrid Silver Lion

A10/058 20856 ITV KNITTED AD BREAK

ITV ITV ITV CREATIVE London UNITED KINGDOM

ITV CREATIVE London Silver Lion

A10/076 21025 SSE 'PIER' SSE SSE THE MILL London UNITED KINGDOM

ADAM&EVEDDB London

Gold Lion

A11 (Visual Effects)

A11/011 20385 UNDER ARMOUR RULE YOURSELF

UNDER ARMOUR UNDER ARMOUR DROGA5 New York USA DROGA5 New York Bronze Lion

A11/024 20883 SHOCKWAVE (ONDE DE CHOC)

ROAD SAFETY ROAD SAFETY QUAD PRODUCTIONS Clichy

FRANCE LA CHOSE Paris Bronze Lion Campaign

A11/025 20884 LOSS OF CONTROL (PERTE DE CONTRÔLE)

ROAD SAFETY ROAD SAFETY QUAD PRODUCTIONS Clichy

FRANCE LA CHOSE Paris Bronze Lion Campaign

A11/038 21267 HENNESSY THE PICCARDS

HENNESSY / LVMH HENNESSY DROGA5 New York USA DROGA5 New York / MOET HENNESSY USA New York

Gold Lion

A11/060 21028 CHEMICAL BROTHERS 'WIDE OPEN'

VIRGIN RECORDS CHEMICAL BROTHERS

THE MILL London UNITED KINGDOM

OUTSIDER London Gold Lion

A11/061 21029 SKY 'Q' SKY SKY Q FLUID VIEWING

THE MILL London UNITED KINGDOM

BRITISH SKY BROADCASTING London

Bronze Lion

5 of 6

Winners (Film Craft Lions)

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A11/062 21030 SSE 'PIER' SSE SSE THE MILL London UNITED KINGDOM

ADAM&EVEDDB London

Gold Lion

A12 (Achievement in Production)

A12/042 20142 HIGH SCHOOL GIRL?

SHISEIDO CO., SHISEIDO'S PRODUCTS (MAJOLICA MAJORCA / INTEGRATE)

WATTS OF TOKYO JAPAN WATTS OF TOKYO / SHISEIDO CO., LTD. Tokyo

Gold Lion

A12/091 22231 TARGET CREATES FIRST EVER LIVE MUSIC VIDEO WITH GWEN STEFANI

TARGET RETAIL DEUTSCH LA USA DEUTSCH LA Bronze Lion

A12/101 20704 OK GO — UPSIDE DOWN & INSIDE OUT

S7 AIRLINES S7 AIRLINES TUTKOVBUDKOV Volgograd

RUSSIA TUTKOVBUDKOV Volgograd / OK GO New York

Bronze Lion

Total Entries: 77

6 of 6

Winners (Film Craft Lions)

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Cat. No Entry No

Title Client Product Entrant Company Country Agency Production Company Prize

A01 (Savoury Foods)

A01/012 02677 WIENER STAMPEDE

HEINZ HEINZ CONDIMENTS (KETCHUP VARIETY, MUSTARD, BBQ SAUCE)

DAVID Miami USA DAVID Miami BISCUIT FILMWORKS Los Angeles / CUT + RUN Santa Monica / THE MILL Los Angeles

Bronze Lion

A03 (Alcoholic Drinks)

A03/024 01785 TRIP AB INBEV ANDES BEER DEL CAMPO SAATCHI & SAATCHI Buenos Aires

ARGENTINA DEL CAMPO SAATCHI & SAATCHI Buenos Aires

LANDIA Buenos Aires Silver Lion

A03/025 01786 PARTY AB INBEV ANDES BEER DEL CAMPO SAATCHI & SAATCHI Buenos Aires

ARGENTINA DEL CAMPO SAATCHI & SAATCHI Buenos Aires

LANDIA Buenos Aires Gold Lion

A03/031 02598 NEVER ALONE TV

DIAGEO GUINNESS AMVBBDO London UNITED KINGDOM

AMVBBDO London STINK London Gold Lion

A04 (Non-Alcoholic Drinks)

A04/004 00462 PUPPYMONKEYBABY

PEPSICO MOUNTAIN DEW KICKSTART

BBDO New York USA BBDO New York SMITH AND JONES London

Bronze Lion

A05 (Cosmetics & Toiletries)

A05/022 02366 ROCKET CAR OLD SPICE MEN'S BODY CARE WIEDEN+KENNEDY Portland

USA WIEDEN+KENNEDY Portland

BISCUIT FILMWORKS Los Angeles / THE MILL Los Angeles / REVOLVER/WILL O'ROURKE Sydney

Gold Lion

A05/023 02368 WHALE OLD SPICE MEN'S BODY CARE WIEDEN+KENNEDY Portland

USA WIEDEN+KENNEDY Portland

BISCUIT FILMWORKS Los Angeles / THE MILL Los Angeles / REVOLVER/WILL O'ROURKE Sydney

Gold Lion

A05/026 02591 NOT JUST A PRETTY HAIRSTYLE

UNILEVER AXE PONCE Buenos Aires ARGENTINA PONCE Buenos Aires PRIMO Buenos Aires / ICONOCLAST Paris

Bronze Lion

1 of 10

Winners (Film Lions)

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A06 (Healthcare & Pharmacy)

A06/011 02707 ENVY SVENSON HAIR TREATMENT CLINIC

TAPSA | Y&R Madrid SPAIN TAPSA | Y&R Madrid LEE FILMS Madrid Silver Lion

A06/023 02285 BREAK UP SAVANT FABROGESIC J. WALTER THOMPSON ARGENTINA Buenos Aires

ARGENTINA J. WALTER THOMPSON ARGENTINA Buenos Aires

NUNCHAKU CINE Buenos Aires

Bronze Lion

A06/024 02289 MOVING SAVANT FABROGESIC J. WALTER THOMPSON ARGENTINA Buenos Aires

ARGENTINA J. WALTER THOMPSON ARGENTINA Buenos Aires

NUNCHAKU CINE Buenos Aires

Silver Lion

A08 (Clothing, Footwear & Accessories)

A08/020 02093 TALCUM PACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA

BONDS CLEMENGER BBDO MELBOURNE

AUSTRALIA CLEMENGER BBDO MELBOURNE

GUILTY CONTENT Melbourne

Silver Lion Campaign

A08/021 02094 TRIM PACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA

BONDS CLEMENGER BBDO MELBOURNE

AUSTRALIA CLEMENGER BBDO MELBOURNE

GUILTY CONTENT Melbourne

Silver Lion Campaign

A08/022 02095 SHOWER PACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA

BONDS CLEMENGER BBDO MELBOURNE

AUSTRALIA CLEMENGER BBDO MELBOURNE

GUILTY CONTENT Melbourne

Silver Lion Campaign

A08/023 02574 FASHION TO BE FREE

DAVID DELFIN DAVIDELFIN DDB SPAIN Madrid SPAIN DDB SPAIN Madrid GARLIC TV Madrid Silver Lion

A08/034 01792 THE CONDUCTOR

NIKE NIKE ANONYMOUS CONTENT Culver City

USA ANONYMOUS CONTENT Culver City / WIEDEN+KENNEDY Portland

ANONYMOUS CONTENT Culver City

Bronze Lion

A08/038 00942 LAST NIKE CLOTHING, FOOTWEAR AND ACCESSORIES

WIEDEN+KENNEDY Portland

USA WIEDEN+KENNEDY Portland

PARK PICTURES Santa Monica / A52 Santa Monica / WALKER Los Angeles

Silver Lion

A09 (Household Goods, Home Appliances & Furnishings)

A09/032 00706 FIREFLY MAN INDEPENDENT INCUBATOR

OCEDEL NITTO Tokyo JAPAN DRILL Tokyo GEEK PICTURES Tokyo

Silver Lion

A11 (Cars & Automotive Products & Services)

A11/011 00209 SHOCK DAIMLER AG, SMART

SMART 453 FORFOUR

BBDO GROUP GERMANY Berlin

GERMANY BBDO GROUP GERMANY Berlin

ANORAK Berlin Bronze Lion

2 of 10

Winners (Film Lions)

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A11/065 02300 SHOULDERS OF GIANTS

NISSAN NORTH AMERICA

NISSAN TITAN TBWA\CHIAT\DAY Los Angeles

USA TBWA\CHIAT\DAY Los Angeles

SMUGGLER Los Angeles, CA / ROCK PAPER SCISSORS Santa Monica / A52 Santa Monica

Silver Lion

A11/070 02755 OPENING DOORS

VOLKSWAGEN DO BRASIL

HANDS-FREE OPEN TRUNK

ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo

PARANOID BR São Paulo

Bronze Lion

A11/096 01975 CO-WORKER DAIMLER MERCEDES-BENZ BBDO MEXICO MEXICO BBDO MEXICO CATATONIA Mexico City

Bronze Lion Campaign

A11/097 01976 SON'S FRIEND DAIMLER MERCEDES-BENZ BBDO MEXICO MEXICO BBDO MEXICO CATATONIA Mexico City

Bronze Lion Campaign

A11/099 01517 COMMANDER AUDI OF AMERICA R8 VENABLES BELL & PARTNERS San Francisco

USA MJZ Los Angeles / FINAL CUT Los Angeles / THE MILL Los Angeles

Bronze Lion

A12 (Retail & e-Commerce)

A12/005 00594 CLIFF LETGO LETGO APP CP+B Miami USA CP+B Miami BISCUIT FILMWORKS Los Angeles

Bronze Lion

A12/008 00325 THE MAN ON THE MOON

JOHN LEWIS JOHN LEWIS ADAM&EVEDDB London UNITED KINGDOM

ADAM&EVEDDB London

SOMESUCH London Silver Lion

A12/115 02337 SPARE THE ACT- LAPTOP

DIXONS CARPHONE CURRYS PC WORLD

AMVBBDO London UNITED KINGDOM

AMVBBDO London O POSITIVE New York Silver Lion

A12/116 02339 SPARE THE ACT- NESPRESSO

DIXONS CARPHONE CURRYS PC WORLD

AMVBBDO London UNITED KINGDOM

AMVBBDO London O POSITIVE New York Silver Lion Campaign

A12/117 02341 SPARE THE ACT- COOKER

DIXONS CARPHONE CURRYS PC WORLD

AMVBBDO London UNITED KINGDOM

AMVBBDO London O POSITIVE New York Silver Lion Campaign

A12/119 02333 SPARE THE ACT- CHROMECAST

DIXONS CARPHONE CURRYS PC WORLD

AMVBBDO London UNITED KINGDOM

AMVBBDO London O POSITIVE New York Silver Lion Campaign

A12/131 00329 SHOPLIFTERS HARVEY NICHOLS LOYALTY APP ADAM&EVEDDB London UNITED KINGDOM

ADAM&EVEDDB London

BLINK PRODUCTIONS London / CAIN & ABEL London / THE MILL London

Grand Prix

3 of 10

Winners (Film Lions)

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A15 (Entertainment & Leisure)

A15/003 00022 ART MUSEUM KONSTRUKTIV «SECOND CHANCE»

ART MUSEUM KONSTRUKTIV, ZÜRICH

ART MUSEUM KONSTRUKTIV IN ZÜRICH IS THE ONLY INSTITUTION IN SWITZERLAND DEDICATED TO THE EXPLORATION OF CONCRETE ART. CONCRETE ART IS AN ART MOVEMENT WITH A STRONG EMPHASIS ON ABSTRACTION, BASED ON THE USE OF SQUARES, RECTANGLES AND CIRCLES.

RUF LANZ Zürich SWITZERLAND RUF LANZ Zürich STORIES Zurich Bronze Lion

A15/056 02697 SUPER BOWL BABIES CHOIR

NATIONAL FOOTBALL LEAGUE

SUPER BOWL 50 GREY NEW YORK USA GREY NEW YORK TOWNHOUSE 23 New York / PARK PICTURES New York / EXILE Santa Monica

Bronze Lion

A15/064 02068 JUSTINO LOTERÍAS Y APUESTAS DEL ESTADO

CHRISTMAS LOTTERY

LEO BURNETT Madrid SPAIN LEO BURNETT Madrid PASSION PICTURES London / BLUR PRODUCCIONES Madrid / MILFORD FILM & ANIMATION Stockholm

Gold Lion

A16 (Media & Publications)

A16/048 02290 CLOSET AGEA IECO J. WALTER THOMPSON ARGENTINA Buenos Aires

ARGENTINA J. WALTER THOMPSON ARGENTINA Buenos Aires

ARGENTINACINE Buenos Aires

Bronze Lion

A17 (Financial Products & Services)

A17/011 00326 TINY DANCER JOHN LEWIS INSURANCE

PREMIER HOME INSURANCE

ADAM&EVEDDB London UNITED KINGDOM

ADAM&EVEDDB London

BLINK PRODUCTIONS London

Gold Lion

A17/050 02345 THE SWIM KLARNA FINANCIAL PRODUCTS & SERVICES

DDB STOCKHOLM SWEDEN DDB STOCKHOLM Bronze Lion Campaign

4 of 10

Winners (Film Lions)

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A17/051 02346 THE FISH KLARNA FINANCIAL PRODUCTS & SERVICES

DDB STOCKHOLM SWEDEN DDB STOCKHOLM Bronze Lion Campaign

A17/073 02624 LIFT HSBC COMMERCIAL BANKING

GREY LONDON UNITED KINGDOM

GREY LONDON INDEPENDENT London / THE MILL London / 750MPH London

Bronze Lion

A17/077 01310 CHECK GEICO GEICO AUTO INSURANCE

HUNGRY MAN Los Angeles USA THE MARTIN AGENCY Richmond

HUNGRY MAN Los Angeles

Silver Lion Campaign

A17/078 01311 REUNION GEICO GEICO AUTO INSURANCE

HUNGRY MAN Los Angeles USA THE MARTIN AGENCY Richmond

HUNGRY MAN Los Angeles

Silver Lion Campaign

A17/079 01312 FISHERMAN GEICO GEICO AUTO INSURANCE

HUNGRY MAN Los Angeles USA THE MARTIN AGENCY Richmond

HUNGRY MAN Los Angeles

Silver Lion Campaign

A17/080 01313 DIRECTIONS GEICO GEICO AUTO INSURANCE

HUNGRY MAN Los Angeles USA THE MARTIN AGENCY Richmond

HUNGRY MAN Los Angeles

Silver Lion Campaign

A17/091 02121 WHISPER GEICO INSURANCE THE MARTIN AGENCY Richmond

USA THE MARTIN AGENCY New York

HUNGRY MAN New York / ROCK PAPER SCISSORS New York / MPC New York

Silver Lion Campaign

A17/092 02125 SPY GEICO INSURANCE THE MARTIN AGENCY Richmond

USA THE MARTIN AGENCY New York

HUNGRY MAN New York / ROCK PAPER SCISSORS New York / MPC New York

Silver Lion Campaign

A17/093 02129 COUNTDOWN GEICO INSURANCE THE MARTIN AGENCY Richmond

USA THE MARTIN AGENCY New York

HUNGRY MAN New York / ROCK PAPER SCISSORS New York / MPC New York

Silver Lion Campaign

A19 (Commercial Public Services)

A19/027 01105 DENG ADUT UNIVERSITY OF WESTERN SYDNEY

EDUCATION FINCH Sydney AUSTRALIA VCD + WE.COLLECTIVE Sydney

FINCH Sydney Silver Lion

A20 (Corporate Image & Sponsorship)

A20/025 02362 STRONG PROCTER & GAMBLE

HOUSEHOLD PRODUCTS

WIEDEN+KENNEDY Portland

USA WIEDEN+KENNEDY Portland

RATTLING STICK Santa Monica

Bronze Lion

A20/052 02504 GENDER VIOLENCE

HEINEKEN MEXICO TECATE BEER NOMADES Mexico City MEXICO NOMADES Mexico City CENTRAL FILMS Mexico City

Silver Lion

5 of 10

Winners (Film Lions)

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A21 (Public Health & Safety)

A21/011 00440 SHOCKWAVE (ONDE DE CHOC)

DÉLÉGATION À LA SÉCURITÉ ET À LA CIRCULATION ROUTIÈRES

FRENCH ROAD SAFETY

LA CHOSE Paris FRANCE LA CHOSE Paris QUAD PRODUCTIONS Clichy

Bronze Lion Campaign

A21/012 00441 LOSS OF CONTROL (PERTE DE CONTRÔLE)

DÉLÉGATION À LA SÉCURITÉ ET À LA CIRCULATION ROUTIÈRES

FRENCH ROAD SAFETY

LA CHOSE Paris FRANCE LA CHOSE Paris QUAD PRODUCTIONS Clichy

Bronze Lion Campaign

A22 (Public Sector & Awareness Messages)

A22/039 01651 DEVICES UNITED COMMUNITIES OF SAN ANTONIO

CYBERBULLYING AWARENESS

SHOOTERS FILMS San Antonio

USA SHOOTERS FILMS San Antonio

SHOOTERS FILMS San Antonio

Bronze Lion

A23 (Charities & Appeals)

A23/018 02418 #THEMANWHODIEDTHEMOST

AGENCE DE LA BIOMÉDECINE

ORGAN DONATION DDB PARIS FRANCE DDB PARIS WANDA PRODUCTIONS Saint-Denis La Plaine Cedex / THE Paris

Bronze Lion

A23/019 02419 #MAKEACHILDCRY

DOCTORS OF THE WORLD

DOCTORS OF THE WORLD

DDB PARIS FRANCE DDB PARIS MAGALI FILMS Paris / STUDIO 5 Paris

Bronze Lion

B01 (Food & Drinks )

B01/019 00179 THE FAIREST NIGHT OF ALL

AB INBEV ANDES BEER DEL CAMPO SAATCHI & SAATCHI Buenos Aires

ARGENTINA DEL CAMPO SAATCHI & SAATCHI Buenos Aires

AGOSTO BUENOS AIRES / CHE REVOLUTION POST Buenos Aires

Bronze Lion

B01/037 00385 MENTORS PERFETTI VAN MELLE

MENTOS BBH London UNITED KINGDOM

BBH London THE MILL London Bronze Lion

B02 (Fast Moving Consumer Goods )

B02/017 01818 ACT OF LOVE SAGAMI RUBBER INDUSTRIES CO.

SAGAMI ORIGINAL PROJECTOR Tokyo JAPAN PROJECTOR Tokyo / ROCK'N ROLL JAPAN Tokyo

ROCK'N ROLL JAPAN Tokyo / STINK London

Bronze Lion

B02/028 02510 BLOOD SCA LIBRESSE/ BODY FORM

AMVBBDO London UNITED KINGDOM

AMVBBDO London STINK London Gold Lion

6 of 10

Winners (Film Lions)

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B03 (Durable Consumer Goods)

B03/001 00144 THE BOYS 'IMPACT'

PACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA

BONDS CLEMENGER BBDO MELBOURNE

AUSTRALIA CLEMENGER BBDO MELBOURNE

GUILTY CONTENT Melbourne

Silver Lion

B03/060 02653 UNDER ARMOUR USA WOMENS GYMNASTICS

UNDER ARMOUR UNDER ARMOUR DROGA5 New York USA DROGA5 New York EPOCH FILMS New York

Bronze Lion

B03/061 02654 UNDER ARMOUR PHELPS

UNDER ARMOUR UNDER ARMOUR DROGA5 New York USA DROGA5 New York EPOCH FILMS New York

Gold Lion

B04 (Cars & Automotive Products & Services)

B04/004 01377 THE REVERSED TRAILER

HARALD A. MØLLER/ VOLKSWAGEN NORWAY

VOLKSWAGEN TRAILER ASSIST

TRY Oslo NORWAY TRY Oslo BACON OSL Oslo Bronze Lion

B05 (Retail, e-Commerce, Restaurants & Fast Food Chains)

B05/043 02335 SPARE THE ACT- LAPTOP

DIXONS CARPHONE CURRYS PC WORLD

AMVBBDO London UNITED KINGDOM

AMVBBDO London O POSITIVE New York Silver Lion

B08 (Financial Products & Services)

B08/050 02122 LAKE GEICO INSURANCE THE MARTIN AGENCY Richmond

USA THE MARTIN AGENCY Richmond

FURLINED New York / CUT+RUN New York / MPC New York

Silver Lion Campaign

B08/051 02126 HIKE GEICO INSURANCE THE MARTIN AGENCY Richmond

USA THE MARTIN AGENCY Richmond

FURLINED New York / CUT+RUN New York / MPC New York

Silver Lion Campaign

B08/052 02130 FOREST GEICO INSURANCE THE MARTIN AGENCY Richmond

USA THE MARTIN AGENCY Richmond

FURLINED New York / CUT+RUN New York / MPC New York

Gold Lion

B08/053 02134 GOING UP GEICO INSURANCE THE MARTIN AGENCY Richmond

USA THE MARTIN AGENCY Richmond

FURLINED New York / CUT+RUN New York / MPC New York

Silver Lion Campaign

B09 (Business Products & Services)

B09/042 02750 ENDLESS POSSIBILITIES

GETTY IMAGES GETTY IMAGES ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo

VETOR ZERO São Paulo

Bronze Lion

7 of 10

Winners (Film Lions)

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B12 (Public Health & Safety)

B12/017 02667 MANBOOBS MACMA BREAST CANCER AWARENESS

DAVID Buenos Aires ARGENTINA DAVID Buenos Aires LANDIA Buenos Aires Gold Lion

B13 (Public Sector & Awareness Messages)

B13/007 00021 DEARDADDY CARE NORWAY DOMESTIC VIOLENCE AWARENESS

SCHJAERVEN REKLAMEBYRÅ Oslo

NORWAY SCHJAERVEN REKLAMEBYRÅ Oslo

TANGRYSTAN Oslo Silver Lion

B13/034 01837 THE UNACCEPTABLE ACCEPTANCE LETTERS

THE HUNTING GROUND

THE HUNTING GROUND

GOODBY SILVERSTEIN & PARTNERS San Francisco

USA GOODBY SILVERSTEIN & PARTNERS San Francisco

PRETTYBIRD Culver City / CUT + RUN San Francisco / SPY San Francisco

Bronze Lion Campaign

B13/035 01838 MS. ROBERT'S UNACCEPTABLE ACCEPTANCE LETTER

THE HUNTING GROUND

THE HUNTING GROUND

GOODBY SILVERSTEIN & PARTNERS San Francisco

USA GOODBY SILVERSTEIN & PARTNERS San Francisco

PRETTYBIRD Culver City / CUT + RUN San Francisco / SPY San Francisco

Bronze Lion Campaign

B13/046 02263 WAVES OF GRACE

THE UNITED NATIONS

THE UNITED NATIONS

VRSE.WORKS Los Angeles USA VRSE.WORKS Los Angeles

VRSE.WORKS Los Angeles

Bronze Lion

B14 (Charities & Appeals)

B14/003 00364 WAITING LINES RE-BORN TO BE ALIVE

ORGAN DONATION DUVAL GUILLAUME Antwerp

BELGIUM DUVAL GUILLAUME Antwerp

GERONIMO Antwerp / ASP FILM PROUCTIONS Hofstade

Bronze Lion

B14/055 02820 HOW TO GET PERFECT RED LIPS

MAKE LOVE NOT SCARS

ACID ATTACK OGILVY & MATHER MUMBAI

INDIA OGILVY & MATHER MUMBAI

OGILVY & MATHER MUMBAI

Gold Lion Campaign

B14/056 02821 HOW TO APPLY EYELINER

MAKE LOVE NOT SCARS

ACID ATTACK OGILVY & MATHER MUMBAI

INDIA OGILVY & MATHER MUMBAI

OGILVY & MATHER MUMBAI

Gold Lion Campaign

C01 (Viral Film)

C01/010 00097 LOOK WHO'S DRIVING

VOLVO TRUCKS VOLVO FMX FORSMAN & BODENFORS Gothenburg

SWEDEN FORSMAN & BODENFORS Gothenburg

NEW LAND Stockholm Gold Lion

8 of 10

Winners (Film Lions)

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C01/051 00248 HIGH SCHOOL GIRL?

SHISEIDO CO., SHISEIDO'S PRODUCTS (MAJOLICA MAJORCA / INTEGRATE)

WATTS OF TOKYO JAPAN WATTS OF TOKYO / SHISEIDO CO., LTD. Tokyo

WATTS OF TOKYO Gold Lion

E03 (Non-Fiction Series )

E03/017 01530 UNFAIRY TALES SERIES

UNICEF HUMANITARIAN AID

180LA Santa Monica USA 180LA Santa Monica HOUSE OF COLORS Sao Paulo / CONSULADO São Paolo / BUBBA’S CHOP SHOP Burbank

Bronze Lion

E04 (Short Fiction Film (under 10 minutes) )

E04/028 02321 DADS #SHARETHELOAD (60 SECS)

PROCTER & GAMBLE INDIA

ARIEL MATIC BBDO INDIA Mumbai INDIA BBDO INDIA Mumbai RED ICE FILMS Mumbai

Bronze Lion

E06 (Fiction Film Series)

E06/007 01794 THE TOUGH SELL

VOLKSWAGEN AUSTRALIA

GOLF DDB Sydney AUSTRALIA DDB Sydney ROBBER'S DOG Sydney / THE EDITORS Sydney

Bronze Lion

E07 (Music Video)

E07/015 00404 OK GO — UPSIDE DOWN & INSIDE OUT

S7 AIRLINES S7 AIRLINES TUTKOVBUDKOV Volgograd

RUSSIA TUTKOVBUDKOV Volgograd

BOB INDUSTRIES Santa Monica / PROFILM Moscow

Silver Lion

E07/026 01273 WIDE OPEN VIRGIN EMI RECORDS

THE CHEMICAL BROTHERS

OUTSIDER London UNITED KINGDOM

OUTSIDER London OUTSIDER London Bronze Lion

F01 (Use of TV/Cinema Film )

F01/012 02694 GUN CRAZY STATES UNITED TO PREVENT GUN VIOLENCE

SENSIBLE GUN LAWS

GREY NEW YORK USA GREY NEW YORK SUPPLY & DEMAND New York / UPPERCUT New York

Bronze Lion

9 of 10

Winners (Film Lions)

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F01/020 01332 HOUSE OF CARDS - FU 2016

NETFLIX HOUSE OF CARDS BBH NEW YORK USA BBH NEW YORK RESET Santa Monica / THE MILL New York / EXILE Santa Monica

Gold Lion

F02 (Use of Online Film)

F02/018 02099 SEARCH RACISM. FIND TRUTH.

REFUGEES WELCOME

NPO FCB ZÜRICH SWITZERLAND FCB ZÜRICH FCB ZÜRICH Bronze Lion

F02/029 01324 DON'T LOOK AWAY

USHER INTERACTIVE MUSIC VIDEO

AKQA São Paulo BRAZIL AKQA São Paulo Bronze Lion

Total Entries: 87

10 of 10

Winners (Film Lions)

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Cat. No Entry No

Title Client Product Entrant Company Country Prize

A01 (Glass Lions)

A01/011 00059 LEGALLY BRIDE KAFA WOMEN'S RIGHTS NGO

LEO BURNETT BEIRUT LEBANON Glass Lion

A01/040 00122 MARRIAGE MARKET TAKEOVER

SK-II SKINCARE FORSMAN & BODENFORS Gothenburg

SWEDEN Glass Lion

A01/103 00192 BEAUTY TIPS BY RESHMA

MAKE LOVE NOT SCARS

ACID ATTACK OGILVY & MATHER MUMBAI

INDIA Glass Lion

A01/112 00138 DADS#SHARETHELOAD (CASE STUDY)

PROCTER & GAMBLE INDIA

ARIEL MATIC BBDO INDIA Mumbai INDIA Glass Lion

A01/128 00197 NEVER ALONE DIAGEO GUINNESS AMVBBDO London UNITED KINGDOM

Glass Lion

A01/148 00153 6 PACK BAND HINDUSTAN UNILEVER

BROOKE BOND RED LABEL TEA

MINDSHARE Mumbai INDIA Grand Prix

Total Entries: 6

1 of 1

Winners (Glass Lions)

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Cat. No Entry No

Title Client Product Entrant Company Country Prize Medium

A01 (OTC Oral Medicines)

A01/1007 01274 MOVING SAVANT FABROGESIC J. WALTER THOMPSON ARGENTINA Buenos Aires

ARGENTINA Bronze Lion Film: Cinema, TV and Digital

Film Content

A01/12001

01163 EXCEDRIN - THE MIGRAINE EXPERIENCE

GSK CONSUMER HEALTHCARE

EXCEDRIN MIGRAINE

DDB REMEDY London UNITED KINGDOM

Bronze Lion Use of Technology

A01/28005

01961 DOCUSOL MAKE A NAPPY HAPPY

TYPHARM DOCUSOL PEDIATRIC SOLUTION

McCANN HEALTH London UNITED KINGDOM

Silver Lion Branded Content: Digital

A01/35006

00964 WHO THE F*CK WANTS TO FOLLOW PEPTO ON TWITTER?

PROCTER & GAMBLE

PEPTO-BISMOL PUBLICIS NORTH AMERICA New York

USA Silver Lion Digital: Social

A01/9001 01371 THE MIGRAINE EXPERIENCE PRESENTED BY EXCEDRIN

GSK CONSUMER HEALTHCARE

EXCEDRIN MIGRAINE

WEBER SHANDWICK New York

USA Bronze Lion PR

A02 (OTC Applications)

A02/35002

01855 DON'T JUDGE. KISS.

UNILEVER CLOSEUP TOOTHPASTE

F.BIZ São Paulo BRAZIL Silver Lion Digital: Social

A04 (Nutraceuticals)

A04/8003 01381 X-RAY CASTS FONTERRA BRANDS NEW ZEALAND, ANCHOR

ANCHOR MILK COLENSO BBDO Auckland NEW ZEALAND Gold Lion Direct and Promo & Activation

A05 (Other Products)

A05/13005

02031 SUGAR DETOX INTERMARCHÉ INTERMARCHÉ MARCEL Paris FRANCE Silver Lion Integrated Campaign

A05/8003 01945 TOUCHABLE INK THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND

TOUCHABLE INK J. WALTER THOMPSON BANGKOK

THAILAND Bronze Lion Direct and Promo & Activation

1 of 5

Winners (Health and Wellness Lions)

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A05/8015 02030 SUGAR DETOX INTERMARCHÉ INTERMARCHÉ MARCEL Paris FRANCE Silver Lion Direct and Promo & Activation

B01 (Education & Awareness)

B01/1020 01412 PREMONITION CRUZ ROJA ARGENTINA

FIRST AID COURSES

DHÉLET Y&R LATAM Buenos Aires

ARGENTINA Silver Lion Film: Cinema, TV and Digital

Film Content

B01/12012

01165 EXCEDRIN - THE MIGRAINE EXPERIENCE

GSK CONSUMER HEALTHCARE

EXCEDRIN MIGRAINE

DDB REMEDY London UNITED KINGDOM

Silver Lion Use of Technology

B01/12013

01923 REWORD HEADSPACE REWORD WEB APPLICATON

LEO BURNETT MELBOURNE

AUSTRALIA Bronze Lion Use of Technology

B01/14005

00270 THINKING OF… ( • )( • )

LIFETIME LATIN AMERICA

BREAST CANCER AWARENESS

TOTUMA COMMUNICATIONS & DESIGN Bay Harbor Islands

USA Bronze Lion Film Craft: Production

Design / Art Direction

B01/15003

01091 PARKINSON'S NSW- THE LUCKY ONES

PARKINSON'S NSW PARKINSON'S DISEASE

J. WALTER THOMPSON Sydney

AUSTRALIA Bronze Lion Film Craft: Direction

B01/15004

20033 LEARN IT YOUNG

SCOUTS SOUTH AFRICA

SCOUTS SA VELOCITY FILMS Johannesburg

SOUTH AFRICA Bronze Lion Film Craft: Direction

B01/24009

01467 OLD AGE THE SAMARITANS 1 Y&R SHANGHAI CHINA Bronze Lion Campaign

Print & Poster Craft: Illustration

B01/24010

01469 SCHOOL BULLY THE SAMARITANS 1 Y&R SHANGHAI CHINA Bronze Lion Campaign

Print & Poster Craft: Illustration

B01/24011

01473 STUDY STRESS THE SAMARITANS 1 Y&R SHANGHAI CHINA Bronze Lion Campaign

Print & Poster Craft: Illustration

B01/24012

01475 TRANSGENDER THE SAMARITANS 1 Y&R SHANGHAI CHINA Bronze Lion Campaign

Print & Poster Craft: Illustration

B01/24013

01477 RAT HOME THE SAMARITANS 1 Y&R SHANGHAI CHINA Bronze Lion Campaign

Print & Poster Craft: Illustration

B01/28020

30566 MANBOOBS MACMA BREAST CANCER AWARENESS

DAVID Buenos Aires ARGENTINA Gold Lion Branded Content: Digital

B01/3015 00331 AUCTIONEER TOBACCO FREE FLORIDA

ANTI-TOBACCO ALMA DDB Miami USA Bronze Lion Radio

B01/32001

01921 REWORD HEADSPACE REWORD WEB APPLICATON

LEO BURNETT MELBOURNE

AUSTRALIA Bronze Lion Digital Craft: User Experience

(UX)

B01/43015

01057 DARRYL CANSA (CANCER ASSOCIATION OF SOUTH AFRICA)

CANSA (CANCER ASSOCIATION OF SOUTH AFRICA)

FCB CAPE TOWN SOUTH AFRICA Silver Lion Campaign

Digital: Online Video

2 of 5

Winners (Health and Wellness Lions)

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B01/43016

01058 JABU CANSA (CANCER ASSOCIATION OF SOUTH AFRICA)

CANSA (CANCER ASSOCIATION OF SOUTH AFRICA)

FCB CAPE TOWN SOUTH AFRICA Silver Lion Campaign

Digital: Online Video

B01/43024

01730 MANBOOBS MACMA BREAST CANCER AWARENESS

DAVID Buenos Aires ARGENTINA Gold Lion Digital: Online Video

B01/43040

31538 KEEP FARTS FUNNY

MEREDITH’S MIRACLES COLON CANCER FOUNDATION

COLON CANCER AWARENESS / HEALTH INSURANCE

FCB CHICAGO USA Bronze Lion Digital: Online Video

B01/8003 00022 PARADISE HILL IT'S NOT OK DOMESTIC VIOLENCE AWARENESS

FCB NEW ZEALAND Auckland

NEW ZEALAND Silver Lion Direct and Promo & Activation

B01/8032 01482 YOU'RE ACCEPTED

MINUS 18 LGBT YOUTH SUPPORT

GPY&R Melbourne AUSTRALIA Bronze Lion Direct and Promo & Activation

B01/8074 01073 DIPPER CONDOMS

TATA MOTORS DIPPER CONDOMS REDIFFUSION Y&R Mumbai

INDIA Bronze Lion Direct and Promo & Activation

B02 (Clinics, Hospitals, Retail & Facilities)

B02/11001

00550 HOW IS YOUR BODY PERFORMING

BUPA HEALTH TEST WCRS London UNITED KINGDOM

Bronze Lion Mobile

B02/12001

00219 DREAM ADVENTURES

EXPEDIA TRAVEL 180LA Santa Monica USA Bronze Lion Use of Technology

B02/30001

00218 DREAM ADVENTURES

EXPEDIA TRAVEL 180LA Santa Monica USA Bronze Lion Branded Content: Live

Experience

B02/8003 00487 SURGEON TRYOUTS

KURASHIKI CENTRAL HOSPITAL

RECRUITMENT TBWA\HAKUHODO Tokyo JAPAN Gold Lion Direct and Promo & Activation

B02/9002 00488 SURGEON TRYOUTS

KURASHIKI CENTRAL HOSPITAL

RECRUITMENT TBWA\HAKUHODO Tokyo JAPAN Silver Lion PR

B03 (Insurance)

B03/1003 00192 DELIVERY UNITEDHEALTHCARE

HEALTH INSURANCE/CLAIM APP

LEO BURNETT CHICAGO USA Bronze Lion Film: Cinema, TV and Digital

Film Content

B03/13001

00441 WAYS IN CAMPAIGN

UNITEDHEALTHCARE

UNITEDHEALTHCARE BRAND

LEO BURNETT CHICAGO USA Gold Lion Integrated Campaign

3 of 5

Winners (Health and Wellness Lions)

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B04 (Fundraising & Advocacy)

B04/13003

00774 PROJECT LITERACY

PEARSON PROJECT LITERACY

FCB INFERNO London UNITED KINGDOM

Grand Prix Integrated Campaign

B04/28006

02006 LUIS' DREAM DORMIMUNDO / APEC

MATTRESS / THE ASSOCIATION TO AVOID BLINDNESS IN MEXICO

OGILVY & MATHER Mexico City

MEXICO Bronze Lion Film: Cinema, TV and Digital

Film Content

B04/35001

00276 MISSING TYPE NHS BLOOD AND TRANSPLANT

NATIONAL BLOOD WEEK

ENGINE London UNITED KINGDOM

Gold Lion Digital: Social

B04/43001

00775 PROJECT LITERACY

PEARSON PROJECT LITERACY

FCB INFERNO London UNITED KINGDOM

Gold Lion Digital: Online Video

B04/43007

01740 HOW DO YOU SEE ME

COORDOWN COORDOWN SAATCHI & SAATCHI New York

USA Bronze Lion Digital: Online Video

B04/9010 01752 LADYBALLS OVARIAN CANCER CANADA

PUBLIC AWARENESS - OVARIAN CANCER

GREY CANADA Toronto CANADA Silver Lion PR

B04/9025 01587 THIS BIKE HAS MS

MS AUSTRALIA MS GREY MELBOURNE AUSTRALIA Silver Lion PR

B05 (Other)

B05/8005 21912 SEA HERO QUEST

DEUTSCHE TELEKOM

DEUTSCHE TELEKOM

SAATCHI & SAATCHI London

UNITED KINGDOM

Silver Lion Mobile

C01 (Animal Health)

C01/8013

00709 #LEYDEMIERDA (#SHITLAW)

TERRITORIO DE ZAGUATES

ANIMAL SHELTER GARNIER BBDO COMUNIDAD San José

COSTA RICA Silver Lion Direct and Promo & Activation

D01 (Corporate Image & Communication)

D01/1004

01670 BREATHLESS CHOIR

PHILIPS SIMPLYGO MINI OGILVY & MATHER LONDON

UNITED KINGDOM

Gold Lion Film: Cinema, TV and Digital

Film Content

D01/17001

01672 BREATHLESS CHOIR

PHILIPS SIMPLYGO MINI OGILVY & MATHER LONDON

UNITED KINGDOM

Gold Lion Film Craft: Use of Music /

Sound Design

D01/28005

00341 GE PODCAST THEATRE PRESENTS THE MESSAGE

GE GE BBDO New York USA Bronze Lion Branded Content: Digital

D01/28009

01533 COLOR FOR THE COLORBLIND

VALSPAR / ENCHROMA

PAINT FCB CHICAGO USA Gold Lion Branded Content: Digital

4 of 5

Winners (Health and Wellness Lions)

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D01/9021

01541 COLOR FOR THE COLORBLIND

VALSPAR / ENCHROMA

PAINT FCB CHICAGO USA Silver Lion PR

Total Entries: 52

5 of 5

Winners (Health and Wellness Lions)

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Cat. No Entry No

Title Client Product Entrant Company Country Prize

A01 (Innovative Technology )

A01/037 00061 JUKEDECK | ARTIFICIALLY-INTELLIGENT MUSIC COMPOSER

JUKEDECK JUKEDECK London UNITED KINGDOM

Innovation Lion

A01/078 00193 PREPEX NON-SURGICAL MALE CIRCUMCISION DEVICE FOR HIV PREVENTION

CIRC MEDTECH Hod Hasharon

ISRAEL Innovation Lion

A01/079 00160 THE MILL 'BLACKBIRD'

BLACKBIRD THE MILL London UNITED KINGDOM

Innovation Lion

A01/097 00309 GOOGLE DEEPMIND ALPHAGO

GOOGLE DEEPMIND

ALPHAGO GOOGLE DEEPMIND London

UNITED KINGDOM

Grand Prix

A01/104 00385 DOT. THE FIRST BRAILLE SMARTWATCH.

DOT INCORPORATION

DOT. THE FIRST BRAILLE SMARTWATCH.

SERVICEPLAN Munich GERMANY Innovation Lion

A02 (Creative Innovation )

A02/010 00284 THE NEXT REMBRANDT

ING ING J. WALTER THOMPSON AMSTERDAM

THE NETHERLANDS

Innovation Lion

A02/094 00332 LANDCRUISER EMERGENCY NETWORK

TOYOTA MOTOR CORPORATION AUSTRALIA

LANDCRUISER SAATCHI & SAATCHI Sydney

AUSTRALIA Innovation Lion

A02/120 00232 EDIBLE SIX PACK RINGS

SALTWATER BREWERY

SALTWATER BREWERY

WE BELIEVERS New York USA Innovation Lion

A02/232 00349 THE FIELD TRIP TO MARS

LOCKHEED MARTIN GENERATION BEYOND

McCANN NEW YORK USA Innovation Lion

Total Entries: 9

1 of 1

Winners (Innovation Lions)

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alexanderrea
Highlight
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Cat. No Entry No

Title Client Product Entrant Company Country Prize

A01 (Integrated Campaign)

A01/005 00007 BREWTROLEUM HEINEKEN NEW ZEALAND

DB EXPORT COLENSO BBDO Auckland NEW ZEALAND Bronze Lion

A01/010 00014 THE MAN ON THE MOON

JOHN LEWIS JOHN LEWIS ADAM&EVEDDB London UNITED KINGDOM

Bronze Lion

A01/021 00050 BILD - ONLY BILD DARES TO DO THAT

BILD NEWS VCCP Berlin GERMANY Bronze Lion

A01/026 00023 HOME FOR CHRISTMAS

EDEKA ZENTRALE & CO. KG

EDEKA JUNG von MATT Hamburg GERMANY Bronze Lion

A01/033 00069 #OPTOUTSIDE REI REI VENABLES BELL & PARTNERS San Francisco

USA Gold Lion

A01/048 00091 HOUSE OF CARDS - FU 2016

NETFLIX HOUSE OF CARDS BBH NEW YORK USA Grand Prix

A01/061 00226 SURVIVAL BILLBOARD

MICROSOFT XBOX / TOMB RAIDER

McCANN LONDON UNITED KINGDOM

Bronze Lion

A01/063 00102 THE FIRST EVER PINTEREST YARD SALE

SHERWIN WILLIAMS

KRYLON DEUTSCH New York USA Silver Lion

A01/089 00146 FREE THE KIDS UNILEVER PERSIL / OMO MULLENLOWE GROUP London

UNITED KINGDOM

Bronze Lion

A01/117 00209 MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Gold Lion

A01/128 00168 THE BOYS PACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA

BONDS CLEMENGER BBDO MELBOURNE

AUSTRALIA Silver Lion

A01/131 00283 ENDLESS POSSIBILITIES

GETTY IMAGES GETTY IMAGES ALMAPBBDO São Paulo BRAZIL Bronze Lion

A01/249 00229 500 YEARS OF STORIES

TATE TATE BRITAIN GREY LONDON UNITED KINGDOM

Bronze Lion

Total Entries: 13

1 of 1

Winners (Integrated Lions)

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Cat. No Entry No

Title Client Product Entrant Company Country Prize

A01 (Food & Drinks )

A01/008 02108 WHERE IS MY OTORONGO?

BACKUS SABMILLER

SAN JUAN BEER FCB MAYO Lima PERU Bronze Lion

A01/020 01655 CHAMPIONS' BOSS

HEINEKEN UEFA CHAMPIONS LEAGUE

LEO BURNETT Madrid SPAIN Bronze Lion

A01/034 02371 FRONT PAGE PACK

CIA CACIQUE DE CAFÉ SOLUVEL

CAFÉ PELÉ LEW'LARA\TBWA São Paulo

BRAZIL Bronze Lion

A01/055 00351 BREAKVERTISING BY ROYCO

CONTINENTAL FOODS BELGIUM

ROYCO INSTANT SOUP

THESE DAYS Antwerp BELGIUM Silver Lion

A02 (Fast Moving Consumer Goods )

A02/022 02667 100% KOSHER HEAD & SHOULDERS

PROCTER & GAMBLE

HEAD & SHOULDERS

MEDIACOM ISRAEL Tel Aviv

ISRAEL Gold Lion

A02/027 02840 BREAKING NEWS

HENKEL LOCTITE SUPER BONDER

OGILVY GUATEMALA GUATEMALA Silver Lion

A03 (Durable Consumer Goods)

A03/020 01275 UNCRUSHABLE M.J. BALE M.J. BALE 100% MERINO WOOL SUIT

TBWA\SYDNEY AUSTRALIA Silver Lion

A04 (Cars & Automotive Products & Services)

A04/042 01453 BUSINESS BOOSTER

RENAULT ITALIA AUTOMOTIVE OMD Milan ITALY Bronze Lion

A05 (Retail, e-Commerce, Restaurants & Fast Food Chains)

A05/014 02251 LE BON LIDL DISCOUNT FOOD INGO Stockholm SWEDEN Bronze Lion

A05/036 02365 IKEA - BIG BROTHER UNBOXING

IKEA IKEA HOME FURNISHINGS AND APPLIANCES

McCANN TEL AVIV ISRAEL Bronze Lion

A05/073 01612 SHARING THE GIFT OF READING AT CHRISTMAS

SAINSBURY'S SAINSBURY'S PHD London UNITED KINGDOM

Silver Lion

1 of 9

Winners (Media Lions)

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A05/085 02849 TARGET CREATES FIRST EVER LIVE MUSIC VIDEO WITH GWEN STEFANI

TARGET RETAIL DEUTSCH LA USA Bronze Lion

A06 (Travel, Transport & Leisure)

A06/012 02253 THE SWEDISH NUMBER

SWEDISH TOURIST ASSOCIATION

TOURISM INGO Stockholm SWEDEN Silver Lion

A06/021 01241 #COMEONIN THE SYDNEY OPERA HOUSE

THE SYDNEY OPERA HOUSE

DDB Sydney AUSTRALIA Bronze Lion

A06/023 01068 VAN GOGH BNB ART INSTITUTE OF CHICAGO

VAN GOGH "BEDROOMS" EXHIBIT

LEO BURNETT CHICAGO USA Silver Lion

A06/049 02887 HOLIDAYS ON DEMAND

TRANSAVIA AIRLINE COMPANY LES GAULOIS Puteaux FRANCE Bronze Lion

A07 (Media & Publications)

A07/030 01262 STARDUST FOR BOWIE

STUDIO BRUSSEL STARDUST FOR BOWIE

DDB BRUSSELS BELGIUM Silver Lion

A07/035 01293 HUMANS CHANNEL 4 HUMANS OMD UK London UNITED KINGDOM

Silver Lion

A08 (Financial Products & Services)

A08/021 00565 GAYNZ ANZ ANZ BANK TBWA MELBOURNE AUSTRALIA Gold Lion

A08/022 00566 SMART GIRLS — EQUAL FUTURE

ANZ ANZ BANK TBWA MELBOURNE AUSTRALIA Bronze Lion

A10 (Commercial Public Services)

A10/019 01940 38 YEARS LATER TRIPLE S TRIPLE S ADVANTAGE

J. WALTER THOMPSON PUERTO RICO San Juan

PUERTO RICO Bronze Lion

2 of 9

Winners (Media Lions)

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A11 (Corporate Image)

A11/037 02007 NO BORDERS AIRBNB AIRBNB STARCOM MEDIAVEST GROUP Chicago

USA Silver Lion

A12 (Public Health & Safety)

A12/012 01498 CANCER UNCENSORED

GOLLO GOLLO McCANN SAN JOSE COSTA RICA Bronze Lion

A12/018 01403 LIFE SAVING STICKERS

AUSTRALIAN ROAD SAFETY FOUNDATION

AUSTRALIAN ROAD SAFETY FOUNDATION

GPY&R Brisbane AUSTRALIA Gold Lion

A12/019 02783 SNAPCHAT FROM THE CLOSET

OOGACHAGA LGBT COUNSELLING / NON-PROFIT

OGILVY & MATHER SINGAPORE

SINGAPORE Silver Lion

A12/025 01680 DIPPER CONDOMS

TATA MOTORS DIPPER CONDOMS REDIFFUSION Y&R Mumbai

INDIA Silver Lion

A12/046 02339 SMS LAST WORDS

GLOBAL ROAD SAFETY PARTNERSHIP

GLOBAL ROAD SAFETY

HAVAS WORLDWIDE SHANGHAI

CHINA Gold Lion

A13 (Public Sector & Awareness Messages)

A13/006 01163 THE SECOND SCOREBOARD

TELETICA, INAMU, FEDEFUTBOL

DOMESTIC VIOLENCE

J. WALTER THOMPSON COSTA RICA San José

COSTA RICA Gold Lion

A13/025 00804 END THE SILENCE

LA SIRENA LA SIRENA PAGÉS BBDO Santo Domingo

DOMINICAN REPUBLIC

Gold Lion

A13/031 01768 SEARCH RACISM. FIND TRUTH.

REFUGEES WELCOME

NPO FCB ZÜRICH SWITZERLAND Silver Lion

A13/037 02578 CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.

PINK RIBBON GERMANY

BREAST CANCER AWARENESS

DDB GROUP GERMANY Berlin

GERMANY Bronze Lion

3 of 9

Winners (Media Lions)

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A14 (Charities & Appeals)

A14/007 02122 AMNESTY INTERNATIONAL UNBLOCKER

AMNESTY INTERNATIONAL

WORLD DAY AGAINST CYBER CENSORSHIP

COLENSO BBDO Auckland NEW ZEALAND Silver Lion

A14/016 02130 I CAN TEACH YOU TOO

DUBAI CARES CHARITY ORGANISATION

J. WALTER THOMPSON DUBAI

UNITED ARAB EMIRATES

Bronze Lion

B01 (Use of Screens)

B01/006 00588 THE GREAT ESCAPE

GRAUBUENDEN FERIEN

GRAUBUENDEN FERIEN

JUNG von MATT/LIMMAT Zürich

SWITZERLAND Silver Lion

B01/023 01982 SAVING HANDS LALCEC LALCEC J. WALTER THOMPSON ARGENTINA Buenos Aires

ARGENTINA Bronze Lion

B01/035 01290 ANIMAL DETECTING BILLBOARDS

BMW AUSTRIA BMW NIGHT VISION SYSTEM

DEMNER, MERLICEK & BERGMANN Vienna

AUSTRIA Silver Lion

B01/062 02590 GUN CRAZY STATES UNITED TO PREVENT GUN VIOLENCE

SENSIBLE GUN LAWS

GREY NEW YORK USA Bronze Lion

B02 (Use of Audio Platforms)

B02/005 00111 SLOW DOWN GPS

IF INSURANCE INSURANCE FORSMAN & BODENFORS Gothenburg

SWEDEN Bronze Lion

B02/030 02409 SONGS OF VIOLENCE

ESTADAO DIGITAL ESTADAO DIGITAL FCB BRASIL São Paulo BRAZIL Gold Lion

B03 (Use of Print)

B03/016 00680 SHOWROOM HOME DELIVERY

AUDI JAPAN KK AUDI A3 DENTSU INC Tokyo JAPAN Bronze Lion

B03/023 02308 CHAMPIONS HIJACK

GO SPORT GO SPORT TBWA\RAAD Dubai UNITED ARAB EMIRATES

Bronze Lion

B03/051 02004 PEPITO GFR MEDIA PRIMERA HORA McCANN San Juan PUERTO RICO Silver Lion

B04 (Use of Outdoor)

B04/027 02490 SURVIVAL BILLBOARD

MICROSOFT XBOX / TOMB RAIDER

McCANN LONDON UNITED KINGDOM

Bronze Lion

B04/031 02249 CALL BRUSSELS VISIT BRUSSELS VISIT BRUSSELS AIR Brussels BELGIUM Bronze Lion

4 of 9

Winners (Media Lions)

FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 77 of 158

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B05 (Use of Ambient Media: Small Scale)

B05/013 00387 LEGOLAND DOLLARS

LEGOLAND FLORIDA RESORT

ENTERTAINMENT/TRAVEL & LEISURE

VML New York USA Silver Lion

B05/066 01404 LIFE SAVING STICKERS

AUSTRALIAN ROAD SAFETY FOUNDATION

AUSTRALIAN ROAD SAFETY FOUNDATION

GPY&R Brisbane AUSTRALIA Bronze Lion

B05/080 02123 X-RAY CASTS FONTERRA BRANDS NEW ZEALAND, ANCHOR

ANCHOR MILK COLENSO BBDO Auckland NEW ZEALAND Silver Lion

B05/093 02718 PAY WITH BLOOD

UNTOLD FESTIVAL AND NATIONAL INSTITUTE FOR BLOOD DONATIONS

EVENTS McCANN WORLDGROUP ROMANIA Bucharest

ROMANIA Bronze Lion

B05/155 02717 BITTERSWEET PIES

PAUL RESTAURANTS McCANN WORLDGROUP ROMANIA Bucharest

ROMANIA Bronze Lion

B05/157 00749 HUNTED CHANNEL 4 ENTERTAINMENT OMD UK London UNITED KINGDOM

Bronze Lion

B06 (Use of Ambient Media: Large Scale)

B06/063 02558 WHOPPER SIGN BURGER KING FAST FOOD RESTAURANT

DAVID Miami USA Bronze Lion

B06/065 01861 TRIBECA FILM FESTIVAL REACTOR

TRIBECA FILM FESTIVAL

FILM FESTIVAL J. WALTER THOMPSON New York

USA Silver Lion

B06/068 02562 UNKNOWNS CANON U.S.A CANON EOS REBEL T6I

GREY NEW YORK USA Bronze Lion

B06/069 02609 HIGHWAY ROBBERY

VOLVO CAR USA 2016 VOLVO XC90 T8

GREY NEW YORK USA Bronze Lion

B06/080 02387 THE BABY STROLLER TEST-RIDE BY CONTOURS

CONTOURS STROLLERS

BABY STROLLERS FCB CHICAGO USA Silver Lion

B06/084 02838 BEHIND THE LEATHER

PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS

PETA ASIA OGILVY & MATHER Bangkok

THAILAND Gold Lion

B07 (Use of Events )

B07/014 02255 LE BON LIDL DISCOUNT FOOD INGO Stockholm SWEDEN Gold Lion

B07/050 00806 END THE SILENCE

LA SIRENA LA SIRENA PAGÉS BBDO Santo Domingo

DOMINICAN REPUBLIC

Silver Lion

5 of 9

Winners (Media Lions)

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B07/101 01673 THE DILEMMA HEINEKEN BEER STARCOM MEDIAVEST GROUP Milan

ITALY Gold Lion

B08 (Use of Stunts )

B08/007 00151 WAITING LINES RE-BORN TO BE ALIVE

ORGAN DONATION DUVAL GUILLAUME Antwerp

BELGIUM Bronze Lion

B08/052 01070 VAN GOGH BNB ART INSTITUTE OF CHICAGO

VAN GOGH "BEDROOMS" EXHIBIT

LEO BURNETT CHICAGO USA Silver Lion

B08/064 00716 LEGALLY BRIDE KAFA WOMEN'S RIGHTS NGO

LEO BURNETT BEIRUT LEBANON Bronze Lion

B08/068 00921 TESTIMONIES FUNDACIÓN HUÉSPED

INSTITUTIONAL FUNDRAISING

WUNDERMAN BUENOS AIRES

ARGENTINA Bronze Lion

B08/080 00466 SKITTLES HOLIDAY PAWN SHOP

WRIGLEY CANADA SKITTLES MEDIACOM Toronto CANADA Bronze Lion

B08/115 02414 THIS BIKE HAS MS

MS AUSTRALIA MS GREY MELBOURNE AUSTRALIA Silver Lion

B08/128 02591 GUN CRAZY STATES UNITED TO PREVENT GUN VIOLENCE

SENSIBLE GUN LAWS

GREY NEW YORK USA Silver Lion

B08/142 02839 BEHIND THE LEATHER

PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS

PETA ASIA OGILVY & MATHER Bangkok

THAILAND Silver Lion

B08/155 02051 BREWTROLEUM DB BREWERIES DB EXPORT PHD Auckland NEW ZEALAND Gold Lion

B08/178 02560 THE FIELD TRIP TO MARS

LOCKHEED MARTIN GENERATION BEYOND

McCANN NEW YORK USA Bronze Lion

C01 (Use of Digital Platforms)

C01/004 00501 WESTPAC CHOPPER APPEAL

WESTPAC CHOPPER APPEAL MONTH

DDB GROUP NEW ZEALAND Auckland

NEW ZEALAND Bronze Lion

C01/009 02124 AMNESTY INTERNATIONAL UNBLOCKER

AMNESTY INTERNATIONAL

WORLD DAY AGAINST CYBER CENSORSHIP

COLENSO BBDO Auckland NEW ZEALAND Silver Lion

C01/016 00758 DON'T LOOK AWAY

USHER INTERACTIVE MUSIC VIDEO

AKQA São Paulo BRAZIL Bronze Lion

6 of 9

Winners (Media Lions)

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alexanderrea
Highlight
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C02 (Use of Mobile )

C02/035 01815 HCD RINK BINGO HOCKEY CLUB DAVOS

HCD MERCHANDISE

FCB ZÜRICH SWITZERLAND Silver Lion

C02/038 01242 #COMEONIN THE SYDNEY OPERA HOUSE

THE SYDNEY OPERA HOUSE

DDB Sydney AUSTRALIA Bronze Lion

C02/043 01247 CELEBRITY TANTRUM

SAMSUNG AUSTRALIAN=

SAMSUNG TAB S2 LEO BURNETT SYDNEY AUSTRALIA Silver Lion

C02/102 01608 LO KAR LO BAAT HINDUSTAN UNILEVER

ACTIVE WHEEL DETERGENT

PHD INDIA Mumbai INDIA Bronze Lion

C03 (Use of Social Platforms)

C03/016 01931 STRAIGHT OUTTA

BEATS BY DRE. BEATS BY DRE. R/GA HUSTLE Los Angeles USA Bronze Lion

C03/057 02352 YOU'RE ACCEPTED

MINUS 18 LGBT YOUTH SUPPORT

GPY&R Melbourne AUSTRALIA Bronze Lion

C03/117 01480 TWITTER REFUGEES

PASSOP AWARENESS MESSAGE

VML Cape Town SOUTH AFRICA Silver Lion

C03/158 02579 CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.

PINK RIBBON GERMANY

BREAST CANCER AWARENESS

DDB GROUP GERMANY Berlin

GERMANY Bronze Lion

C03/200 02540 MANBOOBS MACMA BREAST CANCER AWARENESS

DAVID Buenos Aires ARGENTINA Bronze Lion

C04 (Use of New Technology )

C04/039 01709 INTEL WINTER X GAMES 2016

INTEL INTEL CURIE TECHNOLOGY

OMD New York USA Bronze Lion

C04/057 00815 GRAB A SEAT, IT'S PIMM'S O'CLOCK

DIAGEO PIMM'S CARAT London UNITED KINGDOM

Silver Lion

D01 (Use of Data)

D01/007 01766 FASHION INTELLIGENCE INDEX

HANG LUNG PROPERTIES

FASHION WALK McCANN & SPENCER Hong Kong

HONG KONG Bronze Lion

7 of 9

Winners (Media Lions)

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D01/032 02411 SONGS OF VIOLENCE

ESTADAO DIGITAL ESTADAO DIGITAL FCB BRASIL São Paulo BRAZIL Bronze Lion

D01/035 00189 THE HOUSE OF CLICKS

HEMNET COMMERCIAL RESIDENCE

PRIME Stockholm SWEDEN Silver Lion

E01 (Use of Brand or Product Integration into a Programme or Platform)

E01/013 01166 THE SECOND SCOREBOARD

TELETICA, INAMU, FEDEFUTBOL

DOMESTIC VIOLENCE

J. WALTER THOMPSON COSTA RICA San José

COSTA RICA Gold Lion

E01/031 02370 IKEA - BIG BROTHER UNBOXING

IKEA IKEA HOME FURNISHINGS AND APPLIANCES

McCANN TEL AVIV ISRAEL Bronze Lion

E01/079 02572 #DONATEFORPRISCILA

CLUBE SANGUE BOM

INSTITUTIONAL LEO BURNETT TAILOR MADE São Paulo

BRAZIL Bronze Lion

E02 (Use of Co-Creation & User Generated Content )

E02/069 01933 STRAIGHT OUTTA

BEATS BY DRE. BEATS BY DRE. R/GA HUSTLE Los Angeles USA Silver Lion

E03 (Use of Branded Content created for Digital or Social Media)

E03/008 02525 THE MINDCHANGER WORKOUT

RIO 2016 PARALYMPIC GAMES

OGILVY BRASIL São Paulo BRAZIL Bronze Lion

E03/130 00145 DONATE THE HATE - THE INVOLUNTARY ONLINE DONATION

ZDK - GESELLSCHAFT DEMOKRATISCHE KULTUR GGMBH

EXIT DEUTSCHLAND

GRABARZ & PARTNER Hamburg

GERMANY Bronze Lion

F01 (Use of Integrated Media)

F01/003 00229 HOUSE OF LITTLE MOMENTS

UNI PRESIDENTS UNI NOODLE ADK TAIWAN CHINESE TAIPEI Silver Lion

F01/050 02833 CAPTAIN OBVIOUS RUNS FOR PRESIDENT

HOTELS.COM TRAVEL CP+B Boulder USA Bronze Lion

F01/069 01294 HUMANS CHANNEL 4 HUMANS OMD UK London UNITED KINGDOM

Silver Lion

F01/098 02346 MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Grand Prix

8 of 9

Winners (Media Lions)

FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 81 of 158

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F01/126 10124 A GROUND-BREAKING CAMPAIGN TO COMBAT LONELINESS.

JOHN LEWIS JOHN LEWIS MANNING GOTTLIEB OMD London

UNITED KINGDOM

Bronze Lion

Total Entries: 97

9 of 9

Winners (Media Lions)

FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 82 of 158

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Cat. No Entry No

Title Client Product Entrant Company Country Prize

A01 (Activation by Location)

A01/001 00096 JOHNSONVILLE SAUSAGE NONNAS

JOHNSONVILLE SAUSAGE DROGA5 New York USA Bronze Lion

A01/015 00422 PIGEON AIR PATROL

PLUME LABS PIGEON AIR PATROL

DIGITASLBi London UNITED KINGDOM

Bronze Lion

A01/018 00571 #COMEONIN THE SYDNEY OPERA HOUSE

THE SYDNEY OPERA HOUSE

DDB Sydney AUSTRALIA Gold Lion

A01/040 01004 THE TRAFFIC GAAYE

VIDEOCON VIDEOCON MOBILES

Y&R Dubai UNITED ARAB EMIRATES

Silver Lion

A02 (Activation by Proximity)

A02/015 00754 SAMSUNG BLIND CAP

SAMSUNG ESPAÑA GALAXY S7, GEAR S2, SAMSUNG INSTITUTIONAL

CHEIL SPAIN Madrid SPAIN Gold Lion

A03 (Augmented Mobile Experience)

A03/008 00865 AYRTON SENNA: THE HEART OF BRAZIL

INSTITUTO AYRTON SENNA

INSTITUTO AYRTON SENNA

J. WALTER THOMPSON BRAZIL São Paulo

BRAZIL Silver Lion

A04 (Virtual Reality Experience)

A04/003 00105 DREAMS OF DALÍ

THE DALÍ MUSEUM THE DALÍ MUSEUM GOODBY SILVERSTEIN & PARTNERS San Francisco

USA Silver Lion

A05 (Networked / Connected Mobile Technology)

A05/003 00277 #SEECOLORS SAMSUNG SAMSUNG #SEECOLORS

LEO BURNETT BUDAPEST HUNGARY Bronze Lion

A05/006 00457 LIGHTSABER ESCAPE: A CHROME EXPERIMENT

GOOGLE, DISNEY, INDUSTRIAL LIGHT & MAGIC, LUCAS FILM

GOOGLE CHROME 72ANDSUNNY Playa Vista USA Silver Lion

1 of 6

Winners (Mobile Lions)

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A06 (Connected Devices)

A06/030 01121 AMATEUR REPLAY

ALLIANZ INSURANCE OGILVY & MATHER SINGAPORE

SINGAPORE Silver Lion

A06/040 01179 PINLIST TOK&STOK FURNITURE STORE

DDB BRASIL São Paulo BRAZIL Bronze Lion

A07 (Wearable Technology)

A07/004 00560 BABOLAT POP JEAN-MARC ZIMMERMANN

BABOLAT - FRENCH TENNIS, BADMINTON, AND SQUASH EQUIPMENT COMPANY

OGILVYONE Paris FRANCE Silver Lion

A07/012 00717 HELPMET THAI HEALTH PROMOTION FOUNDATION

THAIHEALTH ROAD SAFETY PROJECT

BBDO BANGKOK THAILAND Bronze Lion

A07/016 01096 COMMITMENT RINGS

UNILEVER CORNETTO LOLA MULLENLOWE Madrid

SPAIN Bronze Lion

A08 (Data / Insight)

A08/003 00054 SLOW DOWN GPS

IF INSURANCE INSURANCE FORSMAN & BODENFORS Gothenburg

SWEDEN Bronze Lion

A09 (Innovative Technology )

A09/020 00828 TRY ON A SIX SAMSUNG SAMSUNG GALAXY S6

R/GA New York USA Bronze Lion

B01 (Websites as Part of a Campaign)

B01/001 00230 #OPTOUTSIDE REI REI VENABLES BELL & PARTNERS San Francisco

USA Bronze Lion

B01/003 00114 SHOP WITH THE FORCE

STANCE STANCE STAR WARS SOCKS

ZAMBEZI Venice USA Gold Lion

C01 (Utilities)

C01/002 00055 SLOW DOWN GPS

IF INSURANCE INSURANCE FORSMAN & BODENFORS Gothenburg

SWEDEN Bronze Lion

C01/029 01064 ROAM DELIVERY VOLVO CARS IN CAR DELIVERY SERVICE

OGILVYONE LONDON UNITED KINGDOM

Bronze Lion

2 of 6

Winners (Mobile Lions)

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C01/049 01073 LIFE SIGNAL UNACEM UNACEM CIRCUS GREY Lima PERU Bronze Lion

C01/051 00743 RE:SHAKESPEARE

SAMSUNG ELECTRONICS, THE ROYAL SHAKESPEARE COMPANY

THE RE:SHAKESPEARE APP

CHEIL UK London UNITED KINGDOM

Bronze Lion

C02 (Apps as Part of a Campaign)

C02/014 00934 THE SWEDISH NUMBER

SWEDISH TOURIST ASSOCIATION

TOURISM INGO Stockholm SWEDEN Bronze Lion

C02/021 00721 CHANGE 4 LIFE - SUGAR SWAPS

PUBLIC HEALTH ENGLAND

PROMOTING HEALTH AND WELLBEING, SUGAR SWAPS APP

M&C SAATCHI London UNITED KINGDOM

Bronze Lion

C02/027 00225 NYT VR GOOGLE, GE, MINI, NEW YORK TIMES

THE NEW YORK TIMES, NYT VR, T BRAND STUDIO, GOOGLE, GE, MINI

T BRAND STUDIO New York

USA Grand Prix

C02/028 00631 SIZZL OSCAR MAYER OSCAR MAYER BACON

360i New York USA Silver Lion

D01 (Corporate / Commercial)

D01/002 00584 CELEBRITY TANTRUM

SAMSUNG AUSTRALIAN=

SAMSUNG TAB S2 LEO BURNETT SYDNEY AUSTRALIA Bronze Lion

D01/004 00972 SONGS OF VIOLENCE

ESTADAO DIGITAL ESTADAO DIGITAL FCB BRASIL São Paulo BRAZIL Bronze Lion

D01/012 01190 KIDSBOOK COLLECTION

ITAU BANK INSTITUTIONAL AFRICA São Paulo BRAZIL Bronze Lion

D02 (Accessibility, Charity & Non-profit)

D02/005 00973 SONGS OF VIOLENCE

ESTADAO DIGITAL ESTADAO DIGITAL FCB BRASIL São Paulo BRAZIL Silver Lion

E01 (App Games)

E01/009 01116 SEA HERO QUEST

DEUTSCHE TELEKOM

DEUTSCHE TELEKOM

SAATCHI & SAATCHI London

UNITED KINGDOM

Bronze Lion

3 of 6

Winners (Mobile Lions)

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E04 (Connected Experience Games)

E04/002 00463 #RACEYOURHEARTOUT

ACURA AUTOMOTIVE IGNITION A RAZORFISH COMPANY San Francisco

USA Silver Lion

F01 (Content for User Engagement)

F01/029 00572 #COMEONIN THE SYDNEY OPERA HOUSE

THE SYDNEY OPERA HOUSE

DDB Sydney AUSTRALIA Silver Lion

F01/032 00324 A VALENTINE FROM ADIDAS

ADIDAS PURE BOOST X HILL+KNOWLTON STRATEGIES London

UNITED KINGDOM

Bronze Lion

F01/052 01038 CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.

PINK RIBBON GERMANY

BREAST CANCER AWARENESS

DDB GROUP GERMANY Berlin

GERMANY Bronze Lion

F01/086 01155 TACO EMOJI ENGINE

TACO BELL TACO EMOJI LAUNCH

DEUTSCH LA USA Silver Lion

F02 (Response / Real-time Activity )

F02/029 00594 UNCRUSHABLE M.J. BALE M.J. BALE 100% MERINO WOOL SUIT

TBWA\SYDNEY AUSTRALIA Silver Lion

F02/031 00846 #LIVEINTHEMOVIES

AIRBNB AIRBNB TBWA\CHIAT\DAY Los Angeles

USA Silver Lion

F02/049 12421 THE SWEDISH NUMBER

SWEDISH TOURIST ASSOCIATION

TOURISM INGO Stockholm SWEDEN Bronze Lion

F03 (Co-Creation & User Generated Content )

F03/010 00574 #COMEONIN THE SYDNEY OPERA HOUSE

THE SYDNEY OPERA HOUSE

DDB Sydney AUSTRALIA Silver Lion

F03/011 00867 DONATE THE BARS

ATADOS BLACK BARS J. WALTER THOMPSON BRAZIL São Paulo

BRAZIL Silver Lion

4 of 6

Winners (Mobile Lions)

FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 86 of 158

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F04 (Targeted Communication)

F04/010 00575 #COMEONIN THE SYDNEY OPERA HOUSE

THE SYDNEY OPERA HOUSE

DDB Sydney AUSTRALIA Silver Lion

F05 (Social Gaming & Competitions)

F05/007 01117 SEA HERO QUEST

DEUTSCHE TELEKOM

DEUTSCHE TELEKOM

SAATCHI & SAATCHI London

UNITED KINGDOM

Bronze Lion

F06 (Social Trends)

F06/005 00243 GIGA SELFIE TOURISM AUSTRALIA

SIGHTSEEING TBWA\HAKUHODO Tokyo JAPAN Bronze Lion

F06/006 00106 I AM A WITNESS AD COUNCIL EMOJI GOODBY SILVERSTEIN & PARTNERS San Francisco

USA Silver Lion

F06/013 00829 STRAIGHT OUTTA

BEATS BY DRE. BEATS BY DRE. R/GA HUSTLE Los Angeles USA Gold Lion

F06/046 01000 #NETFLIXSWAP NETFLIX NETFLIX DAREWIN ENTERTAINMENT AGENCY Paris

FRANCE Bronze Lion

F07 (Influencer / Talent )

F07/014 01039 CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.

PINK RIBBON GERMANY

BREAST CANCER AWARENESS

DDB GROUP GERMANY Berlin

GERMANY Bronze Lion

F09 (Social Purpose)

F09/008 00619 HASHTAGS FOR LIFE.

PERUVIAN RED CROSS

VOLUNTARY BLOOD DONORS

McCANN LIMA PERU Gold Lion

F09/015 00869 DONATE THE BARS

ATADOS BLACK BARS J. WALTER THOMPSON BRAZIL São Paulo

BRAZIL Bronze Lion

F09/026 00974 SONGS OF VIOLENCE

ESTADAO DIGITAL ESTADAO DIGITAL FCB BRASIL São Paulo BRAZIL Silver Lion

5 of 6

Winners (Mobile Lions)

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F09/027 01026 WHATSGERMAN PLAN.NET GROUP WHATSGERMAN SERVICEPLAN Munich GERMANY Silver Lion

F09/029 01040 CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.

PINK RIBBON GERMANY

BREAST CANCER AWARENESS

DDB GROUP GERMANY Berlin

GERMANY Silver Lion

F09/067 01030 MANBOOBS MACMA BREAST CANCER AWARENESS

DAVID Buenos Aires ARGENTINA Gold Lion

G01 (Integrated Campaign)

G01/001 00232 #OPTOUTSIDE REI REI VENABLES BELL & PARTNERS San Francisco

USA Silver Lion

G01/006 00737 RATE MY ROOF ORIGIN ENERGY ORIGIN ENERGY CLEMENGER BBDO MELBOURNE

AUSTRALIA Bronze Lion

G01/010 00936 THE SWEDISH NUMBER

SWEDISH TOURIST ASSOCIATION

TOURISM INGO Stockholm SWEDEN Gold Lion

G01/018 00633 SIZZL OSCAR MAYER OSCAR MAYER BACON

360i New York USA Bronze Lion

G02 (Cross-device Campaign)

G02/005 00763 HCD RINK BINGO HOCKEY CLUB DAVOS

HCD MERCHANDISE

FCB ZÜRICH SWITZERLAND Silver Lion

G03 (Messaging Campaign)

G03/006 00108 I AM A WITNESS AD COUNCIL EMOJI GOODBY SILVERSTEIN & PARTNERS San Francisco

USA Silver Lion

G03/015 01027 WHATSGERMAN PLAN.NET GROUP WHATSGERMAN SERVICEPLAN Munich GERMANY Gold Lion

G03/036 12641 SNAP KING BURGER KING ARGENTINA

GRILL HERITAGE DAVID Buenos Aires ARGENTINA Bronze Lion

Total Entries: 62

6 of 6

Winners (Mobile Lions)

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Cat. No Entry No

Title Client Product Entrant Company Country Agency Prize

A02 (Drinks )

A02/007 01246 "BREAKDANCE" PEPSICO DEUTSCHLAND

PEPSI LIGHT BBDO GROUP GERMANY Dusseldorf

GERMANY BBDO GROUP GERMANY Dusseldorf

Bronze Lion Campaign

A02/008 01249 "PARKOUR" PEPSICO DEUTSCHLAND

PEPSI LIGHT BBDO GROUP GERMANY Dusseldorf

GERMANY BBDO GROUP GERMANY Dusseldorf

Bronze Lion Campaign

A02/009 01252 "SKATEBOARD" PEPSICO DEUTSCHLAND

PEPSI LIGHT BBDO GROUP GERMANY Dusseldorf

GERMANY BBDO GROUP GERMANY Dusseldorf

Bronze Lion Campaign

A02/029 01257 BANNER ACCOLADE HARDYS WINE McCANN Birmingham UNITED KINGDOM

McCANN Birmingham Bronze Lion

A02/071 00392 POOL LOUNGER EVIAN EVIAN BETC Paris FRANCE BETC Paris Bronze Lion Campaign

A02/072 00395 SUNBED EVIAN EVIAN BETC Paris FRANCE BETC Paris Bronze Lion Campaign

A02/073 00398 DIVER EVIAN EVIAN BETC Paris FRANCE BETC Paris Bronze Lion Campaign

A02/074 00401 PALM TREE EVIAN EVIAN BETC Paris FRANCE BETC Paris Bronze Lion Campaign

A03 (Household Goods)

A03/036 01762 TOYS S.C. JOHNSON ZIPLOC® ENERGY BBDO Chicago USA ENERGY BBDO Chicago

Bronze Lion Campaign

A03/037 01744 TOOLS S.C. JOHNSON ZIPLOC® ENERGY BBDO Chicago USA ENERGY BBDO Chicago

Bronze Lion Campaign

A03/038 01752 CEREAL S.C. JOHNSON ZIPLOC® ENERGY BBDO Chicago USA ENERGY BBDO Chicago

Bronze Lion Campaign

A04 (Cosmetics, Toiletries, Healthcare & Pharmacy)

A04/050 03146 PENCIL JOHNSON & JOHNSON

LISTERINE COOL MINT

J. WALTER THOMPSON London

UNITED KINGDOM

J. WALTER THOMPSON London

Bronze Lion Campaign

A04/051 03153 MONEY JOHNSON & JOHNSON

LISTERINE COOL MINT

J. WALTER THOMPSON London

UNITED KINGDOM

J. WALTER THOMPSON London

Bronze Lion Campaign

A04/052 03159 KEYS JOHNSON & JOHNSON

LISTERINE COOL MINT

J. WALTER THOMPSON London

UNITED KINGDOM

J. WALTER THOMPSON London

Bronze Lion Campaign

1 of 19

Winners (Outdoor Lions)

FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 89 of 158

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A06 (Clothing, Footwear & Accessories)

A06/019 04918 SAMBA SÃO PAULO ALPARGATAS

HAVAIANAS ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo

Silver Lion Campaign

A06/020 04934 FUTEBOL SÃO PAULO ALPARGATAS

HAVAIANAS ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo

Silver Lion Campaign

A06/021 04942 BOSSA NOVA SÃO PAULO ALPARGATAS

HAVAIANAS ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo

Silver Lion Campaign

A06/023 04947 PIER SÃO PAULO ALPARGATAS

HAVAIANAS ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo

Silver Lion Campaign

A08 (Cars & Automotive Products & Services)

A08/047 04600 BUCKETBAG VOLKSWAGEN KEYLESS ACCESS DDB GROUP DÜSSELDORF

GERMANY DDB GROUP DÜSSELDORF

Bronze Lion Campaign

A08/048 04594 TOTE VOLKSWAGEN KEYLESS ACCESS DDB GROUP DÜSSELDORF

GERMANY DDB GROUP DÜSSELDORF

Bronze Lion Campaign

A08/049 04597 CLUTCH VOLKSWAGEN KEYLESS ACCESS DDB GROUP DÜSSELDORF

GERMANY DDB GROUP DÜSSELDORF

Bronze Lion Campaign

A08/091 03435 VOLVO "AIRBAG" CYCLIST

VOLVO MÉXICO PEDESTRIAN AIRBAG

GREY MÈXICO Mexico City MEXICO GREY MÈXICO Mexico City

Silver Lion Campaign

A08/092 03437 VOLVO "AIRBAG" PEDESTRIAN

VOLVO MÉXICO PEDESTRIAN AIRBAG

GREY MÈXICO Mexico City MEXICO GREY MÈXICO Mexico City

Silver Lion Campaign

A08/093 03439 VOLVO "AIRBAG" RUNNER

VOLVO MÉXICO PEDESTRIAN AIRBAG

GREY MÈXICO Mexico City MEXICO GREY MÈXICO Mexico City

Silver Lion Campaign

A09 (Retail, e-Commerce, Restaurants & Fast Food Chains)

A09/039 00143 READ BETTER STORIES - CURRY

PAPER PLUS GROUP

PAPER PLUS RETAIL STORE

FCB NEW ZEALAND Auckland

NEW ZEALAND FCB NEW ZEALAND Auckland

Bronze Lion Campaign

A09/040 00144 READ BETTER STORIES - BOOTS

PAPER PLUS GROUP

PAPER PLUS RETAIL STORE

FCB NEW ZEALAND Auckland

NEW ZEALAND FCB NEW ZEALAND Auckland

Bronze Lion Campaign

A09/041 00145 READ BETTER STORIES - GYM

PAPER PLUS GROUP

PAPER PLUS RETAIL STORE

FCB NEW ZEALAND Auckland

NEW ZEALAND FCB NEW ZEALAND Auckland

Bronze Lion Campaign

A09/056 04809 BED IKEA - SAUDI ARABIA

IKEA SPECIAL OFFERS

MEMAC OGILVY Dubai UNITED ARAB EMIRATES

MEMAC OGILVY Dubai Gold Lion Campaign

A09/057 04812 LAMP IKEA - SAUDI ARABIA

IKEA SPECIAL OFFERS

MEMAC OGILVY Dubai UNITED ARAB EMIRATES

MEMAC OGILVY Dubai Gold Lion Campaign

A09/058 04815 NIGHTSTAND IKEA - SAUDI ARABIA

IKEA SPECIAL OFFERS

MEMAC OGILVY Dubai UNITED ARAB EMIRATES

MEMAC OGILVY Dubai Gold Lion Campaign

A09/059 04818 TABLE IKEA - SAUDI ARABIA

IKEA SPECIAL OFFERS

MEMAC OGILVY Dubai UNITED ARAB EMIRATES

MEMAC OGILVY Dubai Gold Lion Campaign

2 of 19

Winners (Outdoor Lions)

FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 90 of 158

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A09/060 04821 BOOKCASE IKEA - SAUDI ARABIA

IKEA SPECIAL OFFERS

MEMAC OGILVY Dubai UNITED ARAB EMIRATES

MEMAC OGILVY Dubai Gold Lion Campaign

A09/069 05262 BIG MAC BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland / Y&R MEDIA NZ Auckland / Y&R DIGITAL NZ Auckland

Bronze Lion Campaign

A09/070 05263 WHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland / Y&R MEDIA NZ Auckland / Y&R DIGITAL NZ Auckland

Bronze Lion Campaign

A09/071 05264 MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland / Y&R MEDIA NZ Auckland / Y&R DIGITAL NZ Auckland

Bronze Lion Campaign

A09/082 04034 PEACE DOVE BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland / Y&R MEDIA NZ Auckland / Y&R DIGITAL NZ Auckland

Silver Lion Campaign

A09/083 04035 PEACE FINGERS BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland / Y&R MEDIA NZ Auckland / Y&R DIGITAL NZ Auckland

Silver Lion Campaign

A09/084 04036 OLIVE BRANCH BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland / Y&R MEDIA NZ Auckland / Y&R DIGITAL NZ Auckland

Silver Lion Campaign

A10 (Travel & Transport)

A10/038 04251 AIRBNB ANIMALS | PIG

AIRBNB TRAVEL SERVICE TBWA\CHIAT\DAY NEW YORK

USA TBWA\CHIAT\DAY NEW YORK / TBWA\LONDON

Gold Lion Campaign

A10/039 04254 AIRBNB ANIMALS | ARMADILLO

AIRBNB TRAVEL SERVICE TBWA\CHIAT\DAY NEW YORK

USA TBWA\CHIAT\DAY NEW YORK / TBWA\LONDON

Gold Lion Campaign

A10/040 04257 AIRBNB ANIMALS | SPIDER

AIRBNB TRAVEL SERVICE TBWA\CHIAT\DAY NEW YORK

USA TBWA\CHIAT\DAY NEW YORK / TBWA\LONDON

Gold Lion Campaign

A10/041 04260 AIRBNB ANIMALS | OCTOPUS

AIRBNB TRAVEL SERVICE TBWA\CHIAT\DAY NEW YORK

USA TBWA\CHIAT\DAY NEW YORK / TBWA\LONDON

Gold Lion Campaign

A10/042 04263 ANIMALS | PENGUIN

AIRBNB TRAVEL SERVICE TBWA\CHIAT\DAY NEW YORK

USA TBWA\CHIAT\DAY NEW YORK / TBWA\LONDON

Gold Lion Campaign

3 of 19

Winners (Outdoor Lions)

FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 91 of 158

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A11 (Entertainment & Leisure)

A11/045 04524 CHAV TATE TATE BRITAIN GREY LONDON UNITED KINGDOM

GREY LONDON Silver Lion Campaign

A11/046 04527 WAR TATE TATE BRITAIN GREY LONDON UNITED KINGDOM

GREY LONDON Silver Lion Campaign

A12 (Media & Publications)

A12/057 03707 ANATOMY L'EQUIPE L'EQUIPE DDB PARIS FRANCE DDB PARIS Bronze Lion Campaign

A12/058 03712 MAP L'EQUIPE L'EQUIPE DDB PARIS FRANCE DDB PARIS Bronze Lion Campaign

A17 (Charities, Public Health & Safety, Public Sector & Awareness Messages)

A17/107 03212 WALLS JORGE CASTAÑEDA

#IMPROUDTOBEMEXICAN

WING New York USA WING New York Gold Lion Campaign

A17/108 03214 PROBLEMS JORGE CASTAÑEDA

#IMPROUDTOBEMEXICAN

WING New York USA WING New York Gold Lion Campaign

A17/109 03216 PEOPLE JORGE CASTAÑEDA

#IMPROUDTOBEMEXICAN

WING New York USA WING New York Gold Lion Campaign

A17/165 03413 BEN NGHE RIVER

UNICEF GLOBAL UNICEF GLOBAL HAPPINESS Brussels BELGIUM HAPPINESS Brussels Bronze Lion Campaign

A17/166 03415 NGA BAY RIVER UNICEF GLOBAL UNICEF GLOBAL HAPPINESS Brussels BELGIUM HAPPINESS Brussels Bronze Lion Campaign

A17/167 03417 SAIGON RIVER UNICEF GLOBAL UNICEF GLOBAL HAPPINESS Brussels BELGIUM HAPPINESS Brussels Bronze Lion Campaign

A17/174 03341 SKYLINE ALCOHOLICS ANONYMOUS

ALCOHOLICS ANONYMOUS

J. WALTER THOMPSON BRAZIL São Paulo

BRAZIL J. WALTER THOMPSON BRAZIL São Paulo

Bronze Lion Campaign

A17/175 03351 ICEBERG ALCOHOLICS ANONYMOUS

ALCOHOLICS ANONYMOUS

J. WALTER THOMPSON BRAZIL São Paulo

BRAZIL J. WALTER THOMPSON BRAZIL São Paulo

Bronze Lion Campaign

A17/176 03359 DUNES ALCOHOLICS ANONYMOUS

ALCOHOLICS ANONYMOUS

J. WALTER THOMPSON BRAZIL São Paulo

BRAZIL J. WALTER THOMPSON BRAZIL São Paulo

Bronze Lion Campaign

A17/177 03342 WHITE FACE ALCOHOLICS ANONYMOUS

ALCOHOLICS ANONYMOUS

J. WALTER THOMPSON BRAZIL São Paulo

BRAZIL J. WALTER THOMPSON BRAZIL São Paulo

Bronze Lion Campaign

4 of 19

Winners (Outdoor Lions)

FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 92 of 158

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A17/178 03350 GREY FACE ALCOHOLICS ANONYMOUS

ALCOHOLICS ANONYMOUS

J. WALTER THOMPSON BRAZIL São Paulo

BRAZIL J. WALTER THOMPSON BRAZIL São Paulo

Bronze Lion Campaign

A17/179 03358 BLACK FACE ALCOHOLICS ANONYMOUS

ALCOHOLICS ANONYMOUS

J. WALTER THOMPSON BRAZIL São Paulo

BRAZIL J. WALTER THOMPSON BRAZIL São Paulo

Bronze Lion Campaign

A17/182 03967 OLD AGE THE SAMARITANS 1 Y&R SHANGHAI CHINA Y&R SHANGHAI Silver Lion Campaign

A17/183 03976 RAT HOME THE SAMARITANS 1 Y&R SHANGHAI CHINA Y&R SHANGHAI Silver Lion Campaign

A17/184 03985 SCHOOL BULLY THE SAMARITANS 1 Y&R SHANGHAI CHINA Y&R SHANGHAI Silver Lion Campaign

A17/185 03994 TRANSGENDER THE SAMARITANS 1 Y&R SHANGHAI CHINA Y&R SHANGHAI Silver Lion Campaign

A17/186 04003 STUDY STRESS THE SAMARITANS 1 Y&R SHANGHAI CHINA Y&R SHANGHAI Silver Lion Campaign

B01 (Food)

B01/020 03250 CHOCOLATE FREDDO INSTITUTIONAL Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO Bronze Lion Campaign

B01/021 03256 MINT FREDDO INSTITUTIONAL Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO Bronze Lion Campaign

B01/022 03262 STRAWBERRY FREDDO INSTITUTIONAL Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO Bronze Lion Campaign

B01/063 02569 UNCONDITIONAL KISSES

HERSHEY'S KISSES Y&R San Juan PUERTO RICO Y&R San Juan Bronze Lion Campaign

B01/064 02568 FIRST KISS HERSHEY'S KISSES Y&R San Juan PUERTO RICO Y&R San Juan Bronze Lion Campaign

B01/065 02567 LOVING KISS HERSHEY'S KISSES Y&R San Juan PUERTO RICO Y&R San Juan Bronze Lion Campaign

B01/066 02566 FOREVER KISS HERSHEY'S KISSES Y&R San Juan PUERTO RICO Y&R San Juan Bronze Lion Campaign

B02 (Drinks )

B02/040 03845 MAN DUTCH MILL CO. ARABUS 3 IN 1 COFFEE

MONDAY Bangkok THAILAND MONDAY Bangkok Gold Lion Campaign

B02/041 03846 LADY DUTCH MILL CO. ARABUS 3 IN 1 COFFEE

MONDAY Bangkok THAILAND MONDAY Bangkok Gold Lion Campaign

B02/042 03847 OFFICE DUTCH MILL CO. ARABUS 3 IN 1 COFFEE

MONDAY Bangkok THAILAND MONDAY Bangkok Gold Lion Campaign

5 of 19

Winners (Outdoor Lions)

FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 93 of 158

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B03 (Household Goods)

B03/019 01642 MAN CPPQ PREMATEK FAHRENHEIT DDB Lima PERU FAHRENHEIT DDB Lima

Bronze Lion Campaign

B03/020 01644 COUPLE CPPQ PREMATEK FAHRENHEIT DDB Lima PERU FAHRENHEIT DDB Lima

Bronze Lion Campaign

B07 (Home Appliances, Furnishings, Consumer Electronics & Technology)

B07/069 02849 BED IKEA AUSTRIA DELIVERY SERVICE

DDB GROUP GERMANY Berlin

GERMANY DDB GROUP GERMANY Berlin / DDB GROUP Hamburg / DDB GROUP DÜSSELDORF

Silver Lion Campaign

B07/070 02851 SOFA IKEA AUSTRIA DELIVERY SERVICE

DDB GROUP GERMANY Berlin

GERMANY DDB GROUP GERMANY Berlin / DDB GROUP Hamburg / DDB GROUP DÜSSELDORF

Silver Lion Campaign

B07/071 02853 GRILL IKEA AUSTRIA DELIVERY SERVICE

DDB GROUP GERMANY Berlin

GERMANY DDB GROUP GERMANY Berlin / DDB GROUP Hamburg / DDB GROUP DÜSSELDORF

Silver Lion Campaign

B08 (Cars & Automotive Products & Services)

B08/051 02316 TECHNICALLY HAIRSTYLE

VOLKSWAGEN SOUTH AFRICA

VOLKSWAGEN GENUINE PARTS

OGILVY & MATHER CAPE TOWN

SOUTH AFRICA OGILVY & MATHER CAPE TOWN

Bronze Lion Campaign

B08/054 02321 TECHNICALLY DOG

VOLKSWAGEN SOUTH AFRICA

VOLKSWAGEN GENUINE PARTS

OGILVY & MATHER CAPE TOWN

SOUTH AFRICA OGILVY & MATHER CAPE TOWN

Bronze Lion Campaign

B08/055 02322 TECHNICALLY SUPERHEROES

VOLKSWAGEN SOUTH AFRICA

VOLKSWAGEN GENUINE PARTS

OGILVY & MATHER CAPE TOWN

SOUTH AFRICA OGILVY & MATHER CAPE TOWN

Bronze Lion Campaign

B08/058 04740 ASS GENERAL MOTORS OPEL SAFETY DISTANCE CONTROL

TAPSA | Y&R Madrid SPAIN TAPSA | Y&R Madrid Bronze Lion Campaign

B08/059 04755 ARMPIT GENERAL MOTORS OPEL SAFETY DISTANCE CONTROL

TAPSA | Y&R Madrid SPAIN TAPSA | Y&R Madrid Bronze Lion Campaign

B08/060 04769 BELLY GENERAL MOTORS OPEL SAFETY DISTANCE CONTROL

TAPSA | Y&R Madrid SPAIN TAPSA | Y&R Madrid Bronze Lion Campaign

B08/133 03436 VOLVO "AIRBAG" CYCLIST

VOLVO MÉXICO PEDESTRIAN AIRBAG

GREY MÈXICO Mexico City MEXICO GREY MÈXICO Mexico City

Silver Lion Campaign

B08/134 03438 VOLVO "AIRBAG" PEDESTRIAN

VOLVO MÉXICO PEDESTRIAN AIRBAG

GREY MÈXICO Mexico City MEXICO GREY MÈXICO Mexico City

Silver Lion Campaign

6 of 19

Winners (Outdoor Lions)

FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 94 of 158

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B08/135 03440 VOLVO "AIRBAG" RUNNER

VOLVO MÉXICO PEDESTRIAN AIRBAG

GREY MÈXICO Mexico City MEXICO GREY MÈXICO Mexico City

Silver Lion Campaign

B09 (Retail, e-Commerce, Restaurants & Fast Food Chains)

B09/011 01104 LOVING THE NIGHT 1

McDONALD'S CORPORATE TBWA\THAILAND Bangkok THAILAND TBWA\THAILAND Bangkok

Silver Lion Campaign

B09/012 01105 LOVING THE NIGHT 2

McDONALD'S CORPORATE TBWA\THAILAND Bangkok THAILAND TBWA\THAILAND Bangkok

Silver Lion Campaign

B09/013 01106 LOVING THE NIGHT 3

McDONALD'S CORPORATE TBWA\THAILAND Bangkok THAILAND TBWA\THAILAND Bangkok

Silver Lion Campaign

B09/038 04810 BED IKEA - SAUDI ARABIA

IKEA SPECIAL OFFERS

MEMAC OGILVY Dubai UNITED ARAB EMIRATES

MEMAC OGILVY Dubai Gold Lion

B09/091 05065 WHOPPER SIGN - I WANT YOU

BURGER KING FAST FOOD RESTAURANT

DAVID Miami USA DAVID Miami Bronze Lion Campaign

B09/093 05067 WHOPPER SIGN - KING'S FONT

BURGER KING FAST FOOD RESTAURANT

DAVID Miami USA DAVID Miami Bronze Lion Campaign

B09/104 04660 WHOPPER SIGN BURGER KING FAST FOOD RESTAURANT

DAVID Miami USA DAVID Miami Bronze Lion Campaign

B10 (Travel & Transport)

B10/036 04252 AIRBNB ANIMALS | PIG

AIRBNB TRAVEL SERVICE TBWA\CHIAT\DAY NEW YORK

USA TBWA\CHIAT\DAY NEW YORK / TBWA\LONDON

Silver Lion Campaign

B10/037 04258 AIRBNB ANIMALS | SPIDER

AIRBNB TRAVEL SERVICE TBWA\CHIAT\DAY NEW YORK

USA TBWA\CHIAT\DAY NEW YORK / TBWA\LONDON

Silver Lion Campaign

B10/038 04264 ANIMALS | PENGUIN

AIRBNB TRAVEL SERVICE TBWA\CHIAT\DAY NEW YORK

USA TBWA\CHIAT\DAY NEW YORK / TBWA\LONDON

Silver Lion Campaign

B10/039 04255 AIRBNB ANIMALS | ARMADILLO

AIRBNB TRAVEL SERVICE TBWA\CHIAT\DAY NEW YORK

USA TBWA\CHIAT\DAY NEW YORK / TBWA\LONDON

Silver Lion Campaign

B10/040 04261 AIRBNB ANIMALS | OCTOPUS

AIRBNB TRAVEL SERVICE TBWA\CHIAT\DAY NEW YORK

USA TBWA\CHIAT\DAY NEW YORK / TBWA\LONDON

Silver Lion Campaign

B11 (Entertainment & Leisure)

B11/083 04536 WAR TATE TATE BRITAIN GREY LONDON UNITED KINGDOM

GREY LONDON Silver Lion Campaign

7 of 19

Winners (Outdoor Lions)

FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 95 of 158

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B11/084 04528 GAY TATE TATE BRITAIN GREY LONDON UNITED KINGDOM

GREY LONDON Silver Lion Campaign

B11/085 04532 GRIEF TATE TATE BRITAIN GREY LONDON UNITED KINGDOM

GREY LONDON Silver Lion Campaign

B11/087 04512 CHAV TATE TATE BRITAIN GREY LONDON UNITED KINGDOM

GREY LONDON Silver Lion Campaign

B12 (Media & Publications)

B12/026 03201 GULLIVER PENGUIN COMPANHIA DAS LETRAS

BOOKS Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO Bronze Lion Campaign

B12/027 03206 SCARLET PENGUIN COMPANHIA DAS LETRAS

BOOKS Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO Bronze Lion Campaign

B12/028 03211 GATSBY PENGUIN COMPANHIA DAS LETRAS

BOOKS Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO Bronze Lion Campaign

B12/083 04471 SURVIVAL BILLBOARD - TERMS & HORRIBLE, HORRIBLE CONDITIONS

MICROSOFT XBOX / TOMB RAIDER

McCANN LONDON UNITED KINGDOM

McCANN LONDON Silver Lion

B12/090 05407 WATCHMAKER ESPN INSTITUTIONAL AFRICA São Paulo BRAZIL AFRICA São Paulo Bronze Lion Campaign

B12/091 05413 SHOEMAKER ESPN INSTITUTIONAL AFRICA São Paulo BRAZIL AFRICA São Paulo Bronze Lion Campaign

B13 (Financial Products & Services)

B13/009 04876 GERMANY/NETHERLANDS

VISA VISA INFINITE ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo

Silver Lion Campaign

B13/010 04886 JAMAICA/SCOTLAND

VISA VISA INFINITE ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo

Silver Lion Campaign

B13/011 04894 SWEDEN/SWITZERLAND

VISA VISA INFINITE ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo

Silver Lion Campaign

B14 (Business Products & Services)

B14/022 04877 CHARLES GETTY IMAGES GETTY IMAGES ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo

Gold Lion Campaign

B14/023 04887 ANGELA GETTY IMAGES GETTY IMAGES ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo

Gold Lion Campaign

8 of 19

Winners (Outdoor Lions)

FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 96 of 158

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B14/024 04895 FRANCIS GETTY IMAGES GETTY IMAGES ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo

Gold Lion Campaign

B14/037 04413 PRODUCT GETTY IMAGES GETTY IMAGES OGILVY & MATHER CHILE Santiago

CHILE OGILVY & MATHER CHILE Santiago

Bronze Lion Campaign

B14/038 04414 EXECUTIVE GETTY IMAGES GETTY IMAGES OGILVY & MATHER CHILE Santiago

CHILE OGILVY & MATHER CHILE Santiago

Bronze Lion Campaign

B16 (Corporate Image & Sponsorship)

B16/044 02250 3 UNILEVER PERSIL / OMO MULLENLOWE GROUP London

UNITED KINGDOM

MULLENLOWE GROUP London

Bronze Lion

B16/052 04179 HEART BOEING AEROSPACE FCB CHICAGO USA FCB CHICAGO Silver Lion Campaign

B16/053 04195 DART BOEING AEROSPACE FCB CHICAGO USA FCB CHICAGO Silver Lion Campaign

B16/054 04210 BEETLE BOEING AEROSPACE FCB CHICAGO USA FCB CHICAGO Silver Lion Campaign

B17 (Charities, Public Health & Safety, Public Sector & Awareness Messages)

B17/041 00961 PINA COLADA AUTOMOBILE ASSOCIATION OF SINGAPORE

PUBLIC SERVICE ANNOUNCEMENT

J. WALTER THOMPSON SINGAPORE

SINGAPORE J. WALTER THOMPSON SINGAPORE

Bronze Lion Campaign

B17/042 00962 BELGIAN BEER AUTOMOBILE ASSOCIATION OF SINGAPORE

PUBLIC SERVICE ANNOUNCEMENT

J. WALTER THOMPSON SINGAPORE

SINGAPORE J. WALTER THOMPSON SINGAPORE

Bronze Lion Campaign

B17/043 00963 TEQUILA AUTOMOBILE ASSOCIATION OF SINGAPORE

PUBLIC SERVICE ANNOUNCEMENT

J. WALTER THOMPSON SINGAPORE

SINGAPORE J. WALTER THOMPSON SINGAPORE

Bronze Lion Campaign

B17/044 00964 ROSÉ AUTOMOBILE ASSOCIATION OF SINGAPORE

PUBLIC SERVICE ANNOUNCEMENT

J. WALTER THOMPSON SINGAPORE

SINGAPORE J. WALTER THOMPSON SINGAPORE

Bronze Lion Campaign

B17/045 00965 DIRTY MARTINI AUTOMOBILE ASSOCIATION OF SINGAPORE

PUBLIC SERVICE ANNOUNCEMENT

J. WALTER THOMPSON SINGAPORE

SINGAPORE J. WALTER THOMPSON SINGAPORE

Bronze Lion Campaign

B17/046 00966 IRISH BEER AUTOMOBILE ASSOCIATION OF SINGAPORE

PUBLIC SERVICE ANNOUNCEMENT

J. WALTER THOMPSON SINGAPORE

SINGAPORE J. WALTER THOMPSON SINGAPORE

Bronze Lion Campaign

B17/047 00967 VODKA AUTOMOBILE ASSOCIATION OF SINGAPORE

PUBLIC SERVICE ANNOUNCEMENT

J. WALTER THOMPSON SINGAPORE

SINGAPORE J. WALTER THOMPSON SINGAPORE

Bronze Lion Campaign

B17/048 00968 RED WINE AUTOMOBILE ASSOCIATION OF SINGAPORE

PUBLIC SERVICE ANNOUNCEMENT

J. WALTER THOMPSON SINGAPORE

SINGAPORE J. WALTER THOMPSON SINGAPORE

Bronze Lion Campaign

9 of 19

Winners (Outdoor Lions)

FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 97 of 158

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B17/067 00192 PORTRAITS THAI HEALTH PROMOTION FOUNDATION

PUBLIC SERVICE SAATCHI & SAATCHI Singapore

SINGAPORE SAATCHI & SAATCHI Singapore

Gold Lion Campaign

B17/068 00183 THINKING THAI HEALTH PROMOTION FOUNDATION

PUBLIC SERVICE SAATCHI & SAATCHI Singapore

SINGAPORE SAATCHI & SAATCHI Singapore

Gold Lion Campaign

B17/069 00188 SMILING THAI HEALTH PROMOTION FOUNDATION

PUBLIC SERVICE SAATCHI & SAATCHI Singapore

SINGAPORE SAATCHI & SAATCHI Singapore

Gold Lion Campaign

B17/256 02718 HANG GLIDER UNHCR PRAGUE UNHCR Y&R PRAGUE CZECH REPUBLIC

Y&R PRAGUE Bronze Lion Campaign

B17/257 02732 COAL TRAIN UNHCR PRAGUE UNHCR Y&R PRAGUE CZECH REPUBLIC

Y&R PRAGUE Bronze Lion Campaign

C01 (Static Digital Billboards / Posters)

C01/047 02247 FREE THE KIDS 1

UNILEVER PERSIL / OMO MULLENLOWE GROUP London

UNITED KINGDOM

MULLENLOWE GROUP London

Bronze Lion Campaign

C01/048 02249 FREE THE KIDS 2

UNILEVER PERSIL / OMO MULLENLOWE GROUP London

UNITED KINGDOM

MULLENLOWE GROUP London

Bronze Lion Campaign

C01/049 02251 FREE THE KIDS 3

UNILEVER PERSIL / OMO MULLENLOWE GROUP London

UNITED KINGDOM

MULLENLOWE GROUP London

Bronze Lion Campaign

C01/061 05337 MC CODE MC DONALD'S DICOUNT COUPONS

DDB BRASIL São Paulo BRAZIL DDB BRASIL São Paulo Bronze Lion

C01/069 04474 FUCK MY LIFE ETHOS TRAVEL TOUR OPERATOR McCANN LONDON UNITED KINGDOM

McCANN LONDON Bronze Lion Campaign

C01/070 04477 MAKE IT STOP ETHOS TRAVEL TOUR OPERATOR McCANN LONDON UNITED KINGDOM

McCANN LONDON Bronze Lion Campaign

C01/071 04480 HELP ME GOD ETHOS TRAVEL TOUR OPERATOR McCANN LONDON UNITED KINGDOM

McCANN LONDON Bronze Lion Campaign

C01/072 04482 END THIS HELL ETHOS TRAVEL TOUR OPERATOR McCANN LONDON UNITED KINGDOM

McCANN LONDON Bronze Lion Campaign

C01/073 04484 SAVE ME NOW ETHOS TRAVEL TOUR OPERATOR McCANN LONDON UNITED KINGDOM

McCANN LONDON Bronze Lion Campaign

C03 (Interactive & Dynamic Billboards / Posters)

C03/008 01270 THE GREAT ESCAPE

GRAUBUENDEN FERIEN

GRAUBUENDEN FERIEN

JUNG von MATT/LIMMAT Zürich

SWITZERLAND JUNG von MATT/LIMMAT Zürich

Bronze Lion

10 of 19

Winners (Outdoor Lions)

FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 98 of 158

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C04 (Ambient Use of Digital Technology)

C04/011 02294 PHOTO COACH CANON CANON LENSES 360i New York USA 360i New York Bronze Lion

C05 (Ambient Experiential & Immersive Digital)

C05/001 00729 DREAM ADVENTURES

EXPEDIA TRAVEL 180LA Santa Monica USA 180LA Santa Monica Bronze Lion

C05/040 04662 THE FIELD TRIP TO MARS

LOCKHEED MARTIN GENERATION BEYOND

McCANN NEW YORK USA McCANN NEW YORK Silver Lion

C05/045 02296 ACTUAL REALITY

JAGUAR LAND ROVER NEW ZEALAND

JAGUAR F-TYPE Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland Gold Lion

C05/056 04464 SURVIVAL BILLBOARD

MICROSOFT XBOX / TOMB RAIDER

McCANN LONDON UNITED KINGDOM

McCANN LONDON Gold Lion

D01 (Non-Standard Indoor Advertising)

D01/032 01835 VAN GOGH BNB ART INSTITUTE OF CHICAGO

VAN GOGH "BEDROOMS" EXHIBIT

LEO BURNETT CHICAGO USA LEO BURNETT CHICAGO

Gold Lion

D01/060 03063 SUGAR DETOX INTERMARCHÉ INTERMARCHÉ MARCEL Paris FRANCE MARCEL Paris Gold Lion

D02 (Small Scale Special Solutions)

D02/050 01687 #LEYDEMIERDA (#SHITLAW)

TERRITORIO DE ZAGUATES

ANIMAL SHELTER GARNIER BBDO COMUNIDAD San José

COSTA RICA GARNIER BBDO COMUNIDAD San José

Bronze Lion

D02/061 02690 ABSORBPLATE THAI HEALTH PROMOTION FOUNDATION

THAIHEALTH BBDO BANGKOK THAILAND BBDO BANGKOK Bronze Lion

D02/062 03652 X-RAY CASTS FONTERRA BRANDS NEW ZEALAND, ANCHOR

ANCHOR MILK COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland

Bronze Lion

D02/114 03742 UPSIDE DOWN CAN

ORANGINA ORANGINA BETC Paris FRANCE BETC Paris Silver Lion

D02/124 03936 ONE-DROP BOTTLE

HENKEL PRIL TBWA\RAAD Dubai UNITED ARAB EMIRATES

TBWA\RAAD Dubai Bronze Lion

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D03 (Special Build)

D03/001 00254 BREWTROLEUM HEINEKEN NEW ZEALAND

DB EXPORT COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland

Gold Lion

D03/014 01538 THE REVERSED TRAILER

HARALD A. MØLLER/ VOLKSWAGEN NORWAY

VOLKSWAGEN TRAILER ASSIST

TRY Oslo NORWAY TRY Oslo Silver Lion

D03/021 00515 UNFORGOTTEN SOLDIERS

SKY TELEVISION NEW ZEALAND

HISTORY CHANNEL

DDB GROUP NEW ZEALAND Auckland

NEW ZEALAND DDB GROUP NEW ZEALAND Auckland

Silver Lion

D03/108 04031 MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland / Y&R MEDIA NZ Auckland / Y&R DIGITAL NZ Auckland

Silver Lion

D04 (Live Advertising and Events)

D04/015 01264 #SMARTEFFECT MERCEDES-BENZ PORTUGAL

SMART FORTWO BBDO PORTUGAL Lisbon PORTUGAL BBDO PORTUGAL Lisbon

Bronze Lion

D04/075 02977 THE NEXT REMBRANDT

ING ING J. WALTER THOMPSON AMSTERDAM

THE NETHERLANDS

J. WALTER THOMPSON AMSTERDAM

Gold Lion

D04/079 03408 THE DILEMMA HEINEKEN HEINEKEN PUBLICIS ITALY Milan ITALY PUBLICIS ITALY Milan Bronze Lion

D04/095 00232 THE FAIREST NIGHT OF ALL

AB INBEV ANDES BEER DEL CAMPO SAATCHI & SAATCHI Buenos Aires

ARGENTINA DEL CAMPO SAATCHI & SAATCHI Buenos Aires

Gold Lion

D04/097 04796 CHILDREN´S ELECTIONS

SAVE THE CHILDREN

AWARENESS CAMPAIGN

McCANN Madrid SPAIN McCANN Madrid Bronze Lion

D04/126 04465 SURVIVAL BILLBOARD

MICROSOFT XBOX / TOMB RAIDER

McCANN LONDON UNITED KINGDOM

McCANN LONDON Gold Lion

D04/130 04665 UNKNOWNS CANON U.S.A CANON EOS REBEL T6I

GREY NEW YORK USA GREY NEW YORK Bronze Lion

D04/131 04696 GUN CRAZY STATES UNITED TO PREVENT GUN VIOLENCE

SENSIBLE GUN LAWS

GREY NEW YORK USA GREY NEW YORK Bronze Lion

D04/136 03771 MA PLACE EST DANS LA SALLE

PRODISS ENTERTAINMENT FRED & FARID PARIS FRANCE FRED & FARID PARIS Gold Lion

D05 (Interactive Outdoor Experiences)

D05/084 02297 ACTUAL REALITY

JAGUAR LAND ROVER NEW ZEALAND

JAGUAR F-TYPE Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland Silver Lion

D05/092 01769 OPEN ROAD PROJECT

TOYOTA TOYOTA I-ROAD DENTSU INC Tokyo JAPAN DENTSU INC Tokyo Bronze Lion

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Winners (Outdoor Lions)

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D05/099 02164 AUDI CITY LIGHTS

AUDI IMPORT AUDI A4 DDB BRUSSELS BELGIUM DDB BRUSSELS Bronze Lion

D06 (Transit)

D06/027 03494 THE INVISIBLE POLICE

ALCALDÍA EL HATILLO

POLICÍA EL HATILLO

J. WALTER THOMPSON CARACAS

VENEZUELA J. WALTER THOMPSON CARACAS

Bronze Lion

E01 (Use of Adapted Billboards / Posters)

E01/014 00623 THE KING OF DRIVE-THRUS

McDONALD'S FAST FOOD RESTAURANT

TBWA\PARIS FRANCE TBWA\PARIS Silver Lion

E01/036 01440 THE FULL STORY

HET PAROOL NEWSPAPER J. WALTER THOMPSON AMSTERDAM

THE NETHERLANDS

J. WALTER THOMPSON AMSTERDAM

Bronze Lion

E01/071 03235 MERCADO FOR RENT

EDITORIAL COYUNTURA

MERCADO MAGAZINE

J. WALTER THOMPSON ARGENTINA Buenos Aires

ARGENTINA J. WALTER THOMPSON ARGENTINA Buenos Aires

Bronze Lion

E01/091 04466 SURVIVAL BILLBOARD

MICROSOFT XBOX / TOMB RAIDER

McCANN LONDON UNITED KINGDOM

McCANN LONDON Silver Lion

E02 (Use of Ambient Outdoor )

E02/002 00255 BREWTROLEUM HEINEKEN NEW ZEALAND

DB EXPORT COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland

Gold Lion

E02/020 00516 UNFORGOTTEN SOLDIERS

SKY TELEVISION NEW ZEALAND

HISTORY CHANNEL

DDB GROUP NEW ZEALAND Auckland

NEW ZEALAND DDB GROUP NEW ZEALAND Auckland

Bronze Lion

E02/088 04169 THE BABY STROLLER TEST-RIDE BY CONTOURS

CONTOURS STROLLERS

BABY STROLLERS FCB CHICAGO USA FCB CHICAGO Bronze Lion

E02/109 04825 FLIGHTS EL CRONISTA COMERCIAL

EL CRONISTA COMERCIAL

GREY ARGENTINA Buenos Aires

ARGENTINA GREY ARGENTINA Buenos Aires

Bronze Lion

E02/123 02244 SBERBANK STREETS

SBERBANK P2P MONEY TRANSFERS VIA TEXT MESSAGES AND APP

GOOD Moscow RUSSIA GOOD Moscow Silver Lion

E02/137 03863 LE BON LIDL DISCOUNT FOOD INGO Stockholm SWEDEN INGO Stockholm Silver Lion

E02/141 04469 SURVIVAL BILLBOARD

MICROSOFT XBOX / TOMB RAIDER

McCANN LONDON UNITED KINGDOM

McCANN LONDON Silver Lion

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Winners (Outdoor Lions)

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E02/144 04666 UNKNOWNS CANON U.S.A CANON EOS REBEL T6I

GREY NEW YORK USA GREY NEW YORK Bronze Lion

E02/150 04664 THE FIELD TRIP TO MARS

LOCKHEED MARTIN GENERATION BEYOND

McCANN NEW YORK USA McCANN NEW YORK Silver Lion

E02/161 04957 MIRRORS OF RACISM

NGO CRIOLA NGO W3HAUS São Paulo BRAZIL W3HAUS São Paulo Bronze Lion

E03 (Use of Digital Outdoor)

E03/003 00373 THERAFLU THERMOSCANNER

GLAXOSMITHKLINE CONSUMER HEALTHCARE

THERAFLU SAATCHI & SAATCHI POLAND Warsaw

POLAND SAATCHI & SAATCHI POLAND Warsaw / SAATCHI & SAATCHI SWITZERLAND Geneva / INTERACTIVE SOLUTIONS Warsaw

Bronze Lion

E03/006 00264 WHAT´S WRONG WITH YOUR PHONE?

TELE2 BUSINESS TELECOMMUNICATION

FORSMAN & BODENFORS Gothenburg

SWEDEN FORSMAN & BODENFORS Gothenburg

Bronze Lion

E03/047 02906 THE BOYS PACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA

BONDS CLEMENGER BBDO MELBOURNE

AUSTRALIA CLEMENGER BBDO MELBOURNE

Silver Lion

F01 (Copywriting)

F01/013 04033 MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland / Y&R MEDIA NZ Auckland / Y&R DIGITAL NZ Auckland

Silver Lion

F01/032 02854 GRILL IKEA AUSTRIA DELIVERY SERVICE

DDB GROUP GERMANY Berlin

GERMANY DDB GROUP GERMANY Berlin / DDB GROUP Hamburg / DDB GROUP DÜSSELDORF

Gold Lion Campaign

F01/033 02850 BED IKEA AUSTRIA DELIVERY SERVICE

DDB GROUP GERMANY Berlin

GERMANY DDB GROUP GERMANY Berlin / DDB GROUP Hamburg / DDB GROUP DÜSSELDORF

Gold Lion Campaign

F01/035 02852 SOFA IKEA AUSTRIA DELIVERY SERVICE

DDB GROUP GERMANY Berlin

GERMANY DDB GROUP GERMANY Berlin / DDB GROUP Hamburg / DDB GROUP DÜSSELDORF

Gold Lion Campaign

F01/068 00147 READ BETTER STORIES - BOOTS

PAPER PLUS GROUP

PAPER PLUS RETAIL STORE

FCB NEW ZEALAND Auckland

NEW ZEALAND FCB NEW ZEALAND Auckland

Bronze Lion Campaign

F01/069 00146 READ BETTER STORIES - GYM

PAPER PLUS GROUP

PAPER PLUS RETAIL STORE

FCB NEW ZEALAND Auckland

NEW ZEALAND FCB NEW ZEALAND Auckland

Bronze Lion Campaign

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Winners (Outdoor Lions)

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F01/092 04851 14 YEARS MARS PET PEDIGREE ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo

Bronze Lion

F01/096 04530 GRIEF TATE TATE BRITAIN GREY LONDON UNITED KINGDOM

GREY LONDON Silver Lion Campaign

F01/097 04534 SELFIE TATE TATE BRITAIN GREY LONDON UNITED KINGDOM

GREY LONDON Silver Lion Campaign

F01/098 04519 WAR TATE TATE BRITAIN GREY LONDON UNITED KINGDOM

GREY LONDON Silver Lion Campaign

F01/110 04520 CHAV TATE TATE BRITAIN GREY LONDON UNITED KINGDOM

GREY LONDON Silver Lion Campaign

F02 (Art Direction)

F02/038 00198 COUNTLESS COLORS

PACIFIC PAINT PHILIPPINES

BOYSEN PAINT TBWA\SANTIAGO MANGADA PUNO Makati City

THE PHILIPPINES TBWA\SANTIAGO MANGADA PUNO Makati City

Bronze Lion

F02/061 00193 PORTRAITS THAI HEALTH PROMOTION FOUNDATION

PUBLIC SERVICE SAATCHI & SAATCHI Singapore

SINGAPORE SAATCHI & SAATCHI Singapore

Gold Lion Campaign

F02/062 00185 THINKING THAI HEALTH PROMOTION FOUNDATION

PUBLIC SERVICE SAATCHI & SAATCHI Singapore

SINGAPORE SAATCHI & SAATCHI Singapore

Gold Lion Campaign

F02/063 00189 SMILING THAI HEALTH PROMOTION FOUNDATION

PUBLIC SERVICE SAATCHI & SAATCHI Singapore

SINGAPORE SAATCHI & SAATCHI Singapore

Gold Lion Campaign

F02/091 04371 MORAN THE TIMES THE TIMES CHI & PARTNERS London UNITED KINGDOM

CHI & PARTNERS London

Silver Lion Campaign

F02/093 04377 HILL THE TIMES THE TIMES CHI & PARTNERS London UNITED KINGDOM

CHI & PARTNERS London

Silver Lion Campaign

F02/095 04383 BROOKES THE TIMES THE TIMES CHI & PARTNERS London UNITED KINGDOM

CHI & PARTNERS London

Silver Lion Campaign

F02/096 04386 LAMB THE TIMES THE TIMES CHI & PARTNERS London UNITED KINGDOM

CHI & PARTNERS London

Silver Lion Campaign

F02/173 00631 PURE DESIGN YOSHIDA HIDEO MEMORIAL FOUNDATION/ADVERTISING MUSEUM TOKYO

D&AD AWARDS 2015 EXHIBITION IN JAPAN

DENTSU INC Tokyo JAPAN DENTSU INC Tokyo Bronze Lion Campaign

F02/174 00635 PURE DESIGN YOSHIDA HIDEO MEMORIAL FOUNDATION/ADVERTISING MUSEUM TOKYO

D&AD AWARDS 2015 EXHIBITION IN JAPAN

DENTSU INC Tokyo JAPAN DENTSU INC Tokyo Bronze Lion Campaign

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Winners (Outdoor Lions)

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F02/175 00639 PURE DESIGN YOSHIDA HIDEO MEMORIAL FOUNDATION/ADVERTISING MUSEUM TOKYO

D&AD AWARDS 2015 EXHIBITION IN JAPAN

DENTSU INC Tokyo JAPAN DENTSU INC Tokyo Bronze Lion Campaign

F02/190 02725 HANG GLIDER UNHCR PRAGUE UNHCR Y&R PRAGUE CZECH REPUBLIC

Y&R PRAGUE Bronze Lion Campaign

F02/191 02737 COAL TRAIN UNHCR PRAGUE UNHCR Y&R PRAGUE CZECH REPUBLIC

Y&R PRAGUE Bronze Lion Campaign

F02/192 02751 ELECTRIC POLE UNHCR PRAGUE UNHCR Y&R PRAGUE CZECH REPUBLIC

Y&R PRAGUE Bronze Lion Campaign

F02/244 04430 SUNGLASSES THE CARTEL SPRING SUMMER 2016

Y&R DUBAI UNITED ARAB EMIRATES

Y&R DUBAI Bronze Lion Campaign

F02/245 04433 BAG THE CARTEL SPRING SUMMER 2016

Y&R DUBAI UNITED ARAB EMIRATES

Y&R DUBAI Bronze Lion Campaign

F02/246 04436 RING THE CARTEL SPRING SUMMER 2016

Y&R DUBAI UNITED ARAB EMIRATES

Y&R DUBAI Bronze Lion Campaign

F02/247 04439 MAKE UP THE CARTEL SPRING SUMMER 2016

Y&R DUBAI UNITED ARAB EMIRATES

Y&R DUBAI Bronze Lion Campaign

F02/248 04442 SHOES THE CARTEL SPRING SUMMER 2016

Y&R DUBAI UNITED ARAB EMIRATES

Y&R DUBAI Bronze Lion Campaign

F02/273 04878 CHARLES GETTY IMAGES GETTY IMAGES ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo

Silver Lion Campaign

F02/275 04913 SAMBA SÃO PAULO ALPARGATAS

HAVAIANAS ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo

Bronze Lion Campaign

F02/276 04940 PIER SÃO PAULO ALPARGATAS

HAVAIANAS ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo

Bronze Lion Campaign

F02/277 04943 FUTEBOL SÃO PAULO ALPARGATAS

HAVAIANAS ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo

Bronze Lion Campaign

F02/278 04946 PIN UP SÃO PAULO ALPARGATAS

HAVAIANAS ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo

Bronze Lion Campaign

F02/279 04948 ARARA SÃO PAULO ALPARGATAS

HAVAIANAS ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo

Bronze Lion Campaign

F02/317 04531 WAR TATE TATE BRITAIN GREY LONDON UNITED KINGDOM

GREY LONDON Silver Lion Campaign

F02/318 04539 GAY TATE TATE BRITAIN GREY LONDON UNITED KINGDOM

GREY LONDON Silver Lion Campaign

F02/319 04525 SELFIE TATE TATE BRITAIN GREY LONDON UNITED KINGDOM

GREY LONDON Silver Lion Campaign

F02/320 04523 GRIEF TATE TATE BRITAIN GREY LONDON UNITED KINGDOM

GREY LONDON Silver Lion Campaign

F02/333 03345 WHITE FACE ALCOHOLICS ANONYMOUS

ALCOHOLICS ANONYMOUS

J. WALTER THOMPSON BRAZIL São Paulo

BRAZIL J. WALTER THOMPSON BRAZIL São Paulo

Bronze Lion Campaign

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Winners (Outdoor Lions)

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F02/334 03354 GREY FACE ALCOHOLICS ANONYMOUS

ALCOHOLICS ANONYMOUS

J. WALTER THOMPSON BRAZIL São Paulo

BRAZIL J. WALTER THOMPSON BRAZIL São Paulo

Bronze Lion Campaign

F02/335 03361 BLACK FACE ALCOHOLICS ANONYMOUS

ALCOHOLICS ANONYMOUS

J. WALTER THOMPSON BRAZIL São Paulo

BRAZIL J. WALTER THOMPSON BRAZIL São Paulo

Bronze Lion Campaign

F02/358 00378 MUSTARD UNILEVER COLMAN'S ADAM&EVEDDB London UNITED KINGDOM

ADAM&EVEDDB London

Bronze Lion Campaign

F02/359 00381 CRANBERRY SAUCE

UNILEVER COLMAN'S ADAM&EVEDDB London UNITED KINGDOM

ADAM&EVEDDB London

Bronze Lion Campaign

F02/360 00385 APPLE SAUCE UNILEVER COLMAN'S ADAM&EVEDDB London UNITED KINGDOM

ADAM&EVEDDB London

Bronze Lion Campaign

F02/361 00389 BREAD SAUCE UNILEVER COLMAN'S ADAM&EVEDDB London UNITED KINGDOM

ADAM&EVEDDB London

Bronze Lion Campaign

F02/374 04522 BED TATE TATE BRITAIN GREY LONDON UNITED KINGDOM

GREY LONDON Silver Lion Campaign

F02/380 04888 ANGELA GETTY IMAGES GETTY IMAGES ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo

Silver Lion Campaign

F02/381 04929 BONDINHO SÃO PAULO ALPARGATAS

HAVAIANAS ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo

Bronze Lion Campaign

F02/431 04182 HEART BOEING AEROSPACE FCB CHICAGO USA FCB CHICAGO Silver Lion Campaign

F02/432 04198 DART BOEING AEROSPACE FCB CHICAGO USA FCB CHICAGO Silver Lion Campaign

F02/433 04213 BEETLE BOEING AEROSPACE FCB CHICAGO USA FCB CHICAGO Silver Lion Campaign

F03 (Illustration)

F03/194 03514 FISH BEL MINI BABYBEL YOUNG & RUBICAM PARIS FRANCE YOUNG & RUBICAM PARIS

Silver Lion Campaign

F03/195 03538 BABY BEL MINI BABYBEL YOUNG & RUBICAM PARIS FRANCE YOUNG & RUBICAM PARIS

Silver Lion Campaign

F03/196 03560 CARDINAL BEL MINI BABYBEL YOUNG & RUBICAM PARIS FRANCE YOUNG & RUBICAM PARIS

Silver Lion Campaign

F03/197 03577 MILKMAN BEL MINI BABYBEL YOUNG & RUBICAM PARIS FRANCE YOUNG & RUBICAM PARIS

Silver Lion Campaign

F03/219 02217 HUMILIATION AMNESTY INTERNATIONAL

AMNESTY INTERNATIONAL

OGILVY GERMANY Frankfurt

GERMANY OGILVY GERMANY Frankfurt

Gold Lion Campaign

F03/220 02200 TORTURE AMNESTY INTERNATIONAL

AMNESTY INTERNATIONAL

OGILVY GERMANY Frankfurt

GERMANY OGILVY GERMANY Frankfurt

Gold Lion Campaign

F03/221 02206 ISOLATION AMNESTY INTERNATIONAL

AMNESTY INTERNATIONAL

OGILVY GERMANY Frankfurt

GERMANY OGILVY GERMANY Frankfurt

Gold Lion Campaign

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Winners (Outdoor Lions)

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F03/222 02214 VOICELESSNESS

AMNESTY INTERNATIONAL

AMNESTY INTERNATIONAL

OGILVY GERMANY Frankfurt

GERMANY OGILVY GERMANY Frankfurt

Gold Lion Campaign

F03/252 04262 AIRBNB ANIMALS | OCTOPUS

AIRBNB TRAVEL SERVICE TBWA\CHIAT\DAY NEW YORK

USA TBWA\CHIAT\DAY NEW YORK / TBWA\LONDON

Bronze Lion

F03/273 03363 DUNES ALCOHOLICS ANONYMOUS

ALCOHOLICS ANONYMOUS

J. WALTER THOMPSON BRAZIL São Paulo

BRAZIL J. WALTER THOMPSON BRAZIL São Paulo

Bronze Lion

F03/274 03347 WHITE FACE ALCOHOLICS ANONYMOUS

ALCOHOLICS ANONYMOUS

J. WALTER THOMPSON BRAZIL São Paulo

BRAZIL J. WALTER THOMPSON BRAZIL São Paulo

Bronze Lion Campaign

F03/275 03355 GREY FACE ALCOHOLICS ANONYMOUS

ALCOHOLICS ANONYMOUS

J. WALTER THOMPSON BRAZIL São Paulo

BRAZIL J. WALTER THOMPSON BRAZIL São Paulo

Bronze Lion Campaign

F03/276 03362 BLACK FACE ALCOHOLICS ANONYMOUS

ALCOHOLICS ANONYMOUS

J. WALTER THOMPSON BRAZIL São Paulo

BRAZIL J. WALTER THOMPSON BRAZIL São Paulo

Bronze Lion Campaign

F03/289 03965 BEREAVEMENT THE SAMARITANS 1 Y&R SHANGHAI CHINA Y&R SHANGHAI Bronze Lion Campaign

F03/290 03974 OLD AGE THE SAMARITANS 1 Y&R SHANGHAI CHINA Y&R SHANGHAI Bronze Lion Campaign

F03/291 03983 TRANSGENDER THE SAMARITANS 1 Y&R SHANGHAI CHINA Y&R SHANGHAI Bronze Lion Campaign

F03/292 03991 SCHOOL BULLY THE SAMARITANS 1 Y&R SHANGHAI CHINA Y&R SHANGHAI Bronze Lion Campaign

F03/293 04000 STUDY STRESS THE SAMARITANS 1 Y&R SHANGHAI CHINA Y&R SHANGHAI Bronze Lion Campaign

F03/294 04010 RAT HOME THE SAMARITANS 1 Y&R SHANGHAI CHINA Y&R SHANGHAI Bronze Lion Campaign

F03/321 04852 ART NEVER FORGETS

ESCOLA PANAMERICANA DE ARTE E DESIGN

ESCOLA PANAMERICANA DE ARTE E DESIGN

ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo

Bronze Lion

F04 (Photography)

F04/020 01248 "BREAKDANCE" PEPSICO DEUTSCHLAND

PEPSI LIGHT BBDO GROUP GERMANY Dusseldorf

GERMANY BBDO GROUP GERMANY Dusseldorf

Bronze Lion Campaign

F04/021 01254 "SKATEBOARD" PEPSICO DEUTSCHLAND

PEPSI LIGHT BBDO GROUP GERMANY Dusseldorf

GERMANY BBDO GROUP GERMANY Dusseldorf

Bronze Lion Campaign

F04/089 02730 HANG GLIDER UNHCR PRAGUE UNHCR Y&R PRAGUE CZECH REPUBLIC

Y&R PRAGUE Bronze Lion Campaign

F04/090 02743 COAL TRAIN UNHCR PRAGUE UNHCR Y&R PRAGUE CZECH REPUBLIC

Y&R PRAGUE Bronze Lion Campaign

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Winners (Outdoor Lions)

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F04/091 02757 ELECTRIC POLE UNHCR PRAGUE UNHCR Y&R PRAGUE CZECH REPUBLIC

Y&R PRAGUE Bronze Lion Campaign

F04/096 05017 THINKING THAI HEALTH PROMOTION FOUNDATION

PUBLIC SERVICE SAATCHI & SAATCHI Singapore

SINGAPORE SAATCHI & SAATCHI Singapore

Silver Lion Campaign

F04/097 05018 SMILING THAI HEALTH PROMOTION FOUNDATION

PUBLIC SERVICE SAATCHI & SAATCHI Singapore

SINGAPORE SAATCHI & SAATCHI Singapore

Silver Lion Campaign

F04/156 03412 DONG NAI RIVER UNICEF GLOBAL UNICEF GLOBAL HAPPINESS Brussels BELGIUM HAPPINESS Brussels Bronze Lion Campaign

F04/157 03414 BEN NGHE RIVER

UNICEF GLOBAL UNICEF GLOBAL HAPPINESS Brussels BELGIUM HAPPINESS Brussels Bronze Lion Campaign

F04/158 03416 NGA BAY RIVER UNICEF GLOBAL UNICEF GLOBAL HAPPINESS Brussels BELGIUM HAPPINESS Brussels Bronze Lion Campaign

F04/159 03418 SAIGON RIVER UNICEF GLOBAL UNICEF GLOBAL HAPPINESS Brussels BELGIUM HAPPINESS Brussels Bronze Lion Campaign

F04/179 01251 "PARKOUR" PEPSICO DEUTSCHLAND

PEPSI LIGHT BBDO GROUP GERMANY Dusseldorf

GERMANY BBDO GROUP GERMANY Dusseldorf

Bronze Lion Campaign

F05 (Digital Poster Craft)

F05/028 02979 THE NEXT REMBRANDT

ING ING J. WALTER THOMPSON AMSTERDAM

THE NETHERLANDS

J. WALTER THOMPSON AMSTERDAM

Gold Lion

G01 (Integrated Campaign led by Outdoor)

G01/035 03305 THE GOOD NOTE

BOU KHALIL SUPERMARCHÉ

THE GOOD NOTE J. WALTER THOMPSON BEIRUT

LEBANON J. WALTER THOMPSON BEIRUT

Silver Lion

G01/043 00234 THE FAIREST NIGHT OF ALL

AB INBEV ANDES BEER DEL CAMPO SAATCHI & SAATCHI Buenos Aires

ARGENTINA DEL CAMPO SAATCHI & SAATCHI Buenos Aires

Bronze Lion

G01/047 30015 BREWTROLEUM HEINEKEN NEW ZEALAND

DB EXPORT COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland

Grand Prix

G01/063 04467 SURVIVAL BILLBOARD

MICROSOFT XBOX / TOMB RAIDER

McCANN LONDON UNITED KINGDOM

McCANN LONDON Silver Lion

G01/066 02002 COLOR BARS APPLE APPLE TV TBWA\MEDIA ARTS LAB Los Angeles

USA TBWA\MEDIA ARTS LAB Los Angeles

Silver Lion

Total Entries: 282

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Cat. No Entry No

Title Client Product Entrant Company Country Prize Medium

A02 (Pharma, Vaccines & Biotech - Branded Communication)

A02/12005

20214 TOUCHING DIABETES PATIENTS' LIVES

ASTRAZENECA AZ DIABETES PORTFOLIO

OGILVY COMMONHEALTH UK London

UNITED KINGDOM

Silver Lion Use of Technology

A02/16001

20036 BAD BARISTA TEVA UK DUORESP® SPIROMAX®

DJM PAN UNLIMITED Richmond

UNITED KINGDOM

Silver Lion Film Craft: Script

A02/19003

20035 BAD BARISTA TEVA UK DUORESP® SPIROMAX®

DJM PAN UNLIMITED Richmond

UNITED KINGDOM

Bronze Lion Film Craft: Cinematography

A02/22002

20301 SLUMS (HOUSING COLONIES) FOR WORMS

GLAXOSMITHKLINE (GSK)

ZENTEL MEDULLA COMMUNICATIONS Mumbai

INDIA Bronze Lion Print & Poster Craft: Art Direction

A02/31001

20233 XIFAXAN HE SALIX PHARMACEUTICALS

XIFAXAN 550MG CDM NEW YORK USA Silver Lion Digital Craft: Interface &

Navigation (UI)

A02/42003

20290 SLUMS (HOUSING COLONIES) FOR WORMS

GLAXOSMITHKLINE (GSK)

ZENTEL MEDULLA COMMUNICATIONS Mumbai

INDIA Silver Lion Standard Print

A03 (Pharma, Vaccines & Biotech - Unbranded Communicatoin)

A03/16001

20012 SLAM POETRY - DANIEL

NOVARTIS XOLAIR PUBLICIS LIFE BRANDS RESOLUTE London

UNITED KINGDOM

Silver Lion Film Craft: Script

A03/24002

20097 "DONNA" INSMED NTM DISEASE AWARENESS

AREA 23 AN FCB HEALTH COMPANY New York

USA Bronze Lion Campaign

Print & Poster Craft: Illustration

A03/24003

20104 “MARILYNN” INSMED NTM DISEASE AWARENESS

AREA 23 AN FCB HEALTH COMPANY New York

USA Bronze Lion Campaign

Print & Poster Craft: Illustration

A03/24004

20110 "SUZANNE" INSMED NTM DISEASE AWARENESS

AREA 23 AN FCB HEALTH COMPANY New York

USA Bronze Lion Campaign

Print & Poster Craft: Illustration

A03/38001

20270 PEE AGAINST THE LUTS WRONG DIAGNOSIS

ASTELLAS FARMA BRASIL

PRODUCT LINE FOR UROLOGY

TRIUNFO SUDLER BRASIL Campinas

BRAZIL Bronze Lion Ambient Outdoor

A05 (Veterinary)

A05/24001

20247 STILL ROCKIN' ON

BOEHRINGER INGLEHEIM

METACAM OGILVY COMMONHEALTH AUSTRALIA Sydney

AUSTRALIA Bronze Lion Print & Poster Craft: Illustration

1 of 5

Winners (Pharma Lions)

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A06 (Education & Awareness)

A06/12003

20375 TON-TON VOICE SUMO

GERIATRIC HEALTH SERVICES FACILITY HITORIZAWA

REHABILITATION SERVICE

DENTSU INC Tokyo JAPAN Bronze Lion Use of Technology

A06/12006

20362 TOPOGRAPHICAL MODEL OF MS: 3D DISEASE SIMULATION APP

A PRO-BONO COLLABORATION WITH STEPHEN C. KRIEGER, MD, ASSOCIATE PROFESSOR OF NEU

DISEASE EDUCATION

HARRISON & STAR New York

USA Bronze Lion Use of Technology

A06/13001

20500 LAST WORDS INDIAN ASSOCIATION OF PALLIATIVE CARE (IAPC)

PALLIATIVE CARE (END-OF-LIFE CARE)

MEDULLA COMMUNICATIONS Mumbai

INDIA Gold Lion Integrated Campaign

A06/16002

20016 SLAM POETRY - DANIEL

NOVARTIS XOLAIR PUBLICIS LIFE BRANDS RESOLUTE London

UNITED KINGDOM

Bronze Lion Film Craft: Script

A06/35001

20501 LAST WORDS INDIAN ASSOCIATION OF PALLIATIVE CARE (IAPC)

PALLIATIVE CARE (END-OF-LIFE CARE)

MEDULLA COMMUNICATIONS Mumbai

INDIA Silver Lion Digital: Social

A06/43001

20504 LAST WORDS INDIAN ASSOCIATION OF PALLIATIVE CARE (IAPC)

PALLIATIVE CARE (END-OF-LIFE CARE)

MEDULLA COMMUNICATIONS Mumbai

INDIA Gold Lion Digital: Online Video

A07 (Business to Business)

A07/1001 20548 HEALTHCARE AT HOME

HEALTHCARE AT HOME

HEALTHCARE AT HOME

LANGLAND Windsor UNITED KINGDOM

Silver Lion Film: Cinema, TV and Digital

Film Content

A07/13002

20589 HEALTHCARE AT HOME

HEALTHCARE AT HOME

HEALTHCARE AT HOME

LANGLAND Windsor UNITED KINGDOM

Silver Lion Integrated Campaign

A07/15001

20550 HEALTHCARE AT HOME

HEALTHCARE AT HOME

HEALTHCARE AT HOME

LANGLAND Windsor UNITED KINGDOM

Bronze Lion Film Craft: Direction

B02 (Pharma, Vaccines & Biotech - Branded Communication)

B02/22009

20604 GAUCHER: VOLCANO

SHIRE USA CLINICAL STUDY LANGLAND Windsor UNITED KINGDOM

Bronze Lion Campaign

Print & Poster Craft: Art Direction

B02/22010

20605 GAUCHER: WASP

SHIRE USA CLINICAL STUDY LANGLAND Windsor UNITED KINGDOM

Bronze Lion Campaign

Print & Poster Craft: Art Direction

2 of 5

Winners (Pharma Lions)

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B02/22011

20606 GAUCHER: DRAGON

SHIRE USA CLINICAL STUDY LANGLAND Windsor UNITED KINGDOM

Bronze Lion Campaign

Print & Poster Craft: Art Direction

B02/24001

20261 STUDENT PFIZER CORPORATION HONGKONG

XALATAN McCANN HEALTH Hong Kong

HONG KONG Gold Lion Campaign

Print & Poster Craft: Illustration

B02/24002

20264 PAINTER PFIZER CORPORATION HONGKONG

XALATAN McCANN HEALTH Hong Kong

HONG KONG Gold Lion Campaign

Print & Poster Craft: Illustration

B02/24003

20265 GAMEBOY PFIZER CORPORATION HONGKONG

XALATAN McCANN HEALTH Hong Kong

HONG KONG Gold Lion Campaign

Print & Poster Craft: Illustration

B02/24005

11687 WASP SHIRE USA CLINICAL STUDY LANGLAND Windsor UNITED KINGDOM

Bronze Lion Print & Poster Craft: Illustration

B03 (Pharma, Vaccines & Biotech - Unbranded Communicatoin)

B03/30001

20292 ADHD SYMPTOM STAMPS

JOHNSON & JOHNSON

CONCERTA MEDULLA COMMUNICATIONS Mumbai

INDIA Bronze Lion Branded Content: Live

Experience

B03/38001

20554 ANTI-RIVAL VACCINE

BANDSPORTS CORPORATE IMAGE

OGILVY BRASIL São Paulo BRAZIL Silver Lion Ambient Outdoor

B03/43001

20026 THE CODE WORD

BAYER CANESTEN J. WALTER THOMPSON HONG KONG

HONG KONG Silver Lion Digital: Online Video

B03/8001 20025 THE CODE WORD

BAYER CANESTEN J. WALTER THOMPSON HONG KONG

HONG KONG Bronze Lion Direct and Promo & Activation

B03/8002 20293 ADHD SYMPTOM STAMPS

JOHNSON & JOHNSON

CONCERTA MEDULLA COMMUNICATIONS Mumbai

INDIA Bronze Lion Direct and Promo & Activation

B04 (Devices & Diagnostics)

B04/1001 20526 BREATHLESS CHOIR

PHILIPS SIMPLYGO MINI OGILVY & MATHER LONDON

UNITED KINGDOM

Grand Prix Film: Cinema, TV and Digital

Film Content

B04/15001

20527 BREATHLESS CHOIR

PHILIPS SIMPLYGO MINI OGILVY & MATHER LONDON

UNITED KINGDOM

Silver Lion Film Craft: Direction

B04/17001

20528 BREATHLESS CHOIR

PHILIPS SIMPLYGO MINI OGILVY & MATHER LONDON

UNITED KINGDOM

Silver Lion Film Craft: Use of Music /

Sound Design

B04/9001 20522 BREATHLESS CHOIR

PHILIPS SIMPLYGO MINI OGILVY & MATHER LONDON

UNITED KINGDOM

Silver Lion PR

3 of 5

Winners (Pharma Lions)

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B05 (Veterinary)

B05/13001

20246 STILL GOING STRONG

BOEHRINGER INGLEHEIM

METACAM OGILVY COMMONHEALTH AUSTRALIA Sydney

AUSTRALIA Bronze Lion Integrated Campaign

B05/24001

20248 STILL ROCKIN' ON

BOEHRINGER INGLEHEIM

METACAM OGILVY COMMONHEALTH AUSTRALIA Sydney

AUSTRALIA Bronze Lion Print & Poster Craft: Illustration

B06 (Education & Awareness)

B06/1005 20032 MOTHER'S LIPSTICK

CHUGAI PHARMACEUTICAL CO.

DISORDER EDUCATION ACTIVITY

DENTSU YOUNG & RUBICAM Tokyo

JAPAN Bronze Lion Film: Cinema, TV and Digital

Film Content

B06/12004

20452 EYESCARE WEEK OF SIGHT HEALTH CARE FAMOUS BRUSSELS BELGIUM Bronze Lion Use of Technology

B06/13003

20258 JJ-MAN A. MENARINI HONG KONG

PRILIGY McCANN HEALTH Hong Kong

HONG KONG Bronze Lion Integrated Campaign

B06/38002

20567 REMEDIES FOR THE SOUL

SEOUL FOUNDATION FOR ARTS AND CULTURE

SEOUL FOUNDATION FOR ARTS AND CULTURE

HS AD Seoul SOUTH KOREA Silver Lion Ambient Outdoor

B06/8001 20181 CONNECT PEN & NOTEBOOK

OTSUKA PHARMACEUTICAL CO.

EDUCATION OF CRANIAL NERVE DISEASE

TOPPAN PRINTING Tokyo JAPAN Bronze Lion Direct and Promo & Activation

B06/8002 20182 THE NAZAR INITIATIVE

ASTER HEALTHCARE

HEALTHCARE THE CLASSIC PARTNERSHIP ADVERTISING Dubai

UNITED ARAB EMIRATES

Silver Lion Direct and Promo & Activation

B06/9005 20568 REMEDIES FOR THE SOUL

SEOUL FOUNDATION FOR ARTS AND CULTURE

SEOUL FOUNDATION FOR ARTS AND CULTURE

HS AD Seoul SOUTH KOREA Bronze Lion PR

B07 (Corporate Image & Communication)

B07/28003

20523 BREATHLESS CHOIR

PHILIPS SIMPLYGO MINI OGILVY & MATHER LONDON

UNITED KINGDOM

Bronze Lion Branded Content: Digital

B07/8002 20467 FORWARD THE CURE

UHMPANG HOSPITAL FOUNDATION

UHMPANG HOSPITAL FOUNDATION

THE LEO BURNETT GROUP THAILAND Bangkok

THAILAND Bronze Lion Direct and Promo & Activation

B07/9002 20524 BREATHLESS CHOIR

PHILIPS SIMPLYGO MINI OGILVY & MATHER LONDON

UNITED KINGDOM

Silver Lion PR

4 of 5

Winners (Pharma Lions)

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C01 (Patient to HCP Communications)

C01/12001

20440 PARKINSOUNDS TEVA NEUROSCIENCE

INSTITUTIONAL HAVAS LIFE Sao Paulo BRAZIL Silver Lion Use of Technology

C02 (Branded Utilities)

C02/11005

11789 THE COLOR ALPHABET

COLORADD - McCANN Madrid SPAIN Silver Lion Mobile

C02/12004

20376 REFUNBILITATION CLINIC

GERIATRIC HEALTH SERVICES FACILITY HITORIZAWA

REHABILITATION SERVICE

DENTSU INC Tokyo JAPAN Bronze Lion Use of Technology

C02/8004

20516 THIS BIKE HAS MS

MS AUSTRALIA MS GREY MELBOURNE AUSTRALIA Bronze Lion Direct and Promo & Activation

C02/9003

20517 THIS BIKE HAS MS

MS AUSTRALIA MS GREY MELBOURNE AUSTRALIA Silver Lion PR

C03 (HCP Devices & Diagnostics)

C03/12002

20581 BRAINBAND SAMSUNG AUSTRALIA

SAMSUNG BRAINBAND

LEO BURNETT SYDNEY AUSTRALIA Silver Lion Use of Technology

C03/12004

20441 PARKINSOUNDS TEVA NEUROSCIENCE

INSTITUTIONAL HAVAS LIFE Sao Paulo BRAZIL Gold Lion Use of Technology

C03/8001

11891 SEA HERO QUEST

DEUTSCHE TELEKOM

DEUTSCHE TELEKOM

SAATCHI & SAATCHI London

UNITED KINGDOM

Silver Lion Direct and Promo & Activation

C03/8002

20198 THE NAZAR INITIATIVE

ASTER HEALTHCARE

HEALTHCARE THE CLASSIC PARTNERSHIP ADVERTISING Dubai

UNITED ARAB EMIRATES

Gold Lion Direct and Promo & Activation

Total Entries: 58

5 of 5

Winners (Pharma Lions)

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Cat. No Entry No

Title Client Product Entrant Company Country Agency Prize

A01 (Savoury Foods)

A01/014 02554 BABY BEL MINI BABYBEL YOUNG & RUBICAM PARIS FRANCE YOUNG & RUBICAM PARIS

Silver Lion Campaign

A01/015 02570 MILKMAN BEL MINI BABYBEL YOUNG & RUBICAM PARIS FRANCE YOUNG & RUBICAM PARIS

Silver Lion Campaign

A01/016 02584 FISH BEL MINI BABYBEL YOUNG & RUBICAM PARIS FRANCE YOUNG & RUBICAM PARIS

Silver Lion Campaign

A01/017 02598 CARDINAL BEL MINI BABYBEL YOUNG & RUBICAM PARIS FRANCE YOUNG & RUBICAM PARIS

Silver Lion Campaign

A01/025 02460 PUG CHEZ OSCAR INSTITUTIONAL Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO Bronze Lion Campaign

A01/026 02468 LABRADOR CHEZ OSCAR INSTITUTIONAL Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO Bronze Lion Campaign

A01/027 02464 MUTT CHEZ OSCAR INSTITUTIONAL Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO Bronze Lion Campaign

A02 (Sweet Foods & Snacks)

A02/012 00220 "MOBY-DICK" WRIGLEY WRIGLEY'S SPEARMINT

BBDO GROUP GERMANY Dusseldorf

GERMANY BBDO GROUP GERMANY Dusseldorf

Silver Lion Campaign

A02/013 00223 "SHERLOCK HOLMES"

WRIGLEY WRIGLEY'S SPEARMINT

BBDO GROUP GERMANY Dusseldorf

GERMANY BBDO GROUP GERMANY Dusseldorf

Silver Lion Campaign

A02/014 00226 "LITTLE RED RIDING HOOD"

WRIGLEY WRIGLEY'S SPEARMINT

BBDO GROUP GERMANY Dusseldorf

GERMANY BBDO GROUP GERMANY Dusseldorf

Silver Lion Campaign

A02/022 02803 HUNGER TRAP 1 MARS SNICKERS IMPACT BBDO Dubai UNITED ARAB EMIRATES

IMPACT BBDO Dubai Bronze Lion Campaign

A02/023 02804 HUNGER TRAP 2 MARS SNICKERS IMPACT BBDO Dubai UNITED ARAB EMIRATES

IMPACT BBDO Dubai Bronze Lion Campaign

A02/024 02805 HUNGER TRAP 3 MARS SNICKERS IMPACT BBDO Dubai UNITED ARAB EMIRATES

IMPACT BBDO Dubai Bronze Lion Campaign

A02/040 03264 SKATE PARK FERRERO ROCHER, ARGENTINA

TIC TAC LA COMUNIDAD Buenos Aires

ARGENTINA LA COMUNIDAD Buenos Aires

Silver Lion Campaign

A02/041 03266 PINBALL FERRERO ROCHER, ARGENTINA

TIC TAC LA COMUNIDAD Buenos Aires

ARGENTINA LA COMUNIDAD Buenos Aires

Silver Lion Campaign

A02/042 03268 ROLLER COASTER

FERRERO ROCHER, ARGENTINA

TIC TAC LA COMUNIDAD Buenos Aires

ARGENTINA LA COMUNIDAD Buenos Aires

Silver Lion Campaign

A02/084 02399 CHOCOLATE FREDDO INSTITUTIONAL Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO Gold Lion Campaign

A02/085 02402 MINT FREDDO INSTITUTIONAL Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO Gold Lion Campaign

1 of 14

Winners (Print & Publishing Lions)

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A02/086 02405 STRAWBERRY FREDDO INSTITUTIONAL Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO Gold Lion Campaign

A03 (Alcoholic Drinks)

A03/009 00949 DIMA BCS BERGEDORFER BRAUGESELLSCHAFT MBH

BERGEDORFER BIER

JUNG von MATT Hamburg GERMANY JUNG von MATT Hamburg

Silver Lion Campaign

A03/010 00950 JANNIS BCS BERGEDORFER BRAUGESELLSCHAFT MBH

BERGEDORFER BIER

JUNG von MATT Hamburg GERMANY JUNG von MATT Hamburg

Silver Lion Campaign

A03/011 00951 RENKE BCS BERGEDORFER BRAUGESELLSCHAFT MBH

BERGEDORFER BIER

JUNG von MATT Hamburg GERMANY JUNG von MATT Hamburg

Silver Lion Campaign

A03/026 03656 FISHING HUÜNEN HUÜNEN PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago Bronze Lion Campaign

A03/027 03677 SOCCER HUÜNEN HUÜNEN PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago Bronze Lion Campaign

A03/028 03697 PAINTBALL HUÜNEN HUÜNEN PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago Bronze Lion Campaign

A04 (Non-Alcoholic Drinks)

A04/005 00961 "BREAKDANCE" PEPSICO DEUTSCHLAND

PEPSI LIGHT BBDO GROUP GERMANY Dusseldorf

GERMANY BBDO GROUP GERMANY Dusseldorf

Bronze Lion Campaign

A04/006 00964 "PARKOUR" PEPSICO DEUTSCHLAND

PEPSI LIGHT BBDO GROUP GERMANY Dusseldorf

GERMANY BBDO GROUP GERMANY Dusseldorf

Bronze Lion Campaign

A04/007 00967 "SKATEBOARD" PEPSICO DEUTSCHLAND

PEPSI LIGHT BBDO GROUP GERMANY Dusseldorf

GERMANY BBDO GROUP GERMANY Dusseldorf

Bronze Lion Campaign

A04/036 02819 MAN DUTCH MILL CO. ARABUS 3 IN 1 COFFEE

MONDAY Bangkok THAILAND MONDAY Bangkok Gold Lion Campaign

A04/037 02820 LADY DUTCH MILL CO. ARABUS 3 IN 1 COFFEE

MONDAY Bangkok THAILAND MONDAY Bangkok Gold Lion Campaign

A04/038 02821 OFFICE DUTCH MILL CO. ARABUS 3 IN 1 COFFEE

MONDAY Bangkok THAILAND MONDAY Bangkok Gold Lion Campaign

A04/046 03658 MANSION CAFÉ CARIBE CORP. CAFÉ CARIBE

PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago Bronze Lion Campaign

A04/047 03679 CHURCH CAFÉ CARIBE CORP. CAFÉ CARIBE

PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago Bronze Lion Campaign

2 of 14

Winners (Print & Publishing Lions)

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A04/048 03700 RESTAURANT CAFÉ CARIBE CORP. CAFÉ CARIBE

PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago Bronze Lion Campaign

A06 (Toiletries)

A06/014 02330 PENCIL JOHNSON & JOHNSON

LISTERINE COOL MINT

J. WALTER THOMPSON London

UNITED KINGDOM

J. WALTER THOMPSON London

Bronze Lion Campaign

A06/015 02339 MONEY JOHNSON & JOHNSON

LISTERINE COOL MINT

J. WALTER THOMPSON London

UNITED KINGDOM

J. WALTER THOMPSON London

Bronze Lion Campaign

A06/016 02348 KEYS JOHNSON & JOHNSON

LISTERINE COOL MINT

J. WALTER THOMPSON London

UNITED KINGDOM

J. WALTER THOMPSON London

Bronze Lion Campaign

A07 (Healthcare & Pharmacy)

A07/116 03845 WOOD JOHNSON'S BAND AID DDB BRASIL São Paulo BRAZIL DDB BRASIL São Paulo Bronze Lion Campaign

A07/117 03856 JEANS JOHNSON'S BAND AID DDB BRASIL São Paulo BRAZIL DDB BRASIL São Paulo Bronze Lion Campaign

A08 (Household Cleaning Products)

A08/051 01648 FREE THE KIDS 1

UNILEVER PERSIL / OMO MULLENLOWE GROUP London

UNITED KINGDOM

MULLENLOWE GROUP London

Silver Lion Campaign

A08/052 01650 FREE THE KIDS 2

UNILEVER PERSIL / OMO MULLENLOWE GROUP London

UNITED KINGDOM

MULLENLOWE GROUP London

Silver Lion Campaign

A08/053 01652 FREE THE KIDS 3

UNILEVER PERSIL / OMO MULLENLOWE GROUP London

UNITED KINGDOM

MULLENLOWE GROUP London

Silver Lion Campaign

A12 (Home Appliances & Furnishings)

A12/136 03796 DAYBED LIGNE ROSET PRODUCT DESIGN LES GAULOIS Puteaux FRANCE LES GAULOIS Puteaux Silver Lion Campaign

A12/137 03798 PUMKIN LIGNE ROSET PRODUCT DESIGN LES GAULOIS Puteaux FRANCE LES GAULOIS Puteaux Silver Lion Campaign

A12/138 03901 MODERN SINCE : ANDY

LIGNE ROSET PRODUCT DESIGN LES GAULOIS Puteaux FRANCE LES GAULOIS Puteaux Silver Lion Campaign

A12/139 03902 MODERN SINCE : ELYSÉE

LIGNE ROSET PRODUCT DESIGN LES GAULOIS Puteaux FRANCE LES GAULOIS Puteaux Silver Lion Campaign

3 of 14

Winners (Print & Publishing Lions)

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A13 (Consumer Electronics & Technology)

A13/001 00139 BRUCE IMYTEC OFFICIAL DISTRIBUTOR OF CANON CAMERAS

OGILVY & MATHER JAPAN Tokyo

JAPAN OGILVY & MATHER JAPAN Tokyo

Silver Lion Campaign

A13/002 00141 CLOONEY IMYTEC OFFICIAL DISTRIBUTOR OF CANON CAMERAS

OGILVY & MATHER JAPAN Tokyo

JAPAN OGILVY & MATHER JAPAN Tokyo

Silver Lion Campaign

A13/003 00143 TILDA IMYTEC OFFICIAL DISTRIBUTOR OF CANON CAMERAS

OGILVY & MATHER JAPAN Tokyo

JAPAN OGILVY & MATHER JAPAN Tokyo

Silver Lion Campaign

A13/028 01013 COLORFUL LEICA GALLERY SÃO PAULO

LEICA M-MONOCHROM

F/NAZCA SAATCHI & SAATCHI São Paulo

BRAZIL F/NAZCA SAATCHI & SAATCHI São Paulo

Silver Lion Campaign

A13/029 01016 FUTURE LEICA GALLERY SÃO PAULO

LEICA M-MONOCHROM

F/NAZCA SAATCHI & SAATCHI São Paulo

BRAZIL F/NAZCA SAATCHI & SAATCHI São Paulo

Silver Lion Campaign

A13/030 01019 BLACK&WHITE LEICA GALLERY SÃO PAULO

LEICA M-MONOCHROM

F/NAZCA SAATCHI & SAATCHI São Paulo

BRAZIL F/NAZCA SAATCHI & SAATCHI São Paulo

Silver Lion Campaign

A14 (Cars )

A14/065 01866 ROBBERY MERCEDES-BENZ ESPAÑA,

SMART, CAR CONTRAPUNTO BBDO Madrid

SPAIN CONTRAPUNTO BBDO Madrid

Bronze Lion Campaign

A14/066 01869 FIRE MERCEDES-BENZ ESPAÑA,

SMART, CAR CONTRAPUNTO BBDO Madrid

SPAIN CONTRAPUNTO BBDO Madrid

Bronze Lion Campaign

A14/067 01871 EMERGENCY MERCEDES-BENZ ESPAÑA,

SMART, CAR CONTRAPUNTO BBDO Madrid

SPAIN CONTRAPUNTO BBDO Madrid

Bronze Lion Campaign

A14/102 02500 AIRBAG CYCLIST VOLVO MÉXICO PEDESTRIAN AIRBAG

GREY MÈXICO Mexico City MEXICO GREY MÈXICO Mexico City

Bronze Lion Campaign

A14/103 02501 AIRBAG PEDESTRIAN

VOLVO MÉXICO PEDESTRIAN AIRBAG

GREY MÈXICO Mexico City MEXICO GREY MÈXICO Mexico City

Bronze Lion Campaign

A14/104 02502 AIRBAG RUNNER VOLVO MÉXICO PEDESTRIAN AIRBAG

GREY MÈXICO Mexico City MEXICO GREY MÈXICO Mexico City

Bronze Lion Campaign

A14/148 03892 ROAD MITSUBISHI MOTORS

L200 AFRICA São Paulo BRAZIL AFRICA São Paulo Bronze Lion

A15 (Other Vehicles, Automotive Products & Services)

A15/023 01713 TECHNICALLY DANCING

VOLKSWAGEN SOUTH AFRICA

VOLKSWAGEN GENUINE PARTS

OGILVY & MATHER CAPE TOWN

SOUTH AFRICA OGILVY & MATHER CAPE TOWN

Bronze Lion

A15/047 03348 DEER GENERAL MOTORS OPEL INTELLILUX TAPSA | Y&R Madrid SPAIN TAPSA | Y&R Madrid Bronze Lion Campaign

A15/048 03365 WARTHOG GENERAL MOTORS OPEL INTELLILUX TAPSA | Y&R Madrid SPAIN TAPSA | Y&R Madrid Bronze Lion Campaign

4 of 14

Winners (Print & Publishing Lions)

FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA 116 of 158

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A15/049 03380 PEDESTRIAN GENERAL MOTORS OPEL INTELLILUX TAPSA | Y&R Madrid SPAIN TAPSA | Y&R Madrid Bronze Lion Campaign

A15/072 00753 PAINTER FIAT PROFESSIONAL

FIAT DUCATO LEO BURNETT FRANKFURT

GERMANY LEO BURNETT FRANKFURT

Silver Lion Campaign

A15/073 00758 LANDSCAPER FIAT PROFESSIONAL

FIAT DUCATO LEO BURNETT FRANKFURT

GERMANY LEO BURNETT FRANKFURT

Silver Lion Campaign

A15/074 00762 MARKET MAN FIAT PROFESSIONAL

FIAT DUCATO LEO BURNETT FRANKFURT

GERMANY LEO BURNETT FRANKFURT

Silver Lion Campaign

A16 (Retail & e-Commerce)

A16/049 03349 VALENTINE'S DAY

INTERFLORA FLOWER DELIVERY NETWORK

TAPSA | Y&R Madrid SPAIN TAPSA | Y&R Madrid Gold Lion Campaign

A16/050 03366 VACATION INTERFLORA FLOWER DELIVERY NETWORK

TAPSA | Y&R Madrid SPAIN TAPSA | Y&R Madrid Gold Lion Campaign

A16/051 03381 SEARCH HISTORY

INTERFLORA FLOWER DELIVERY NETWORK

TAPSA | Y&R Madrid SPAIN TAPSA | Y&R Madrid Gold Lion Campaign

A16/054 03396 BRIDESMAID INTERFLORA FLOWER DELIVERY NETWORK

TAPSA | Y&R Madrid SPAIN TAPSA | Y&R Madrid Gold Lion Campaign

A16/068 03415 BED IKEA - SAUDI ARABIA

IKEA SPECIAL OFFERS

MEMAC OGILVY Dubai UNITED ARAB EMIRATES

MEMAC OGILVY Dubai Gold Lion Campaign

A16/069 03417 LAMP IKEA - SAUDI ARABIA

IKEA SPECIAL OFFERS

MEMAC OGILVY Dubai UNITED ARAB EMIRATES

MEMAC OGILVY Dubai Gold Lion Campaign

A16/070 03419 NIGHTSTAND IKEA - SAUDI ARABIA

IKEA SPECIAL OFFERS

MEMAC OGILVY Dubai UNITED ARAB EMIRATES

MEMAC OGILVY Dubai Gold Lion Campaign

A16/071 03421 TABLE IKEA - SAUDI ARABIA

IKEA SPECIAL OFFERS

MEMAC OGILVY Dubai UNITED ARAB EMIRATES

MEMAC OGILVY Dubai Gold Lion Campaign

A17 (Restaurants & Fast Food Chains)

A17/018 00887 LOVING THE NIGHT 1

McDONALD'S CORPORATE TBWA\THAILAND Bangkok THAILAND TBWA\THAILAND Bangkok

Bronze Lion Campaign

A17/019 00890 LOVING THE NIGHT 2

McDONALD'S CORPORATE TBWA\THAILAND Bangkok THAILAND TBWA\THAILAND Bangkok

Bronze Lion Campaign

A17/020 00893 LOVING THE NIGHT 3

McDONALD'S CORPORATE TBWA\THAILAND Bangkok THAILAND TBWA\THAILAND Bangkok

Bronze Lion Campaign

5 of 14

Winners (Print & Publishing Lions)

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A17/045 02914 MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland / Y&R MEDIA NZ Auckland / Y&R DIGITAL NZ Auckland

Grand Prix

A18 (Travel & Transport)

A18/032 03108 DOG CITY OF BUENOS AIRES

PUBLIC BIKE SYSTEM OF BUENOS AIRES

THE COMMUNITY Miami USA THE COMMUNITY Miami

Silver Lion Campaign

A18/033 03109 COFFEE CITY OF BUENOS AIRES

PUBLIC BIKE SYSTEM OF BUENOS AIRES

THE COMMUNITY Miami USA THE COMMUNITY Miami

Silver Lion Campaign

A18/059 00264 STAFF CITY LODGE HOTEL GROUP

ROAD LODGE TBWA\HUNT LASCARIS JOHANNESBURG

SOUTH AFRICA TBWA\HUNT LASCARIS JOHANNESBURG

Silver Lion Campaign

A18/060 00266 FAMILY CITY LODGE HOTEL GROUP

ROAD LODGE TBWA\HUNT LASCARIS JOHANNESBURG

SOUTH AFRICA TBWA\HUNT LASCARIS JOHANNESBURG

Silver Lion Campaign

A18/061 00268 TEAM CITY LODGE HOTEL GROUP

ROAD LODGE TBWA\HUNT LASCARIS JOHANNESBURG

SOUTH AFRICA TBWA\HUNT LASCARIS JOHANNESBURG

Silver Lion Campaign

A18/062 02025 BABE VS MOM FLIGHT CENTRE STUDENT FLIGHTS TBWA\HUNT LASCARIS JOHANNESBURG

SOUTH AFRICA TBWA\HUNT LASCARIS JOHANNESBURG

Silver Lion Campaign

A18/063 02027 DUDE VS PENSIONER

FLIGHT CENTRE STUDENT FLIGHTS TBWA\HUNT LASCARIS JOHANNESBURG

SOUTH AFRICA TBWA\HUNT LASCARIS JOHANNESBURG

Silver Lion Campaign

A18/064 02029 MAKE-UP VS MEDS

FLIGHT CENTRE STUDENT FLIGHTS TBWA\HUNT LASCARIS JOHANNESBURG

SOUTH AFRICA TBWA\HUNT LASCARIS JOHANNESBURG

Silver Lion Campaign

A19 (Entertainment & Leisure)

A19/060 03255 WAR TATE TATE BRITAIN GREY LONDON UNITED KINGDOM

GREY LONDON Bronze Lion Campaign

A19/061 03258 GAY TATE TATE BRITAIN GREY LONDON UNITED KINGDOM

GREY LONDON Bronze Lion Campaign

A19/062 03261 GRIEF TATE TATE BRITAIN GREY LONDON UNITED KINGDOM

GREY LONDON Bronze Lion Campaign

A19/063 03243 SELFIE TATE TATE BRITAIN GREY LONDON UNITED KINGDOM

GREY LONDON Silver Lion

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Winners (Print & Publishing Lions)

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A19/064 03242 BED TATE TATE BRITAIN GREY LONDON UNITED KINGDOM

GREY LONDON Bronze Lion

A20 (Media & Publications)

A20/029 01832 MERKEL JORNAL I BI - WEEKEND SUPPLEMENT

Y&R LISBON PORTUGAL Y&R LISBON Silver Lion Campaign

A20/030 01839 OBAMA JORNAL I BI - WEEKEND SUPPLEMENT

Y&R LISBON PORTUGAL Y&R LISBON Silver Lion Campaign

A20/031 01844 POPE JORNAL I BI - WEEKEND SUPPLEMENT

Y&R LISBON PORTUGAL Y&R LISBON Silver Lion Campaign

A20/032 01847 PUTIN JORNAL I BI - WEEKEND SUPPLEMENT

Y&R LISBON PORTUGAL Y&R LISBON Silver Lion Campaign

A20/148 02378 GULLIVER PENGUIN COMPANHIA DAS LETRAS

BOOKS Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO Gold Lion Campaign

A20/149 02381 SCARLET PENGUIN COMPANHIA DAS LETRAS

BOOKS Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO Gold Lion Campaign

A20/150 02384 GATSBY PENGUIN COMPANHIA DAS LETRAS

BOOKS Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO Gold Lion Campaign

A20/158 03448 DILMA EL CRONISTA EL CRONISTA GREY ARGENTINA Buenos Aires

ARGENTINA GREY ARGENTINA Buenos Aires

Silver Lion Campaign

A20/159 03451 TRUMP EL CRONISTA EL CRONISTA GREY ARGENTINA Buenos Aires

ARGENTINA GREY ARGENTINA Buenos Aires

Silver Lion Campaign

A20/160 03454 HILLARY EL CRONISTA EL CRONISTA GREY ARGENTINA Buenos Aires

ARGENTINA GREY ARGENTINA Buenos Aires

Silver Lion Campaign

A21 (Financial Products & Services)

A21/032 03501 GERMANY/NETHERLANDS

VISA VISA INFINITE ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo

Silver Lion Campaign

A21/034 03521 SWEDEN/SWITZERLAND

VISA VISA INFINITE ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo

Silver Lion Campaign

A22 (Business Products & Services)

A22/043 03502 CHARLES GETTY IMAGES GETTY IMAGES ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo

Gold Lion Campaign

A22/044 03515 ANGELA GETTY IMAGES GETTY IMAGES ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo

Gold Lion Campaign

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Winners (Print & Publishing Lions)

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A22/045 03522 FRANCIS GETTY IMAGES GETTY IMAGES ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo

Gold Lion Campaign

A22/046 03523 DALAI GETTY IMAGES GETTY IMAGES ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo

Gold Lion Campaign

A22/051 03145 SALAD GETTY IMAGES GETTY IMAGES OGILVY & MATHER CHILE Santiago

CHILE OGILVY & MATHER CHILE Santiago

Silver Lion Campaign

A22/052 03146 PRODUCT GETTY IMAGES GETTY IMAGES OGILVY & MATHER CHILE Santiago

CHILE OGILVY & MATHER CHILE Santiago

Silver Lion Campaign

A22/053 03147 EXECUTIVE GETTY IMAGES GETTY IMAGES OGILVY & MATHER CHILE Santiago

CHILE OGILVY & MATHER CHILE Santiago

Silver Lion Campaign

A24 (Corporate Image & Sponsorship)

A24/059 00298 NATURAL DISASTER

HARVEY NICHOLS BIRMINGHAM RECRUITMENT

ADAM&EVEDDB London UNITED KINGDOM

ADAM&EVEDDB London

Bronze Lion Campaign

A24/060 00302 DIVORCE HARVEY NICHOLS BIRMINGHAM RECRUITMENT

ADAM&EVEDDB London UNITED KINGDOM

ADAM&EVEDDB London

Bronze Lion Campaign

A24/061 00306 PRISON HARVEY NICHOLS BIRMINGHAM RECRUITMENT

ADAM&EVEDDB London UNITED KINGDOM

ADAM&EVEDDB London

Bronze Lion Campaign

A24/062 00309 TURN ON HARVEY NICHOLS BIRMINGHAM RECRUITMENT

ADAM&EVEDDB London UNITED KINGDOM

ADAM&EVEDDB London

Bronze Lion Campaign

A24/076 02053 POVERTY FORBES FORBES Y&R PRAGUE CZECH REPUBLIC

Y&R PRAGUE Silver Lion Campaign

A24/077 02061 FORESTS FORBES FORBES Y&R PRAGUE CZECH REPUBLIC

Y&R PRAGUE Silver Lion Campaign

A24/078 02065 ANIMALS FORBES FORBES Y&R PRAGUE CZECH REPUBLIC

Y&R PRAGUE Silver Lion Campaign

A25 (Public Health & Safety, Public Sector & Awareness Messages)

A25/034 01850 I AM AMERICAN PASSOP TBA VML Cape Town SOUTH AFRICA VML Cape Town Gold Lion Campaign

A25/035 01853 I AM BRITISH PASSOP TBA VML Cape Town SOUTH AFRICA VML Cape Town Gold Lion Campaign

A25/036 01856 I AM FRENCH PASSOP TBA VML Cape Town SOUTH AFRICA VML Cape Town Gold Lion Campaign

A25/037 01859 I AM GERMAN PASSOP TBA VML Cape Town SOUTH AFRICA VML Cape Town Gold Lion Campaign

A25/038 01862 I AM SOUTH AFRICAN

PASSOP TBA VML Cape Town SOUTH AFRICA VML Cape Town Gold Lion Campaign

A25/061 01287 PROTEST APARTHEID MUSEUM

BRAND OPENCO – THE OPEN COLLABORATION Sandton, Johannesburg

SOUTH AFRICA OPENCO – THE OPEN COLLABORATION Sandton, Johannesburg

Bronze Lion Campaign

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Winners (Print & Publishing Lions)

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A25/062 01289 POLICE APARTHEID MUSEUM

BRAND OPENCO – THE OPEN COLLABORATION Sandton, Johannesburg

SOUTH AFRICA OPENCO – THE OPEN COLLABORATION Sandton, Johannesburg

Bronze Lion Campaign

A25/063 01291 MASSACRE APARTHEID MUSEUM

BRAND OPENCO – THE OPEN COLLABORATION Sandton, Johannesburg

SOUTH AFRICA OPENCO – THE OPEN COLLABORATION Sandton, Johannesburg

Bronze Lion Campaign

A25/064 01293 MOB APARTHEID MUSEUM

BRAND OPENCO – THE OPEN COLLABORATION Sandton, Johannesburg

SOUTH AFRICA OPENCO – THE OPEN COLLABORATION Sandton, Johannesburg

Bronze Lion Campaign

A25/077 02998 FLOAT ABS-CBN FOUNDATION

ABS-CBN FOUNDATION

TBWA\SANTIAGO MANGADA PUNO Makati City

THE PHILIPPINES TBWA\SANTIAGO MANGADA PUNO Makati City

Bronze Lion Campaign

A25/078 03000 BOAT ABS-CBN FOUNDATION

ABS-CBN FOUNDATION

TBWA\SANTIAGO MANGADA PUNO Makati City

THE PHILIPPINES TBWA\SANTIAGO MANGADA PUNO Makati City

Bronze Lion Campaign

A25/097 00168 PORTRAITS - GAZING

THAI HEALTH PROMOTION FOUNDATION

PUBLIC SERVICE SAATCHI & SAATCHI Singapore

SINGAPORE SAATCHI & SAATCHI Singapore

Bronze Lion Campaign

A25/098 00156 THINKING THAI HEALTH PROMOTION FOUNDATION

PUBLIC SERVICE SAATCHI & SAATCHI Singapore

SINGAPORE SAATCHI & SAATCHI Singapore

Bronze Lion Campaign

A25/099 00161 SMILING THAI HEALTH PROMOTION FOUNDATION

PUBLIC SERVICE SAATCHI & SAATCHI Singapore

SINGAPORE SAATCHI & SAATCHI Singapore

Bronze Lion Campaign

A25/238 01724 EIERKOCHERIN FRAUENZENTRALE ZÜRICH

AWARENESS FOR SOCIETAL PROBLEM (WAGE INEQUALITY)

PUBLICIS COMMUNICATIONS SCHWEIZ Zürich

SWITZERLAND PUBLICIS COMMUNICATIONS SCHWEIZ Zürich

Bronze Lion Campaign

A25/239 01728 FERNSEHERIN FRAUENZENTRALE ZÜRICH

AWARENESS FOR SOCIETAL PROBLEM (WAGE INEQUALITY)

PUBLICIS COMMUNICATIONS SCHWEIZ Zürich

SWITZERLAND PUBLICIS COMMUNICATIONS SCHWEIZ Zürich

Bronze Lion Campaign

A25/240 01732 MIXERIN FRAUENZENTRALE ZÜRICH

AWARENESS FOR SOCIETAL PROBLEM (WAGE INEQUALITY)

PUBLICIS COMMUNICATIONS SCHWEIZ Zürich

SWITZERLAND PUBLICIS COMMUNICATIONS SCHWEIZ Zürich

Bronze Lion Campaign

A25/241 01734 STAUBSAUGERIN

FRAUENZENTRALE ZÜRICH

AWARENESS FOR SOCIETAL PROBLEM (WAGE INEQUALITY)

PUBLICIS COMMUNICATIONS SCHWEIZ Zürich

SWITZERLAND PUBLICIS COMMUNICATIONS SCHWEIZ Zürich

Bronze Lion Campaign

A25/250 02036 HANG GLIDER UNHCR PRAGUE UNHCR Y&R PRAGUE CZECH REPUBLIC

Y&R PRAGUE Bronze Lion Campaign

A25/251 02045 COAL TRAIN UNHCR PRAGUE UNHCR Y&R PRAGUE CZECH REPUBLIC

Y&R PRAGUE Bronze Lion Campaign

A25/252 02054 ELECTRIC POLE UNHCR PRAGUE UNHCR Y&R PRAGUE CZECH REPUBLIC

Y&R PRAGUE Bronze Lion Campaign

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Winners (Print & Publishing Lions)

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A26 (Charities & Appeals)

A26/046 01870 HUNGARY INTERNATIONAL AMNESTY

NGO CONTRAPUNTO BBDO Madrid

SPAIN CONTRAPUNTO BBDO Madrid

Bronze Lion Campaign

A26/047 01873 EU INTERNATIONAL AMNESTY

NGO CONTRAPUNTO BBDO Madrid

SPAIN CONTRAPUNTO BBDO Madrid

Bronze Lion Campaign

A26/178 01376 PRISIONER HOSPITAL SÃO PAULO - BANCO DE OLHOS

INSTITUTIONAL Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO Bronze Lion Campaign

A26/179 01377 EBOLA HOSPITAL SÃO PAULO - BANCO DE OLHOS

INSTITUTIONAL Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO Bronze Lion Campaign

B01 (Use of Print & Publishing: Offline)

B01/027 02504 PAPER GLASSES SAVE THE CHILDREN AND SANTILLANA

CHILDREN EDUCATION

GREY MÈXICO Mexico City MEXICO GREY MÈXICO Mexico City

Silver Lion

B01/029 03370 OPEL INTELLILUX

GENERAL MOTORS OPEL INTELLILUX TAPSA | Y&R Madrid SPAIN TAPSA | Y&R Madrid Bronze Lion

B01/034 00134 PARADISE HILL IT'S NOT OK DOMESTIC VIOLENCE AWARENESS

FCB NEW ZEALAND Auckland

NEW ZEALAND FCB NEW ZEALAND Auckland

Gold Lion

C01 (Original Print & Publishing: Content including Special or Limited Edition)

C01/029 01569 SIMPLIFIED STORIES

ALZHEIMER LIGA VLAANDEREN

BOOKS FOR ALZHEIMER PATIENTS

DDB BRUSSELS BELGIUM DDB BRUSSELS Silver Lion

C01/051 00135 PARADISE HILL IT'S NOT OK DOMESTIC VIOLENCE AWARENESS

FCB NEW ZEALAND Auckland

NEW ZEALAND FCB NEW ZEALAND Auckland

Silver Lion

C01/061 03649 POLITIBOOKS EL CIUDADANO CORPORATE PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago Bronze Lion

C02 (Original Print & Publishing: Covers including Special or Limited Edition)

C02/001 00668 BILD WITHOUT IMAGES

BILD BILD NEWSPAPER VCCP Berlin GERMANY VCCP Berlin Bronze Lion

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Winners (Print & Publishing Lions)

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C02/011 00370 MEIN KAMPF – AGAINST RACISM

GESICHT ZEIGEN! AN ASSOCIATION ENCOURAGING PEOPLE TO STAND AGAINST RACISM IN GER

MEIN KAMPF – AGAINST RACISM

OGILVY GERMANY Frankfurt

GERMANY OGILVY GERMANY Frankfurt

Silver Lion

D01 (Copywriting)

D01/047 01014 COLORFUL LEICA GALLERY SÃO PAULO

LEICA M-MONOCHROM

F/NAZCA SAATCHI & SAATCHI São Paulo

BRAZIL F/NAZCA SAATCHI & SAATCHI São Paulo

Gold Lion Campaign

D01/048 01017 FUTURE LEICA GALLERY SÃO PAULO

LEICA M-MONOCHROM

F/NAZCA SAATCHI & SAATCHI São Paulo

BRAZIL F/NAZCA SAATCHI & SAATCHI São Paulo

Gold Lion Campaign

D01/049 01020 BLACK&WHITE LEICA GALLERY SÃO PAULO

LEICA M-MONOCHROM

F/NAZCA SAATCHI & SAATCHI São Paulo

BRAZIL F/NAZCA SAATCHI & SAATCHI São Paulo

Gold Lion Campaign

D01/094 03256 GRIEF TATE TATE BRITAIN GREY LONDON UNITED KINGDOM

GREY LONDON Bronze Lion Campaign

D01/095 03259 SELFIE TATE TATE BRITAIN GREY LONDON UNITED KINGDOM

GREY LONDON Bronze Lion Campaign

D01/096 03262 BED TATE TATE BRITAIN GREY LONDON UNITED KINGDOM

GREY LONDON Bronze Lion Campaign

D01/097 03246 WAR TATE TATE BRITAIN GREY LONDON UNITED KINGDOM

GREY LONDON Bronze Lion

D01/098 03245 GAY TATE TATE BRITAIN GREY LONDON UNITED KINGDOM

GREY LONDON Bronze Lion

D02 (Art Direction)

D02/030 00222 "MOBY-DICK" WRIGLEY WRIGLEY'S SPEARMINT

BBDO GROUP GERMANY Dusseldorf

GERMANY BBDO GROUP GERMANY Dusseldorf

Silver Lion Campaign

D02/031 00225 "SHERLOCK HOLMES"

WRIGLEY WRIGLEY'S SPEARMINT

BBDO GROUP GERMANY Dusseldorf

GERMANY BBDO GROUP GERMANY Dusseldorf

Silver Lion Campaign

D02/032 00228 "LITTLE RED RIDING HOOD"

WRIGLEY WRIGLEY'S SPEARMINT

BBDO GROUP GERMANY Dusseldorf

GERMANY BBDO GROUP GERMANY Dusseldorf

Silver Lion Campaign

D02/036 00888 LOVING THE NIGHT 1

McDONALD'S CORPORATE TBWA\THAILAND Bangkok THAILAND TBWA\THAILAND Bangkok

Silver Lion Campaign

D02/037 00891 LOVING THE NIGHT 2

McDONALD'S CORPORATE TBWA\THAILAND Bangkok THAILAND TBWA\THAILAND Bangkok

Silver Lion Campaign

D02/038 00894 LOVING THE NIGHT 3

McDONALD'S CORPORATE TBWA\THAILAND Bangkok THAILAND TBWA\THAILAND Bangkok

Silver Lion Campaign

D02/103 01015 COLORFUL LEICA GALLERY SÃO PAULO

LEICA M-MONOCHROM

F/NAZCA SAATCHI & SAATCHI São Paulo

BRAZIL F/NAZCA SAATCHI & SAATCHI São Paulo

Bronze Lion Campaign

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Winners (Print & Publishing Lions)

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D02/104 01018 FUTURE LEICA GALLERY SÃO PAULO

LEICA M-MONOCHROM

F/NAZCA SAATCHI & SAATCHI São Paulo

BRAZIL F/NAZCA SAATCHI & SAATCHI São Paulo

Bronze Lion Campaign

D02/105 01021 BLACK&WHITE LEICA GALLERY SÃO PAULO

LEICA M-MONOCHROM

F/NAZCA SAATCHI & SAATCHI São Paulo

BRAZIL F/NAZCA SAATCHI & SAATCHI São Paulo

Bronze Lion Campaign

D02/190 01768 NUJOOM QATAR ISLAMIC BANK

PUBLIC SAFETY AWARENESS

MEMAC OGILVY & MATHER Doha

QATAR MEMAC OGILVY & MATHER Doha / MEMAC OGILVY Dubai

Bronze Lion Campaign

D02/191 01773 MAATAHA QATAR ISLAMIC BANK

PUBLIC SAFETY AWARENESS

MEMAC OGILVY & MATHER Doha

QATAR MEMAC OGILVY & MATHER Doha / MEMAC OGILVY Dubai

Bronze Lion Campaign

D02/192 01777 SHAMS QATAR ISLAMIC BANK

PUBLIC SAFETY AWARENESS

MEMAC OGILVY & MATHER Doha

QATAR MEMAC OGILVY & MATHER Doha / MEMAC OGILVY Dubai

Bronze Lion Campaign

D02/304 03503 CHARLES GETTY IMAGES GETTY IMAGES ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo

Silver Lion Campaign

D02/305 03516 POPE GETTY IMAGES GETTY IMAGES ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo

Silver Lion Campaign

D02/355 03416 BED IKEA - SAUDI ARABIA

IKEA SPECIAL OFFERS

MEMAC OGILVY Dubai UNITED ARAB EMIRATES

MEMAC OGILVY Dubai Silver Lion Campaign

D02/356 03418 LAMP IKEA - SAUDI ARABIA

IKEA SPECIAL OFFERS

MEMAC OGILVY Dubai UNITED ARAB EMIRATES

MEMAC OGILVY Dubai Silver Lion Campaign

D02/357 03420 NIGHTSTAND IKEA - SAUDI ARABIA

IKEA SPECIAL OFFERS

MEMAC OGILVY Dubai UNITED ARAB EMIRATES

MEMAC OGILVY Dubai Silver Lion Campaign

D02/358 03422 TABLE IKEA - SAUDI ARABIA

IKEA SPECIAL OFFERS

MEMAC OGILVY Dubai UNITED ARAB EMIRATES

MEMAC OGILVY Dubai Silver Lion Campaign

D02/421 02010 SQUID UNILEVER (SUNLIGHT)

SUNLIGHT DISH WASHING DETERGENT

MULLENLOWE SINGAPORE

SINGAPORE MULLENLOWE SINGAPORE

Bronze Lion Campaign

D02/422 02011 PIG UNILEVER (SUNLIGHT)

SUNLIGHT DISH WASHING DETERGENT

MULLENLOWE SINGAPORE

SINGAPORE MULLENLOWE SINGAPORE

Bronze Lion Campaign

D02/423 02012 DUCK UNILEVER (SUNLIGHT)

SUNLIGHT DISH WASHING DETERGENT

MULLENLOWE SINGAPORE

SINGAPORE MULLENLOWE SINGAPORE

Bronze Lion Campaign

D02/424 02037 CANCER FORBES FORBES Y&R PRAGUE CZECH REPUBLIC

Y&R PRAGUE Silver Lion Campaign

D02/425 02047 OCEANS FORBES FORBES Y&R PRAGUE CZECH REPUBLIC

Y&R PRAGUE Silver Lion Campaign

D02/426 02055 POVERTY FORBES FORBES Y&R PRAGUE CZECH REPUBLIC

Y&R PRAGUE Silver Lion Campaign

D02/427 02062 FORESTS FORBES FORBES Y&R PRAGUE CZECH REPUBLIC

Y&R PRAGUE Silver Lion Campaign

D02/428 02066 ANIMALS FORBES FORBES Y&R PRAGUE CZECH REPUBLIC

Y&R PRAGUE Silver Lion Campaign

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Winners (Print & Publishing Lions)

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D02/432 02069 HANG GLIDER UNHCR PRAGUE UNHCR Y&R PRAGUE CZECH REPUBLIC

Y&R PRAGUE Bronze Lion Campaign

D02/433 02070 COAL TRAIN UNHCR PRAGUE UNHCR Y&R PRAGUE CZECH REPUBLIC

Y&R PRAGUE Bronze Lion Campaign

D02/434 02071 ELECTRIC POLE UNHCR PRAGUE UNHCR Y&R PRAGUE CZECH REPUBLIC

Y&R PRAGUE Bronze Lion Campaign

D03 (Illustration)

D03/090 01831 KIM JORNAL I BI - WEEKEND SUPPLEMENT

Y&R LISBON PORTUGAL Y&R LISBON Silver Lion Campaign

D03/091 01837 MERKEL JORNAL I BI - WEEKEND SUPPLEMENT

Y&R LISBON PORTUGAL Y&R LISBON Silver Lion Campaign

D03/092 01842 OBAMA JORNAL I BI - WEEKEND SUPPLEMENT

Y&R LISBON PORTUGAL Y&R LISBON Silver Lion Campaign

D03/093 01846 POPE JORNAL I BI - WEEKEND SUPPLEMENT

Y&R LISBON PORTUGAL Y&R LISBON Silver Lion Campaign

D03/094 01849 PUTIN JORNAL I BI - WEEKEND SUPPLEMENT

Y&R LISBON PORTUGAL Y&R LISBON Silver Lion Campaign

D03/138 02563 BABY BEL MINI BABYBEL YOUNG & RUBICAM PARIS FRANCE YOUNG & RUBICAM PARIS

Bronze Lion Campaign

D03/139 02581 MILKMAN BEL MINI BABYBEL YOUNG & RUBICAM PARIS FRANCE YOUNG & RUBICAM PARIS

Bronze Lion Campaign

D03/140 02593 FISH BEL MINI BABYBEL YOUNG & RUBICAM PARIS FRANCE YOUNG & RUBICAM PARIS

Bronze Lion Campaign

D03/141 02605 CARDINAL BEL MINI BABYBEL YOUNG & RUBICAM PARIS FRANCE YOUNG & RUBICAM PARIS

Bronze Lion Campaign

D03/180 03265 SKATE PARK FERRERO ROCHER, ARGENTINA

TIC TAC LA COMUNIDAD Buenos Aires

ARGENTINA LA COMUNIDAD Buenos Aires

Silver Lion Campaign

D03/181 03267 PINBALL FERRERO ROCHER, ARGENTINA

TIC TAC LA COMUNIDAD Buenos Aires

ARGENTINA LA COMUNIDAD Buenos Aires

Silver Lion Campaign

D03/182 03269 ROLLER COASTER

FERRERO ROCHER, ARGENTINA

TIC TAC LA COMUNIDAD Buenos Aires

ARGENTINA LA COMUNIDAD Buenos Aires

Silver Lion Campaign

D03/200 03112 DOG CITY OF BUENOS AIRES

PUBLIC BIKE SYSTEM OF BUENOS AIRES

THE COMMUNITY Miami USA THE COMMUNITY Miami

Silver Lion Campaign

D03/201 03114 COFFEE CITY OF BUENOS AIRES

PUBLIC BIKE SYSTEM OF BUENOS AIRES

THE COMMUNITY Miami USA THE COMMUNITY Miami

Silver Lion Campaign

D03/202 03116 MUSIC CITY OF BUENOS AIRES

PUBLIC BIKE SYSTEM OF BUENOS AIRES

THE COMMUNITY Miami USA THE COMMUNITY Miami

Silver Lion Campaign

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Winners (Print & Publishing Lions)

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D05 (Photography)

D05/005 00142 CLOONEY IMYTEC OFFICIAL DISTRIBUTOR OF CANON CAMERAS

OGILVY & MATHER JAPAN Tokyo

JAPAN OGILVY & MATHER JAPAN Tokyo

Silver Lion

D05/031 00889 LOVING THE NIGHT 1

McDONALD'S CORPORATE TBWA\THAILAND Bangkok THAILAND TBWA\THAILAND Bangkok

Silver Lion Campaign

D05/032 00892 LOVING THE NIGHT 2

McDONALD'S CORPORATE TBWA\THAILAND Bangkok THAILAND TBWA\THAILAND Bangkok

Silver Lion Campaign

D05/033 00895 LOVING THE NIGHT 3

McDONALD'S CORPORATE TBWA\THAILAND Bangkok THAILAND TBWA\THAILAND Bangkok

Silver Lion Campaign

D05/146 02700 NIGHT KILLS DAY - FISHERWOMAN

SLEEP APNOEA INDIA

NEUROLOGY SLEEP CENTRE - SLEEP CLINIC

J. WALTER THOMPSON INDIA New Delhi

INDIA J. WALTER THOMPSON INDIA New Delhi

Bronze Lion Campaign

D05/147 02701 NIGHT KILLS DAY - MECHANIC

SLEEP APNOEA INDIA

NEUROLOGY SLEEP CENTRE - SLEEP CLINIC

J. WALTER THOMPSON INDIA New Delhi

INDIA J. WALTER THOMPSON INDIA New Delhi

Bronze Lion Campaign

D05/148 02702 NIGHT KILLS DAY - MILKMAN

SLEEP APNOEA INDIA

NEUROLOGY SLEEP CENTRE - SLEEP CLINIC

J. WALTER THOMPSON INDIA New Delhi

INDIA J. WALTER THOMPSON INDIA New Delhi

Bronze Lion Campaign

D05/178 03672 MOHMMAD AMNISTIA AMNISTIA PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago Silver Lion Campaign

D05/179 03691 SAYID AMNISTIA AMNISTIA PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago Silver Lion Campaign

D05/180 03712 AHMED AMNISTIA AMNISTIA PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago Silver Lion Campaign

D05/198 02649 CHOCOLATE FREDDO INSTITUTIONAL Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO Silver Lion Campaign

D05/199 02654 MINT FREDDO INSTITUTIONAL Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO Silver Lion Campaign

D05/200 02660 STRAWBERRY FREDDO INSTITUTIONAL Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO Silver Lion Campaign

Total Entries: 215

14 of 14

Winners (Print & Publishing Lions)

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Cat. No Entry No

Title Client Product Entrant Company Country Prize

A01 (Electronics, Entertainment & Consumer Technology)

A01/008 00187 HERE ACTIVE LISTENING™: CHANGE THE WAY WE HEAR THE WORLD

DOPPLER LABS HERE ACTIVE LISTENING™

DOPPLER LABS San Francisco

USA Product Design Lion

A02 (Communication)

A02/004 00553 DOT. THE FIRST BRAILLE SMARTWATCH.

DOT INCORPORATION

DOT. THE FIRST BRAILLE SMARTWATCH.

SERVICEPLAN Munich GERMANY Product Design Lion

A05 (Lifestyle, Fashion, Leisure, Sports & Outdoor )

A05/022 00554 SAVE ME – THE SKI PASS THAT SAVES LIVES

ÖTZTAL TOURISMUS

ÖTZTAL TOURISMUS

SERVICEPLAN Munich GERMANY Product Design Lion

A05/023 00258 THE SKIN COLLECTION

BJÖRN BORG UNDERWEAR GARBERGS Stockholm SWEDEN Product Design Lion

A06 (Infant Products, Toys & Educational Products )

A06/002 00063 NAMELESS PAINTS

KOKUYO STATIONERY DENTSU INC Tokyo JAPAN Product Design Lion

A06/004 00019 CUBETTO PRIMO TOYS CUBETTO PRIMO TOYS London UNITED KINGDOM

Product Design Lion

B01 (Brand Communication)

B01/031 00176 COLOPLAST DESIGN DNA

COLOPLAST DESIGN DNA BOOK, SENSURA MIO OSTOMY BAG, SPEEDICATH COMPACT SET, SPEEDICATH COMPACT EVE

NATIVE DESIGN London UNITED KINGDOM

Product Design Lion

1 of 2

Winners (Product Design Lions)

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B02 (Innovation)

B02/009 00223 JACQUARD GOOGLE JACQUARD WEARABLE FABRIC

GOOGLE CREATIVE LAB London

UNITED KINGDOM

Grand Prix

B02/038 00560 TOUCHABLE INK THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND

TOUCHABLE INK J. WALTER THOMPSON BANGKOK

THAILAND Product Design Lion

B03 (Solution)

B03/018 00525 ECO-COOLER GRAMEEN INTEL SOCIAL BUSINESS

ZERO ELECTRICITY AIR COOLER

GREY BANGLADESH Dhaka

BANGLADESH Product Design Lion

C02 (Bespoke Items & Designed Objects)

C02/046 00058 THE ASTON MARTIN DB10

ASTON MARTIN PRODUCT DESIGN PRISM London UNITED KINGDOM

Product Design Lion

Total Entries: 11

2 of 2

Winners (Product Design Lions)

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Cat. No Entry No

Title Client Product Entrant Company Country Prize

A01 (Food & Drinks )

A01/001 00070 BREWTROLEUM HEINEKEN NEW ZEALAND

DB EXPORT COLENSO BBDO Auckland NEW ZEALAND Gold Lion

A01/016 00061 THE FAIREST NIGHT OF ALL

AB INBEV ANDES BEER DEL CAMPO SAATCHI & SAATCHI Buenos Aires

ARGENTINA Silver Lion

A01/028 02501 UPSIDE DOWN CAN

ORANGINA ORANGINA BETC Paris FRANCE Bronze Lion

A01/071 03119 FINDING LIGHT IN THE DARK

COCA-COLA MIDDLE EAST

COCA-COLA MEMAC OGILVY Dubai UNITED ARAB EMIRATES

Bronze Lion

A01/109 01634 EDIBLE SIX PACK RINGS

SALTWATER BREWERY

SALTWATER BREWERY

WE BELIEVERS New York USA Bronze Lion

A01/111 02571 NOT COMING SOON

REMY MARTIN LOUIS XIII FRED & FARID New York USA Bronze Lion

A02 (Fast Moving Consumer Goods )

A02/009 02697 ADVICE WIPES TOMMEE TIPPEE TOMMEE TIPPEE ADVICE WIPES

McCANN NEW YORK USA Silver Lion

A02/027 03023 #DADDO PANTENE PANTENE HAIR CARE

GREY NEW YORK USA Silver Lion

A02/053 03024 GO ASK DAD PROCTER & GAMBLE

GILLETTE RAZORS GREY NEW YORK USA Bronze Lion

A03 (Durable Consumer Goods)

A03/027 02741 THE BABY STROLLER TEST-RIDE BY CONTOURS

CONTOURS STROLLERS

BABY STROLLERS FCB CHICAGO USA Gold Lion

A04 (Cars & Automotive Products & Services)

A04/013 01042 THE REVERSED TRAILER

HARALD A. MØLLER/ VOLKSWAGEN NORWAY

VOLKSWAGEN TRAILER ASSIST

TRY Oslo NORWAY Gold Lion

A04/021 01537 THE NAKED UTE VOLKSWAGEN AUSTRALIA

AMAROK DDB Sydney AUSTRALIA Silver Lion

A04/032 00674 INTELLIGENT PARKIG CHAIR

NISSAN MOTOR CO. INTELLIGENT PARKING ASSIST

TBWA\HAKUHODO Tokyo JAPAN Bronze Lion

1 of 9

Winners (Promo & Activation Lions)

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A04/041 02793 LANDCRUISER EMERGENCY NETWORK

TOYOTA MOTOR CORPORATION AUSTRALIA

LANDCRUISER SAATCHI & SAATCHI Sydney

AUSTRALIA Gold Lion

A04/056 02583 MISSION TO THE MOON

AUDI AUDI THJNK Hamburg GERMANY Bronze Lion

A04/059 02521 BAJAJ V BAJAJ BAJAJ AUTOMOBILES

LEO BURNETT INDIA Mumbai

INDIA Bronze Lion

A05 (Retail, e-Commerce, Restaurants & Fast Food Chains)

A05/008 00140 THE ORGANIC EFFECT

COOP RETAIL STORES FORSMAN & BODENFORS Gothenburg

SWEDEN Bronze Lion

A05/010 00647 #OPTOUTSIDE REI REI VENABLES BELL & PARTNERS San Francisco

USA Grand Prix

A05/044 02902 CARREFOUR BABY NIGHT

CARREFOUR BABIES' PRODUCTS

SAATCHI & SAATCHI Milan ITALY Bronze Lion

A05/052 02942 DXP CAR DOMINO'S DOMINO'S PIZZA CP+B Boulder USA Silver Lion

A06 (Travel, Transport & Leisure)

A06/012 02600 THE SWEDISH NUMBER

SWEDISH TOURIST ASSOCIATION

TOURISM INGO Stockholm SWEDEN Silver Lion

A06/027 01335 VAN GOGH BNB ART INSTITUTE OF CHICAGO

VAN GOGH "BEDROOMS" EXHIBIT

LEO BURNETT CHICAGO USA Gold Lion

A06/045 03025 SUPER BOWL BABIES CHOIR

NATIONAL FOOTBALL LEAGUE

SUPER BOWL 50 GREY NEW YORK USA Silver Lion

A07 (Media & Publications)

A07/009 02908 ANTI-RIVAL VACCINE

BANDSPORTS CORPORATE IMAGE

OGILVY BRASIL São Paulo BRAZIL Silver Lion

A07/010 03080 HATTRICK BEIN SPORTS CHAMPIONS LEAGUE CHANNEL

TAPSA | Y&R Madrid SPAIN Silver Lion

A08 (Financial Products & Services)

A08/003 00087 SLOW DOWN GPS

IF INSURANCE INSURANCE FORSMAN & BODENFORS Gothenburg

SWEDEN Gold Lion

A08/029 02099 FAST FORWARD GEICO INSURANCE THE MARTIN AGENCY Richmond

USA Bronze Lion

2 of 9

Winners (Promo & Activation Lions)

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A10 (Commercial Public Services)

A10/007 01211 "THE MOST DANGEROUS TOWN ON THE INTERNET" ORIGINAL DOCUMENTARY SERIES

NORTON BY SYMANTEC

NORTON GREY SAN FRANCISCO USA Bronze Lion

A10/015 03269 SEA HERO QUEST

DEUTSCHE TELEKOM

DEUTSCHE TELEKOM

SAATCHI & SAATCHI London

UNITED KINGDOM

Silver Lion

A10/021 02861 WORDS TO WATCH

EASY WAY LANGUAGE CENTER

INSTITUTIONAL LDC São Paulo BRAZIL Bronze Lion

A11 (Corporate Image)

A11/016 02981 THE FIELD TRIP TO MARS

LOCKHEED MARTIN GENERATION BEYOND

McCANN NEW YORK USA Gold Lion

A11/046 03364 TOUCHABLE INK THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND

TOUCHABLE INK J. WALTER THOMPSON BANGKOK

THAILAND Bronze Lion

A12 (Public Health & Safety)

A12/041 02945 MANBOOBS MACMA BREAST CANCER AWARENESS

DAVID Buenos Aires ARGENTINA Gold Lion

A12/053 03226 BRAINBAND SAMSUNG AUSTRALIA

SAMSUNG BRAINBAND

LEO BURNETT SYDNEY AUSTRALIA Silver Lion

A13 (Public Sector & Awareness Messages)

A13/083 03301 REWORD HEADSPACE REWORD WEB APPLICATON

LEO BURNETT MELBOURNE

AUSTRALIA Bronze Lion

A14 (Charities & Appeals)

A14/057 02412 CHOCÓ TO DANCE

JPGC FOUNDATION SCHOLARSHIPS FUND

MULLENLOWE SSP3 Bogotá D.C.

COLOMBIA Bronze Lion

3 of 9

Winners (Promo & Activation Lions)

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A14/137 03322 BEHIND THE LEATHER

PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS

PETA ASIA OGILVY & MATHER Bangkok

THAILAND Bronze Lion

B01 (Guerrilla Marketing & Stunts)

B01/021 00062 THE FAIREST NIGHT OF ALL

AB INBEV ANDES BEER DEL CAMPO SAATCHI & SAATCHI Buenos Aires

ARGENTINA Silver Lion

B01/053 00784 #SMARTEFFECT MERCEDES-BENZ PORTUGAL

SMART FORTWO BBDO PORTUGAL Lisbon PORTUGAL Bronze Lion

B01/092 02601 LE BON LIDL DISCOUNT FOOD INGO Stockholm SWEDEN Bronze Lion

B01/113 02744 THE BABY STROLLER TEST-RIDE BY CONTOURS

CONTOURS STROLLERS

BABY STROLLERS FCB CHICAGO USA Gold Lion

B01/174 02166 SILVERADO "CAGES"

CHEVROLET CHEVROLET SILVERADO- AUTOMOTIVE

COMMONWEALTH//McCANN Detroit

USA Bronze Lion

B01/184 02689 MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Gold Lion

B01/215 02161 TRIBECA FILM FESTIVAL REACTOR

TRIBECA FILM FESTIVAL

FILM FESTIVAL J. WALTER THOMPSON New York

USA Bronze Lion

B02 (Live Shows / Concerts / Festivals)

B02/005 02300 GRAMMYCAM THE GRAMMYS THE 58TH GRAMMY AWARDS

TBWA\CHIAT\DAY Los Angeles

USA Silver Lion

B02/025 02363 DACIA FAMILY PROJECT

RENAULT ITALIA AUTOMOTIVE PUBLICIS ITALY Milan ITALY Bronze Lion

B03 (Use of Exhibitions / Installations)

B03/002 00202 UNFORGOTTEN SOLDIERS

SKY TELEVISION NEW ZEALAND

HISTORY CHANNEL

DDB GROUP NEW ZEALAND Auckland

NEW ZEALAND Bronze Lion

B03/029 01336 VAN GOGH BNB ART INSTITUTE OF CHICAGO

VAN GOGH "BEDROOMS" EXHIBIT

LEO BURNETT CHICAGO USA Gold Lion

B03/030 02982 THE FIELD TRIP TO MARS

LOCKHEED MARTIN GENERATION BEYOND

McCANN NEW YORK USA Gold Lion

4 of 9

Winners (Promo & Activation Lions)

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B04 (Use of Ambient Media: Small Scale)

B04/049 02396 PAPER GLASSES SAVE THE CHILDREN AND SANTILLANA

CHILDREN EDUCATION

GREY MÈXICO Mexico City MEXICO Bronze Lion

B04/058 01493 THE SAB SPIKE DETECTOR COASTER

SOUTH AFRICAN BREWERIES

DRINK RESPONSIBLY INITIATIVE

GEOMETRY GLOBAL JOHANNESBURG

SOUTH AFRICA Bronze Lion

B05 (Use of Ambient Media: Large Scale)

B05/006 00239 LIVE VINES LOWE'S LOWE'S BBDO New York USA Bronze Lion

B05/037 02589 CALL BRUSSELS VISIT BRUSSELS VISIT BRUSSELS AIR Brussels BELGIUM Bronze Lion

B05/045 02746 THE BABY STROLLER TEST-RIDE BY CONTOURS

CONTOURS STROLLERS

BABY STROLLERS FCB CHICAGO USA Silver Lion

B05/068 03055 HIGHWAY ROBBERY

VOLVO CAR USA 2016 VOLVO XC90 T8

GREY NEW YORK USA Silver Lion

B06 (Use of Customer in-Store Experience)

B06/046 02154 SUGAR DETOX INTERMARCHÉ INTERMARCHÉ MARCEL Paris FRANCE Silver Lion

B06/048 02978 WHOPPER SIGN BURGER KING FAST FOOD RESTAURANT

DAVID Miami USA Bronze Lion

B06/096 00759 GAYNZ ANZ ANZ BANK TBWA MELBOURNE AUSTRALIA Bronze Lion

B07 (Use of Competitions & Promotional Games )

B07/014 00778 MOST OPEN TEST DRIVE

DAIMLER AG, SMART

SMART FORTWO CABRIO 453

BBDO GROUP GERMANY Berlin

GERMANY Bronze Lion

B08 (Use of Broadcast)

B08/010 00996 HOUSE OF CARDS - FU 2016

NETFLIX HOUSE OF CARDS BBH NEW YORK USA Silver Lion

B08/021 00339 VIRGIN AMERICA BLAH AIRLINES

VIRGIN AMERICA TRAVEL & TRANSPORT

ELEVEN San Francisco USA Bronze Lion

B08/059 03202 GO MONO RADIO XXI RADIO STATION McCANN WORLDGROUP ROMANIA Bucharest

ROMANIA Bronze Lion

5 of 9

Winners (Promo & Activation Lions)

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B08/076 03443 HOLIDAYS ON DEMAND

TRANSAVIA AIRLINE COMPANY LES GAULOIS Puteaux FRANCE Bronze Lion

B09 (Use of Print or Standard Outdoor )

B09/015 02871 SURVIVAL BILLBOARD

MICROSOFT XBOX / TOMB RAIDER

McCANN LONDON UNITED KINGDOM

Gold Lion

B09/046 02314 PEPITO GFR MEDIA PRIMERA HORA McCANN San Juan PUERTO RICO Bronze Lion

C01 (Use of Digital Platforms)

C01/003 00130 ACR STREET VIEW TEST

ACR (THE AUTOMOBILE CLUB OF ROMANIA)

DRIVING SCHOOL PUBLICIS ROMANIA Bucharest

ROMANIA Silver Lion

C01/060 02862 WORDS TO WATCH

EASY WAY LANGUAGE CENTER

INSTITUTIONAL LDC São Paulo BRAZIL Silver Lion

C01/101 02045 COLORMAPS PPG COMEX COMEX J. WALTER THOMPSON MEXICO Mexico City

MEXICO Bronze Lion

C02 (Use of Mobile )

C02/074 03271 SEA HERO QUEST

DEUTSCHE TELEKOM

DEUTSCHE TELEKOM

SAATCHI & SAATCHI London

UNITED KINGDOM

Gold Lion

C02/128 03071 ISEA APP MIGRANT OFFSHORE AID STATION (MOAS)

ISEA APP GREY GROUP Singapore SINGAPORE Bronze Lion

C02/151 02546 CELEBRITY TANTRUM

SAMSUNG AUSTRALIAN=

SAMSUNG TAB S2 LEO BURNETT SYDNEY AUSTRALIA Silver Lion

C03 (Use of Social Platforms)

C03/082 01337 VAN GOGH BNB ART INSTITUTE OF CHICAGO

VAN GOGH "BEDROOMS" EXHIBIT

LEO BURNETT CHICAGO USA Silver Lion

C03/098 02318 IN-A-SNAP LOWE'S LOWE'S BBDO New York USA Silver Lion

6 of 9

Winners (Promo & Activation Lions)

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C03/183 03002 CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.

PINK RIBBON GERMANY

BREAST CANCER AWARENESS

DDB GROUP GERMANY Berlin

GERMANY Silver Lion

C03/190 02949 MANBOOBS MACMA BREAST CANCER AWARENESS

DAVID Buenos Aires ARGENTINA Gold Lion

C03/213 01366 #SQUARESHAKES

SONIC DRIVE-IN SONIC DRIVE-IN GOODBY SILVERSTEIN & PARTNERS San Francisco

USA Bronze Lion

C04 (Co-Creation & User Generated Content )

C04/010 00332 MTV VMA GREEN-SCREENS

MTV 2015 MTV VIDEO MUSIC AWARDS

MTV New York USA Silver Lion

C04/015 02025 THE LAZIEST COMPETITION EVER

CARLTON UNITED BREWERIES

LAZY YAK PALE ALE

CLEMENGER BBDO MELBOURNE

AUSTRALIA Bronze Lion

C04/081 03388 MASHIMACHINE 4PELAGATOS.COM ONLINE JOURNAL LEO BURNETT MÉXICO Mexico City

MEXICO Silver Lion

C04/090 02690 MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Silver Lion

C04/094 02242 STRAIGHT OUTTA

BEATS BY DRE. BEATS BY DRE. R/GA HUSTLE Los Angeles USA Gold Lion

C04/097 02950 SNAP KING BURGER KING ARGENTINA

GRILL HERITAGE DAVID Buenos Aires ARGENTINA Bronze Lion

C05 (Response / Real-time Activity)

C05/014 00998 HOUSE OF CARDS - FU 2016

NETFLIX HOUSE OF CARDS BBH NEW YORK USA Gold Lion

C05/019 01541 #COMEONIN THE SYDNEY OPERA HOUSE

THE SYDNEY OPERA HOUSE

DDB Sydney AUSTRALIA Bronze Lion

C05/043 02050 SEARCH RACISM. FIND TRUTH.

REFUGEES WELCOME

NPO FCB ZÜRICH SWITZERLAND Bronze Lion

C05/048 01562 STARDUST FOR BOWIE

STUDIO BRUSSEL STARDUST FOR BOWIE

DDB BRUSSELS BELGIUM Bronze Lion

C05/064 02001 #WHOISTHEKING

BURGER KING FRANCE

FOOD BUZZMAN Paris FRANCE Gold Lion

7 of 9

Winners (Promo & Activation Lions)

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C05/070 01439 HELP KENYA NOT KANYE

CROWDRISE FUNDRAISING FOR KENYAN CHARITIES

ALMA DDB Miami USA Bronze Lion

C05/082 01425 WIN A BREAST RECONSTRUCTION

BENETIET BENETIET LDV UNITED Antwerp BELGIUM Bronze Lion

C05/083 02934 CURRY MVP ACTIVATION

UNDER ARMOUR BASKETBALL DROGA5 New York USA Bronze Lion

C06 (Use of New Technology)

C06/019 02983 THE FIELD TRIP TO MARS

LOCKHEED MARTIN GENERATION BEYOND

McCANN NEW YORK USA Silver Lion

C06/034 02795 LANDCRUISER EMERGENCY NETWORK

TOYOTA MOTOR CORPORATION AUSTRALIA

LANDCRUISER SAATCHI & SAATCHI Sydney

AUSTRALIA Silver Lion

C06/049 02851 REAL VIEWS RENAULT RENAULT MÉGANE

PUBLICIS BRUSSELS BELGIUM Bronze Lion

C06/078 03227 BRAINBAND SAMSUNG AUSTRALIA

SAMSUNG BRAINBAND

LEO BURNETT SYDNEY AUSTRALIA Gold Lion

D01 (Launch / Re-launch )

D01/001 00078 BREWTROLEUM HEINEKEN NEW ZEALAND

DB EXPORT COLENSO BBDO Auckland NEW ZEALAND Gold Lion

D01/016 00999 HOUSE OF CARDS - FU 2016

NETFLIX HOUSE OF CARDS BBH NEW YORK USA Silver Lion

D01/020 00159 SHOPLIFTERS HARVEY NICHOLS LOYALTY APP ADAM&EVEDDB London UNITED KINGDOM

Bronze Lion

D02 (Sponsorship & Partnership)

D02/027 02373 THE DILEMMA HEINEKEN HEINEKEN PUBLICIS ITALY Milan ITALY Silver Lion

D02/036 02111 THE NEXT REMBRANDT

ING ING J. WALTER THOMPSON AMSTERDAM

THE NETHERLANDS

Silver Lion

E01 (Integrated Campaign led by Promo & Activation)

E01/003 00079 BREWTROLEUM HEINEKEN NEW ZEALAND

DB EXPORT COLENSO BBDO Auckland NEW ZEALAND Gold Lion

E01/009 00649 #OPTOUTSIDE REI REI VENABLES BELL & PARTNERS San Francisco

USA Gold Lion

8 of 9

Winners (Promo & Activation Lions)

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E01/108 02692 MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Gold Lion

E01/109 01176 SAMSUNG "ANTIDIARY"

SAMSUNG ELECTRONICS AMERICA

GALAXY S6 72ANDSUNNY New York USA Bronze Lion

E02 (Low Budget Campaign)

E02/115 03207 BITTERSWEET PIES

PAUL RESTAURANTS McCANN WORLDGROUP ROMANIA Bucharest

ROMANIA Bronze Lion

E02/118 02556 MA PLACE EST DANS LA SALLE

PRODISS ENTERTAINMENT FRED & FARID PARIS FRANCE Silver Lion

E02/125 03003 CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.

PINK RIBBON GERMANY

BREAST CANCER AWARENESS

DDB GROUP GERMANY Berlin

GERMANY Silver Lion

E02/137 02205 THE BULLETPEN MINISTRY OF NATIONAL EDUCATION COLOMBIA

MINISTRY OF NATIONAL EDUCATION

McCANN COLOMBIA Bogotá

COLOMBIA Bronze Lion

Total Entries: 107

9 of 9

Winners (Promo & Activation Lions)

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Cat. No Entry No

Title Client Product Entrant Company Country Prize

A01 (Food & Drinks )

A01/004 00415 PURITY TEST VALVIS HOLDING AQUA CARPATICA COHNANDJANSEN J. WALTER THOMPSON Bucharest

ROMANIA Gold Lion

A01/046 00383 10 MINUTES NOODLE

NISSIN FOOD PRODUCTS CO.

DONBEI DENTSU INC Tokyo JAPAN Bronze Lion

A01/056 02171 EDIBLE SIX PACK RINGS

SALTWATER BREWERY

SALTWATER BREWERY

WE BELIEVERS New York USA Silver Lion

A02 (Fast Moving Consumer Goods )

A02/007 01794 ADVICE WIPES TOMMEE TIPPEE TOMMEE TIPPEE ADVICE WIPES

McCANN NEW YORK USA Bronze Lion

A03 (Durable Consumer Goods)

A03/026 02133 TOUCHABLE INK THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND

TOUCHABLE INK J. WALTER THOMPSON BANGKOK

THAILAND Silver Lion

A04 (Healthcare & Wellbeing)

A04/011 01040 ANTI-BACTERIAL RED PACKET

UNILEVER CHINA LIFEBUOY BBH CHINA Shanghai CHINA Bronze Lion

A04/013 01807 NIVEA DOLL BDF NIVEA BRASIL SUNBLOCK FCB BRASIL São Paulo BRAZIL Gold Lion

A05 (Luxury Goods & Services)

A05/004 00353 SLIDE AMAZING IN MOTION

LEXUS INTERNATIONAL

LEXUS CHI & PARTNERS London UNITED KINGDOM

Bronze Lion

A07 (Retail, e-Commerce, Restaurants & Fast Food Chains)

A07/005 00119 THE ORGANIC EFFECT

COOP RETAIL STORES FORSMAN & BODENFORS Gothenburg

SWEDEN Grand Prix

A07/010 00159 HOME FOR CHRISTMAS

EDEKA ZENTRALE & CO. KG

EDEKA JUNG von MATT Hamburg GERMANY Bronze Lion

1 of 9

Winners (PR Lions)

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A07/022 01882 BEES CAN FIND SUGAR WHERE YOU LEAST SUSPECT IT

NÁŠ GRUNT NÁŠ GRUNT - SHOPS WITH HONEST PRODUCTS FROM NATURAL INGREDIENTS

McCANN ERICKSON PRAGUE

CZECH REPUBLIC

Gold Lion

A07/028 02035 BITTERSWEET PIES

PAUL RESTAURANTS McCANN WORLDGROUP ROMANIA Bucharest

ROMANIA Bronze Lion

A08 (Travel, Transport & Leisure)

A08/015 00944 VAN GOGH BNB ART INSTITUTE OF CHICAGO

VAN GOGH "BEDROOMS" EXHIBIT

LEO BURNETT CHICAGO USA Silver Lion

A08/017 01729 THE SWEDISH NUMBER

SWEDISH TOURIST ASSOCIATION

TOURISM INGO Stockholm SWEDEN Silver Lion

A09 (Media & Publications)

A09/015 01754 #DININGFORBRUSSELS

MEDIAFIN DE TIJD / L'ECHO NEWSPAPER

FAMOUS BRUSSELS BELGIUM Bronze Lion

A09/019 01081 STARDUST FOR BOWIE

STUDIO BRUSSEL STARDUST FOR BOWIE

DDB BRUSSELS BELGIUM Gold Lion

A09/044 00774 NETFLIX HELPS PARENTS CELEBRATE NEW YEAR’S EVE ON-DEMAND

NETFLIX NETFLIX NEW YEAR'S EVE COUNTDOWNS

ZENO GROUP Chicago USA Bronze Lion

A10 (Financial Products & Services)

A10/004 00166 DON'T DRINK AND DIVE

TRYGG-HANSA WATER SAFETY PRIME Stockholm SWEDEN Silver Lion

A10/006 00450 POCKET MONEY — EQUAL FUTURE

ANZ ANZ BANK TBWA MELBOURNE AUSTRALIA Gold Lion

A12 (Commercial Public Services)

A12/015 01417 PLANT LAMP UNIVERSITY OF ENGINEERING AND TECHNOLOGY

ADMISSION 2016 FCB MAYO Lima PERU Bronze Lion

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Winners (PR Lions)

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A12/019 01584 PAPER GLASSES SAVE THE CHILDREN AND SANTILLANA

CHILDREN EDUCATION

GREY MÈXICO Mexico City MEXICO Gold Lion

A13 (Public Sector)

A13/029 00964 PREDIABETES AD COUNCIL DIABETES PREVENTION

OGILVY & MATHER New York

USA Bronze Lion

A13/030 01447 THE BULLETPEN MINISTRY OF NATIONAL EDUCATION COLOMBIA

MINISTRY OF NATIONAL EDUCATION

McCANN COLOMBIA Bogotá

COLOMBIA Gold Lion

A13/035 02094 REWORD HEADSPACE REWORD WEB APPLICATON

LEO BURNETT MELBOURNE

AUSTRALIA Bronze Lion

A14 (Charity & not for Profit)

A14/006 00150 WAITING LINES RE-BORN TO BE ALIVE

ORGAN DONATION DUVAL GUILLAUME Antwerp

BELGIUM Gold Lion

A14/022 00943 CHANGE PLEASE

CHANGE PLEASE AND THE BIG ISSUE

CHANGE PLEASE FCB INFERNO London UNITED KINGDOM

Silver Lion

A14/048 02009 #JOINTHEHERD WILDAID WILDLIFE CONSERVATION

GREY LONDON UNITED KINGDOM

Silver Lion

A14/148 01915 MANBOOBS MACMA BREAST CANCER AWARENESS

DAVID Buenos Aires ARGENTINA Gold Lion

B02 (Public Affairs & Lobbying)

B02/018 02116 GAY TURTLE AMNESTY INTERNATIONAL TURKEY

NON-GOVERNMENTAL ORGANISATION

TBWA\ISTANBUL TURKEY Silver Lion

B02/039 00815 DIGGERS AGAINST INJUSTICE

EL FARO ELFARO.NET DIGITAL NEWSPAPER

PUBLICIDAD COMERCIAL MULLENLOWE Antiguo Cuscatlán

EL SALVADOR Bronze Lion

B02/040 01088 I'M NOT ASKING TO BE A FIREFIGHTER

FOUNDATION INTEGRATION

RECRUITMENT SERVICE FOR PEOPLE WITH DISABILITIES

WALK Warsaw POLAND Bronze Lion

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Winners (PR Lions)

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B03 (Crisis Communications & Issue Management)

B03/004 01692 MA PLACE EST DANS LA SALLE

PRODISS ENTERTAINMENT FRED & FARID PARIS FRANCE Silver Lion

B03/018 01193 THE BEST MILK CANNOT BE BOUGHT

ALMARAI CORPORATE COMMUNICATION

LEO BURNETT Riyadh SAUDI ARABIA Bronze Lion

B04 (Business Citizenship / Corporate Responsibility)

B04/008 00451 POCKET MONEY — EQUAL FUTURE

ANZ ANZ BANK TBWA MELBOURNE AUSTRALIA Bronze Lion

B04/015 01348 MARRIAGE MARKET TAKEOVER

SK-II SKINCARE FORSMAN & BODENFORS Gothenburg

SWEDEN Gold Lion

B04/034 02134 TOUCHABLE INK THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND

TOUCHABLE INK J. WALTER THOMPSON BANGKOK

THAILAND Silver Lion

B04/050 02141 STRIKING LESSONS

BRISA HIGHWAY COMPANY

INSTITUTIONAL LEO BURNETT LISBOA PORTUGAL Silver Lion

B04/073 01500 PUP SYNDROME PEDIGREE SOCIAL AWARENESS MESSAGE

BBDO RUSSIA GROUP Moscow

RUSSIA Silver Lion

B05 (Business Citizenship / Environmental )

B05/002 00122 THE ORGANIC EFFECT

COOP RETAIL STORES FORSMAN & BODENFORS Gothenburg

SWEDEN Gold Lion

B05/008 01841 VULTURES WARN

USAID PERU USAID PERU FCB MAYO Lima PERU Bronze Lion

B05/028 02172 EDIBLE SIX PACK RINGS

SALTWATER BREWERY

SALTWATER BREWERY

WE BELIEVERS New York USA Gold Lion

B06 (Internal Communications & Employee Engagement )

B06/014 01311 ALMIRALL ALMIRALL PHARMA SHACKLETON Madrid SPAIN Silver Lion

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Winners (PR Lions)

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B07 (Media Relations)

B07/031 01186 SAVING AFRICA'S LAST WILD RHINOS, BY POISONING THEM.

RHINO RESCUE PROJECT

WILDLIFE CONSERVATION

OGILVY & MATHER VIETNAM Ho Chi Minh City

VIETNAM Bronze Lion

B07/053 00852 REI #OPTOUTSIDE

REI #OPTOUTSIDE EDELMAN Seattle USA Bronze Lion

B08 (Events & Stunts )

B08/017 00740 THE REVERSED TRAILER

HARALD A. MØLLER/ VOLKSWAGEN NORWAY

VOLKSWAGEN TRAILER ASSIST

TRY Oslo NORWAY Silver Lion

B08/038 00945 VAN GOGH BNB ART INSTITUTE OF CHICAGO

VAN GOGH "BEDROOMS" EXHIBIT

LEO BURNETT CHICAGO USA Silver Lion

B08/063 01564 THE DILEMMA HEINEKEN HEINEKEN PUBLICIS ITALY Milan ITALY Gold Lion

B08/082 00627 SL BENFICA SAFETY DEMONSTRATION

SL BENFICA, EMIRATES

SL BENFICA SPONSORSHIP

O ESCRITORIO Estoril PORTUGAL Silver Lion

B09 (Live Shows / Concerts / Festivals)

B09/019 00628 SL BENFICA SAFETY DEMONSTRATION

SL BENFICA, EMIRATES

SL BENFICA SPONSORSHIP

O ESCRITORIO Estoril PORTUGAL Gold Lion

B09/025 02039 PAY WITH BLOOD

UNTOLD FESTIVAL AND NATIONAL INSTITUTE FOR BLOOD DONATIONS

EVENTS McCANN WORLDGROUP ROMANIA Bucharest

ROMANIA Silver Lion

B10 (Celebrity Endorsement)

B10/024 01141 THE LAST MASK NATALIA PONCE DE LEON FOUNDATION

NATALIA PONCE DE LEON FOUNDATION

J. WALTER THOMPSON COLOMBIA Bogotá

COLOMBIA Gold Lion

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Winners (PR Lions)

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B11 (Sponsorship & Partnership)

B11/015 01565 THE DILEMMA HEINEKEN HEINEKEN PUBLICIS ITALY Milan ITALY Silver Lion

B11/026 02136 TOUCHABLE INK THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND

TOUCHABLE INK J. WALTER THOMPSON BANGKOK

THAILAND Bronze Lion

B11/057 01588 PAPER GLASSES SAVE THE CHILDREN AND SANTILLANA

CHILDREN EDUCATION

GREY MÈXICO Mexico City MEXICO Gold Lion

B12 (Launch / Re-launch )

B12/025 00681 100% REAL VIRTUAL REALITY

NATAKHTARI BREWERY (EFES GEORGIA)

OLD IRISH LEAVINGSTONE Tbilisi REPUBLIC OF GEORGIA

Bronze Lion

B13 (Brand Voice & Strategic Storytelling)

B13/020 01095 IT'S IN YOU DAVID JONES RETAIL/FASHION TBWA\SYDNEY AUSTRALIA Silver Lion

B13/022 01731 THE SWEDISH NUMBER

SWEDISH TOURIST ASSOCIATION

TOURISM INGO Stockholm SWEDEN Gold Lion

B14 (Content-led Engagement & Marketing)

B14/002 00124 THE ORGANIC EFFECT

COOP RETAIL STORES FORSMAN & BODENFORS Gothenburg

SWEDEN Silver Lion

B14/006 00537 KEYS OF HOPE DEUTSCHER CARITASVERBAND / CARITAS INTERNATIONAL

WORLDWIDE HELP FOR PEOPLE ON THE RUN

BBDO GROUP GERMANY Dusseldorf

GERMANY Bronze Lion

B14/025 01902 THE MINDCHANGER WORKOUT

RIO 2016 PARALYMPIC GAMES

OGILVY BRASIL São Paulo BRAZIL Bronze Lion

B14/036 01303 EVERY DAY A PLAY

KATONA JOZSEF THEATER

KATONA JOZSEF THEATER

Y&R BUDAPEST HUNGARY Silver Lion

C01 (Use of Web Platforms & Apps)

C01/008 00169 THE HOUSE OF CLICKS

HEMNET COMMERCIAL RESIDENCE

PRIME Stockholm SWEDEN Bronze Lion

C01/016 00873 OPEN ROAD PROJECT

TOYOTA TOYOTA I-ROAD DENTSU INC Tokyo JAPAN Bronze Lion

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Winners (PR Lions)

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C01/045 01653 THE END OF SOCIETY SIMULATOR

UBISOFT UBISOFT BETC Paris FRANCE Silver Lion

C02 (Social Community Building / Management)

C02/018 01958 LADYBALLS OVARIAN CANCER CANADA

PUBLIC AWARENESS - OVARIAN CANCER

GREY CANADA Toronto CANADA Bronze Lion

C02/019 02011 #JOINTHEHERD WILDAID WILDLIFE CONSERVATION

GREY LONDON UNITED KINGDOM

Silver Lion

C04 (Influencer Communication & Social Amplification)

C04/028 01142 THE LAST MASK NATALIA PONCE DE LEON FOUNDATION

NATALIA PONCE DE LEON FOUNDATION

J. WALTER THOMPSON COLOMBIA Bogotá

COLOMBIA Silver Lion

C05 (Response / Real-time Activity)

C05/002 00220 #ALLTREESAREBEAUTIFUL

REESE'S REESE'S PEANUT BUTTER CUPS

ARNOLD WORLDWIDE New York

USA Silver Lion

C05/010 01027 THE SECOND SCOREBOARD

TELETICA, INAMU, FEDEFUTBOL

DOMESTIC VIOLENCE

J. WALTER THOMPSON COSTA RICA San José

COSTA RICA Bronze Lion

C05/017 01165 BERNIE SPEED TEST

ARCUB FOR BUCHAREST2021

BUCHAREST2021 - EUROPEAN CAPITAL OF CULTURE CANDIDATE

PUBLICIS ROMANIA Bucharest

ROMANIA Silver Lion

C05/023 01014 WIN A BREAST RECONSTRUCTION

BENETIET BENETIET LDV UNITED Antwerp BELGIUM Bronze Lion

C05/041 01356 #WHOISTHEKING

BURGER KING FRANCE

FOOD BUZZMAN Paris FRANCE Bronze Lion

C06 (Co-Creation & User Generated Content )

C06/050 01790 MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Bronze Lion

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Winners (PR Lions)

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C07 (Innovative Use of Social Media )

C07/050 01920 MANBOOBS MACMA BREAST CANCER AWARENESS

DAVID Buenos Aires ARGENTINA Silver Lion

C08 (Use of New Technology)

C08/013 01942 THE FIELD TRIP TO MARS

LOCKHEED MARTIN GENERATION BEYOND

McCANN NEW YORK USA Bronze Lion

D01 (Research, Data Analytics & Insight Generation)

D01/004 00171 THE HOUSE OF CLICKS

HEMNET COMMERCIAL RESIDENCE

PRIME Stockholm SWEDEN Gold Lion

D01/016 02049 MIRRORS OF RACISM

NGO CRIOLA NGO W3HAUS São Paulo BRAZIL Bronze Lion

D02 (PR Excellence in Effectiveness)

D02/004 01520 NO BORDERS AIRBNB AIRBNB TBWA\CHIAT\DAY Los Angeles

USA Silver Lion

E02 (Territory Marketing & Communication)

E02/009 01695 MA PLACE EST DANS LA SALLE

PRODISS ENTERTAINMENT FRED & FARID PARIS FRANCE Bronze Lion

E02/019 01600 CHOCÓ TO DANCE

JPGC FOUNDATION SCHOLARSHIPS FUND

MULLENLOWE SSP3 Bogotá D.C.

COLOMBIA Bronze Lion

E02/035 01450 THE BULLETPEN MINISTRY OF NATIONAL EDUCATION COLOMBIA

MINISTRY OF NATIONAL EDUCATION

McCANN COLOMBIA Bogotá

COLOMBIA Bronze Lion

G01 (Integrated Campaign led by PR)

G01/028 01143 THE LAST MASK NATALIA PONCE DE LEON FOUNDATION

NATALIA PONCE DE LEON FOUNDATION

J. WALTER THOMPSON COLOMBIA Bogotá

COLOMBIA Silver Lion

G01/055 00661 #OPTOUTSIDE REI #OPTOUTSIDE VENABLES BELL & PARTNERS San Francisco

USA Silver Lion

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Winners (PR Lions)

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alexanderrea
Highlight
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G02 (Costs / Creative Performance PR Campaign)

G02/015 00947 VAN GOGH BNB ART INSTITUTE OF CHICAGO

VAN GOGH "BEDROOMS" EXHIBIT

LEO BURNETT CHICAGO USA Gold Lion

Total Entries: 84

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Winners (PR Lions)

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Cat. No Entry No

Title Client Product Entrant Company Country Prize

A01 (Food)

A01/005 00122 PSYCHIC WRIGLEY SKITTLES DDB SOUTH AFRICA Johannesburg

SOUTH AFRICA Bronze Lion Campaign

A01/006 00124 GENIE WRIGLEY SKITTLES DDB SOUTH AFRICA Johannesburg

SOUTH AFRICA Bronze Lion Campaign

A01/013 00212 CHRISTMAS BREAK

NESTLÉ KITKAT J. WALTER THOMPSON London

UNITED KINGDOM

Bronze Lion

A02 (Drinks)

A02/019 00988 ADIOS AMIGO HEINEKEN DOS EQUIS HAVAS WORLDWIDE NEW YORK

USA Silver Lion

A03 (Cosmetics & Toiletries)

A03/001 00613 CLOSE SHAVE WITH A TRAIN

PHILIPS SERIES 5000 SHAVER

OGILVY & MATHER JOHANNESBURG

SOUTH AFRICA Bronze Lion Campaign

A03/002 00623 CLOSE SHAVE WITH A CHAINSAW

PHILIPS SERIES 5000 SHAVER

OGILVY & MATHER JOHANNESBURG

SOUTH AFRICA Bronze Lion Campaign

A04 (Healthcare & Pharmacy)

A04/020 00230 VALDA - DAYCARE

VALDA TEST TANK Montreal CANADA Bronze Lion

A04/030 01086 SWEET DREAMS JOHNSON & JOHNSON MIDDLE EAST

JOHNSON’S BABY BEDTIME LOTION

IMPACT BBDO Dubai UNITED ARAB EMIRATES

Bronze Lion

A05 (Household Goods)

A05/001 00102 ROAD TRIP EQUATION

TIGER BRANDS PEACEFUL SLEEP ROOM SPRAY

TBWA\HUNT LASCARIS JOHANNESBURG

SOUTH AFRICA Silver Lion Campaign

A05/003 00110 SLEEP OVER EQUATION

TIGER BRANDS PEACEFUL SLEEP ROOM SPRAY

TBWA\HUNT LASCARIS JOHANNESBURG

SOUTH AFRICA Silver Lion Campaign

A05/016 01347 MOM AT 40 PROCTER & GAMBLE

MAGISTRAL GREY ARGENTINA Buenos Aires

ARGENTINA Silver Lion Campaign

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Winners (Radio Lions)

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A05/017 01349 LAST ONE TO GET MARRIED

PROCTER & GAMBLE

MAGISTRAL GREY ARGENTINA Buenos Aires

ARGENTINA Silver Lion Campaign

A06 (Miscellaneous)

A06/026 01150 ROUNDED WALMART PLAY-DOH ALMA DDB Miami USA Silver Lion Campaign

A06/027 01151 ROLLED WALMART PLAY-DOH ALMA DDB Miami USA Silver Lion Campaign

A08 (Home Appliances, Furnishings, Consumer Electronics & Technology)

A08/002 00571 THE BEARD PRIMUS PRIMUS EQUIPMENT

ÅKESTAM HOLST Stockholm

SWEDEN Bronze Lion

A08/029 00493 THE BIRDS RAKUTEN KOBO KOBO BRAND COSSETTE Toronto CANADA Bronze Lion Campaign

A08/030 00495 THE RIVER RAKUTEN KOBO KOBO BRAND COSSETTE Toronto CANADA Bronze Lion Campaign

A08/044 01404 NOKIA TRUECALLER TRUECALLER CONTRACT ADVERTISING Gurgaon

INDIA Bronze Lion

A09 (Cars & Automotive Products & Services)

A09/001 00136 THINKING SIDEWAYS

VOLKSWAGEN VOLKSWAGEN AREA VIEW

GRABARZ & PARTNER Hamburg

GERMANY Bronze Lion Campaign

A09/002 00141 THINKING SIDEWAYS

VOLKSWAGEN VOLKSWAGEN AREA VIEW

GRABARZ & PARTNER Hamburg

GERMANY Bronze Lion Campaign

A09/003 00146 THINKING SIDEWAYS

VOLKSWAGEN VOLKSWAGEN AREA VIEW

GRABARZ & PARTNER Hamburg

GERMANY Bronze Lion Campaign

A09/048 01246 AUTODIAGNOSIS GENERAL MOTORS OPEL MOVANO TAPSA | Y&R Madrid SPAIN Silver Lion

A09/068 00423 MARK BMW MOTORRAD HELMETS RADIO FCB CAPE TOWN SOUTH AFRICA Bronze Lion

A10 (Retail & e-Commerce)

A10/004 00029 READ BETTER STORIES RADIO - BOOTS

PAPER PLUS GROUP

PAPER PLUS RETAIL STORE

FCB NEW ZEALAND Auckland

NEW ZEALAND Silver Lion Campaign

A10/005 00030 READ BETTER STORIES RADIO - GYM

PAPER PLUS GROUP

PAPER PLUS RETAIL STORE

FCB NEW ZEALAND Auckland

NEW ZEALAND Silver Lion Campaign

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Winners (Radio Lions)

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A10/006 00031 READ BETTER STORIES RADIO - CURRY

PAPER PLUS GROUP

PAPER PLUS RETAIL STORE

FCB NEW ZEALAND Auckland

NEW ZEALAND Silver Lion Campaign

A11 (Restaurants & Fast Food Chains)

A11/001 00077 1. THE EVERYMAN MEAL - COLOURED WEIGHTS

KFC KFC OGILVY & MATHER JOHANNESBURG

SOUTH AFRICA Grand Prix Campaign

A11/002 00078 2. THE EVERYMAN MEAL - CLAW THING

KFC KFC OGILVY & MATHER JOHANNESBURG

SOUTH AFRICA Grand Prix Campaign

A11/003 00079 3. THE EVERYMAN MEAL - CHERRY LIP BALM

KFC KFC OGILVY & MATHER JOHANNESBURG

SOUTH AFRICA Grand Prix Campaign

A12 (Travel & Transport)

A12/026 00535 MAN THOMAS COOK HOLIDAY PACKAGES FOR SENIOR CITIZENS

LAW & KENNETH SAATCHI & SAATCHI Mumbai

INDIA Silver Lion Campaign

A12/027 00536 WOMAN THOMAS COOK HOLIDAY PACKAGES FOR SENIOR CITIZENS

LAW & KENNETH SAATCHI & SAATCHI Mumbai

INDIA Silver Lion Campaign

A13 (Entertainment & Leisure)

A13/014 00384 GAME OF THRONES "SHAME"

SKY TELEVISION NEW ZEALAND

SOHO POP-UP CHANNEL

DDB GROUP NEW ZEALAND Auckland

NEW ZEALAND Silver Lion

A13/015 01252 BUKAKE UNIVERSIDAD DE MÁLAGA

FANTASTIC FILM FESTIVAL OF UNIVERSITY OF MALAGA

TAPSA | Y&R Madrid SPAIN Bronze Lion Campaign

A13/016 01270 TINDER UNIVERSIDAD DE MÁLAGA

FANTASTIC FILM FESTIVAL OF UNIVERSITY OF MALAGA

TAPSA | Y&R Madrid SPAIN Bronze Lion Campaign

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Winners (Radio Lions)

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A13/017 01285 DONALD TRUMP UNIVERSIDAD DE MÁLAGA

FANTASTIC FILM FESTIVAL OF UNIVERSITY OF MALAGA

TAPSA | Y&R Madrid SPAIN Bronze Lion Campaign

A14 (Media & Publications)

A14/034 01253 JOHN LENNON MARISKAL ROCK RADIO

MARISKAL ROCK RADIO

TAPSA | Y&R Madrid SPAIN Bronze Lion

A14/051 01364 FOOTBALL MEMORIES FM

LIBERO FOOTBALL MAGAZINE

LOLA MULLENLOWE Madrid

SPAIN Silver Lion

A14/057 01416 TRUTH DETECTOR

89 FM 89 FM DDB BRASIL São Paulo BRAZIL Bronze Lion

A17 (Commercial Public Services)

A17/010 00615 1. YOU SHOULD HAVE CALLED - EMAIL

VODACOM VODACOM OGILVY & MATHER JOHANNESBURG

SOUTH AFRICA Silver Lion Campaign

A17/011 00625 2. YOU SHOULD HAVE CALLED - MEME

VODACOM VODACOM OGILVY & MATHER JOHANNESBURG

SOUTH AFRICA Silver Lion Campaign

A17/012 00635 3. YOU SHOULD HAVE CALLED - DOUBLE BLUE TICK

VODACOM VODACOM OGILVY & MATHER JOHANNESBURG

SOUTH AFRICA Silver Lion Campaign

A17/017 00508 'FEMME-A-POOLOZA'

THE TORONTO SPEAKERS ACADEMY

PRESENTATION AND COMMUNICATION COACHING

J. WALTER THOMPSON CANADA Toronto

CANADA Bronze Lion Campaign

A17/018 00509 'GIVE HIM EVERYTHING'

THE TORONTO SPEAKERS ACADEMY

PRESENTATION AND COMMUNICATION COACHING

J. WALTER THOMPSON CANADA Toronto

CANADA Bronze Lion Campaign

A17/022 01397 CANELO BRITANICO ENGLISH INSTITUTE

ENGLISH LESSONS

Y&R Lima PERU Silver Lion Campaign

A17/023 01393 RAMIRES BRITANICO ENGLISH INSTITUTE

ENGLISH LESSONS

Y&R Lima PERU Silver Lion Campaign

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Winners (Radio Lions)

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A18 (Corporate Image & Sponsorship)

A18/006 01209 TONGUE UNILEVER DOVE OGILVY & MATHER LONDON

UNITED KINGDOM

Gold Lion Campaign

A18/007 01211 BREATHING UNILEVER DOVE OGILVY & MATHER LONDON

UNITED KINGDOM

Gold Lion Campaign

A18/008 01213 BLINKING UNILEVER DOVE OGILVY & MATHER LONDON

UNITED KINGDOM

Gold Lion Campaign

A19 (Public Health & Safety)

A19/026 00285 TOBACCO DOWNS

TOBACCO FREE FLORIDA

ANTI-TOBACCO ALMA DDB Miami USA Bronze Lion

B01 (Use of Radio as a Medium)

B01/049 01417 TRUTH DETECTOR

89 FM 89 FM DDB BRASIL São Paulo BRAZIL Bronze Lion

B01/057 01430 SCHOOL ZONE RADIO

SUZUKI SAFE DRIVING AFRICA São Paulo BRAZIL Silver Lion

B01/066 00689 THE SOUND OF GLORY

FORD AUTOMOTIVE OGILVY MADRID SPAIN Bronze Lion

B02 (Use of Audio Technology)

B02/010 01062 SOUNDS OF THE CITY

THALYS TRAIN NETWORK

THALYS HIGH-SPEED RAIL TRAVEL

ROSAPARK Paris FRANCE Silver Lion

B02/018 01391 DON'T LOOK AWAY

USHER INTERACTIVE MUSIC VIDEO

AKQA São Paulo BRAZIL Bronze Lion

B03 (Use of Branded Content / Programming )

B03/028 01365 FOOTBALL MEMORIES FM

LIBERO FOOTBALL MAGAZINE

LOLA MULLENLOWE Madrid

SPAIN Gold Lion

C01 (Use of Music)

C01/026 00848 IGUGU SENZO CELL C C-SURANCE 1886 Johannesburg SOUTH AFRICA Bronze Lion Campaign

C01/027 00397 IGUGU KHANYI CELL C C-SURANCE 1886 Johannesburg SOUTH AFRICA Bronze Lion Campaign

5 of 8

Winners (Radio Lions)

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C01/028 00400 IGUGU THEMBI CELL C C-SURANCE 1886 Johannesburg SOUTH AFRICA Bronze Lion Campaign

C02 (Sound Design)

C02/064 00738 DATE NIGHT HENKEL PERSIL POWER GEL

DDB DUBAI UNITED ARAB EMIRATES

Silver Lion Campaign

C02/065 00742 SUNDAY STROLL HENKEL PERSIL POWER GEL

DDB DUBAI UNITED ARAB EMIRATES

Silver Lion Campaign

C02/066 00746 BARKING PUPPY HENKEL PERSIL POWER GEL

DDB DUBAI UNITED ARAB EMIRATES

Silver Lion Campaign

C03 (Script)

C03/062 00617 1. YOU SHOULD HAVE CALLED - EMAIL

VODACOM VODACOM OGILVY & MATHER JOHANNESBURG

SOUTH AFRICA Silver Lion Campaign

C03/063 00627 2. YOU SHOULD HAVE CALLED - MEME

VODACOM VODACOM OGILVY & MATHER JOHANNESBURG

SOUTH AFRICA Silver Lion Campaign

C03/064 00637 3. YOU SHOULD HAVE CALLED - DOUBLE BLUE TICK

VODACOM VODACOM OGILVY & MATHER JOHANNESBURG

SOUTH AFRICA Silver Lion Campaign

C03/073 00357 PSYCHIC WRIGLEY SKITTLES DDB SOUTH AFRICA Johannesburg

SOUTH AFRICA Bronze Lion

C03/127 01210 TONGUE UNILEVER DOVE OGILVY & MATHER LONDON

UNITED KINGDOM

Gold Lion Campaign

C03/128 01212 BREATHING UNILEVER DOVE OGILVY & MATHER LONDON

UNITED KINGDOM

Gold Lion Campaign

C03/129 01214 BLINKING UNILEVER DOVE OGILVY & MATHER LONDON

UNITED KINGDOM

Gold Lion Campaign

C03/130 00616 1. THE EVERYMAN MEAL - COLOURED WEIGHTS

KFC KFC OGILVY & MATHER JOHANNESBURG

SOUTH AFRICA Gold Lion Campaign

C03/131 00626 2. THE EVERYMAN MEAL - CLAW THING

KFC KFC OGILVY & MATHER JOHANNESBURG

SOUTH AFRICA Gold Lion Campaign

6 of 8

Winners (Radio Lions)

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C03/132 00636 3. THE EVERYMAN MEAL - CHERRY LIP BALM

KFC KFC OGILVY & MATHER JOHANNESBURG

SOUTH AFRICA Gold Lion Campaign

C03/172 00288 TOBACCO DOWNS

TOBACCO FREE FLORIDA

ANTI-TOBACCO ALMA DDB Miami USA Bronze Lion Campaign

C03/173 00295 AUCTIONEER TOBACCO FREE FLORIDA

ANTI-TOBACCO ALMA DDB Miami USA Bronze Lion Campaign

C03/174 00287 BIG BANG THE CLOROX COMPANY

CLOROX BLEACH ALMA DDB Miami USA Silver Lion

C03/175 00296 GRAVITY THE CLOROX COMPANY

CLOROX BLEACH ALMA DDB Miami USA Bronze Lion

C03/206 00859 SKIING TRIP FLIGHT CENTRE STUDENT FLIGHTS TBWA\HUNT LASCARIS JOHANNESBURG

SOUTH AFRICA Silver Lion Campaign

C03/207 00866 SPIRITUAL FESTIVAL

FLIGHT CENTRE STUDENT FLIGHTS TBWA\HUNT LASCARIS JOHANNESBURG

SOUTH AFRICA Silver Lion Campaign

C03/208 00871 SPRING BREAK FLIGHT CENTRE STUDENT FLIGHTS TBWA\HUNT LASCARIS JOHANNESBURG

SOUTH AFRICA Silver Lion Campaign

C04 (Casting & Performance)

C04/019 00622 CLOSE SHAVE WITH A TRAIN

PHILIPS SERIES 5000 SHAVER

OGILVY & MATHER JOHANNESBURG

SOUTH AFRICA Bronze Lion Campaign

C04/020 00632 CLOSE SHAVE WITH A CHAINSAW

PHILIPS SERIES 5000 SHAVER

OGILVY & MATHER JOHANNESBURG

SOUTH AFRICA Bronze Lion Campaign

C04/021 00642 CLOSE SHAVE WITH A CHINESE TRIAD

PHILIPS SERIES 5000 SHAVER

OGILVY & MATHER JOHANNESBURG

SOUTH AFRICA Bronze Lion Campaign

C04/024 00641 3. YOU SHOULD HAVE CALLED - DOUBLE BLUE TICK

VODACOM VODACOM OGILVY & MATHER JOHANNESBURG

SOUTH AFRICA Silver Lion

C04/026 00314 CHICKEN RISOTTO

GOJEK GOMART LEO BURNETT INDONESIA Jakarta

INDONESIA Bronze Lion

C04/047 00620 1. THE EVERYMAN MEAL - COLOURED WEIGHTS

KFC KFC OGILVY & MATHER JOHANNESBURG

SOUTH AFRICA Gold Lion Campaign

C04/048 00630 2. THE EVERYMAN MEAL - CLAW THING

KFC KFC OGILVY & MATHER JOHANNESBURG

SOUTH AFRICA Gold Lion Campaign

7 of 8

Winners (Radio Lions)

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C04/049 00640 3. THE EVERYMAN MEAL - CHERRY LIP BALM

KFC KFC OGILVY & MATHER JOHANNESBURG

SOUTH AFRICA Gold Lion Campaign

C04/072 01215 NEVER TOO OLD THOMAS COOK HOLIDAY PACKAGES FOR SENIOR CITIZENS

LAW & KENNETH SAATCHI & SAATCHI Mumbai

INDIA Silver Lion

C04/073 00289 TOBACCO DOWNS

TOBACCO FREE FLORIDA

ANTI-TOBACCO ALMA DDB Miami USA Bronze Lion Campaign

C04/074 00297 AUCTIONEER TOBACCO FREE FLORIDA

ANTI-TOBACCO ALMA DDB Miami USA Bronze Lion Campaign

C04/090 00539 THE MAN BUN UNILEVER (CLEAR SHAMPOO)

CLEAR SHAMPOO MULLENLOWE SINGAPORE

SINGAPORE Bronze Lion Campaign

C04/091 00542 THE COMB OVER

UNILEVER (CLEAR SHAMPOO)

CLEAR SHAMPOO MULLENLOWE SINGAPORE

SINGAPORE Bronze Lion Campaign

Total Entries: 91

8 of 8

Winners (Radio Lions)

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Cat. No Entry No

Title Client Product Entrant Company Country

A01 (Titanium)

A01/005 00005 BREWTROLEUM HEINEKEN NEW ZEALAND

DB EXPORT COLENSO BBDO Auckland NEW ZEALAND

A01/009 00004 THE FAIREST NIGHT OF ALL

AB INBEV ANDES BEER DEL CAMPO SAATCHI & SAATCHI Buenos Aires

ARGENTINA

A01/019 00025 DREAMS OF DALÍ

THE DALÍ MUSEUM THE DALÍ MUSEUM GOODBY SILVERSTEIN & PARTNERS San Francisco

USA

A01/024 00051 #OPTOUTSIDE REI REI VENABLES BELL & PARTNERS San Francisco

USA

A01/031 00066 HOUSE OF CARDS - FU 2016

NETFLIX HOUSE OF CARDS BBH NEW YORK USA

A01/036 00160 AMNESTY INTERNATIONAL UNBLOCKER

AMNESTY INTERNATIONAL

WORLD DAY AGAINST CYBER CENSORSHIP

COLENSO BBDO Auckland NEW ZEALAND

A01/044 00142 ZERO MINUTES OF FAME

THE BRADY CAMPAIGN

THE BRADY CAMPAIGN

OGILVY & MATHER Chicago

USA

A01/057 00073 THE FIRST EVER PINTEREST YARD SALE

SHERWIN WILLIAMS

KRYLON DEUTSCH New York USA

A01/058 00072 THE ART HEIST FOR GOOD

WATERISLIFE CHARITY DEUTSCH New York USA

A01/059 00155 DONATE THE BARS

ATADOS BLACK BARS J. WALTER THOMPSON BRAZIL São Paulo

BRAZIL

A01/061 00095 VAN GOGH BNB ART INSTITUTE OF CHICAGO

VAN GOGH "BEDROOMS" EXHIBIT

LEO BURNETT CHICAGO USA

A01/063 00049 RAINBOWS DORITOS DORITOS GOODBY SILVERSTEIN & PARTNERS San Francisco

USA

A01/064 00211 THE FIELD TRIP TO MARS

LOCKHEED MARTIN GENERATION BEYOND

McCANN NEW YORK USA

A01/126 00013 SLOW DOWN GPS

IF INSURANCE INSURANCE FORSMAN & BODENFORS Gothenburg

SWEDEN

A01/149 00184 MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND

A01/177 00207 MANBOOBS MACMA BREAST CANCER AWARENESS

DAVID Buenos Aires ARGENTINA

A01/184 00250 TACOBOT TACO BELL TACOBOT DEUTSCH LA USA

A01/185 00064 DON'T LOOK AWAY

USHER INTERACTIVE MUSIC VIDEO

AKQA São Paulo BRAZIL

1 of 2

Shortlist (Titanium Lions)

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A01/190 00199 500 YEARS OF STORIES

TATE BP DISPLAYS AT TATE BRITAIN

GREY LONDON UNITED KINGDOM

A01/206 00172 THE SWEDISH NUMBER

SWEDISH TOURIST ASSOCIATION

TOURISM INGO Stockholm SWEDEN

A01/246 00218 THE 2 LITRE TOWEL

AUSTRALIAN WEAVING

2 LITRE TOWEL M&C SAATCHI MELBOURNE

AUSTRALIA

A01/247 00062 LINKNYC THE CITY OF NEW YORK

LINKNYC INTERSECTION New York USA

Total Entries: 22

2 of 2

Shortlist (Titanium Lions)

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Cat. No Entry No

Title Client Product Entrant Company Country Prize

A01 (Titanium)

A01/005 00005 BREWTROLEUM HEINEKEN NEW ZEALAND

DB EXPORT COLENSO BBDO Auckland NEW ZEALAND Titanium Lion

A01/024 00051 #OPTOUTSIDE REI REI VENABLES BELL & PARTNERS San Francisco

USA Grand Prix

A01/057 00073 THE FIRST EVER PINTEREST YARD SALE

SHERWIN WILLIAMS

KRYLON DEUTSCH New York USA Titanium Lion

A01/149 00184 MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Titanium Lion

A01/206 00172 THE SWEDISH NUMBER

SWEDISH TOURIST ASSOCIATION

TOURISM INGO Stockholm SWEDEN Titanium Lion

Total Entries: 5

1 of 1

Winners (Titanium Lions)

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Press Releases from Cannes Lions about winners:http://www.lionsfestivals.com/press_area/press_releases/index.cfm?page=1

Total submissions across all categories: 43,101

Creative Data Lions 715Creative Effectiveness Lions 109

Cyber Lions 2,886 Design Lions 2,857

Digital Craft Lions 1,150Direct Lions 3,097

Entertainment Lions 1,843Entertainment Lions for Music 637

Film Lions 2,801Film Craft Lions 2,315

Glass: The Lion for Change 155Health & Wellness Lions 2,024

Innovation Lions 381

Integrated Lions 279Media Lions 2,986Mobile Lions 1,259

Outdoor Lions 5,365Pharma Lions 583

PR Lions 2,224Print & Publishing Lions 3,775

Product Design Lions 538Promo & Activation Lions 3,458

Radio Lions 1,410Titanium Lions 254

LIONInnovation: Creative Innovation

GOLD LIONCreative Data: Data Visualization

GOLD LIONCyber: Live Digital

GOLD LIONDesign: Digital Installations & Events

GOLD LIONPromo & Activation: Corporate Image

GOLD LIONPromo & Activation: Use of Exhibitions & Installations

SILVER LIONOutdoor: Ambient Experiential & Immersive Digital

SILVER LIONOutdoor: Use of Ambient Outdoor

SILVER LIONPromo & Activation: Use of New Technology

SILVER LIONCyber: Spatial Tech

SILVER LIONDirect: Use of New Technology

SILVER LIONDirect: Experience Design

SILVER LIONEntertainment: Innovation in Brand Experience

SILVER LIONDesign: Live Events

BRONZE LIONDigital Craft: Virtual Reality

BRONZE LIONDigital Craft: Innovative Use of Technology

BRONZE LIONDigital Craft: Technological Achievement in Digital Craft

BRONZE LIONMedia: Use of Stunts

BRONZE LIONPR: Use of New Technology

SHORTLIST TITANIUM

FIELD TRIP TO MARS 19 LIONS SUPPORTING DATA

1 INNOVATION5 GOLD8 SILVER

5 BRONZE