mobile payments · about netopia/mobilpay • founded in 2003 • mobile marketing since 2004 •...
TRANSCRIPT
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Mobile PaymentsPast, Present and Future
Felix Crisan, CTO NETOPIA
Copyright @ NETOPIA 2012
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What are Mobile Payments?
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The payment part of the [shopping] process, performed using a mobile device, regardless of the source of funds, technology used, transport and proximity between buyer and seller
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Or in a simpler (and more formal) way...
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ProductAgent
Process
Physical
DigitalX
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Dimensions
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SourceProximityMethod
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Source=
where the money come from(e.g. card, bank account, added to
the bill)
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Proximity=
remote or in-store?
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Method=
Card Swipe? Phone Tap? Send SMS? Fill form?
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First remote transaction?
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In 1984 72 y.o. Jane Snowball
Gateshead SIS, UK
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(she had some groceries from Tesco)
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First “real” e-commerce transaction?
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(i.e. secure and using a computer)
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Aug 11th 1994$12.48 + shipping
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(back then it was a real pain they had to use
“special browsers”)
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First m-commerce transaction?
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1997, Finland
...and yes it was a Coca Cola
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It has been the year of mobile payments
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in 2008
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and 2009
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....and 2010, 2011, 2012
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Trip down the memory lane
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obviously, it was not frictionless commerce
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mobile payments map today
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Source: mobilepaymentstoday.com infographic
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ok, so where’s this goin’?
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Search range was “last month”
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About NETOPIA/mobilPay• founded in 2003
• mobile marketing since 2004
• m-payments since 2005 (for digital content sold through mobo.ro)
• micro-payments since 2007
• card processing since 2009
• “Best in innovation” @ Plug and Play EXPO in 2010
• Cash payments since 2011
• Wire Transfer payments since 2012
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Sources (i.e. who to blame if figures are not accurate)
•http://news.cnet.com/E-commerce-turns-10/2100-1023_3-5304683.html•http://startupme.me/post/28118274705/m-commerce-vs-e-commerce-infographic•http://econsultancy.com/ro/blog/7810-e-commerce-infographics
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