mobile and tablet app development and market share
DESCRIPTION
Introduction to mobile / table development, and information on market share by device and OS.TRANSCRIPT
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Jeremy Callinan
Protocol 80 / Omnis Technologies / Syncrate
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•About Me•Mobile Development•Tablet Development
Overview of today
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About Me
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Anything less than 7 inches in screen size
Phones
PDAs
Ipods
Ipod Touch
GPS devices
What is mobile?
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•Key mobile OSes:
– Symbian OS
– BlackBerry OS
– Google Android
– Apple iOS
– Windows Phone 7 (formerly Windows Mobile)
•Others include:
– HP Palm webOS
– Samsung bada
Mobile Handset OSes Globally
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Mobile Handsets in US
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Windows Phone 7 (ARM only)• Proprietary (Microsoft)• No multitasking• Programming: Silverlight/XNA,
C#.NET/VB.NET
Android (ARM, x86, …)• Open-source• Multitasking• Programming: Java
(Apache Harmony), scripts
Other OS features• Most require app code signing• Many support Adobe Flash/AIR,
multitasking• ARM is predominant ISA
•Symbian (^n) OS (ARM only)– Open-source (Nokia)– Multitasking– Programming: C++, Java ME, Python,
Qt/HTML5SWITCHING TO WINDOWS 7!
•BlackBerry OS (ARM)– Proprietary (RIM)– Multitasking– Many enterprise features– Programming: Java ME,
Adobe AIR (tablet)
•iPhone OS (ARM only)– Proprietary (Apple)– Multitasking– Multi-touch interface– Programming: Objective-C
Mobile Handset OSes
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Originally developed for the iPhone, it has since been extended to support other Apple devices such as the iPod touch, iPad and Apple TV.
Apple's App Store contains more than 300,000 iOS applications
iOS 4.3 was released to the public on March 9, 2011, 2 days before the iPad 2. In addition to earlier features, the public release of iOS 4.3 includes many new features such as a Nitro JavaScript engine in Safari, making Safari run up to twice as fast.
iOS
IOS
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• Fastest growing mobile OS
• Over 300,000 Android activations a day
• Android overtook iOS as the dominant OS in US during 2H 2010
• First phone launched HTC G1 in 2008
• Currently an OS of choice for Motorola, HTC, Samsung, Sony Ericsson, among others
• Software updates every few months
Android OS
ANDROID
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Native vs Web Apps
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“Native” Apps:
• Written in a programming language for a targeted operating system• Apple iOS Devices: iOS SDK, using Objective-C• Android Devices: Android SDK, using Java
• Have access to all features of the hardware• Camera, GPS, Accelerometer, Microphone, etc.
• Are distributed via the respective app “marketplace”• iTunes App Store, Android Marketplace
• iOS apps are subjected to rigorous testing/acceptance process; Android apps are submitted to the Marketplace with little oversight
• Development fees:• Apple: SDK is free (registration required), $99 to submit apps to App Store• Android: SDK is free, $25 to submit apps to Android Marketplace
Native vs Web Apps
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“Web” Apps:
• Web-based applications written with traditional web programming languages
• HTML/CSS, Javascript, PHP/.NET/JSP
• Have limited access to device hardware (depends on platform)
• Can be used cross-platform (some restrictions apply)
• Most are intended to be used when the device is online; some have capabilities for offline use
• Most platforms have some semblance of a “web app store,” but the stores and their contents vary widely
• No centralized marketplace for all platforms
Native Vs. Web Apps
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$$$ (or the potential for $$$)
iOS App Store provides a “filter” for apps, so users have at least one means of gauging their worth
All app marketplaces provide ratings, comments, rankings
Interacting with the hardware provides significant app potential
Users have been “trained” to search the markets first
Native Apps: Why so Popular?
NATIVE
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DEVELOPMENT
Can produce vivid, dynamic websites with high levels of interaction
Can integrate web services (no need for local data sources)
HTML5 affords video, audio input
CSS3 includes animation, some 3D rendering
No need for Flash (!!!!!!)
Browser support varies widely
Most data-driven features require the app to be used “online”
Web Apps: Html 5 + CSS3 + Javascript
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Free with Apple SDK registration
Provides means to create Mac “widgets” and Safari/Mobile Safari web apps
Gives developers a nice IDE for web app development
Includes images and usage guidelines to create a native iOS-looking web app
Produces web apps that look like iOS apps on any other mobile browser
Xcode
DEVELOPMENT
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Eclipse IDE for Android
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Xcode interface
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Shift to Tablets
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•iOS and Android
Are biggest players
•Windows Tablet
still a possibility
Tablet Market Share by Manufacturer
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Tablet Market Share by OS
Note: QNX = Blackberry
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•Re-use of code across platforms from mobile
•Different form factor size an issue
•1GHz dual-core Apple A5 custom-designed,
high-performance, low-power
system-on-a-chip
•2 cameras
•9.7-inch (diagonal) LED-backlit glossy widescreen Multi-Touch display with IPS technology
Three-axis gyro
Accelerometer
Ambient light sensor
iPad
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•10.1-inch capacitive screen
• a 5MP HD camcorder
•1 Ghz dual core Tegra 2
•Barometer, accelerometer, gyroscope
Motorola Xoom (Android 2nd Gen. Example)
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Blackberry?
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“Apparently Apple has agreed to a price three to four times higher than normal in exchange for reserving a large portion of the highest quality screens the manufacturer.”
Apple’s Lead in the Tablet Market
Apple’s network of retail stores, with knowledgeable employees and the periodic hysteria-inducing product, you can interact with the iPad inside the friendly confines of an Apple Store cannot be matched by competitors at the Staples, Walmarts and Best Buys of the world. • Apple has put together a decent moat on pricing, so much so that Asus declared no intention of jumping into the tablet market. • Also, integration of software. The presence of dozens of killer apps, downloadable immediately – or in many cases, already in the possession of the owners of iPhone or Touch devices
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Windows Tablet Interfaces….Still a possibility – remember the Symbian OS?
Was first to market, in early 2000s
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•Still can use Eclipse and Xcode (or Visual Studio for Windows)
•However, 7 or 10 inch form factor? Still debatable
•Applications for data entry (POS, Medical)
•Next gaming platform?
•Replacement for netbooks/laptops?
Developing for Tablet
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•Mobile apps/platforms are still changing, even as they mature
•Tablets are still in a state of flux
•Possible code-reuse, however form factors aren’t the same
•Shift from laptops to tablets?
In conclusion