mobile and connected consumers: the opportunity of digital receipts dr. alexander ilic assistant...
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Mobile and Connected Consumers: The Opportunity of Digital Receipts
Dr. Alexander IlicAssistant Professor and Associate DirectorAuto-ID Labs University of St. Gallen / ETH Zurich
March 19, 2013Dallas, TX
© ETH / HSG
Alexander Ilic, Auto-ID Labs ETH & HSG Slide 2
Mobile is dissolving the boundaries between online and offline shopping are dissolving
Physical DigitalMobile
Source: GS1
© ETH / HSG
Alexander Ilic, Auto-ID Labs ETH & HSG Slide 3
The mobile consumer is connected and hungry for information
How healthy do I live? How sustainable is
my consumption?
Where does all my money go?
Are there any regional
alternatives?
?
What do my friends buy?How can I improve myself?
> 80% of all purchases are already captured by retailer loyalty programs!
© ETH / HSG
Alexander Ilic, Auto-ID Labs ETH & HSG Slide 4
Disruptive character of digital receipts
Retailers
Brands
Customer
Products
Products
Friends, Family,other Customers
Offline & hidden
Information
Online & visible
Information
F&I *
Retailers
Brands
Products
F&I *
Self-quantifiedCustomer &
social network
F&I *
Products andDigital Receipt
Online & visible
Information
* Feedback & Intentions: includes
everything from getting
recommendations to sharing information
about products, intended purchases
etc.
Withdigital
receipts
Source: Cosibon
© ETH / HSG
Alexander Ilic, Auto-ID Labs ETH & HSG Slide 5
Smart phones link receipt data to individuals
Source: Cosibon
© ETH / HSG
Alexander Ilic, Auto-ID Labs ETH & HSG Slide 6
Demo / Video of Pilot Implementation
Source: Sutterlüty, Cosibon
© ETH / HSG
Alexander Ilic, Auto-ID Labs ETH & HSG Slide 7
Enabling new B2B2C opportunities and a dialogue around products
Brand Dashboard- Product status levels and promotion- Rich product data and product communities- Direct feedback and reality mining- Social network amplifications- Cross online/offline promotions
Consumer Dashboard- Dashboard and mobile contact point- MySpending ($, kCal, CO2, km,
per category, over time)- Comparison with past, peers, and friends- Recommendations, sharing, rating- My collections- Explore alternatives- Self scanning
Retailer Dashboard- Direct and novel in-store marketing (e.g. flash coupons)- Direct feedback and reality mining- Control consumer spending patterns - Value added services - Dense brand world- Reduce strategic threat
Source: Cosibon