mobile ad sales overview
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Signup AdsPerformance-Based Mobile Ads
Years in Business
Company Snapshot
3.5
70,000400+ Top Brands using our ad solution
Signups generated daily
People with offices in NY, SF, India57
Tour our NY Headquartershttp://read.bi/PontiflexTour
of mobile ads priced on a Cost-Per-Click
of mobile clicks are accidental1
Mobile landing pages slow, perform poorly.
Tremendous Waste in Mobile Ads
99%
63%
1: December 2010 Study by Harris Interactive
Advertisers only pay for signups, NOT clicks
What are Signup Ads?
How do Signup Ads work?
ON MOBILE DEVICES
People see your signup ad Only pay when people complete their signup
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How do Signup ads work?
ON TABLET DEVICES
People see your signup ad Only pay when people complete their signup
1 2
Where do Signup Ads appear?
Your ads appear across a variety of top mobile apps and websites.
Top Mobile & Tablet Apps
Sample Applications
-Launch Application-Ads show on launch
-Launch Application-Fill out Registration Page- Ads shown to registered
Top Baby Names
Lasers Free
Web Demo (several apps)
http://bit.ly/PontiflexDemo
How are Signup Ads targeted?
We automatically optimize ad placement based on where consumers are interested in
your advertisement
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We select apps that have worked for similar
advertisers
• Our ads run across thousands of apps
• We optimize ads on performance feedback
App App
App App
App App
App App
What do you do with Signups?
YourApp
Coupon Distribution
Social
App Installs
Automatic EmailPowered by Pontiflex
or Your Email Service Provider B Brand Engagement
• Large Volume• Over 100,000 sign-ups reached in 6 weeks
• Strong Results• ROI for Pontiflex is already more than double that
of other national media partners• Over 24% open rate for emails
+
Case Study – Reaching Moms
Pledge of Feedback
I hereby promise to let Pontiflex know the goals of my marketing campaign, and furthermore to provide regular feedback on how the campaign is doing. By this way, Pontiflex will be able to make my campaign even better over time,
Sincerely,
Awesome Marketer
APPENDIX
“Using Pontiflex’s technology
HUGGIES was able to reach moms
with the right message.”
“…a new dominant ad model.”
“New York City’s 10
Hottest Tech Startups”
“Advertisers will pay for a
different kind of access to
new readers.”“Pontiflex is a game changing solution.”
“A less intrusive experience than a takeover ad that might
click the user into a slow loading mobile screen.”
What People Are Saying
Advertisers Using Pontiflex Include…
Managing Signups after first engagement
• Real-Time Signup Ad Transfer to your email service provider (ESP).
• What’s an email service provider?
Pontiflex can help you setup an easy way to occasionally email your signups using an email service provider.
Partner Email Service Providers
How Lilly Pulitzer Used Pontiflex Signup Ads to Build Online and Social Communities
Objectives• Grow the size of its
email database• Build a community of
people on social sites and its website
• Connect with new customers
Results• Doubled the size of its
email database• Built a community of
engaged people on social sites and its website
• Reached interested people across digital platforms
“Pontiflex has helped us achieve accountable email and social marketing”
Rachael Crews,Senior Manager e-Commerce
Strategy and Tactics• Ran Pontiflex signup ads• Drove interested people
to social sites and the Lilly Pulitzer website
• Extend campaign and increase reach with mobile signup ads