Client. Project. Data. Mobile Analytics. Namics.

Dr Thomas Sammer. Senior Consultant.

March 2014

Namics.

Agenda.

Introduction and Scope

Workshop

1. Prioritise goals for analytics

2. Identify available data

3. Formulating KPIs: Connecting data and goals

Goals of this Session

Common understanding of analytics

Defining 3-6 KPIs, which will be guaranteed

Google Analytics will provide even more data, but these KPIs are the top priority.

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Introduction and Scope.

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Namics.

Sales App. Mobile Analytics. Scope.

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App

Company

External Data • Bloomberg• Reuters• Social Media• Etc.

• ERP• CRM• Marketing Data• Etc.

Out of scope Goal:3-6 KPIs based on In-App data

Namics.

Goals 4 Analytics.

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Namics.

Sales App. Mobile Analytics. Goals 4 Analytics.

Analytics is a broad topic

Goals for analytics can be

1. Usage Tracking

2. Error Tracking

3. UI Optimization

4. App Performance (Download times etc.)

5. Measure Business Impact

6. Generate Business Insights

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Namics.

Usage Tracking

Error Tracking

UI Optimiz.

App Perform.

Generate Insights

Business Impact

Scale: Empfehlung:

3

2

1

0

Importance regarding the initial phase of the Sales App

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Sales App. Mobile Analytics. Goals 4 Analytics.

Client. Project. Mobile Analytics.

Namics.

Data.

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Sales App. Mobile Analytics. Data.

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Clicks

Usage User App

Performance

Operating

System

Feedback Message

Market

Language

Division

Individual User

ErrorsDownload Time

Response TimeClient OS

(Win7, iOS)Time, Date, Month, etc

Click Flow

Document Views

Namics.

Examples.

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Sales App. Mobile Analytics. Data. Client.

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Namics.

Sales App. Mobile Analytics. Data. Client.

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Namics.

Sales App. Mobile Analytics. Data. Usage.

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Namics.

Connecting the Dots.

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Sales App. Mobile Analytics. Connecting.

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Data GoalsKey Performance Indicator

Client. Project. Mobile Analytics.

Namics.

Groups.

KPIs.Rotate.

Select.

We need 3 groups

Each group with members from Client and Namics

1.

We target the 3 most important goals for analytics

Each team defines one additional KPI per goal based on the available data

2.

We rotate 3 times (3x10’)

After 3 rotations we have at least 9 KPIs

3.

To close the session, we will select 2 KPIs per goal

Outcome: 6 KPIs which will be implemented as part of the project

4.

Sales App. Mobile Analytics. Interaction.

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Sales App. Mobile Analytics. Example.

Usage Tracking App Performance UI Optimization

Average daily

usage per user

and market

Click Flow per

market

Average loading

time per screen

and market

Average daily

usage per user

and division

In-App user

feedback

Most shown

screen per

market

Absolute

number of users

Start-up time per

Client OS

Usage per Client

OS

Namics.

Q&A.

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